5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by Manish Dudharejia #504

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. And my name is Matt Bertram, the lead SEO strategist at EWR Digital. I feel like you spend time working on your title for each podcast and I don't have the brainpower to do that. No, no. I mean, if you look back at the old podcast, I used to have a prop and I used to have a theme. I mean, I'm really sucked off, but this is because of EAT, okay? Google needs to understand that I understand SEO. Yes, that makes sense. We're going to cover that today. We're actually going to cover it. So last time we talked about misconceptions regarding EAT, this time we're going to talk about what five things you can do right to improve your EAT. I mean, I'm just thinking like 2021, like is the year of EAT. Okay. All right. The year of EAT. And maybe there's some, and it makes that an acronym that has something to do with getting rid of COVID. That would be very nice. We need to put those two together. Bruce Neese has connected. Thank you so much for tuning in on Facebook. We appreciate that. If you guys are watching us on YouTube, do make sure you smash that like button, smash that subscribe button and smash that. Houston Young Professional said, what's up? What's up? Hey, E-Web. Hey, I got this review, but before we get to the review, let me say, and before we get to the review, remember Matt and I, we are broadcasting live from Houston, Texas, and we are your result. All right. We have to rework that for EAT. Like if we're, yeah, we got to probably like, we're your SEO experts. We are your SEO experts. It works. I like it. You got to keep adapting. Here's a review. And this is, uh, this is from the, the, the, the handle is mamasaurus life. And it starts off the title of the

review is thank you. Ah, I run a parenting blog and discovered your podcast during lockdown. I've now binged all of your 2008 to current episodes. And even when the topic isn't something relevant to my website, I still take away a new skill or tip every single episode. I've already implemented dozens of your strategies and I'm seeing results with SEO and search results. Thank you for producing such an amazing content. Uh, keep up the good work, work patiff to mamasaurus life. That, that actually warms my heart. Like that's why we do this podcast to give back to those entrepreneurs, those, uh, SEOers out there, uh, who have contributed so much to not them specifically, but like to, it's the circle of life thing, right? We've gotten so much value from other people in the industry and them putting out content. So we just want to put out good content that helps, uh, kind of, uh, return the favor. So, I mean, I think, I would think we're demystifying what SEO is right. And I think that it's been a black box for a long time. And, and really, I think there's a lot of small business owners, medium-sized business owners out there, even large companies that are paying for it and they don't really know what they're getting and they don't know how to measure it. And I think that that's, um, something that can be addressed and can be easily, um, improve, right. And, and provide more visibility because, you know, really we've seen we, if we do these things, these things happen, right. It's like cause and effect. And so a good SEO is understanding what Google wants. You can control that. I didn't know that you could control it. I thought, I thought I was only when I could control it. How did you do that? I need to turn those controls off. I thought Hey, maybe we can be the SEO demystifier. I like it. Hey, let's talk a little bit about our backgrounds here. Uh, I think yours is, is incredibly

lovely. Uh, it's two awards that EWR digital has won and was that in, that was in 2020, right? That was last year. Yeah. Yeah. Yeah. So we were awarded those in 2020. They're at AMA awards, uh, American marketing association. And, uh, and behind me is Amazon bestsellers because you're already an Amazon bestseller, but now you're a two-time Amazon bestseller. And I'm also an Amazon bestseller, um, because of, uh, putting out great content and really about marketing and, and really about eat ironically. It's crazy. It's like SEO and personal branding. Boom. There it happens. And we're going to talk about in this article. Yeah, absolutely. Uh, so we covered the review. Uh, we've mentioned the article, we've talked about the awards and the, uh, Amazon bestseller. So you ready to hop into the article? Yeah. Five things you can do right now to improve your Google eat rating. This is by, um, we're going to call him Manish D because his last name is really long. He's in the, he's in the description. I put him in the description. He is also in the district. He's a VIP contributor to search engine journal. Uh, so Patif to you Manish for this great article, again, five things you can do right now to improve your eat. So one of the things is the key here is about creating good content and authoritative content. The key to creating better, more relevant content can be found by reading Google's quality writers guidelines, Matt brief rundown. What's a Google. Yeah. Well, so you can actually apply to be a quality writer. It pays 15 bucks an hour. Um, there's like a certification for it. Um, I actually have read it, but sort of, so I read it, but I read it on my iPad and I, I went to accessibility and it read it to me. Like, so I was, I was reading it and the version. Yeah. So it was a little dry. Like it was a little dry. I'm going to be honest. It was a little dry.

