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13 Reasons Your Website Can Have a High Bounce Rate by Amelia Wilson #356
A high bounce rate is caused by slow page load, misleading meta descriptions, bad UX, broken pages, or spam traffic inflating analytics, but some high bounce rates signal successful conversions or self-sufficient content.
Key takeaways
- Use pingdom.com to diagnose actual page load speed rather than relying solely on Google's page speed test.
- Filter spam and ghost traffic out of Google Analytics so your bounce rate reflects real visitor behavior.
- A 100% bounce rate on a conversion landing page can be the target if call and lead volume is high.
- Misleading title tags and meta descriptions cause visitors to bounce immediately because the page does not match expectations.
- Disproportionate bounce rates from a single landing page can skew your site-wide average, so review bounce rates page by page.
if your bounce rate is exceptionally high and you see that people are spending less than a few seconds on a page, it's likely your page is blank, returning to 404, otherwise not loading properly.
About this episode
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
Questions this episode answers
What is a good bounce rate for a website?
According to data cited in the episode, 26% to 40% is excellent, 41% to 55% is average, 56% to 70% is higher than normal but may make sense depending on the site, and 70% or higher is generally bad and may signal something is broken.
Why does a high bounce rate not always mean a problem?
A landing page designed to get visitors to call converts well and should have a very high bounce rate. Self-sufficient content pages that answer a question in seconds will also bounce high. The hosts say 100% can be the target when conversion and lead volume are strong.
What causes a wonky Google Analytics bounce rate reading?
Misconfigured filters, missing tracking codes on some pages, or a pop-up carrying its own Analytics code can all distort bounce rate. The episode gives an example where a pop-up with its own Analytics tag made the bounce rate drop to zero.
In their words
if it's a conversion page, and you're getting lights of golds completed on that page, then that high bounce rate is likely cool.
Guest
maybe you have Analytics setup right, but you're just not filtering anything. Man, with so much spam out here and ghosts and things like that, who all blitz your site and stay one second and then bounce, they all have 100% bounce rate.
Guest
Terms defined in this episode
- Bounce Rate
- The percentage of visitors who leave a website after viewing only one page and return to the search results or referring site, without clicking to any other page on the site.
- Ghost Traffic
- Spam or bot sessions that appear in Google Analytics without the visitor actually loading your site, inflating visit counts and bounce rates.
- Shiko
- An eWebResults branded term for social engagement, standing for shares, likes, and follows.
- Mid-roll Video Ad
- A video advertisement that appears inside a video after a viewer has watched for 20 seconds, applied by Facebook to videos longer than 90 seconds.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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