Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
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Part 1 of our Famous SEO Year in Review 2011 - #seopodcast 130
In their 2011 SEO year-in-review, eWebStyle covers Google Local Places optimization, mobile SEO, PPC quality scores, the Panda update, and why running both PPC and organic SEO together produces better results.
Key takeaways
- Running both PPC and organic SEO together is recommended, as turning off PPC can hurt overall results.
- Google Local Places rankings depend heavily on reviews collected within the last 12 months.
- The Panda update penalized sites using duplicate or scraped content, including repurposed podcast transcripts.
- Mobile search usage was rising in 2011, with much of it happening over Wi-Fi rather than mobile networks.
- Google Boost did not allow keyword control, meaning negative keywords had to be requested via email.
About this episode
Recap all the exciting events, updates, algorithm changes, tips and trick which we covered throughout the 2011 year. Listen to this and to Part 2. We also discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Should I run PPC and organic SEO at the same time?
Yes. The hosts recommend doing both PPC and organic SEO together. They cite a test where someone turned off PPC and tracked the impact with statistics before turning it back on, suggesting that running both simultaneously produces better overall results than relying on one alone.
How does Google Local Places ranking work and what factors matter most?
Google Local Places rankings weigh reviews, incoming links relevant to your business category, accurate address and local phone number, and the quality of the website your Places page links to. Reviews collected within the last 12 months are especially important for appearing in the A through G local listing.
What was the Google Panda update and how did it affect SEO?
The Panda update targeted sites using duplicate, scraped, or reposted content. The hosts described how their own SEO page was penalized because it used content from their podcast, which Google treated as scraped. Replacing that content moved the page to the first page for a national term.
What was Google Boost and why did it have limitations for paid search advertisers?
Google Boost was an automated AdWords-based system tied to Google Local Places categories. Its key limitation was that advertisers could not control which keywords triggered their ads. Negative keywords could only be added by emailing Google, which sent an automated reply before eventually making the correction.
In their words
people made a change to their PPC algorithm, giving more importance to better designed and implemented web pages. So if you're landing from your pay-per-click ad, it doesn't have good SEO on it, then they're not going to, they're going to charge you more, actually.
Host
we should have said content is king, keywords are queen because... The queen really runs everything.
Guest
Terms defined in this episode
- Google Boost
- An automated Google advertising product linked to Local Places that used selected categories to trigger ads, without giving advertisers direct keyword control. It no longer existed by the time of this podcast.
- Quality Score
- A Google PPC metric that drops when a landing page lacks good SEO, causing the advertiser to be charged more per click.
- Google Panda
- A Google algorithm update that penalized sites for duplicate, scraped, or reposted content, including article marketing and content farms.
- Search Visitor Optimization (Sevo)
- A phrase coined on this podcast referring to what you do with visitors after they arrive at your website, including calls to action and unique selling propositions.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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