Year End Review 2016! Part 2 with Chris and Charles #354

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 354. This is the second in the two-part series, which is the 2016 year in review. Thank you for tuning in. As always. The last podcast of 2016. Sayonara 2016, right? Deuce is 2016, man. Good meeting today, and we're all kind of excited about what 2017 has to offer. So hopefully you guys are experiencing the same sense of euphoria. I don't know what it is. As always, we have a tip from our previous podcast, and that tip is keep landing pages focused on one CTA. Look, if you create a landing page, you're sending a certain type of traffic to this landing page. Be specific and give them one CTA to do. You should see your conversion rate definitely increase by removing the distractions with other call-to-actions. Boom. Please remember, we're filmed live here in Houston, Texas. And Chuck and I, these two guys that you're seeing on the camera, well, you may not be seeing it on the camera. You're probably listening. You should come check it out on camera from time to time. But we are your friendly local neighborhood. Top position snatchers. And our mantra is. Do not be a douche. Do not be a douche. So our teaser for today is, this is part two of 2016. We're going to get into all sorts of articles. And I'm going to plug in my microphone so that you guys can hear me. Can we hear you? Not just through Charles' mic, but also through mine. So now, test, test. Yeah, you probably got really loud for someone a few days ago. Sorry about that very loud click. So yeah, we're about to jump into that. If you can, and if you've got some sort of electronic device around you, we would appreciate if you tweeted. Like the one you're probably listening to us or watching

us on right now. Yeah. Yeah, tweet us. Use the hashtag SEOpodcast. Tag us in it. At BestSEOPodcast. And at E-World Results. That way we can follow you back and do all of our social networking. Excellent. That's really good. So if this is the first time you've listened to the podcast, howdy. You've got a heck of a ride in store for you. Yeah, glad to have you. We might recommend you go back and listen to the first episode of 2016. Yeah. Of 2016. Then if you've listened to the podcast before, you know what we're about to skip. The rules of the game are if we get 10 shikos. A shiko is an E-Web Results branded term for social engagement. Stands for shares, likes, and follows. If we get 10 shikos and one review, then we skip the section where we tell you exactly how to leave a review. I think since we started the contest, we've only told them how to leave a review like four times. Yeah, less than 10 for sure. Yeah. So, um. The contest has been running for a year now. Yeah, a long time. So, what we will do though is tell you how you can shiko. You can share, like, or follow us. Or where you can shiko. Yeah, not how. You guys know how. Just where. It's on all of the different platforms and you'll be looking for our profile on those platforms. We've made it really easy for you to find them. Just simply go to like facebook.com slash ewebresults. Twitter.com slash ewebresults. Instagram.com slash ewebresults. YouTube.com slash ewebresults. ewebresults. And LinkedIn.com slash company slash ewebresults. All of those will take you to our profile on those platforms and you can do. Psycho. You can shiko us there. Listen, if you're a PHP genius or a WordPress guru, we are probably looking for you. Yep. Go ahead and call us. Leave an audio resume. 713-510-7846. If you would like a free, comprehensive website profit analysis. Profit analysis. Yeah. Really? It's different than any website analysis or any website

review or consult or whatever that is. This actually has like a built-in consultation because we want to talk to you first, figure out what your target is, who you're going after, and if your website is even ready to handle that type of traffic or the level of engagement you want. Yep. So, that's a comprehensive website profit analysis. And it's free. And it's free. Take advantage of it. Yeah. In fact, the review I'm going to read today is going to suggest to you that you should take advantage of it. And so, in order to do that, just go to eWebResults.com and you will find- Click the green button. A green button. And you should click it. Yeah. I'm guessing we don't have any AlgoCat today. No AlgoCat today. Today's news, the news I have could have almost been AlgoCat. On the edge of AlgoCat. Except that it didn't really happen in the search engine results. It's more browser related. Okay. And so- Okay. I'm wondering if we- It definitely affects your website, though. We need to figure out maybe to get those, like there's a difference between algorithm, cataclysm, and just SEO news to be aware of. And we should get those so that they're not- Because they're not going out as tips. They're not going out as a little cash. But they're still necessary. We probably should be listing them. Yeah. So, we'll have to come up with- There's no algorithm cataclysm, but we've got some news. Some news. Yeah. Some news. Something. I've got a little bit of news. This is just interesting. So, the European Union has a bill in place or it's about to be voted on. They're going to charge websites 500,000 euros per day for any fake news story that stays on the website after it's been notified that it's been false. That's fair. Yeah. And, you know, a little bit of like, how do you- Like, what do you do if part of it's false and some of it's true? And, you know, they're just going to- Redraft your