And so I was like, man, let me, Oh, stop doing that. Like basically I, um, I, I was reading it. I was following along as my iPad read it to me. Right. And it was like 175 pages. Um, you know, and a lot of it's like basic, like good SEO, but it really breaks down some good examples of like what good content is, what medium content is, what low content is. You know, I think I want to do another podcast or even maybe like a downloadable that's like, you know, here are the top 20 things that you need to look for. It's, you know, and we've talked about this before. It's kind of like authorship has come back, uh, on steroids. Right. And so there's a lot of things associated with that. I think we're going to address some of them in this article. Um, but yeah, the quality rater guidelines are basically what all the algorithms are kind of, um, put into a format that a human, um, you know, website rater website rater, they're calling them raters, uh, is looking for. Right. So it's kind of like the manual check of what the algorithms are doing. And it gives you a little bit of a, uh, a roadmap of what the algorithms might be looking for. Very cool. Hey, we got Patrick Lopez hitting us up on Facebook. John dispute. I'm going to go with that. That's a happy new year's boys. Uh, same to you. Merry Christmas. Happy new year. Patif to both of you. So Google's quality rater guidelines are used by humans to assign quality scores to search results for specific queries. Uh, those scores don't directly impact search results. I think Matt covered this. This is the abbreviated version, uh, but they are used in developing or honing the algorithm and tweaking it. So the first of the five things you can do right now include author names and biographies for all editorial content. In particular, make sure YMYL, remember your money or your life articles. Uh, those pages

must be created by trusted authoritative experts on the topic at hand. The guidelines state specifically, explicitly the reputation and eat. Um, by the way, remember the eat is, uh, what does it eat? It's your authoritative and trustworthiness. So your eat, the, uh, the reputation and eat of the creators of the main content is extremely important when a website has different authors or content creators on different pages. So you got to note for that particular page, what is the eat, uh, of that particular author? If the author's information isn't available or it's difficult to find this could hurt the eat score for that page. So if you've got this page and the contents out there and you're in a relatively competitive industry, like you're, you're paying a penalty, uh, penalty is a, is a, is a bad word. You're paying a price for, uh, for not having, uh, that, that, uh, uh, authorship guideline. Well, so, so, so we're coming out at EWR, um, some specific guidelines that our internal team's going to follow to target some of this stuff. And we're making some changes for clients as we're kind of rolling them out, um, this next month, because we had to kind of build out what those, those processes were, how we're going to target that, how we're going to audit it, but really, you know, authorship and bios really, really important. Um, there's things that you can do off page, like, um, your gravitar, like if you don't have a gravitar WordPress gravitar, you should create one. Um, but you're trying to get in the knowledge graph, right? So that, that's one of the focuses. Um, so there's some trustworthiness behind the company and then behind the individuals on the content. Also, you know, if there's more than one author on a blog, um, there needs to be multiple profiles. And also that the, whoever's writing that article, if it's about say finance, or if it's about supplements, um, or anything like that, they need to have some kind of credible background, uh, online

