What is Micro moments?
Answered across 4 episodes of The Best SEO Podcast
A term Google uses to describe specific points in a customer journey where a user actively searches for information about a product or service, representing targeted moments to reach potential buyers with ads.
How experts on the show define it
A term Google uses to describe specific points in a customer journey where a user actively searches for information about a product or service, representing targeted moments to reach potential buyers with ads.
From Episode 520: Branded vs. Non-Branded Traffic: What’s the Difference? by Corey Morris #520
A term Google uses, referenced in the episode, to describe the individual touch points a customer encounters as they move through the decision making process.
From Episode 523: Enterprise SEO Level Keyword Research Tips by Brad Smith #524
Mobile search opportunities, discussed as early as 2016, where users look for nearby businesses or services. Optimization focuses on anticipation, relevance, and ease of use.
From 10 SEO Tips To Get Your Website To The Top Of Google Search by Christopher Ratcliff #499
Brief moments when a user reaches for their smartphone to find something or distract themselves. The episode states 96 percent of customers do this, and well-timed SMS or content in those moments can dramatically increase conversions.
From The Only Mobile Marketing Checklist You Need for 2018 by Sergey Grybniak #405
Episodes that cover this
- Episode 520: Branded vs. Non-Branded Traffic: What’s the Difference? by Corey Morris #520
- Episode 523: Enterprise SEO Level Keyword Research Tips by Brad Smith #524
- 10 SEO Tips To Get Your Website To The Top Of Google Search by Christopher Ratcliff #499
- The Only Mobile Marketing Checklist You Need for 2018 by Sergey Grybniak #405
Related answers
See the full SEO & AI search glossary.
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