article. Yeah. It's a whole can of worms, right? But I think it's pretty interesting, right? We've got to take care of that. I'm pretty sure they'll probably put something in place to some sort of legislation where, you know, it has to be proven false. Yeah. You can't just submit it and say this is false. You need some documentation. And, you know- Then who decides that that documentation is accurate? There's a whole interesting situation. Situation. And then I thought there was an interesting, you know, Porch Pirate. You know what a Porch Pirate is? Yeah, my cousin got hit by one twice. Yeah. That sucks. Sucks and got him on video. Yeah, that sucks. So they're trying to come up with solutions. And Amazon has one solution. You can have stuff shipped to a locker. And you can go there. You enter a code. You get your locker. Not a problem. Some of the others, like, have a camera. I think just having a camera, even if it's a fake, will help deter her. Was his camera visible? So the chick comes up to the door. Rings the doorbell. Rings the doorbell. Kind of looked through the glass on the door. Nobody's there. Bit down. Picked up the package. And as she was walking off, looked up at the camera. So she knew there was a camera. I'm saying she knew there was a camera. She was like, oops, I didn't think about that. Oh, well. And kept it moving. And we were sitting there looking at it. We know she did all of that because we were watching the tape. Right, right. He was on Facebook. He posted it and shared it. Like, if you know her, you know. Please let me know. Yeah. Wow. And so, yeah, I don't know if cameras is the right deterrent. So one thing that they have was, like, a scale, basically. So Amazon puts their packages on the scale. So when somebody lifts it off, you get notification. When they put it on, you get notification. Two, when it

comes off, you get notification. And then, of course, those Amazon lockers. So, I don't know. Just interesting. Wasn't a big deal, you know, three years ago now. Porch pirates. It's a big deal. All right. You got some news? This is important news. So, one, this piece of news is definitely more SEO-focused. And so, remember, last year, early last year, Google did the whole HTTPS. Right, right. The algo cap. Yeah. They were focusing more, and sites that were on SSL tend to get a little bit higher priority. They got ranked higher and so on. So now they're taking that a step further. Okay. In regards to the browser of choice. Right there. So now, as of January 2017, that's, like, in two days. Um, HTTPS is going to be required for collecting sensitive information on Chrome. Google has cautioned that site owners, and you'll find this caution, like, inside Webmaster Tools, that at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards and things like that. Right. So, if you got a site, and you allow people to log in for some reason, or maybe you sell stuff, you got a WordPress site, maybe some WooCommerce plugin, or whatever you're using, you're sending products. Um, if your site's not on the secure server, even though the functionality's there and everything else, if people pull your site up in Chrome, Google's going to say, hey, this site's not secure. Proceed with caution. Right. And look, that's the red, scary as hell pop-up that nobody is going to proceed after. Nobody's going to click through. Like, people on our own team on, like, a page that we created will see that and say, Chuck, is it okay if I go through? Yeah, it's cool. It's okay. So, look. Yeah, if you're using it, hopefully you've already switched over to HTTPS. Yes. We've done that for our sites and most of our clients. Um, and if you haven't, you should, definitely, if you allow people

to log in for whatever reason, you need to be on HTTPS. Yep. Chrome is one of the most used browsers, more used more than, than Firefox and everything else. So, it's likely that your clients will have that issue if, um, if you're not using HTTPS. All right. My news. So, we gotta get, we gotta, we'll get a, we need a new category of news that gets, gets its own line item, you know, in our archive and everything. So, we do have one review. This review is from, uh, Bill Berkholz. Berkholz. Uh, it is, of course, five stars. These boys are the Teslas of SEO and modern web marketing. I love it. I could dig it. Yeah. Both fun to listen to and practical, but a less expensive than, but less expensive than a Model S. I recently had a chat with Chris and was amazed by his industry insight and ability to help. Here is a pro tip for all readers of this review and listeners of the podcast. I'm going to interject. Check out the eWebResults website and take Chuck, take Chuck and Chris up on their offer for a free profit analysis. It's all upside for you. So, yeah, please do that. I had a great conversation with him. It's in the face, man. Mr. Berkholz. He has, he has a, a software that helps people take care of HIPAA compliance. So in the United States, if you're, have any sort of medical information, there's a law called HIPAA that requires you to take reasonable steps to protect that information. And one of those steps is that all of your employees have to have HIPAA certification a year over year. And he's got a solution for that. So I already put him onto a Tiwa, um, and, uh, and a couple other people actually. So, uh, so cool. I'm hoping those, that works out really well for Bill. He said, he said, it's all upside. The reason he says that is because Chris is going to take, you know, the time necessary to