that can be found. And so, um, that's becoming a lot more important, uh, as well as the trustworthiness of the website. Okay. And like, who's, what is this company, right? Like, what are they doing? So, so there's a lot of these kinds of things that I think are, um, really quite important, uh, from just overall, uh, well, business standpoint, credibility standpoint online, right? And so Google wants to make sure that they have good results. So those are a couple of actionable steps that I would encourage people to implement. And, and we are, um, implementing that and rolling that out and auditing that, uh, for, for a lot of our clients. And then, you know, we're working on kind of incorporating that into the website audits we're doing, uh, with our, with our website auditors. Um, yeah. So what this means is that having a positive personal brand is absolutely vital. If you want the quality score for your page to trump others in your niche. And Matt, what's, what's one way that you could, uh, I don't know, become an expert in a particular subject matter. Well, you know, the probably the easiest thing you can do is read this book here that lines it all out. It's real nice, real nice on Amazon or the book right behind you. It's kind of a, a supplement extension right there of how other people have done it. Oh, other way. Yeah, yeah, yeah. And you know, really this, what's interesting is this is something that I've seen on the horizon, uh, for a while and, um, you know, already kind of started to go in that direction, started to do things there. And now I'm starting to get requests on, you know, basically like straight up almost PR, right? Like online PR of how do I build my reputation? And yeah, I've already built a roadmap of how to do that. And we're working on some kind of like courses, but even some consulting. I had, uh, I had someone coming to me last week that

there's two people that I think, uh, want us to do like brand management. And that's, that's, you know, that's something probably out of the EWR media brand. I don't know, but, um, there's, there's a lot of, uh, need for that. And there's a lot of demand for that. And even Google, um, is saying that. So this was something over three years ago that, you know, I was kind of, kind of seeing, and it's kind of this, this merge between SEO and personal branding. So I don't know. All right. The, the points here, uh, are, uh, take charge of your personal brand by fleshing out your social media profiles and interacting with influencers and your audience, developing thought leadership through placement and trusted, uh, platforms, telling your story to connect with your audience. And we're just going to throw in there, become an Amazon bestseller. There you go. I like it. I like it. Now, some of the platforms that you can write on, right. Our medium alignable or, or yeah, alignable. There are certain platforms that Google indexes and that Google's looking for for trustworthiness. So even if you're not like published on say search engine journal or something like that, you can still be creating authorship by putting stuff out there. Blogger, there's different things that Google, Google owns blogger, right? So there's things that you can be putting out content on and developing yourself as an expert. Also, like if you're doing stuff like, I don't know, like, you know, something in boating, right. You don't have to be like, you don't have to have like a certification and whatever, but, but if you own a boat and you take a picture of you on a boat and you talk about, you like understand how to clean a boat. And if that's what your article is about, like you're building legitimate trustworthiness in that area, right. By, by doing that. So it's, it's just having some, some, some, some real, well, I know we're talking about personal branding, but I feel like expertise

is, is, is you're displaying that through your personal brand, right. That you're expert or your authority in that area. So. Yeah, absolutely. Absolutely. And, and kind of that point is, is again, it goes to the industry, right. Do you need to be some sort of expert as a boat cleaner, right. And how do you create that? Cause you don't do that by getting a certification, but if you're writing good content and people are directed towards that content, and you're the author of all this content that people are pointing at, then you will become the, or the authority in that boat cleaning. All right. Number three, again, five things you can do right now to improve your Google eat score, cut or edit low eat content, right? So low eat content on one page. Let me see. Low eat content on one page doesn't directly impact the eat of other pages, but it can negatively impact your site's overall reputation. I switched. For this reason, pages with low eat and minimal traffic should be removed in the vast majority of cases. Again, it's entirely dependent on how competitive that industry is, right. If you're again, talking about boat cleaning, then, you know, it's probably going to be pretty low trafficked anyway. Uh, and establishing that authority. Um, I mean, you could do with a pretty simple ebook, the best core for a course of action under the circumstances where you have content that you do want to utilize is to rework the page in order to boost the eat score. If it's a YMYL your money or your life page, you will need to bring an expert author on board, or you will need to become an expert in that industry. Again, we're going to kind of lean and go back and, uh, um, and you read Matt's book, go out and generate content and become an Amazon bestseller. I mean, those are, those are ways that you can create authority. Yeah, no, I mean, I think a good example, um, is maybe, you know, someone,

