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5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by Manish Dudharejia #504
5 Things You Can Do Right Now to Improve Your Google E-A-T RatingWant to improve your chances of ranking well in Google's search results? Here are five ways to show your expertise, authority, and trustworthiness.
Key takeaways
- Add author names and biographies to all editorial content, especially on YMYL pages, to boost E-A-T scores.
- Pages with low E-A-T and minimal traffic should be removed in the vast majority of cases.
- HTTPS and SSL are required for trust; sites without secure connections are flagged even by Chrome.
- Moderate or disable user-generated content on YMYL pages to avoid damaging your site's E-A-T rating.
- Google's Quality Rater Guidelines, around 175 pages, serve as a road map for what algorithms look for in content quality.
the reputation and eat of the creators of the main content is extremely important when a website has different authors or content creators on different pages
About this episode
5 Things You Can Do Right Now to Improve Your Google E-A-T RatingWant to improve your chances of ranking well in Google's search results? Here are five ways to show your expertise, authority, and trustworthiness.
Questions this episode answers
What is a Google Quality Rater and why do they matter for SEO?
Quality Raters are humans who assign quality scores to search results for specific queries. Those scores do not directly impact rankings but are used to develop and refine the algorithm. The Quality Rater Guidelines, about 175 pages, outline what good, medium, and low quality content looks like.
What does YMYL mean and why does it affect E-A-T?
YMYL stands for Your Money or Your Life. These pages cover topics like finance or health where bad information causes real harm. Google holds YMYL pages to the highest E-A-T standards, requiring trusted and authoritative expert authors and heavy moderation of any user-generated content.
How can a site owner build author authority without a formal credential?
According to the episode, creating consistent authorship across platforms such as Medium and Alignable, using a Gravatar, and producing content that demonstrates real experience, for example showing you own and clean a boat when writing about boat cleaning, builds legitimate trustworthiness and authority over time.
In their words
pages with low Eat and minimal traffic should be removed in the vast majority of cases
Host
for some topics, the most expert sources of information are ordinary people sharing their life expertise on personal blogs, forums, reviews, and discussions
Host
Terms defined in this episode
- E-A-T
- Expertise, Authoritativeness, and Trustworthiness. Google uses E-A-T as a quality signal, especially for YMYL pages, evaluated partly through the reputation of content creators.
- YMYL
- Your Money or Your Life. Pages covering topics like finance or health that can significantly impact a person's wellbeing, held to stricter E-A-T standards by Google.
- Google Quality Rater Guidelines
- A roughly 175-page document used by human raters to assign quality scores to search results, serving as a road map for what Google algorithms look for in content.
- Same As schema
- A schema.org property used to link together an author's various online profiles, helping Google recognize authorship as a single connected entity.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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