make sure you understand and you leave the call informed. Yeah. Um, that includes research, that includes data, that includes reporting of your site. And so at the end of the day, even if you don't move forward with us, you leave armed with value, with valuable stuff you can use on your site, actionable items you can take right then. And, um, it's, it's all in your best interest. So very cool. Punch in the face Bill, man. I appreciate it. Yes. All right. So, uh, I think that, do you have any more tips or anything? All right. So that is the potatoes of our podcast. Time to get into meat, into the meat. I see we have, uh, one viewer on Facebook live. Go ahead and type a message so we know who's there. All right. So this is going to be rapid fire. As you may recall from the previous one, I think there's an extra page on this one. Uh, and so we're going to start at podcast SEO podcast, number three 30. Uh, I chose this one because I, Chuck wasn't actually in on this one. I was at home, having some issues. This is the one that caused a little consternation with some of our podcast listeners. We had one call up, talk to Chuck. He's like, are you, are you still with the company? Well, because Chuck was out on vacay and, uh, and I did a podcast with Nolan. He's the, uh, a guy we use for video. He's a guy that I'm, um, doing up social network with. Great guy. Does great stuff. He'll win the Guinness book of world records for most live TV interviews in 24 hours. Yeah. Punch in the face to you. We actually had a celebration last night. I saw that on Facebook. That was awesome. All right. So, uh, title of this SEO podcast, three 30 is 18 video tips for every business. And Nolan had 18. Actually, what we did is we took a really old article and then read the tips and,

you know, upgraded or downgraded or saw what we had to do. Uh, a couple of things that you walked away with is, um, the word value of one minute of one minute video. I don't know what the word value of a one minute video. Let's just say that it's got to have, um, uh, a voiceover in it. You absolutely have to have voiceover in it. Uh, 10 seconds is about how long to engage visitors and what it turns out is people, and this is bonus. And I don't even want to mention this. People are interested in what the face on a video is doing or saying. So if the sooner you can get a face in there, the better. You want the face and back to that word value of one minute. You want to have those words on the screen. Yeah. Cause at the end of the day, how many videos have you swiped through people moving, but you've never tap it to listen. Right. And so there's value in having those words transcribed on a screen with the face as the person's talking. Yep. And that way you continue to get your engagement, even if they don't never tap your video. All right. So that was SEO podcast three 30 on podcast three 31. We talked about the 11 must do's after publishing a blog post. And we understand that publishing a blog post is done to specifically share your content. Right. And then that content won't just get posted and people come to it. You have to promote it. And so some of the things you should do after promoting that blog post, one of those, um, included, including an excerpt of that blog post in your newsletter, right? So if you're sending out a monthly newsletter, then maybe take that first paragraph with a read more link that'll send your email traffic back to your blog post. Some of the other things you may want to do after publishing the blog post is not only included in that newsletter, but go

ahead and tweet it, go ahead and maybe summarize it with the link to that post on Facebook. Uh, maybe use your featured image and create a meme with the article title and Instagram that and things like that. These are all different ways to promote, uh, a blog post after you publish it. And that was podcast three 31. All right. SEO podcast three 32, 10 factors that impact your organic traffic. So this is obviously things that are not just specifically SEO related that can affect your traffic. And we've talked about, we've probably hinted about and talked about, uh, how actually a billboard or traditional marketing can impact your organic traffic because people start searching for you or start searching for that phrase. And if you've already got good placement, it's going to impact your organic traffic. Another one is pay-per-click when you've got a pay-per-click ad at the top of the page and your organic ad is well-placed in the organic section, uh, you actually get an increased click-through rate on your organic ads just because that ad up top is there. And that's, we say that's because of credibility. They see it twice. They think it's credible. So they go through it. That was SEO podcast three 32. Well, SEO podcast three 33, we talked about, um, six email marketing myths that you thought were true. We'll get into all six of those right now, but I will tell you one. And one of those was that your email needs to be branded. It's not necessarily true. It works with their branded, especially if you're like selling products or things like that. You want people to have that continuity. But what we've learned is that emails that come in that look plain text, they tend to have a higher open rate. They land in more inboxes and not in more promotional folders because they're less branded. And so, so if you can remove some of your colors and background colors and huge logos from an email, simplify them. So they actually look like a regular

