What is MUM (Multitask Unified Model)?
Answered across 3 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Google's algorithm that enables searching with images instead of text and powers new search features like Things to Know and Nexus Topic Zoom.
How experts on the show define it
Google's algorithm that enables searching with images instead of text and powers new search features like Things to Know and Nexus Topic Zoom.
An internal Google system that allows Google to understand and interpret photos and videos, not just text, enabling it to infer business attributes such as a full bar or karaoke from image content alone.
From How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall
A Google language model announced around 2017 to 2018 that combines text, images, videos, maps, and statistics to understand topics in a multidimensional way and map user journeys across entities.
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