12 Reasons Why You Might Never Want to Hire an In-House SEO by Neil Patel #297

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, the owner of E-Web Results. I am Charles Lewis, a client results advocate, and I can't see. Welcome back to another fun-filled edition of our podcast. This is podcast number 297. We are in Halloween gear, and that means at least a weird hat and a mask. You're looking sharp there, Charles. I'm like the Mardi Gras Long Ranger. The mask? Yeah, I like that. The Mardi Gras Long Ranger. The SEO Mardi Gras Long Ranger. I made that up right now. That is good. As always, we do have a tip from our previous podcast, and the tip is link your address and phone to help increase conversions. Look, with mobile search being the most of what's happening right now, you want to make sure people can tap to call you extremely easy or email you. Link your contacts. Email. That is our tip from podcast number 296. All right, let's get into our podcast. Please remember, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood top position snatchers. Yes. And our mantra is don't be a douche. Do not be a douche. Hey, we've got a great article today. This is going to be some sage advice. I promise you. Yeah, I want to give a quick punch in the face to Neil Patel and the good folks over at Search in the Journal. He posted an article, man, 12 reasons why you might never, ever want to hire an in-house SEO. Interesting. We'll dig into it a little later. Did you add an ever? Never, ever. No, he said ever. Never, ever. Yeah, that's right. Awesome. Never, ever. I told you it was going to be sage advice, and that sounds like sage advice to me. All right, so if this is the first time you've listened to our podcast, howdy. Welcome. Excuse the hats. We're in Houston, and Halloween is tomorrow, so we've got some hats on. Howdy. If you've listened to this podcast

before, you know what we're going to do. We're going to ask you to write a review. To do a couple things. If you've gotten good content from us, you've enjoyed the podcast, yeah, please write a review. We've made it really easy in a couple of places. One of them is to get to our Google My Business page. Get to our Google Local page. I'm going to still call it that, because that's what it is. Yeah, it feels better, right? Yeah. We've made it easy to get there. All you have to do is go to ewebresults.com slash. Google plus. Or slash. Google plus. Or slash. G plus. Or slash. Yeah, G plus. All of those will take you to our G plus Local page, Google My Business page, and we ask you to do two things there. First thing, leave us a review. Hopefully that review is five stars, and then put us in a circle. That way we can share some content with you, or you can share some content with us. Yep. Next, that you could do us a favor for is only three steps. Go on to iTunes, create an account, and write a review. Hopefully you'll make that review five stars, and then you can email it to us if you want to. Podcast at ewebresults.com. Got it. Next, you can leave us a review on our Facebook page. Yeah. Please go to our new Facebook page. Not our old Facebook page. Our new Facebook page you can find at facebook.com slash. Ewebresults. And then finally, we'd love it if you left us a Stitcher review. The Stitcher review still needs a little boosting, if you want. Need some help over there. I think I have some people who have actually said they've left them there. Yeah. Maybe Stitcher's pulling a Yelp or something. Like, these are not recommended. Oh, Stitcher, that would suck. That would suck. I'm not saying they're doing it, right? I'm just saying people who listen to Stitcher leave reviews for unrelated reasons. Than what they're listening to.

Than what they're listening to. And literally, some people have said, yeah, I left a review, and nothing happened. I don't see it there. All right, Stitcher. Easiest way to get to our Stitcher page is just go to our website, ewebresults.com. Listen, if you're a PHP guru or a WordPress genius, we're probably looking for you. Leave an audio resume, 713-510-7846. If you would like a free website analysis, then who wouldn't, right? Who wouldn't want a free website analysis? No, quality website analysis. Don't take the word free for granted, right? It's not just some random quick list of things you need to change. No, this is very intuitive. It talks a lot about your site. You will definitely leave it feeling empowered. And it involves us kind of talking about it, going over it with you. And it's actually a comprehensive, really, we should just not call it a free website analysis. It shouldn't be free. I mean, most consultants who strive for your SEO business charge you for that. Yeah, absolutely. And now for the favorite segment of the podcast, the algorithm. Cataclysm. Oh, man. So, dig this. I'll go catch today. That little shit shook the parrot off my head. Man, look. This is like 8.9 on the Richter scale. Yeah. So, have you ever heard of Ranked Brain? Okay. So, I saw it in an article today. Okay. Yeah. But I didn't get into the article. So, I'm going to read this. So, Ranked Brain is an artificial intelligence created by Google. And it's the purpose of this is to really, they say, embed vast amounts of written language into entities called vectors, blah, blah, blah, blah, blah, right? Right. Basically, we're... Technical garbage. Technical garbage. That basically means, I'm going to take what you say. And even though your search query may not be direct or focused. Right. We can use artificial intelligence to kind of gather what you may have meant. Right. Or some other terms related to what you're searching. For example, you may do a quick search for Barack, which

