ONE-ON-ONE CONSULTING
ONE-ON-ONE CONSULTING
By Matt Bertram

By Matt Bertram

Matt Bertram, is the lead digital strategist at EWR Digital. He is the co-host of the Best SEO Podcast: Unknown Secrets of Internet Marketing. Currently writes for Search Engine Journal, Forbes and Entrepreneur.

SEO Podcasts vs. SEO Blogs: Which Should You Follow?

Introduction

In the ever-evolving world of SEO, staying updated with the latest SEO trends, strategies, and best practices is crucial. Two popular mediums for learning SEO are podcasts and blogs. Each has its unique advantages and disadvantages. This post compares the benefits and drawbacks of learning SEO through podcasts versus traditional blogs, helping you decide which medium suits your learning style and needs best.

Benefits of SEO Podcasts

1. Convenience and Accessibility

  • On-the-Go Learning: Podcasts are mainly audio and can be consumed while commuting, exercising, or doing household chores, making it easy to integrate learning into a busy schedule.
  • Hands-Free: Listening to podcasts doesn’t require you to sit in front of a screen, offering a hands-free way to absorb information.

I have a personal rule that if I am on YouTube or listening to a podcast or even a book on tape I have to be “moving” or doing something. I listen to podcasts while working out most frequently. 

2. Personal Connection

  • Voice and Tone: Hearing the host’s voice can create a more personal and engaging experience compared to reading text. (Good sound quality is more important than you think though! It’s got to be easy to listen too)
  • Interviews and Conversations: Many podcasts feature interviews with industry experts, providing insights and perspectives that might not be captured in written form. I love being a “fly on the wall” during some of these conversations. It is amazing the topics and conversations you can listen too in the age of information.

3. Up-to-Date Information

  • Timely Updates: Podcasts can quickly address recent changes in SEO algorithms and trends, offering timely insights. People just have to create content on the topics. It usually takes about 24 hours for people to start creating content about a trending topic.
  • Regular Episodes: Many podcasts release episodes weekly or bi-weekly, providing a steady stream of current information. I try to do this as best I can about the podcasts that we create. Some podcasts I am expecting them to post daily updates! It just depends the relationship you are looking to have with the with host or hosts.

Drawbacks of SEO Podcasts

1. Lack of Visuals

  • No Visual Aids: Complex topics that benefit from visual aids, such as diagrams and charts, can be harder to grasp through audio alone. (YouTube might be better for this if they have a video component with good video production.
  • Memory Retention: Without the ability to easily reference back, some information might be harder to retain and recall. This however, differs among the listeners and may not be that big of a issue.

2. Limited Depth

  • Time Constraints: Podcasts are often limited by time, potentially leading to less detailed coverage of complex topics.
  • General Overviews: Some podcasts might offer more general overviews rather than deep dives into specific subjects.

Benefits of SEO Blogs

1. In-Depth Analysis

  • Detailed Content: Blogs can provide comprehensive, step-by-step guides and deep dives into specific topics.
  • Visual Aids: Articles often include images, infographics, and charts that enhance understanding and retention.

2. Easy Reference

  • Searchable Content: Written content can be easily searched and referenced, making it simple to find specific information when needed.
  • Bookmarks and Links: You can bookmark important articles and follow links to additional resources, creating a rich learning ecosystem.

3. Self-Paced Learning

  • Read at Your Own Pace: Blogs allow you to read and digest information at your own pace, which can be particularly beneficial for complex subjects.
  • Re-readability: You can re-read articles as many times as necessary to fully understand the content.

Drawbacks of SEO Blogs

1. Time-Consuming

  • Requires Full Attention: Reading blogs requires dedicated time and attention, which can be challenging to find in a busy schedule.
  • Screen Time: Spending too much time in front of a screen can be straining for your eyes and mentally taxing.

2. Engagement

  • Less Personal: The lack of a human voice can make blogs feel less personal and engaging compared to podcasts.
  • Overload of Information: The vast amount of available blogs can be overwhelming, making it hard to discern which sources are reliable and valuable.

Which Should You Follow?

Personal Learning Style

  • Auditory Learners: If you learn better by listening, podcasts might be more effective for you.
  • Visual Learners: If you prefer seeing information and visual aids, blogs will likely be more beneficial.

Time Management

  • Busy Schedules: If you have a busy schedule and need to multitask, podcasts offer a convenient way to learn on the go.
  • Dedicated Study Time: If you can allocate specific times for study, blogs provide a more thorough and detailed learning experience.

Content Needs

  • Timely Updates: For the latest news and quick updates, podcasts are excellent.
  • In-Depth Learning: For comprehensive guides and detailed explanations, blogs are more suitable.