email being sent. You should see higher open rates. And that was from SEO podcast three 33, SEO podcast three 34, 10 content strategies to beat Panda and penguin. And that's avoiding the black eye, Panda, black eye, the black eye from Panda and the slap down from penguin because that's what those flippers do. They can slap you. Um, one of the things was revisit older posts for the tip from that podcast, revisit older posts for new opportunities. And then it, it talked about, Hey, you got to have quality content. Uh, that's, that's staying away from Panda, I believe. Uh, and then make sure you got good keyword density that you evergreen content and that evergreen content is content that's valuable today and tomorrow, but also tweak it from time to time. So it may need a new sentence and it may need a new, we need updating or updating in general because technology changes, things change. And so the algorithm is always changing. That was SEO podcast three 34 on podcast three 35. We talked about nine fast fixes for your floundering SEO and a really cool pro tip here was to repurpose pages that rank, but don't produce. So, so, so check your malls, check your analytics, figure out which pages actually rank really, really well. Uh, but they not getting much, uh, activity, not getting much engagement. Take this opportunity to fix those pages, maybe improve the CTAs on those pages, maybe improve the layout or the functionality of those. More importantly, link from those pages that do rank to other pages that you would like to rank better because that way they can take some of that link juice and you can actually use a page that's not ranking that well to help your other pages and help your overall SEO engagement. And that was SEO podcast three 35. All right. SEO podcast three 36, 10 content marketing skills that produce epic results. Uh, so including trending topics in your content. So anytime you can understand that something is trending, whatever it is,

whether it's a Trump comb over, hopefully. Right. I mean, if you can tie it in, it can work. Right. So if you're like the, how the Trump comb, comb over is parallel to great SEO might have some opportunity to actually get a lot of engagement. The fact that Trump's comb over would never be great. Well, yeah. Why Trump's comb over is equivalent to black hat SEO. There you go. There you go. Yeah. Now I got, now we got to get a writer to make that article. Um, so yeah, try and include trending on this. We did have an algorithm cataclysm and it was Google's mobile friendly label that appears next to properly optimized web pages and mobile search results went away. And then just a summary of that, uh, of the SEO podcast three 36 SEO content for SEO takes research, editing, and revisiting sometimes multiple times. Um, make sure that you're doing proper research and telling a story to engage your readers. That was SEO podcast three 36 on SEO podcast three 37. Uh, we titled that one six ways to make your SEO more authoritative, right? So how you can be in more control. And, um, um, one of our tips was use real examples in your content. So when you present yourself as an authority figure or an expert on a certain type of a subject matter, one of the best way to do that is to use real time examples in your content. And so that way people who find this article, who find this content and begin to read it, they can actually see that you have experience with it, that you've solved the problem using this and you end up becoming the expert or appear to be the expert in regards to what, whatever that subject matter is. We also had algo cataclysm on that same day and algo cat that day was talked about, um, not longer using, um, schema markup for third party reviews. So you could, you know, review that's posted on Yelp or Google plus

or somewhere else. And then you want to mention that review on your website. You can, but you can't mark it up anymore. You need to just screenshot it or just list it, preferably with a link to where they can find it at. But Google will penalize you if you take a review that's already posted on a third party source and then mark it up on your site as a natural review. Don't do that. There's not a good look. And that was podcast three 37. All right. Podcast three 38, eight quick checks for duplicate content. So the tip was block staging sites from being indexed because that was one of the locations that you could have duplicate content. If you've got a development site, a staging site, and it's got the same content, obviously if it's indexed by Google, it's going to look like duplicate content. Um, a couple other places that you might look for duplicate content, make sure your link structure. And this is really true, uh, often true when you've got multiple categories and products where there are multiple category paths and URL structures that can get you to the same page. Make sure you're doing proper canonical. We also had algorithm cataclysm, which was website reviews are now included in Google knowledge graph. And that's pretty cool. That was SEO podcast three 38 and SEO podcast three 39. We talked about six big social media marketing mistakes that B2Bs make. That's a business to business type companies that they make social media marketing mistakes. One of them was not repurposing their content enough. So after you've taken the time to invest and write and develop this content and you begin to market this content using social media, just not being effective enough with it, only posting it once, only sharing it once. And instead leverage your staff, right? Everybody who's on your staff, have them share it and post it. And then on places like Twitter, where it's okay to be really, really aggressive, you should be posting links to this article

