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YouTube Views Don't Matter: But Here Are 5 Metrics That Do by Dane Golden #340
Chris and Charles talk YouTube metrics with Dane Golden from Hey.com! The article is "YouTube Views Don't Matter: But Here Are 5 Metrics That Do by Dane Golden himself, posted at Act-on.com.
Key takeaways
- Paid pre-roll ad views count toward a video's official view count, making raw view totals misleading.
- YouTube ranks videos by watch time, meaning a video with 4,000 views can outrank one with 40,000 views.
- Subscribers gained per video is a key health signal; if people are not subscribing, question the video's purpose.
- Most YouTube views come from suggested videos in the right-hand column, not from search, making thumbnails and playlists critical.
- Always place a call-to-action link in the first three lines of the YouTube description, above the see more button.
do web page views matter if you don't make a sale?
About this episode
Chris and Charles talk YouTube metrics with Dane Golden from Hey.com! The article is "YouTube Views Don't Matter: But Here Are 5 Metrics That Do by Dane Golden himself, posted at Act-on.com.
Questions this episode answers
Why don't YouTube views matter as a metric?
Views do not distinguish paid from organic traffic, do not show how much of the video was watched, do not directly drive sales, no longer determine search ranking, and can be purchased cheaply, for around $10,000 per million views according to the episode.
In their words
most views on YouTube come not from search, but from that right-hand column suggested videos
Dane Golden
if you can get your subscribers watching within 24 to 48 hours, as many as possible, then you're going to have a, that's a better metric
Dane Golden
90% of your views are going to be your greatest hits. Much like a blog, you might have a blog post that finds its way into SEO, and it keeps getting those reviews, rather those views, two years later
Dane Golden
Terms defined in this episode
- Organic Audience Retention
- A YouTube analytics heat map showing how much of a video viewers watch on average, which YouTube uses as a core ranking signal under the broader concept of watch time.
- Organic Subscriber Velocity
- How quickly a channel's existing subscribers watch a newly posted video; getting subscribers to watch within 24 to 48 hours is described as a positive ranking signal.
- Suggested Videos
- The right-hand column of video thumbnails YouTube displays to users after or during a video; the episode states most YouTube views come from this placement rather than from search.
- Discoverability
- Dane Golden's preferred term over video SEO, because YouTube videos are found through multiple paths including search, suggested videos, and other factors, not only through search queries.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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