Matt Bertram, is the lead digital strategist at EWR Digital. He is the co-host of the Best SEO Podcast: Unknown Secrets of Internet Marketing. Currently writes for Search Engine Journal, Forbes and Entrepreneur.
SEO Podcasts vs. SEO Blogs: Which Should You Follow?
Introduction
In the ever-evolving world of SEO, staying updated with the latest SEO trends, strategies, and best practices is crucial. Two popular mediums for learning SEO are podcasts and blogs. Each has its unique advantages and disadvantages. This post compares the benefits and drawbacks of learning SEO through podcasts versus traditional blogs, helping you decide which medium suits your learning style and needs best.
Benefits of SEO Podcasts
1. Convenience and Accessibility
- On-the-Go Learning: Podcasts are mainly audio and can be consumed while commuting, exercising, or doing household chores, making it easy to integrate learning into a busy schedule.
- Hands-Free: Listening to podcasts doesn’t require you to sit in front of a screen, offering a hands-free way to absorb information.
I have a personal rule that if I am on YouTube or listening to a podcast or even a book on tape I have to be “moving” or doing something. I listen to podcasts while working out most frequently.
2. Personal Connection
- Voice and Tone: Hearing the host’s voice can create a more personal and engaging experience compared to reading text. (Good sound quality is more important than you think though! It’s got to be easy to listen too)
- Interviews and Conversations: Many podcasts feature interviews with industry experts, providing insights and perspectives that might not be captured in written form. I love being a “fly on the wall” during some of these conversations. It is amazing the topics and conversations you can listen too in the age of information.
3. Up-to-Date Information
- Timely Updates: Podcasts can quickly address recent changes in SEO algorithms and trends, offering timely insights. People just have to create content on the topics. It usually takes about 24 hours for people to start creating content about a trending topic.
- Regular Episodes: Many podcasts release episodes weekly or bi-weekly, providing a steady stream of current information. I try to do this as best I can about the podcasts that we create. Some podcasts I am expecting them to post daily updates! It just depends the relationship you are looking to have with the with host or hosts.
Drawbacks of SEO Podcasts
1. Lack of Visuals
- No Visual Aids: Complex topics that benefit from visual aids, such as diagrams and charts, can be harder to grasp through audio alone. (YouTube might be better for this if they have a video component with good video production.
- Memory Retention: Without the ability to easily reference back, some information might be harder to retain and recall. This however, differs among the listeners and may not be that big of a issue.
2. Limited Depth
- Time Constraints: Podcasts are often limited by time, potentially leading to less detailed coverage of complex topics.
- General Overviews: Some podcasts might offer more general overviews rather than deep dives into specific subjects.
Benefits of SEO Blogs
1. In-Depth Analysis
- Detailed Content: Blogs can provide comprehensive, step-by-step guides and deep dives into specific topics.
- Visual Aids: Articles often include images, infographics, and charts that enhance understanding and retention.
2. Easy Reference
- Searchable Content: Written content can be easily searched and referenced, making it simple to find specific information when needed.
- Bookmarks and Links: You can bookmark important articles and follow links to additional resources, creating a rich learning ecosystem.
3. Self-Paced Learning
- Read at Your Own Pace: Blogs allow you to read and digest information at your own pace, which can be particularly beneficial for complex subjects.
- Re-readability: You can re-read articles as many times as necessary to fully understand the content.
Drawbacks of SEO Blogs
1. Time-Consuming
- Requires Full Attention: Reading blogs requires dedicated time and attention, which can be challenging to find in a busy schedule.
- Screen Time: Spending too much time in front of a screen can be straining for your eyes and mentally taxing.
2. Engagement
- Less Personal: The lack of a human voice can make blogs feel less personal and engaging compared to podcasts.
- Overload of Information: The vast amount of available blogs can be overwhelming, making it hard to discern which sources are reliable and valuable.
Which Should You Follow?
Personal Learning Style
- Auditory Learners: If you learn better by listening, podcasts might be more effective for you.
- Visual Learners: If you prefer seeing information and visual aids, blogs will likely be more beneficial.
Time Management
- Busy Schedules: If you have a busy schedule and need to multitask, podcasts offer a convenient way to learn on the go.
- Dedicated Study Time: If you can allocate specific times for study, blogs provide a more thorough and detailed learning experience.
Content Needs
- Timely Updates: For the latest news and quick updates, podcasts are excellent.
- In-Depth Learning: For comprehensive guides and detailed explanations, blogs are more suitable.
Conclusion
Both SEO podcasts and blogs offer valuable resources for learning SEO, each with its unique advantages and drawbacks. Your choice depends on your learning style, time management preferences, and content needs. Ideally, incorporating both mediums into your learning strategy can provide a well-rounded understanding of SEO, combining the convenience and personal connection of podcasts with the depth and visual aids of blogs.
How to Choose the Best SEO Podcast for Your Needs
Finding the perfect SEO podcast can be challenging. Our guide offers tips on choosing the right podcast for your expertise level, specific SEO interests, and preferred formats, ensuring you get the most value from your listening experience.
Introduction
Podcasts have become an invaluable resource for learning and staying updated in the fast-evolving field of SEO. However, with so many options available, choosing the right SEO podcast can be overwhelming. This guide will help you select the best SEO podcast based on your expertise level, specific interests, and preferred formats.
