What is AI Slop?

Answered across 3 episodes of The Best SEO Podcast

The short answer

Content produced primarily by AI without human editing or strategic review, resulting in output that is generic, potentially nonsensical, and unable to demonstrate real expertise or nuance.

How experts on the show define it

Content produced primarily by AI without human editing or strategic review, resulting in output that is generic, potentially nonsensical, and unable to demonstrate real expertise or nuance.

From How to Use AI Without Destroying Quality, Trust, or Margins With Nick Avaria

A term used in the episode to describe low-quality AI-generated content flooding platforms like YouTube and social networks, which the guest predicts could push audiences back toward offline attention.

From SEO Isn't Dying, Bad SEO Is With Krešimir Ćorluka

Low-quality, derivative AI-generated content that floods the internet without genuine usefulness, cited in the episode as the word of the year and a target of recent Google core updates.

From How LLM Search Changes SEO And E-Commerce With Andrew Higgins

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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