Year End Review 2016! Part 2 with Chris and Charles #354

Starting January 2017, Chrome marks sites without HTTPS as non-secure when they collect sensitive information like passwords or credit card details. This warning discourages users from proceeding, which can hurt conversions. Sites that allow logins or sell products need to be on a secure server.

Include an excerpt with a read-more link in your newsletter, tweet the post, summarize it with a link on Facebook, and create a meme using the featured image for Instagram. The core idea is that content will not attract visitors on its own without active promotion across multiple channels.

When a pay-per-click ad appears at the top of the page alongside a well-placed organic listing, the click-through rate on the organic result increases. The hosts attribute this to credibility: users see the brand twice and perceive it as more trustworthy, making them more likely to click.

Identify pages that rank highly but show low activity in analytics, then improve their CTAs, layout, and functionality. Also link from those well-ranking pages to other pages you want to rank better, passing link juice to underperforming pages and improving overall SEO engagement.