is the example they gave on SCJ. And your results may come back with matches for U.S. President. Right. Or Barack Obama or even Michelle Obama's husband. And so, the key here is that they are putting things into the algorithm. Right. They say Ranked Brain is using over half of the Google search algorithm right now. Wow. Exactly. And so, be cautious. It explains why it's so good and being gave up. They're back on board. Exactly. They're finally profitable. So, you want to make sure that you have supporting content to kind of help Ranked Brain. Right. So, maybe you didn't optimize for Barack. Right. But you did have the other terms on that same page that were related to that. And that should help those pages Ranked Brain. That's a huge deal. Interesting. If you're going to go after all those terms, you need more content. Right. More content. You probably can't elegantly. You know, slip in current president, Michelle Obama's husband. Exactly. And Barack in the same thing, you know, in two paragraphs. Well, then consider how a search engine results page is, right? Right. And so, with those different type of words, it's usually from different type of searches or different type of platforms. Right. Right. Right? So, since the search result page, now we're showing Twitter stuff, now we're showing all this other stuff. Right. It makes sense for it to pull data related to that term. Wow. To give you the best results. So, that's what's up. Ranked Brain. That's pretty cool. I would call that a... I think the name, Ranked Brain, like, eh, I would have came up with something. You know, playing off the right brain, left brain, Ranked Brain. Ranked Brain. The analytical side, I'm guessing. Maybe. All right. So... Oh, I'll take that. Hopefully. We'll go with that one. All right. So, now we've got a little bit of news. So, Google has a feature, and as it was described in the particular article I read, it was, poof, your ex is gone. Your ex? So, from your

images, right? So, you may be looking for something 10 years ago, and you may not want to... So, you got your ex over all your pictures. And I think they're just, you know, facial recognition, get rid of that person. I don't know what they're replacing them with. I don't know. Just a blurry image? Yeah. So... That's almost kind of cool. Maybe they can replace them, you know, with some hot shit. Well, I mean, think about when you do Street View in Google Maps, right? You know, all license plates and contact information and things like that are automatically blurred out. So, same technology problem. Yeah. Let's see. And, okay. Okay. So, this is really interesting. Google is coming out with a feature, and the example they gave was like, hey, let's say we're texting back and forth. And we're like, hey, let's grab lunch. We've got the meeting over on the other side of town. We'll grab lunch at two right before the meeting or whatever. And now, if you want to get that to your calendar, you've got to, like, open your calendar, go to Tuesday, put to him. Now, they're saying that it's going to be like a, okay, Google, set an appointment for this. Oh, yeah. And Google extracts the information and transcribes it as the calendar, which is necessary. Like, more voice-related actions are necessary. Yeah. The more hands-free we become, the more reliant we depend on technology. Yeah. You need to understand me. Ironically, we need to be more hands-free while we're driving, and the cars are working on us not needing to drive. It's going to be this, like, we're going to get to the point of, like, now I don't need to use my hands, but I have nothing to do. Yeah. We sit in the car, yeah, doing other things. And finally, this, I saw a remarketing ad I thought it was worth mentioning. If you have doubts about remarketing. It works. I got remarketed to regarding hair gel, right? So, I was checking out. Did you order