Conclusion

Both SEO podcasts and blogs offer valuable resources for learning SEO, each with its unique advantages and drawbacks. Your choice depends on your learning style, time management preferences, and content needs. Ideally, incorporating both mediums into your learning strategy can provide a well-rounded understanding of SEO, combining the convenience and personal connection of podcasts with the depth and visual aids of blogs.

How to Choose the Best SEO Podcast for Your Needs

Finding the perfect SEO podcast can be challenging. Our guide offers tips on choosing the right podcast for your expertise level, specific SEO interests, and preferred formats, ensuring you get the most value from your listening experience.

Introduction

Podcasts have become an invaluable resource for learning and staying updated in the fast-evolving field of SEO. However, with so many options available, choosing the right SEO podcast can be overwhelming. This guide will help you select the best SEO podcast based on your expertise level, specific interests, and preferred formats.

1. Determine Your Expertise Level

The first step in choosing the right SEO podcast is to assess your own level of expertise. SEO podcasts vary widely in terms of the depth and complexity of the content they offer.

Beginner Level:

  • Look for podcasts that cover SEO basics and foundational concepts.
  • These podcasts often include step-by-step guides, beginner-friendly tips, and explanations of fundamental SEO terms and strategies.

Intermediate Level:

  • Intermediate podcasts delve deeper into SEO techniques and strategies.
  • They often feature case studies, interviews with industry experts, and discussions on more advanced topics like technical SEO, link-building strategies, and content optimization.

Advanced Level:

  • Advanced podcasts are geared towards seasoned SEO professionals.
  • These podcasts discuss the latest industry trends, algorithm updates, and in-depth analyses of complex SEO challenges.

2. Identify Your Specific SEO Interests

SEO is a broad field with various subtopics. To get the most out of your podcast listening experience, focus on your specific SEO interests.

Technical SEO:

Content SEO:

Local SEO:

  • If you’re interested in local search optimization, find podcasts that cover local SEO tactics, Google My Business optimization, and local link building.

E-commerce SEO:

  • For those working with online stores, e-commerce SEO podcasts can provide insights on product page optimization, category structuring, and e-commerce-specific SEO tactics.

3. Choose Your Preferred Podcast Format

Podcasts come in various formats, each catering to different listening preferences. Consider what format keeps you engaged and fits your lifestyle.

Interview-Based:

  • These podcasts feature interviews with SEO experts, providing diverse perspectives and insights from different industry leaders.

Solo Shows:

  • Hosted by a single expert, solo shows often offer in-depth analysis and personal insights on SEO topics.

Panel Discussions:

  • Panel discussion podcasts involve multiple experts debating and discussing SEO trends and strategies, providing a well-rounded view of the topic.

Case Studies and Real-Life Examples:

  • Some podcasts focus on real-life case studies, showcasing successful SEO strategies and lessons learned from actual experiences.

4. Check the Podcast’s Production Quality

While content is king, production quality also matters. A well-produced podcast with clear audio, good pacing, and engaging delivery will enhance your listening experience. Poor audio quality or disorganized content can detract from the valuable information being shared.

5. Read Reviews and Recommendations

Before committing to a podcast, take some time to read reviews and recommendations from other listeners. Reviews can provide insights into the podcast’s content quality, the expertise of the host, and the overall listening experience. Additionally, recommendations from trusted sources can point you towards high-quality podcasts you might have overlooked.

Conclusion

Choosing the best SEO podcast for your needs involves assessing your expertise level, identifying your specific interests, selecting your preferred format, and considering production quality. By following these tips, you can find the right podcasts that will help you stay informed and improve your SEO skills.

Happy listening!

Digital marketing trends are constantly evolving. And, everyone knows that the best way to achieve or maintain success in the industry is to stay up to date with the latest trends, developments, and insider tips available.

In today’s online landscape, marketers have recognized the value of podcasts—and they’re not the only ones.

Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode.

And, there’s no denying that the medium is a great source for business professionals to receive a competitive edge against their competitors.

Online marketing podcasts are also an excellent way for marketers and advertisers to learn new digital marketing tips and strategies to grow their business. Or, a useful way to earn from other industry professionals for marketing inspiration.

Regardless of your motive: If you hope to thrive in the business and marketing world, it is essential it is to prioritize continual learning.

To make your life a little easier, we’ve researched and compiled our list of the top 8 best online marketing podcasts you need to listen to in 2020.

1.The #AskGaryVee Show

This list can’t be complete without mentioning the New York Times best-selling author, motivational speaker, and Owner of multi-million dollar marketing company VaynerMedia, Gary Vaynerchuk.

The #AskGaryVee podcast is an audio version of his popular YouTube show—DailyVee. For the show, listeners submit questions; and then Vaynerchuk and a panel of ever-changing celebrity guests answer them.

Vaynerchuk owes much of his success to the power of digital marketing. He uses his podcast to answer the public’s burning questions about marketing, social media, and general entrepreneurial topics he receives through social media. 

