What is A-B Testing?
Answered across 5 episodes of The Best SEO Podcast
Running two or more variations of an ad simultaneously, such as comparing an image ad to a video ad or testing different thumbnails, to determine which version drives better results.
How experts on the show define it
Running two or more variations of an ad simultaneously, such as comparing an image ad to a video ad or testing different thumbnails, to determine which version drives better results.
From Facebook Ads vs. Google AdWords: Which one should you be using? Part 2 #447
Running split tests with several variations of a landing page to determine which version performs better, used to improve or diagnose campaign results.
Testing two versions of a page element such as color, copy, or positioning against each other to measure which one produces better conversion results.
Running two different ads, landing pages, or other campaign elements simultaneously over a set period, such as 30 to 40 days, to determine which performs better before adopting one as the standard.
From Google AdWords Do and Donts - Internet Marketing Podcast Number 207
Comparing two versions of a page or content element with numbers before and after to determine which version produces better results.
From Creating Content That Converts Customers - seopodcast 188
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