it, though? I didn't order it. Okay, almost. I almost thought, like, this deserves me to at least click through, but that would cost them, so that's not what I'm trying to do. But if you can get value out of remarketing hair gel, it almost doesn't matter what you're selling. You should be remarketing, right? Because somebody wants it. You're going to get value out of it, for sure. Let's see. I got a patiff. I got a punch in the face. This is for David Miller. Oh, punch in the face. David Miller. Yeah, you had a conversation briefly. I spoke with him. He was interested in our affiliate program, or our referral program, and he's with Houston GuyCleePrinting.com, and basically, that means large format inkjet printing, and so they print, like, really badass art stuff that way. So, punch in the face to you, David. And then I've got one review. This is from, let's see, Pernell Hyman, is that Hyman? That looks like I'm a bit spelled differently. Yep. Stindivad. It is, Fastos! News I can use. The perfect companion on the road, Fan Fabulous podcast to keep me updated on all I need to know on SEO. That's what's up. Thanks, yeah. Fan Fabulous. That feels... Fan Fabulous. Welcome to the Fan Fabulous podcast on search engine optimization internet marketing. All right. Pernelly, we're going to pronounce the E this time. Pernelly, punch in the face to you. Thank you for that five-star review. Yeah, appreciate you. We appreciate it. And the new terminology, Fan Fabulous. We're going to take that and run with it, just so you know. Fan Fabulous, I'm going to copy and paste that one into our something next so we can use it again. So, all right. All right, I got some news as well, some more marketing-related news. So, let's give a happy birthday. Okay, cool. This happy birthday goes to Google AdWords. Google AdWords, happy birthday. 15 years. 15 years. Wow. Yeah, so dig this. They launched back in 2000 with 350 advertisers to test it. Now, they

have more than 1 million advertisers and they generate tens of billions of dollars for Google. That's what's up, AdWords. Yeah, was it $90 billion in 15 years? Yeah, like, you know, it was $62 billion last year. Wow. So, this just keeps going up. That's like they almost did a loop. You ever did? Went so far. We had to cut our profits and then we're back double. Somehow. So, that's one thing. So, dig this. You use Wayback Machine? Yes. I use Wayback Machine. Yeah, I saw that. Yeah, they just got a grant to rebuild the whole thing. And now you can search for keywords and all of that. To do searching, at least on the homepage. They said not the whole pages, but if you could search the homepage. The homepage, that could help you. So, that's what's up to you guys. Needed that facelift. I'm glad you got it. I got a couple more things in regarding Twitter. So, Twitter made some changes. They increased their follower limit from 2,000 to 5. Okay. Makes sense. Like, I was tired of following the same 2,000 people. I'm kind of being sarcastic, but not really. Let's see here. But, dig this. Since they've done that and since they've also kind of redid the deal with Google, their organic search traffic is up 20% now. And, Google said that most of those searches that are showing Twitter results tend to be either name or brand related searches. Right, right. What does that mean? That means for all our companies out there, you need to be active on Twitter. Yeah. Because what that means, your Twitter profile should be complete with the corresponding logo, color scheme. You need to make sure that your Twitter handle is as close to your business name as possible and post consistently. So, that way, when people search for your business name or some person who works at your company, you have a higher likelihood of your Twitter results actually showing. And, my last piece of news comes from Facebook. They're introducing universal search.

And so, similar to Twitter, now, you know, if you went to Facebook and you went to search for, let's say, hair gel. Right. You would only see results from companies that you liked or companies that I've liked because me and you are friends. Right. Now, they open it up to the public. You're going to see whatever post for that type of search. That could come up. Okay. Which makes sense. Y'all should have been done that and thank you for doing that. Yeah. Well, you should really have it in segments. Like, so often, I think Facebook has for a while shown Facebook specific results and then, like, internet general results. And so, you should really have kind of in your network, out of your network, and general. And then on web or whatever. Yeah. So, cool. Well, that's the potatoes of our podcast. That's the potatoes. Let's get into the meat. Again, profound information about why you should not build an in-house SEO team. Yeah. Why you shouldn't. So, punch in the face to Neil Patel, good people over at Search Engine Journal. He posted this article last week. It said, 12 reasons why you might never, ever want to hire an in-house SEO. So, he starts off by asking, what is an in-house SEO? According to the Digital Marketing Glossary, an in-house SEO refers to commonly SEO operations, which are achieved within a company or a dedicated team or specialist. Right? So, that's somebody you've hired internally and their job is dedicated to doing your SEO. Right? He says, the fact is, you can have an in-house SEO and an SEO agency. It's not always the either or issue. Let me take this time to say this. We're an agency. Right? But what I've noticed is I begin to deal with clients as an advocate. Most of our clients who have a dedicated person to walk and talk to, a dedicated person to give me content and things like that, that we need. Who's focused on marketing. Who's focused on marketing. We tend to get