His high-intensity, no-fluff, and brutally honest personality—paired with his expert advice on becoming a better digital marketer—keeps many of his devoted listeners coming back for more.

“The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.”

2. Marketing School

Industry professionals, Neil Patel and Eric Siu bring you daily and actionable digital marketing lessons guaranteed to make you want to kick your old strategies to the curb.

The best part?

It’s short; averaging about 10 minutes every day. So, these online marketing podcasts are perfect for those with a busy schedule who are looking for quick, unconventional marketing wisdom on the fly.

If ten-minutes still feels like too much for your schedule, they even offer podcast notes on their site to give you an even faster recap.

Listen to past episodes and subscribe to Marketing School on iTunes here.

3. SEO Podcast – Unknown Secrets of Internet Marketing

Looking to learn the best SEO practices and internet marketing tips proven to boost your website ranking and generate new leads for your business?  Look no further!

There’s a reason why this podcast currently ranks at the #1 SEO podcast on the internet.

Entrepreneurs, Chris Burres, eWebResults Owner, and Matt Bertram, lead Digital Marketing Strategist, use their expertise in the marketing industry to keep listeners up to date on the latest SEO insights, algorithm changes, and internet marketing news.

The dynamic duo typically kicks off each episode with a friendly “Howdy!” from their company headquarters in Houston, TX. Their unique sense of humor and the entertaining format makes this podcast a breath of fresh air for your morning commute or work break!

Each week, Chris and Matt explore pressing issues, answer listener questions, and interview an interesting guest or two with their intriguing online marketing podcasts.

Check it out to learn or refresh the basics, keep up to date with industry news, and then, become a part of the ever-evolving world of SEO.

4. Marketing Over Coffee

If you’re a coffee enthusiast looking for a conversational, relaxed podcast to enjoy during your caffeine breaks—you’re in luck!

EventHero’s VP of Marketing, John J Wall, and Podcamp’s co-founder, Christopher Penn, host the show in a local coffee shop in Boston every week and publish the show on Thursday mornings.

Each podcast, they host interviews on leadership, digital marketing, social media, and other business topics and also have advice-rich conversations with experts from all over the world.

5. Online Marketing Made Easy

Leading marketing strategist, Amy Porterfield breaks down some of your biggest business questions and marketing strategies that often overwhelm small business owners first starting out.

Rather than telling listeners to apply vague strategies like “create an online course” (easier said than done, right?), Amy breaks down big strategies into smaller, manageable steps. That way, you can execute problems and achieve goals more effectively.

Amy has been featured in Business Insider, Forbes, Mashable, Entrepreneur, and many others.

6. Social Media Marketing Podcast

Do you want a more engaging social media profile?

Social Media Examiner’s CEO, Michael Stelzner, will help boost your social media marketing game with his weekly Social Media Marketing podcast.

Each podcast provides listeners with:

  • New social media strategies
  • Success stories from current industry experts
  • And, actionable tips that you can use to improve your social media results

As of now, the podcast regarded highly as the leading source of marketing strategy and trends across all social media platforms.

7. Perpetual Traffic

DigitalMarketer’s Perpetual Traffic Podcast is a weekly podcast on Facebook advertising, social media marketing, and digital marketing.

The show’s incredible hosts—Ralph Burns, Keith Krance, and Molly Pittman—collectively share breakthrough strategies for using paid traffic to acquire new leads and sales.

Each strategy is actionable and used to help to increase your brand recognition, social media presence, and marketing campaign success.

With its focus on paid traffic, especially on social media sites, this podcast is particularly useful for digital marketers, and entrepreneurs looking to grow their business through social media ads.

8.Copyblogger FM

Everyone knows that in 2020, quality content is king.

“Content marketing “leaders” generate 7.8% more web traffic than “followers.” (Marketeers)

This shows that content marketers who take the time and effort to create quality content, reap substantially better rewards than those who don’t.

If you’re looking for a podcast to help improve your content marketing and writing skills, then Copyblogger FM is a must-listen. 

The podcast is a weekly, short-form show (around 16-33 minutes) hosted by Sonia Simone, and a team of rotating experts.

They discuss the current content marketing trends and downfalls of the week. This podcast is also a great way to stay up to date with the latest news and updates in the field of content marketing, email marketing, copywriting, conversion optimization, and more.

Final Thoughts

So, there you have it—out top 8 internet marketing podcasts to listen to in 2019. These podcasts are entertaining, thought-provoking, and a sure way to put you on the fast track to business success in no time.

Want to learn more about how to build an authoritative brand with internet marketing and SEO strategy? Our team at EWR Digital can help. Contact one of our marketing experts at (713)-592-6724 today.

Skyrocket Your Business with These Top 8 Internet Marketing Podcasts in 2020 | Best SEO Podcast – Houston, TX