all day. Uh, maybe at least three times morning, noon and night, uh, with links to this article. And frankly, change the name up, change the title, same link. And so that way you have a better chance of getting using social media to market the content that you've created. That was, um, SEO podcast three 39. All right. SEO podcast three 40 YouTube views. Do they matter? Ding, ding, ding. That first interview. That was first interview. Yeah. That was, that was pretty awesome. Um, we, we had in my, my mind is totally blank on his Dan gold, Dan, it's Dan, right? No, Dane, Dane, Dane, Dane, something like, no, it ain't Dan, Dane, gold wind, gold, gold. May have just been gold, Dane gold Smith. No, anyway, I do remember he is with Hey.com. Uh, and it was a great, go check out three 40. It was a great, he was right here on the screen right behind us. Uh, he checked in, he was actually messing with Chuck's head, messing with my head cause he was behind us on the screen and, uh, it was really exciting to get that interview out of the way. Uh, and, and he, he was like almost offensive to you, right? Like views don't count. It started off a little contentious. So you should go check that out. Uh, we also had algorithm cataclysm and we put this at 9.7 on the Richter scale. It says accelerated mobile pages are now officially indexed inside all organic search results. And penguin is now, that could have been two bag of cats, right? Is now a real time component and Google's core algorithm. Yep. That was a SEO podcast three 40 man. So SEO podcast three 41 Chris was not in and we actually had Daniel substitute some original content. Daniel presented one of the articles he posted is actually available on our site. How to SEO your blog to rank on Google. One of the, he gave two good tips on that. One of them was include a CTA at the

end of your post, right? So just because it's a blog post don't necessarily mean that people won't take action. So include a CTA like call today or check out our form or subscribe to our newsletter. Or whatever the call to action is, but include that at the end of that post. The other tip was, um, take advantage of Yoast, right? Yoast SEO Yoast. The plugin will allow you to know if you had a right amount of content, how much your density is, where you should be moving other keywords, have you optimized your images or not? And so a lot of people will use this for their static pages and kind of not use it for their post. And we want to encourage you to use it for your post. Also treat your blog posts, just like a static page, right title, right content, right focus. And that way your blog pages can begin to rank just like your static pages. And that was SEO podcast three 41. All right. SEO podcast three 42, 10 ways to optimize your e-commerce website. Uh, and, and the tip from that podcast was create videos of the product in use for your e-commerce website. You know, any, whenever you got all sorts of media, whether it's, um, audio files, videos or images, infographics, yes, everything, uh, you know, increase engagement and as long and what it does do often, uh, e-commerce websites are stuck with the, the challenge of duplicate content and the challenge of, it just looks like every other website, same description across your, your site and all your competitors. It's, it's where websites like woot do really good because they get in there and rework the content and make it fun and engaging and make it woody if you will. Um, so go ahead and take that time. Also offer free shipping. That's almost a must. Uh, and then present the value proposition for the product to increase your conversions during checkout. That was podcast number three 42. So on podcast number three 43, we talked

about 10 ways to fix failing content. We spent a lot of time talking about content in this series here, but 10 ways to fix failing content. And one of the tips was make sure that your content provokes an emotional response, right? So maybe you have content that's just, it's ranking well pages getting a lot of visits, but it has low engagement, low conversions, low time on site, maybe a high bounce rate. Cause they're not engaging well with the traffic. Then, then I want to encourage you to, to make that content provoking emotional response, right? Address the emotion people are having when they visit this. Are they scared? Is there fear of missing out? Is there a joy? Cause they, they've got access to something that was exclusive or whatever the emotional catapult is include that in your writing. And so that way those people who do read this post can actually have that emotional push to actually engage with it. We actually had algorithm cataclysm on podcast three 43 also, and that was because of penguin. So on yours, it was Panda and penguin actually became part of a Google's core algorithm running consistently. And so there is no more waiting for penguin update or penguin refresh to see if your content or your ranking readjust is automatically happening on the next index. That was podcast three 43. All right. SEO podcast three 44, 10 tips for your holiday PPC campaign. And our tip was create a PPC ad schedule around the events that could happen during, during that holiday holiday period. Um, and just real quickly, you know, make sure you've got a budget really at the end of the day, it was about having a plan, you know, don't throw money against the wall, see if it sticks. We did have algorithm cataclysm and it says Panda now demotes or promotes website pages instead of penalizing. They used to penalize you and pull you out of the index entirely. Now you just get demoted. Yep. And that was SEO podcast three 44 and