better results for us and for them, frankly. And when we don't have that person, things just become difficult. It's kind of hard to get a business owner on the phone when you need them all the time. Often. Right, right. Exactly. And so, take this article with a grain of salt. Right? We're not necessarily saying you shouldn't hire an in-house SEO, but we are saying that if you have someone to work with your agency, you'll probably get better results. So, with that, let's dive in. Number one, he says an in-house SEO might be too expensive. He's right. According to Rand Fishkin, Rand put the range somewhere between $45,000 and $100,000, right, for an in-house SEO person. And so, consider that. I'm not sure what the size of your business is who may be watching and listening right now, but consider the overhead cost, consider the training, consider the insurance, and everything else that comes with- The cost of a mishire is- Oh, dog. That's remarkable. Exactly. The last thing you want to do is hire somebody to spend 90, 120 days training for them to leave. Yep. That's the waste of resources. And so, consider that- If you quote Whitney Houston, that's whack. Yeah, and it's probably equally comparable to what she was referring to. And so, sometimes it may be more cost-effective to hire an agency. You consider salary, for example, right? Mm-hmm. You know, somebody, if they make, I don't know, $40,000 a year, they probably get, you know, somewhere between $15,000 and $2,000 every pay period. But an agency may cost you $3,000 per month. Right. Right? Without the overhead, without the insurance, without the coming late, frankly. Right. And so, consider that. And hopefully, in that example, I mean, are they going to have SEO expertise? Exactly. Pick expertise, in-house social media expertise, the graphic artist that you need. So, yeah. It makes some sense to hire an agency. Yeah. Matter of fact, exactly what you're talking about. Number two, he says the in-house SEO doesn't have a broad enough skill set.

Yeah. Right? He goes home to say- He almost can't. Yeah. Exactly. He says, it's unlikely that a single SEO has all the skills necessary to take a comprehensive approach to your business's search marketing strategy. And he's right. You know, it's very, it's very interesting, rare, that you're going to find a person who has the full internet marketing skill set. And you really won't find that with one person. You almost need to hire a few different ones. And he kind of outlined three different ones. Right? And we're talking specific to SEO. Right. So, there's tech SEO, right? Technical SEO. This is site speed. This is making sure your coding's right. This is making sure your site's mobile friendly and things like that. Right? Which is a different skill set from, let's say, on-site SEO. Totally different. Which is keyword creation and research and title tags and meta descriptions and alt tags and headers and all of the on-page stuff, cross-linking and things like that. Then there's even link SEO, right? That's like your local setup and your directory submissions and guest blogging and all those things you do to build links. And so, there's really kind of three core areas in SEO that he's referring to. And yeah, it's going to be rare to find one person who can do all of those well. But when you deal with an agency, for example, I'm extremely skilled in on-page SEO and link SEO. My coding isn't great. But I got a program over there who breathes WordPress, who breathes PHP. We're calling him the Digital Monk now. The Digital Monk? Yeah. Awesome. Doesn't that work? It works for Jay. It's amazing. If you knew, Jay, then you would... He's like quiet. He's like, you can see him. You can see him thinking. He's like there meditating and code is appearing on the screen. You're like, what's going on? I don't want to ask. Keep it up. As a matter of fact, when you walk by him, you hear a hmm. Yeah. We need to get him a

