What is Google My Business?

Answered across 4 episodes of The Best SEO Podcast

The short answer

A separate Google search platform for local business listings that provides 30% of organic traffic and allows businesses to manage photos, reviews, questions, and localized content to rank in the three-pack.

How experts on the show define it

A separate Google search platform for local business listings that provides 30% of organic traffic and allows businesses to manage photos, reviews, questions, and localized content to rank in the three-pack.

From Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics by Matthew Bertram Ep. 532

A Google product businesses must set up and verify to control how their information appears in Google Search, Maps, and Google Plus.

From #SEOPodcast 282 - Local SEO for Multi-Location Businesses

A free Google tool for managing a local business listing, cited in this episode as a key tactic tool for local SEO alongside Bing Places, Yelp, and City Search.

From Know Thy Enemy: Local SEO & The Art of War by Marcus Miller #294

A merged version of the local plus page rolled out by Google, allowing businesses to claim, verify, and manage their local listing with a redesigned interface that makes adding hours, video, and other details more prominent.

From Marketing Success Downfalls - #SEOpodcast 241

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

Want this done for your site?

EWR Digital runs SEO, content, and AI-visibility programs for operators. Get a no-pitch audit of where you stand in Google and in AI answers.

Get an SEO & AI-visibility audit