podcast SEO podcast three 45. We discussed the five must do's for beginning an SEO campaign. And one of our tips was, um, understand your target audience right before starting SEO. So you've already came to the conclusion, um, that you're going to build this site and you're going to optimize the site. Well, our tip is understand your audience. Who's going to visit this site? What would they be looking for? How do they search? What words do they use? Uh, where do they reside? Right. Understand all of these things about your audience before you start SEO. So that way you can create the right content. You can use the right images. You can use the right vernacular that speaks to this audience. If you don't understand who your audience is, then you could be optimizing for the wrong things. And that was, um, SEO podcast three 45. All right. SEO podcast three 46, uh, eight big SEO changes over the last desk decade. Uh, the tip was instead of choosing keywords, select keyword concepts, right? So we're, we're very much into, and the words escaping me again, uh, very much into writing and speed and communicating in inside the webpage. Thank you. That was the word that was missing. Contextual content, right? So when you're speaking, you don't always say whatever that baseball cap, you might say the baseball cap, that hat, the hat with the bill, the backwards cap, make sure you get all of those that might at some point be spoken into a phone search or whatever. Exactly. Um, and we talked about the rise of content. Really. That was about that contextual content. And we talked about the different search engine result pages overalls. Cause remember at the beginning of the, of the year, there was actually pay-per-click on the right side of a search engine result page gone. That's a, so lost. We could like do an RIP 2016. Right. Ooh, I know. There's a lot of stuff we lost in, in 2016. And that was SEO podcast three 46. Man, in

SEO podcast three 47, we talked about the five must have email marketing workflows, right? And that tip was create automated drip responses for new email subscribers. When we talk automated email workflows, right? Email, we preach this here that, that the inbox is still the most visited place on the internet. And so anytime you get subscribers, you need to automate the workflow so that they can consistently get updates without you have to manually do something. And one of those automated workflows would be a drip response for new email subscribers. So someone new subscribes to your list, you automatically send them a welcome email. And then a week later, you automatically send them an update on the latest product. And then you automatically send them an introduction to your staff or, or whatever your drip messaging is. The key is implement some sort of automated email workflow. So that way you can automatically stay in contact with potential clients and leads without spending time doing it manually. And that was a SEO podcast three 47. All right. SEO podcast three 48 plan and execute your digital marketing strategy. All right. So the tip was have a consistent marketing message across all owned media. So don't just think that you can post a blog post, right? A well-written, say you spend some time, you research it, you write it, you want images, you found the images. You got, you got some sort of, you made a video and you made an infographic and you ran it past your team and you had three team members work on it and you actually ran it past mom and dad, of course, cause they always have good input and then some of your best clients. And then you're like, great. You put this out on your blog and zip it. Make sure you've got that strategy so that you can actually get, maybe put some of that, maybe the infographic goes out on, uh, on LinkedIn and links back to the full article. And maybe, um, the, the video gets put

out on Facebook, you know, uploaded on Facebook, not just, uh, not linked from YouTube and, and links back to the article. And so now you start getting all of these cross promotional off of, uh, over the different platforms. Um, so have that plan and execute it. That was podcast number three 48 on pocket SEO podcast three 40. Now we talked about, um, how to do a quick SEM that search engine marketing, um, audit before the holidays, right? And one of the tips was analyze your device overview report to understand your best performing devices. So we're talking about an SEM audit, right? And in regards to that tip, it's good to understand where your traffic is coming from, especially from a paid marketing perspective, you need to know if bulk of your traffic is, is engaging on desktop devices or tablets or mobile devices. You also need to understand which one of these device categories converts more. Do you get more convergence from people on desktop than you do mobile? Or maybe your mobile is blowing your desktop visitors out the water. If once you understand that type of data, then you understand how to adjust your marketing. You may want to increase your spend on mobile devices because they convert more. You may want to decrease your spend on desktop because they don't convert well. The point is having an understanding of what your data is doing, what your traffic is doing and how they convert. So you can, um, uh, make the right choices, especially when you're doing an audit. And that was, um, SEO podcast three 49 SEO podcast three 50, by the way, this, uh, transcript will be definitely keyword stuff for the phrase SEO podcast. Which in general you shouldn't do. Uh, all right. This is 10 common SEO mistakes you might be making. So the tip was take advantage of outbound linking opportunities. So it was back in the day and this is getting really old school. Hey, don't link out from your article because you're going to give your