uh, that's talking about home remedies, right? So if, if someone's looking on Google for home remedies and maybe there's somebody that's a doctor, uh, you know, that's talking about home remedies versus just somebody that, you know, like is discussing home remedies, like that person that's discussing home remedies, what other things have they done online? Like, you know, that, that they can point to, to show that expertise and trustworthiness in that area. Because if not, if someone's got an MD and then that can be tied to, uh, you know, a web 2.0 platform or some, you know, school like certification, that person's going to win every time based on the eat score, right? Cause Google doesn't want to show things that, um, are untrue and how do they find out if they're untrue or it's good quality content they're, they're, they're doing things to try to figure it out. Like I can even tell you, you know, and I, and I could totally be wrong. It's just kind of how I've seen the algorithm work is there's probably like thresholds. Okay. Like, again, I'm, I'm totally guessing here. It's just kind of what I've seen. And like, like, like when we're even talking about like on page score, right? Like maybe a video is worth five points, right? We do this with like lead scoring with email. So I'm assuming like, it's very similar. I need to go back and you can actually go back, uh, to the, um, uh, to, to actually the, uh, what is it called where they get, they get a, uh, ah, what's the word where they, where they own the like rights to how they do it. Like you have a couple of like syndication. Are you talking? No, no, no. It's called, it's like property rights, copyright. Well, yeah. Like they own the patent. They own the patent. They own the patent on the information. So you can actually go read the patent on how these, um, algorithms are working, right? Like that's a lot of kind of what

I do is I, I kind of read some of that stuff and then I test it and I see what, how it responds to that. And I kind of pick up that, that information. Um, but I think that there's kind of like thresholds. So like if a video is worth five and like, you know, infographics worth three and high quality content, each section of say 500 words, or I'm just making this up, right? It's worth one. You're trying to probably get to like a score of seven. You know what I mean? And you can get there multiple ways. Now, if you layer on eat, and again, I'm, these are totally guesses here, but you layer, you can layer that in there and that can get a certain threshold and then certain stuff will click on. So things that used to work are maybe not working as effectively before because you haven't hit maybe a certain eat threshold score. Right. And a lot of what they're talking about in the Raiders guidelines is really just like good on page SEO on top of that. Right. And so again, I don't think a lot of stuff has really changed, but there's certain indicators that you have to hit, I believe before, you know, other things kick in. Does that make sense? Like, again, that is, is somewhat of what I've seen in my interpretation. And I would probably want to go get some more data and flesh that out a little bit more before really presenting that as, you know, like my fact or theory, but this is just kind of conjecture. All right. So pages, just to wrap this up, pages on your site that don't address YMYL topics can still be considered eat. Right. So to have that, you should be doing it on everything. I think it's going to be expanded. Yeah. Like, like they're just rolling it out in a certain area and they're, they're testing it. And like, also like a pro tip I would say too, is if you're at like

schema.org and you're like working off a schema because schema is starting to be really big. Anything that schema is putting in there, like schema.org is putting in there, like Google funds schema.org. So they're just like, like they haven't rolled it out yet, but they're like testing it. Does that make sense? Like, so you can kind of use that as an indicator of what's going on. And, and there's really schemas becoming quite important. So like, if you're talking about even like your personal brand, you want to, there, there's a schema called same as and, or yes, I think it's same as, and you want to link all those together. Right. So it's showing that your authorship is this entity of this person. Right. And, and so, and, and even like, you know, how your website, uh, your, your website as an entity needs to, to link together with the page and then the content you're talking about, like there, there's all these things that have to like connect if that, if that makes sense. Um, sorry, I'm getting in the weeds. Keep going, Chris. Sorry. That's all right. So, so just know that, that Google's quality rater guidelines say carefully for some topics, the most expert sources of information are ordinary people sharing their life expertise on personal blogs, forums, reviews, and discussions. So just know like that's, that goes to that competitiveness, uh, uh, and, and, and really kind of what is it a your money or your life situation. Yeah. Yeah. Number four, invest in technical security. Um, so, so we know like HTTPS, you've got to use that SSL. You've got to be on a secure, secure connection. Uh, one of the big reasons is if you're not on a secure connection and you're using Chrome, one of the most used browsers on the planet, uh, then it'll just say like, you're about to go to a dangerous place. Uh, and most people in general, like even if they understand the risks don't want to go, uh, to that dangerous place. So they

