Creating content that converts customers requires testing tone, choosing the right format, telling stories, adding stats, using real examples, finding the right voice, and asking readers for comments.
Questions tend to generate answers, right? And those answers can come in the form of content.
Join us today as we talk about the importance of SEO Landing Pages and how they should convert, creating content that converts customers, and also, having the right voice when addressing your audience. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
The seven steps are: test different content tones, use the right content format, include a story, add stats and data with source links, give real-time examples like testimonials, use the right voice for your audience, and end articles by asking readers a specific question to prompt comments.
A-B testing removes guesswork by giving you numbers before and after a change. In one example from the episode, simply moving a form on a page increased form submissions from about zero per week to about four per week, showing a clear measurable impact.
Include factual data through charts or graphs and always link back to the source. Linking to the source is good for SEO and makes the post more credible. A single compelling statistic can attract major media pickup, as illustrated by the Barbara Cochran example in the episode.
It means writing in a tone your readers are already accustomed to, one you are comfortable with and can express consistently. That could include humor or even sarcasm if that fits your brand. The right voice makes content feel personal and helps readers identify your personality.
simply moving a form changed the form submissions from about zero per week to about four per week. So, that A-B testing is huge.
Chris Burris
Any time you can add factual data, whether it's through some sort of graph, like a bar graph or a circle graph or, you know, some sort of a chart or something like that, include it.
Charles Lewis
People want to know your personality, and they may hate it, they may love it, they may whatever. They can identify it, and that's all in the tone.
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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