little gong. You know, the centering gong. So, but he's great at technical SEO is the point I'm making. Right? And so, the reason he's great is I don't have to be. But all of our clients get the benefit of all of that. Yeah. And so, take that into consideration. Number three. Three. He says, your site might not need a full-time SEO. Right? He goes on to say, it takes less time to optimize and maintain the optimization of a smaller website. Some huge websites that contain tens of thousands of pages might require several in-house agencies, in-house SEOs and an agency. Right. And he's right. I think it kind of depends on the purpose of your site, right? If you do have a smaller site and maybe you're just a small, you know, retail establishment, one location, then yeah, frankly, somebody on your site who can write decent content and be social may be enough for you. Right. But maybe you have e-commerce. Maybe you have a couple locations. Maybe you're blogging every week. Maybe your site is a little bit more of a destination for information and for research and for products. You know, you probably need an agency, somebody who can optimize all of that and maintain all of that. And maybe you're struggling to stay on top of this ever-changing industry. Exactly. When you've got a small site, then a lot of, you know, algorithm changes and things like that may not necessarily affect you. But if you have, you know, hundreds and thousands of blog posts and hundreds of products and tons of pages, yeah, then you have more correlation to be affected by some sort of algorithm update. And yeah, you're going to need an agency to kind of help you fix that up. Absolutely. Number four. Four. He says someone in-house can already do this. By the way, my parents shifted. I saw that. I wanted to know if you did that on purpose. A lot of focus. You know, it wasn't me. He shifted. He wanted to focus on you.

I think he's digging my hat. He's flirting with your hat. He says someone in-house can already do the SEO. And so, again, like you have a small website with small SEO needs, then you may have somebody on your staff who's more than capable of doing so. And if that's the case, then tell them to watch the hashtag SEO podcast and put them to work. And that may be sufficient for them. However, most companies aren't like that. Most companies are looking to grow. Most companies are looking to expand. And they really need somebody to help drive that digital presence. And if that's the case and you happen to do have somebody on site, then that's the connection. Let that person deal with the agency. And that way that person can learn. That person can get better. That person can help keep the owner of the company informed. And more importantly, he can give work to the agency to keep them on the job as well. Yep. I like number five. Number five. He says, an in-house SEO can't fix the bigger time-consuming SEO problems. And he is so right there. He says, if you have a single SEO on staff, but his to-do list is the length of war and peace, then you may have more work than a single mortal can accomplish in a lifetime. And he's right. Let's say you just got this job. They hired you at the in-house SEO. You didn't do any research. And you took the job. Right. And they have a 10,000 page website that's got several penalties and bad link profile and duplicate content. And no images. And no images. Yeah. One person can get it done. It'll probably take him all year. Yeah. Right. And most people don't have that kind of time. And so, sometimes an in-house may not be suitable for you based off your situation with your site or your SEO. I think a free web analysis will kind of help you determine if you need to go the agency route or if you

can be suitable hiring someone internally. Number six. Six. He says, under search strategy may be in shambles. I really like this one because our focus is on results. And so, it's not just about SEO. It's not just about strategy. Yeah. He goes on to say that one of the values of an agency or consultants is that they can reset and define a business's search strategy. I highlighted that because our intent is to make companies grow. Right. And so, if you're getting traffic and you're actually growing, you're getting business, your strategy should change. Your business goals should change. Right. Frankly, everything should change the more you grow. If you get more than two locations, three locations, then your menu should change. Your mission should probably change and everything else. And if you don't have an agency who can kind of, from an upper level, kind of look down and say, hey, these are the changes you should make. We need to restructure these changes. Yeah. Because of this. Or somebody who's in your analytics. At the rate you're growing, you know, this time next year, we should be expecting this. Let's start planning for that now. Yeah. And sometimes when you're in-house, you don't see that. You kind of can't see the forest because of the trees. Right. And so, but with the third party and agency kind of handling things, they can't see those things. Number seven. Seven. He says, um, your in-house SEO, um, just needs a fresh perspective. And he's right. He says, some SEOs can get locked into a certain way of doing things. Um, in an SEO, a such tunnel vision can be harmful. Very, very harmful. Yeah. You don't want to doing what you were doing three years ago only. Uh, yeah. It's not going to work for you. You need to be constantly changing, constantly evolving, constantly learning. And if you're not, you know, uh, going to conferences, if you're not speaking, if you're not constantly teaching this stuff, if you're not, this podcast is all about, if you're

