What is Long-tail key phrase?
Answered across 8 episodes of The Best SEO Podcast
Specific, lower-volume search queries where buying intent tends to be higher; approximately 75 percent of all Google searches are first-time searches, making these phrases valuable targets.
How experts on the show define it
Specific, lower-volume search queries where buying intent tends to be higher; approximately 75 percent of all Google searches are first-time searches, making these phrases valuable targets.
A highly specific, low-search-volume search query that targets a sub-category of a sub-category, which the hosts say can convert better than broad high-volume terms.
From A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578
Longer, more specific search queries with lower search volume but higher intent that typically convert better and face less competition than short core keywords.
From Top Tools for Free or Budget-Friendly Keyword Research Ep. 591
Longer, more specific search queries with lower individual volume that together make up a large share of all searches and often signal high purchase intent in niche markets.
From International SEO in Canada and other Niche Markets with Geoff Campbell Ep. 595
Highly specific, lower-volume search queries that tend to convert well; described in the episode as honey holes that require site expertise and traffic data to discover, not just standard keyword tools.
From Elevating Your Brand through Effective SEO Techniques with Insight from Shaunda Necole
Longer, more specific search queries that tend to rank easier and attract more qualified visitors who know exactly what they are looking for.
Specific, lower-volume search queries, around 30 to 40 monthly searches, that are less competitive and carry targeted intent, used to build authority before going after high-volume core keywords.
A longer, more specific search query that attracts users who are further along in the buying process and more likely to convert.
From Driving New Search Traffic from your Content - #SEOpodcast 268
Episodes that cover this
- 12 Ways to Use Google Trends for SEO Part 2 Ep. 533
- A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578
- Top Tools for Free or Budget-Friendly Keyword Research Ep. 591
- International SEO in Canada and other Niche Markets with Geoff Campbell Ep. 595
- Elevating Your Brand through Effective SEO Techniques with Insight from Shaunda Necole
- Minor Panda Refresh - #seopodcast 135
- The Best SEO Podcast with Matt and Chris #468
- Driving New Search Traffic from your Content - #SEOpodcast 268
Related answers
See the full SEO & AI search glossary.
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