Why should I run SEO and PPC at the same time instead of choosing one?

Running both together means different audiences see you in paid and organic results with very little overlap, so total traffic increases. PPC also sends user-behavior signals to search engines that can accelerate organic ranking movement, and both channels share keyword and content insights that reduce wasted spend.

Running both together means different audiences see you in paid and organic results with very little overlap, so total traffic increases. PPC also sends user-behavior signals to search engines that can accelerate organic ranking movement, and both channels share keyword and content insights that reduce wasted spend.

From SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581

PPC delivers immediate results and helps identify which keywords actually convert before you invest in long-term SEO. The hosts found that pausing a paid campaign for auto glass repair saved their client from ranking for a term that did not match the service they offered.

From Minor Panda Refresh - #seopodcast 135

Yes. The hosts recommend doing both PPC and organic SEO together. They cite a test where someone turned off PPC and tracked the impact with statistics before turning it back on, suggesting that running both simultaneously produces better overall results than relying on one alone.

From Part 1 of our Famous SEO Year in Review 2011 - #seopodcast 130