10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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Landing Page Optimization Tips - #seopodcast 220
Landing page optimization requires clear messaging within 10 seconds, answering deal-breaking questions, A/B testing, tracking analytics, and using thank you pages to drive further conversions.
Key takeaways
- Visitors should understand your core business within 10 seconds of landing on your page.
- Address deal-breaking questions like shipping or product limitations upfront to reduce bounces.
- Design a scalable landing page plan before creating content so successful pages can be replicated.
- Sync Google Analytics with AdWords to make campaign data easier to collect and act on.
- Thank you pages should include a call to action, such as social sharing or upsell offers.
just because it works well doesn't mean it can't work better
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutRecap - 2013 SEO Year End ReviewLanding Page Optimization TipsLanding Pages - Conversions Through Clarity
Questions this episode answers
How quickly should a landing page communicate what a business does?
According to this episode, a visitor should be able to understand your core business within the first 10 seconds of navigating through the site. Failing to do that typically leads to a bounce, whether the visitor can't find what they want or realizes you don't offer what they expected.
Why is the thank you page important for landing page conversions?
The thank you page is a missed opportunity if it has no call to action. The episode recommends using it to upsell, encourage social engagement, or prepare the lead for a follow-up call. Visitors who filled out a form have already invested something and are likely to respond to further prompts.
Should you look at competitor landing pages when building your own?
The episode says yes, especially if you know a competitor's campaign is working. You should not duplicate what they did, but you can borrow ideas and improve on them. The hosts also note that pages that look poor can still convert well, so do not rely only on aesthetics.
What is a USP and why does it matter on a landing page?
USP stands for unique selling proposition. The episode says highlighting what differentiates your product or service from others is important on a landing page, making those differences prominent so visitors can quickly understand why to choose you over competitors they may have already looked at.
In their words
make sure your landing pages are consistent with the AdWords that you're targeting. Make sure that they complement the audience you want to drive, that it speaks their language, make sure you're tracking it, right, so you can duplicate it for all your other products and services.
Charles Lewis
looking at every detail with the eyes of a user and not the eyes of the business owner
Charles Lewis
I can't tell you how many times pay per click landing pages that have been optimized end up ranking.
Charles Lewis
Terms defined in this episode
- Quality Score
- A metric in paid search management that goes up when keywords, ads, and landing page content are consistent with each other, which in turn lowers cost per click.
- USP (Unique Selling Proposition)
- What differentiates your product or service from others in the market, highlighted prominently on a landing page so visitors quickly see your competitive advantage.
- A/B testing
- Running split tests with several variations of a landing page to determine which version performs better, used to improve or diagnose campaign results.
- Above the fold
- The portion of a landing page visible without scrolling, referenced in the episode as a key design decision about where to place calls to action and critical content.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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