What is EEAT?
Answered across 3 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Google's expanded quality framework standing for Experience, Expertise, Authoritativeness, and Trustworthiness, with Trust placed at the center as the most critical component.
How experts on the show define it
Google's expanded quality framework standing for Experience, Expertise, Authoritativeness, and Trustworthiness, with Trust placed at the center as the most critical component.
From Google E-E-A-T: How To Demonstrate First-Hand Experience Ep. 559
Google added Experience to its quality evaluation framework, meaning content reflecting real personal experience, such as customer testimonials and original photos, carries more weight in rankings.
From Customer Journey 2.0: Humans making a connection through SEO Ep. 585
A Google quality framework standing for Experience, Expertise, Authoritativeness, and Trustworthiness, used to evaluate content quality, with the Experience component added to distinguish human firsthand knowledge from AI-generated content.
From From SEO to Reputation: Owning the LLM Era With Ross Barefoot
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