not absorbing data and processing that data and more importantly, testing and measuring that data, then, then you're just kind of doing SEO work that may or may not be working. And, uh, that could cause you harm because last thing you want to do is be doing stuff that's not working or frankly, that's been wrong now, you know, like certain things was okay in, you know, eight and in 2013 was kind of indicated as bad. And by 2015, you will be penalized for it. And so you need to change that. Oh, number eight. He says that sometimes you need a second opinion. I like this comparison. He says SEOs are like doctors. They diagnose problems and prescribe remedies. And he's right. That's what we argue all the time, right? You know, because we want to bounce ideas off each other. I have an idea for a piece of content and how it should be laid out and what it should do. Chris may have a different suggestion and logical reasons why. Okay. Let's whiteboard it. Let's talk about it. Let's bring the client up to speed. Hey, this is what we're thinking. And here's why. And if you have those, you know, those different opinions, those different looks of life, those different user experiences, um, then you end up with the better result versus one person who's kind of just doing it all his way and his way may not be the right way. By the way, the last two were really reasons just to hire a consulting company to do consulting. So if you didn't know, we actually do SEO consulting as well. Number nine. He says, uh, you just might not get instant results. And I wrote down, that's not necessarily with an agency or being, you know, get instant results. Um, yeah, you just might not get it. You probably won't get instant results. Yeah. Talking about SEO. In or outhouse. Yeah, exactly. Now I will say this, when you deal with an agency that's also handling your website design and things like

that, then you may see some instant results, right? Let's say your site's bad. Just, it doesn't convert well. It's not mobile friendly. It has, you know, horrible content, but you've been in existence for a long time and you maybe have some traffic. Then yeah, you probably will get some instant results. Cause we'll redesign in those situations. We typically see a 30% pop and 40 to 40% and, and phone calls. So in that kind of case, you will see some instant results or maybe, and even in that case, you can see some instant SEO results as well because of during that process, during that process, we redesigned, we added content, we resubmitted, you know, you'll see a pop. Oh my God. I was in position, you know, 70. Now I'm on position 23. Right. It happens. Uh, it's just kind of rare. Uh, number 10, he says, uh, it's tough to work through internal politics. He says, let's not forget the whole dynamic of the office politics. It's sometimes hard to work for someone who works for the business to work on the business. And he's right. I mean, we personally, we have to carve out time to say, we're going to work on eWeb results today. On our site. Yeah. Yeah. We're going to work on our site. We're going to work on our social. We're going to work on our marketing. And it's usually at the close of business on Friday because Monday through Thursday, we're working for clients, but, but he's right. And if you, if there's, if you have an internal SEO, then he may not have that time to really work on the kind of long, long end things that make SEO work, like making your site faster and all of those things. He'll be head down, focused on content and reviews or whatever his focus may be. And, uh, it's sometimes hard to work through that. Uh, number 11, he says the in-house SEO may not have a comprehensive internet marketing strategy. And he's right. He says SEO requires more