link juice away. The reality is, is, and we've always said, this is like an ongoing mantra. As long as you're providing a good experience to the Google user, then Google will look favorably upon you. So to have a website that doesn't have any outbound links is a bad experience. You've created the end of the internet. Don't do that. Link out to sources. Now don't link to competitors and probably don't link to Facebook where they'll never come back. I mean, you should link to Facebook, but hide it or make it an icon. Don't make it a prominent CTA. Yeah. It should not be the thing you want them to do. It should be the thing they could do if they chose to. So that was one of the mistakes that people would make. We talked about content, obviously making good content, having enough content. It used to be 250, 250 words. 250, 500, 700, 1200, depending on the competitiveness. And we also discussed a little bit about meta and what powerful things you can do with meta description. That's actually a really, I think it's an overlooked opportunity, your meta description. I can't tell you how many pages. That have been almost reasonably SEO'd and then you look at that meta description, which is the first opportunity to start guiding people, right? Selling, guiding people towards that sale and they just totally dropped the ball. That was SEO Podcast 350. In SEO Podcast 351, we titled that Upcoming SEO Trends in 2017. And one of the tips was using cross-channel marketing, right? And so the concept here is understanding the difference between cross-channel marketing and let's say a multi-channel marketing, right? So multi-channel would be all your channels, your website, TV, video, radio, social media, email, and so on. Cross-channel would be taking the same message, right? Your free offer, whatever your message is, and then using that message across these same channels. And so take advantage of cross-channel marketing, but the key here is to make sure you do it in the way that's relevant

to the channel it's on, right? And so if you're on Twitter, then you should be talking follow. If you're on YouTube, you should be talking subscribe. If you're on Facebook, you should be talking like, right? The difference is making sure you're using the right message across the right channel for whatever your marketing is. And that was podcast 351. All right. This is the last podcast of 2016. Well, that wasn't a review of 2016. This is SEO podcast 352. Let me make sure I get SEO podcast in there one more time. How to recover from five common Google penalties. So for the most part, when you've been penalized, you go into Webmaster Tools, it will tell you, hey, you've been penalized. And then you'll have some guidance. It's usually pretty rough, frankly. It's usually very vague, like picture links. Yeah. Your links are bad. Well, no, it's your links may be bad. That may be why you have once upon a time been penalized. And then, you know, so we talk about the particular penalties that you could incur and then what to do about them. And we also talk about what to do if you've been hacked, because that's actually a Google penalty, right? Where it's saying, hey, the site has been hacked. Proceed at your own risk. And, you know, one of the summaries of that is use a company that's really an expert at WordPress, because the standard WordPress installation is absolutely vulnerable. We just don't get hacked anymore and knock on whatever. We've got some things in place that really help us to secure it. And one of them is, you know, and this happens, we said it in the podcast, from time to time, our clients will get locked out. If you try the wrong password too many times, you can no longer even see your website. It doesn't exist. We've got to whitelist you. It's a really secure way to, a really great way to secure your website. Prevent unauthorized people from logging in. Definitely. And that was SEO podcast

number 352. And like I said, that wraps up our podcast. Do you have any what news for today? No what news. No what news. I just wanted to, you know, wish everyone a happy new year. Absolutely. Merry Christmas and all of that. Let's wrap this up. Hey, if you like this podcast, we're going to ask you to do three simple things. And we see a couple people, hey Marcos, hey Claudio, thank you. Claudio says you guys rock. Thank you. You rock for checking in and telling us we rock. I don't know. If you like this podcast, please go ahead and tell three friends about this podcast. You can do it right now. We're not going to wait today. We've got things to do. You've got things to do. Yeah, just share it. If you're watching on Facebook, go ahead and hit share, tag three people, preferably business owners who you think could benefit from this type of content. Maybe you're on tweeting it. Then Twitter, tag them in it. Tag us in it. At eWebResults, at best.seo podcast. Thank you so much. Appreciate it. Thank you so much. If you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. Let me tell you just briefly a commercial about our Instant Leads program. Have you ever wondered why somebody would click a pay-per-click ad for something that they're clearly interested in because they just clicked it, and then they land on a page and they don't buy it? The page sucks. The landing experience was bad. There was no continuity from search to click. Maybe the call to action wasn't in place. Why would they do that? The expectation. Oh, you're exactly right. The expectation wasn't identified in the ad, right? So, hey, you're coming here to subscribe or to buy or to engage in some way. That wasn't defined in that pay-per-click ad. Then they landed there. Maybe it was defined, but it was at

