What is Link Baiting?

Answered across 4 episodes of The Best SEO Podcast

The short answer

Writing a valuable piece of content, such as an article or review, for a relevant site and asking that site to reference your website in return, earning a backlink.

How experts on the show define it

Writing a valuable piece of content, such as an article or review, for a relevant site and asking that site to reference your website in return, earning a backlink.

From Submitting your website - Do useful comments on blogs help? -#seopodcast 46

Creating high-value content, such as a top-10 tips article, that other sites are motivated to link to, earning inbound links naturally.

From We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65

Creating high-quality or entertaining content specifically so that other websites are motivated to link to it organically, without direct outreach.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

A white hat technique of creating compelling content such as lists, graphs, or videos that people naturally want to link to.

From GoWalla, Panda Farmer and SEO - Internet Marketing Podcast 100

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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