1. Determine Your Expertise Level
The first step in choosing the right SEO podcast is to assess your own level of expertise. SEO podcasts vary widely in terms of the depth and complexity of the content they offer.
Beginner Level:
- Look for podcasts that cover SEO basics and foundational concepts.
- These podcasts often include step-by-step guides, beginner-friendly tips, and explanations of fundamental SEO terms and strategies.
Intermediate Level:
- Intermediate podcasts delve deeper into SEO techniques and strategies.
- They often feature case studies, interviews with industry experts, and discussions on more advanced topics like technical SEO, link-building strategies, and content optimization.
Advanced Level:
- Advanced podcasts are geared towards seasoned SEO professionals.
- These podcasts discuss the latest industry trends, algorithm updates, and in-depth analyses of complex SEO challenges.
2. Identify Your Specific SEO Interests
SEO is a broad field with various subtopics. To get the most out of your podcast listening experience, focus on your specific SEO interests.
Technical SEO:
Content SEO:
Local SEO:
- If you’re interested in local search optimization, find podcasts that cover local SEO tactics, Google My Business optimization, and local link building.
E-commerce SEO:
- For those working with online stores, e-commerce SEO podcasts can provide insights on product page optimization, category structuring, and e-commerce-specific SEO tactics.
3. Choose Your Preferred Podcast Format
Podcasts come in various formats, each catering to different listening preferences. Consider what format keeps you engaged and fits your lifestyle.
Interview-Based:
- These podcasts feature interviews with SEO experts, providing diverse perspectives and insights from different industry leaders.
Solo Shows:
- Hosted by a single expert, solo shows often offer in-depth analysis and personal insights on SEO topics.
Panel Discussions:
- Panel discussion podcasts involve multiple experts debating and discussing SEO trends and strategies, providing a well-rounded view of the topic.
Case Studies and Real-Life Examples:
- Some podcasts focus on real-life case studies, showcasing successful SEO strategies and lessons learned from actual experiences.
4. Check the Podcast’s Production Quality
While content is king, production quality also matters. A well-produced podcast with clear audio, good pacing, and engaging delivery will enhance your listening experience. Poor audio quality or disorganized content can detract from the valuable information being shared.
5. Read Reviews and Recommendations
Before committing to a podcast, take some time to read reviews and recommendations from other listeners. Reviews can provide insights into the podcast’s content quality, the expertise of the host, and the overall listening experience. Additionally, recommendations from trusted sources can point you towards high-quality podcasts you might have overlooked.
Conclusion
Choosing the best SEO podcast for your needs involves assessing your expertise level, identifying your specific interests, selecting your preferred format, and considering production quality. By following these tips, you can find the right podcasts that will help you stay informed and improve your SEO skills.
Happy listening!
Podcasts have been around for quite a long time, but in the past few years, they’ve really blown up in popularity. Many people make podcasts to cover recent events, bring about awareness, or to talk about their favorite subjects and have a good time. But what if we told you that the benefits of podcasts are so much more than entertainment and news? What if we told you that you could use them to play a key part in developing your business?
It’s true. Podcasts can not only bring about business awareness, but it could also influence the crowd and overall help to save your business. This article will go in-depth with what you need to know about podcasts for your company. Read on to learn more!
The Benefits of Podcasts:
1. You Boost Your Organic Presence
As a business, you know that there are few things more important than your organic SEO presence. That’s why you’ve been working hard on your site to improve your wording and hopefully boost your ranking.
That’s good to do, but changing the wording on your site may not be enough. These days, Google’s current algorithms focus on more than just website content. They also focus on other factors, including reviews, 3rd party connections, and yes, even podcasts.
By producing strong podcasts, you can build your virtual portfolio and attract Google algorithms to your site, making you more visible than your peers.
2. They Help to Establish Your Authority
When it comes to businesses, you need to show that you can “talk the talk.” With a podcast, you can present to your potential customers that you know how to.
Unlike writing on a webpage, you can’t have someone do the work for you behind the scenes. You’re live on the air, and everything that’s said comes directly out of your mouth. This means you truly get to show the world how much you really know about what you do.
3. You gain a stronger following/audience
Podcasts are not simply you detailing what you know to the world, but they also are a way to interact with your potential customers directly. In a sense, your podcasts can work a bit like an interview, with you talking to your audience of listeners.
Talking to your followers directly makes them feel like you care about them, and you are spreading valuable knowledge exclusively for them to know, which will, in turn, make you look even better to your potential customers.
Let’s Get You Started
Now that you know the benefits of podcasts for your business, you probably want to know where to go to get started making podcasts of your own. Luckily for you, you won’t have to look any further.
At BestSEOPodcast, we make sure to help you create powerful podcasts, SEO-driven, and made to achieve results. Our professionals help you to build a step-by-step portfolio and make sure that each podcast you create is at top professional quality.
Ready to get started building your company brand? Just give us a call or send us a message, and we’ll be more than happy to schedule a consultation with you. You’ll be able to start upgrading your business success in no time!
The Undeniable Benefits of Podcasts for Brand Awareness and SEO | Best SEO Podcast – Houston, TX