the bottom of the page. It wasn't readily visible. It covered different products and options. So, we've created a program called Instant Leads. It's pay-per-click based. We say you can get leads in 24 hours from our launch, which is absolutely true because it's pay-per-click based. And our focus is the landing page and the ads that go in PPC to make them strong, land on a page that's got that right continuity so that you can get those results up. Because our belief, fundamentally different, I think, than a lot of people is if they click that ad and it's the right ad. So, don't just try to get as many clicks as possible. Get the clicks that are going to take action once they land on the page. It's like, hey, come here and buy this now for $10.99. Click here to buy it now for $10.99. Like, they clicked it so they were intent on buying it. Why did they land on the page and not buy it? We fixed that with our Instant Leads program. Go ahead and reach out to us. You can start with a free website analysis. Just go to ewebresults.com. Let's see. I am still. UpSocial Network is the most interesting, unique, most unique networking organization in the city of Houston. We're so unique that we actually have a Guinness World Record under our belt. For the most live-style, television-style interviews in 24-hour periods. How many hours were you up total? 30? I think I was up somewhere between 30 and 32 hours to make that happen. So, I woke up in the day, came here, did a couple printouts and things, and then went there and was on air, on task for 24 hours. Had like an hour cool down and then home. So, it was a long day. It was a long, but it was a good day. A lot of fun. It's great to help UpSocial Network out. So, just go to upsocialnetwork.com. Please remember, we're filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092.

If you want a transcript, video, or audio of this podcast, it's available at our website, ewebresults.com. And now that you wanted to share, like, Happy New Year to everyone. Happy New Year. This is another... Wait, don't pour it on yourself. Yeah, don't do that. You pour it on other people. Yeah. Go, go, if you... Get yourself a sour champagne shower. Right here on camera. It was awesome. We appreciate you guys. We really can't tell you how much... You know, doing this podcast makes us stay on top of our game. It forces us to. Yeah. It forces us to. I talk to a lot of clients. We talk strategy. A lot of our clients who watch this understand the conversations we have. And it's this podcast that keeps us abreast. I have to be aware of the latest trends in order to make sure you guys are okay. And so we truly, like, from the bottom of our heart, appreciate you. We thank you for the support, for the constant questions you guys ask. The following, the sharing, the psychos. The you guys rock. I mean... Yeah, like, that stuff is definitely a needed pat on the back. Thank you. Thank you very much. We appreciate it. You guys have made us the most popular internet marketing podcast on iTunes in the known universe. SoundCloud is our goal next year. We're going to be the most popular marketing podcast on SoundCloud in 2017. Yep. We'll make that happen. Or you'll help us make that happen. You'll help us make that happen. So thank you guys so much. Have a wonderful New Year's and a safe New Year's celebration. We were just sending out something from our DWI attorneys like, hey, don't drink and drive. But if you do, record my phone number right now so you can have it later. Don't do that. Don't drink and drive. Yeah, don't drink and drive. Go out and be safe. Have a great time. Uber exists. Like, I believe it exists. Well, AAA is giving away free tolls. Oh,

wow. If you're leaving the club and going home, like, they're only taking you home. But they will tow your car free and drop you off. Man. That's from AAA. That's pretty awesome. Yeah. So be safe. Have a great New Year. We'll see you in the New Year. Until next year. My name is Chris Burris. Charles Lewis. Bye-bye for now. It's your podcast 354. End of the year. Part two. And we're finna go 2016. It's been a wild ride. Another year in the books. It's about time. Yeah. It's your podcast 354. Let's go. The snapper's not working. Not working. I gotta return it to Amazon. Boom. Boom. Boom. Boom. Boom.