don't, they tell the raters to not even go. Right. So, so it's not even reading. And actually going back to what I said before, I think it's actually organization website and then web pages is kind of linked together if, if I think through that, but, but yeah, no, there's, well, keep going Chris. Sorry. Yeah. Yeah. And so verifiable badges and certifications can help you get the highest quality score, uh, from those raters. Did you have something else before we get onto number five? Um, you know, like technical security, if your site gets hacked, you're going to get knocked down. Right. Um, there, there, there, there's a lot of things, um, that, that go into it, but I mean, you know, like your site being hacked or your information being secure, redirecting to a non-secure page, like everything should be secure. It's not, it's not a nice to have anymore. Like you need to make sure everything's secure. I mean, that's one of the things we look for in the audits, you know, how many pages are HTTP and how many pages are HTTPS. Right. And you want to probably try to put everybody under that flagship of security, especially if, you know, you're doing shopping carts or you're collecting personal information, like you got to secure that information, um, uh, for a good user experience and safety and everything associated with that. So. Absolutely. Be safe. Uh, number five, moderate user generated content user. Just know this, that user generate, generated content won't necessarily mean a low each score again, though. It matters about the topic, right? Um, again, YMYL pages featuring, uh, well, should be heavily moderated, right. And, or edited without warning, uh, and links to reputable sources. So if somebody's on a, your money or your life and they gave the example of somebody talking about respiratory disease and, and other people were answering questions, like you need to moderate that and make sure that you're bringing in a powerful source to provide information posts. Right. And of course it's a medical

website. So the first part of that post is we're not giving medical advice. You should see, you should seek a physician. Uh, and this is what is typically the case at that, that, that, that time. Yeah. Uh, Freddie George was asking, uh, what's a good WordPress plugin for security. Um, so we were using word fence for a long time as one of the top, uh, security plugins out there. And then they did an update and, um, it, it opened up the door, uh, for people coming in, uh, quite a bit. Um, do you remember what, what we're using right now, Chris? Yeah. Uh, one of them that we're using is security shield, but I security shield. Yeah. I've been working with, uh, um, uh, a consultant really specifically on security. Uh, and he's got another plugin. The other thing is, is use cloud flare. So we're actually, you know, all of our clients were moving. If they're not there already, we're moving. Well, well, that's on the technical support plan. So if we're your webmaster, um, what we're doing, so everybody understands in simplistic form, we push everybody to cloud flare, which is a mirror. And then it pushes them, uh, you know, from, from, from their, their name domain, uh, to, to where we host it. And, and a lot of people that are kind of drive by trying to hack sites. Um, it's just like they're reaching for dust, right? That's, that's yeah. They get blocked by the cloud. Yes. Yes. Flare of cloud flare. Yeah. So that's, that's a good strategy. Um, and then, yeah, it's actually something I was going to bring up to our kind of technical team about what, I mean, if you're using cloud flare, that really is going to protect you in a vast majority. Yeah. 90, 90 something percent, 80% some of the time, um, from a lot of the just random hacks, um, also on WordPress, uh, cause, uh, phrase that he gets notified all the time. Uh, you got to make sure that people

