Keyword Optimization - #seopdocast 166

The episode recommends using Google Webmaster Tools to see which pages are listed and what position they hold, and checking Google Analytics keywords expanded to 500 results. The hosts also mention running Web Position Reports to get rankings across search engines for both target and long-tail phrases.

Group related keyword phrases together, for example translated rap lyrics, rap lyric translation, and hip-hop translation lyrics would form one group. Then assign that entire group to a single specific URL and optimize that page for all the phrases in the group.

The episode lists titles, headers, meta information, images, video, and content as the elements that should all relate to the assigned group of key phrases for each URL. Getting these right from day one on a blog is stressed as especially important.

Two updates are covered. A Penguin update on October 5th affected 0.7 percent of English language queries and targeted low-quality inbound links. A Top Heavy update on October 9th, also called the Page Layout Algorithm, also affected 0.7 percent of queries and targeted sites with too many ads and images above the fold.