Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Generating Value for your Link Building Campaigns - #seopodcast 168
After Google Penguin, quality link building means targeting high-authority sites with manual approval, balanced anchor text, content marketing, social media, relationship networking, and monitoring your full link profile.
Key takeaways
- Focus link building on high-PR, credible sites that require manual approval, not automated mass submissions.
- Balance anchor text so it does not appear entirely keyword-rich, since natural link profiles include varied text.
- Create link-worthy content like infographics, white papers, videos, and guest posts to earn links organically.
- Monitor your link profile in Webmaster Tools and use the disavow feature to remove low-quality incoming links.
- Build personal relationships at industry events to earn high-value, topically relevant links that Google trusts.
One of the best ways to build links is to give people something to link to, frankly.
About this episode
In this weeks Podcast, we start off with a tip from the previous week by talking about how important it is for you to know the lingo of internet marketing. We then move on to talk about link building, and more specifically, making sure you capitalize on all available opportunities for your link building campaign. We finish by talking about how to generate value for your link building campaign along with various…
Questions this episode answers
What link building strategies work after Google Panda and Penguin updates?
The episode covers ten strategies: identify viable link opportunities, use tools like Open Site Explorer and Majestic SEO, target sites with manual approval, win the content marketing game, use balanced anchor text, avoid mass link building tactics, use social media, monitor your link profile, analyze competitor links, and build personal relationships.
Why is balanced anchor text important for link building?
Google recognizes that a real, natural link profile does not use all keyword-rich anchor text. Some links say 'website,' some say 'click here,' and some use the domain name. Using only keyword-rich anchor text looks artificial and can trigger algorithm penalties.
How do you monitor and clean up a bad link profile after a Penguin penalty?
The hosts recommend monitoring which sites link to yours, checking for low-quality or low-PR inbound links, and using the disavow feature in Google Webmaster Tools to remove harmful links. Analyzing why high-quality links are shared and repeating that strategy is also advised.
Why should you avoid mass link building services?
Services that submit your site to thousands of links for a low fee produce links with no weight or juice. Google recognizes the artificial pattern, and because everyone uses these services, those links carry no real value and can damage your site's standing.
In their words
One of the best ways to build links is to give people something to link to, frankly. And so, if it's an infographic, or white paper, or different videos, webinars, e-books, guest posts, things like that, surveys, polls. These are things that tend to go viral on the web.
Charles Lewis
Some of the best links are built by personal relationships. I totally concur. Yeah, without a doubt. I mean, when you know people and they're successful and you're networking, you know, you're at these luncheons or conferences or whatever it is, build those relationships.
Charles Lewis
A lot of people, we've got to realize, the people who got hit with Penguin may not have been doing anything wrong. You see what I'm saying? They were just building links. That was the thing to do last year.
Charles Lewis
Terms defined in this episode
- Link Profile
- What Google sees regarding how your links are structured, including where inbound links come from, where outbound links go, when you got them, how long you have had them, and whether the servers are secure.
- Penguin Update
- A Google algorithm update that targeted low-quality and low-value links, causing ranking declines for sites with poor link profiles.
- EMD Update
- A Google algorithm update, short for exact match domain, designed to reduce the ranking value given to keyword-rich domain names.
- SEVO
- Search engine visitor optimization, referring to what you do with visitors after they arrive on your website following a search engine result page visit.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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