than just performance of duties. It requires a comprehensive marketing strategy. What is a comprehensive strategy? Well, I was saying earlier, it's more than just tags. There's a social strategy. There's a content strategy. There's a paid strategy. A link strategy. A link strategy. You got an offline marketing, which kind of goes into that same strategy. And your SEO person needs to not only be aware of all of those, but really have some input in how those are done. Um, how are they going to affect the site? Exactly. What results are you looking for those? And, um, and he just may not have the time or resources to do that being an in-house person. And lastly, uh, number 12, he says of your site may not receive a series of audits. He says when an agency goes through these artists, they can uncover massive shortcomings in the business's SEO. And he's right. That kind of webinar was referring to earlier is essentially a website audit. And what that does is lets us know, um, how good your site is, how bad your site is, where your site needs improvement, what can be changed, what can, what can, what's done really, really well and what's not done so well. And if, if you hire someone internally, uh, they may or may not had a skillset to conduct a quality audit like that, or more importantly, they may misinterpret some of that audit findings. And so it's good to really deal with an agency who's constantly doing that. And so that way you can have a fair assessment of how your site is performing on an ongoing basis. So every month you're getting, you know, an update on what's happening, what's changed, what needs to be fixed and what's working really well versus someone who's just coming in every day, doing the same set of tasks and not really gauging what's working and what's not. Punch in the face to you, Neil Patel. 12 reasons why you might never ever want to hire in-house SEO. So I will say

this and, and, and, and this is, you know, I've been an in-house SEO for other companies. And I think the key here is managing what the owner wants to see accomplished online and comparing it to the resources you have available to do it. You know, if you can do it, great. But if you can't, you got to be honest and tell whoever's writing the check, look, your boss. Yeah. Yeah. I don't have enough time to do this. We're going to need some help or you may want to help me work with an agency. And I think I might know some guys. Exactly. So punch in the face to you, Neil. A great article. I'll post this on, on our social channels a little later. Cool. Do we have any, any what? Yeah. I do got some what news actually. Halloween what news. Yeah. This is what goes to VW man Volkswagen and their emission scandal. Right. Yeah. So, so, you know, it gets worse. It gets worse. It gets worse. Once the people find out, it gets worse. So now they're facing fines on criminal investigation. So, but dig this. They said that, um, not only were the emissions, it was, they wrote software to turn on, to turn on the more restrained emissions while it appeared to be in a position to get tested. Yeah. Yeah. But dig this. When it was actually emitting 40 times the legal limit. Wow. So, not only did they cheat it, but like, come on. Like, like. How do you get that far off track? Exactly. Like, like it would, it'd be different if y'all was cheating just to get off a little bit. Then it would be like, oh. Or for marketing material. Or something like that. Right, right. So we're within the legal limit, but we enhance it by 20% because. And because. So it's easier to sell our cars at a higher price point when we do that. Wow. But 40%, like dude, your car should almost be illegal. Yeah. And that's almost worse than

diesel trucks. And so, yeah. Wow. Volkswagen blank stare at you guys. That's rough. That is rough. All right. So, if you're interested in growing your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. And we are running our October, our November, our November. Sometimes I get them switched. Our November special, which is free social media. So you sign up for one of our packages, you get free social media. And that either comes in the form of a package that doesn't have social media. You get it. Or a package that has social media and you get that $250 discount. And that's social media. Don't take that lightly. Like, oh, that's some throw in. No, it's not. Social media is a huge portion of our SEO campaign. It has a huge effect on how your site ranks. And frankly, how quickly that site ranks. And we're talking multiple posts per week. We're talking custom graphics. We're talking hashtags. We're talking all of that. Yeah. And so it's very intuitive and comprehensive. We're even, I mean, we've had a number of discussions about making a social media requirement of all our packages. Yeah, just because. Now you can get that advantage that we know is there at no additional cost. All right. Yeah. Hey, if you have a referral. So that's somebody who's interested in internet marketing. You don't want to take care of them. Can't take care of them. You send them to us. They pay their bill. We pay you. So that's a pretty awesome program. And remember, we are filmed live at 5999 West 34th Street, Suite 106, Houston, Texas 77092. And the transcript and a video of this podcast are available on our website. Yeah. And just in case you missed it, our website is eWebResults.com. All right. Until the next podcast, my name is Chris Perez. Charles Lewis. And the parrot is also saying bye. Bye bye for now. I guess I should tip my hat. There

you go. All right. Check, balance check. Mic check, one, two. Mic check, one, two. One, two. Hold up. Here we go. Let's see. It's the old podcast 297. Chuck and Chris go together like salt and pepper. So turn the volume up. It's time to tune in. eWebResults. Company, get you moving. Yeah. Happy Halloween number 297.