can't go in on your WordPress and just create themselves as a, um, like, like a user, because they can, like, that's one of the ways that they can kind of hack is they can create themselves as a user. And based on like the, the authorization you could, like, they could create themselves as an admin, you know? And so you gotta, you gotta be pretty careful on that when you're setting up these WordPress sites, but go to, but to go to user generated content, Chris, I mean, uh, in the Raiders guidelines, they, they do talk about if you're, if, if you, if you have a site or a forum, okay. Um, and really like it's best practice. We recommend, uh, everybody just turn off, uh, like the comments because a lot of the comments, uh, SEOs, you know, that are kind of spammy will, uh, just leave a comment to, uh, because if it's getting indexed, like that it generates a link back to themselves. So they're not high quality and then other people are just trolling. And so like, if you're not actively managing that forum, like we recommend just turning it off, but, but a lot of, uh, there have been, there's examples, I guess there's not a lot, but there's examples of sites that really got hit hard because they weren't moderating, uh, what was going on. So unless you're actively moderating what's going on, you know, you, you might want to consider turning it off. Like that's kind of what, what we believe is a best practice, uh, for our clients now user generated content. I'm like, you know, getting stuff pushed out on Facebook and press releases and, you know, like the PR that we did, uh, for the book, Chris, um, positively impacted, um, what, what we're doing from an SEO standpoint. So, you know, user generated content could be a lot of different things, but I think user generated content is really kind of the Holy grail. Like, um, if brands can get companies, uh, or people for like

pictures of them, like with the product, um, you know, uh, or, or run some kind of contest where, uh, users are generating the content for them. I mean that like, think about, think about Facebook, think about, you know, all the different social media platforms they're, they're, they're not providing any content. They're like, they're not even curating the content. They're just, well, they are now, right. But they're not supposed to be, but, but they're just a platform to get the content out there. Now. I mean, imagine having this huge news vehicle that you don't want to create any of the content, right? Like pretty, pretty impressive. So, but that's the Holy grail, I think. So. And Google does like that kind of platform where there's lots of content and it's being generated by your, by your, um, well, excellent. That wraps up this article, Patif to Manish. That was a really good article, uh, kind of continuing the theme of eat. And, uh, and so that's really good. Well, we're, this wraps up, this will be the last podcast for the year. You actually may be listening to this for the first time in the new year, uh, or you're connected on Facebook. Like, like Fred is right now. Uh, everybody out there, we hope that you have a wonderful new year. We hope that the new year is better than this last year. This has been a disastrously bizarre, um, uh, we'll leave it at that kind of year. And, and we're excited to be moving on past it and, uh, and into 2021, Matt, anything to kind of wrap up? Well, I, I think, I think hopefully everybody, uh, landed pretty nicely on the end of the year. I know it, it was pretty, uh, tumultuous, uh, going through it. Um, if you bought a bunch of Bitcoins, you're really happy. So yeah. So, I mean, there, I mean, there's, there's things to be thankful for. Okay. Like there's things to be thankful for. And, and I, you know, a lot of it's about

mindset. A lot of it's about perspective, you know, a lot of it's, you know, about being able to be, to adapt. Okay. Like, I, I think that there was like a lot of really positive lessons, um, that were learned or taught this year and really, um, how you could kind of roll with the punches determined kind of your trajectory. Right. And so I think that, um, this year there was a lot of good lessons and good, you know, learnings and testings that, that happened. Um, I think even as a company, we had to adapt in some ways, but I think it, it ultimately made us stronger, uh, and it made us wiser and, you know, we're, we're, we're set up really well, uh, and we're set up really well for our clients to go, uh, into 2021. So. In fact, if our clients or maybe prospective clients want to reach out to us, get a free website analysis. This is something that you can get on our website. You go to ewrdigital.com, you click the free analysis, right? Isn't that the button? It's the free website analysis button. Well, it's not, it's not a button right now. It's kind of a link, but, but. Oh yeah. In the menu, in the menu structure. It's in the menu structure, but the, the buttons. Yeah. So we're, we're, we're moving stuff around. We're testing stuff from a convertibility standpoint. There's, this is like when you rebrand, there's just a lot of things you have to focus on, but yeah. Just know when you get that free website analysis, you are going to be on, uh, the phone with one of our SEO demystifiers. An SEO expert that's, uh, that's been in-house has years of experience, uh, and, and, you know, the reviews, the positive reviews we get from those website analysis, uh, is just, I mean, it makes, I know Matt and I. I mean, we're launching pro testimonial. Like, I mean, we haven't like officially we're going to launch it next year, but, but that, that's

one thing we're going to use in-house internally to get, um, you know, the phone video reviews on the phone, uh, from people that we can put on there because we, we have got a ton of positive responses from that sort of thing. And, and we want to do a better job, uh, displaying that. And, and so there's a lot of new fun things that we've been working on since COVID that, uh, we're right around the corner from launching. So I'm, I'm very, very excited about, uh, next year. And yeah, I mean, look, the, the, the reviews are good. They're, they're, you know, they're, I think the website analysis, I think the consultations, uh, we've gotten really positive reviews. We actually, uh, had to add, um, a paid option, uh, uh, to go even more in depth for people because, um, you know, we were just getting a lot of positive responses and some people are like, they need more strategy, right. And then maybe they're going to do the execution or maybe they need a little more strategy and, you know, they want to understand everything a little bit more before they, you know, uh, like pull the trigger on something. And so it's a good midway point to kind of, you know, date a little bit, you know, before. Sometimes they just want some perspective. Yes. What, what they don't know. Yeah. That's the thing you're doing a little bit of internet marketing. You're doing, you know, messing around, listening to the podcast, doing a little SEO and like, what is it that, what is it else that you don't know that be implemented and can, you know, drastically change your business. That's what those, that's what tends to come out of those calls. So what's interesting. And I mean, this is not meant to be a pitch by any means, but on bestseopodcast.com, um, we, we added a Woo Woo commerce basket and we've added some products on there. And, um, you know, a lot of people go to that site, um, and

find it through, through SEO and that sort of thing. And someone bought a, um, uh, like I, we did like a video website analysis, right? So it's like, like, cause we got a lot of demand right now. And like, we can only handle so much. And like, so we said, Hey, 99 bucks, right? Like we'll analyze your website. We'll send you the video. And, and that actually turned into like a follow-up of like, Hey, I need some additional resources. Um, Hey, you know, like, what else can I do? Oh, I need some one-on-one coaching. Like it was really interesting, but it, but it like, it's like, you don't know what you don't know. And like, if someone can kind of give you kind of the, the, uh, buoys or perspective of like what the guiding star is and what you need to be looking for, then, then now you go, okay, I'm going in the right direction. And then what are some other things I need to drill down on? And, um, and so, yeah, so that, that, that's actually been something recent to this year that, that we've added. Cause there's a lot of people getting into SEO, trying to do it themselves. And they just, Hey, what am I doing? Like, can you give me like some perspective on what I'm doing? How, how well is it? And we asked for those lists of questions up front and, uh, I've gotten some, some good feedback from that. So, but I mean that there, there, there's just a lot of different things out there, right? Like, and, um, I think when, when you're thinking about marketing, in my opinion, SEO is the absolute core. I mean, that's what like personal branding online, personal PR online, that's SEO, that's their search engine optimization for individual. And then people use SEO for videos, right? So then there's YouTube SEO and then there's LinkedIn SEO and there's Facebook SEO. Like all these things are like how the algorithm works and how to get more visibility to do

that no matter what you're doing. And, and I think it's incredibly important. I think it's a, uh, a foundational skillset that I think anybody in business today should have, or, you know, be working with someone that does right. So, Hey, you can do us a small favor. Oh yeah. A small favor. Uh, we don't, we don't get paid to do this podcast. Uh, we get paid in reviews. So if you could just go to EWR digital.com forward slash review, uh, a little pop-up will come up there. You could click that five-star button, uh, and, and write us a review. We would really appreciate that. And also share the podcast with, with three to five people, share it, share it, share it in a group. You're in share it in a group. You're in that's, that'd be cool. And if you have to join the group and then share it. That's a little too much work there, Chris. You guys have made us one of the most popular internet marketing podcasts, the most popular SEO podcast in the known universe. We appreciate all of you guys, uh, until 2021. My name is Chris Burris. My name is Matt Bertram. Bye-bye for now.