17 Ways to Improve Your SEO in 2019 by Brian Dean Part 2 #462

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners here at E-Web Results. E-Web Results, look at that. Yeah, that's solid. My name is Matt Bertram. I'm a data analyst. He's a data analyst. With E-Web Results. With E-Web Results. Yes, E-Web Results, the one that's here. Welcome back to another fun-filled edition of our podcast. We are broadcasting live here from Houston, Texas. And Matt and I, we are your results rebels. We actually don't have a review today. So we're going to ask that you, we don't get paid for this. We don't get paid for this. We get paid in reviews. So we're going to ask you to leave a review. Go to our Facebook page, facebook.com slash E-Web Results. Go to our Yelp page. I think ewebresults.com slash Yelp. I like this. Okay. So if from this podcast, you are one thing you didn't know, we would ask that you leave us a review. Yeah. Okay. Now, if you've heard it all and you're like, man, I already knew everything. These guys, cool. Understand. But if you learn one thing from this podcast, we would ask that you leave us a review because we're trying to increase our visibility here on some of these different platforms. So, you know, iTunes, Spotify, Stitcher, SoundCloud, Yelp, Google, Facebook, wherever. But if you're listening to this podcast, we just ask, please, and for all you out there that have been listening to us for a long time, like Chris said, we don't do this. You know, we don't get paid for this. We don't get paid for this. So, so if you have learned one thing from our podcast or you learn one thing on this podcast, we ask that you leave a review because I would like to see multiple overflowing reviews. As many reviews as we have listeners. Yes. There's a crazy idea. That would be. You can also leave a review by going to our Google My Business page. Just go to ewebresults.com slash

G plus. iTunes. We haven't had a review in iTunes in a while. So go ahead and do that. Yeah, please. We would appreciate that. Um, if this is the first time you've listened to the podcast, howdy, welcome to the podcast. We're glad you're here. This is the potatoes. We're about to get into the meat. Uh, if you've listened to this podcast before, you might be here for tips. We can give you tips. Go to ewebresults.com slash tips or secret, secret, secret SEO ninja tricks. You said no tricks. I know, but that's what we do. If you're a ninja, all you do is tricks. That's true. That's just all they do. Yeah. Yeah. So if you're ready to learn our secret SEO ninja tricks, by the way, keep listening for those of you, our YouTube, make sure you're watching on YouTube. Make sure you subscribe and follow. Right. And, and for those of you who are not, we're actually pointing on the screen behind us. So you can check out. And this is, this is, if you're looking for us on, on the different platforms, just look, look for this image. Image. Yeah. Yeah. Characters of us. That will get you there. All right. Teaser article. This is podcast part two. We're covering Brian Dean's article punch in the face to you, Brian Dean. Like the first podcast, there was like three of the seven tips. We're like, wow. Yeah. We'll be doing those. Brian Dean's with Backlinko. If you've been searching for articles, if you're a CMO or a brand manager or business owner, you probably run across his articles, Neil Patel's articles. You know, we, we, we, we follow him too. We're constant owners here. We love what Brian Dean puts together. So 17 ways to improve your SEO in 2019. In that previous podcast, we covered one through six. Now we're going to cover some more. Should we jump into it? Some more. Let's do it. Jump into it. Yeah. Number seven, grab more SERP real estate with YouTube videos against SERP search

engine results page. Grab more of it with YouTube videos. So he found some awesome keyword that converts. So you found an awesome keyword that converts well for you. Get bonus traffic from that term with the YouTube video. That means that you can have more real estate on that search engine result page. Yeah. So when we silo pages, we can get two, two on the callbacks out of the 10, and then you want to get in the maps and then you can do the ads. But also for certain keywords, you can get a video on there. And that usually is in position zero. So it's right up at the top. And what's interesting about video, so, you know, you can use Vimeo to track kind of, you know, what people are doing on your site. But if you want new traffic, unbranded traffic of potential visitors, you know, Google takes care of Google. So I think like. So Vimeo would be maybe better for a landing page, something that you're driving paid traffic to. If you're trying to track what people are doing. But, you know, Google does throw in the occasional like other video. Oh, yeah. Yeah. We're fair. We're fair. But I think probably like 98% of all of them are YouTube videos. Yeah. Yeah, for sure. So he was talking about placing well for a keyword. He was in fourth position, but he had these videos that were sitting on top of him. When he had those videos that were sitting on top of him, like they got all the attention. He put up a video because he optimizes video the right way. It takes a valuable real estate at the top. If you want to see how to optimize a video, by the way, click this and we could easily do a video. Well, there's a lot of things that I've learned about YouTube that works really, really well. And really, the algorithm is a little dated. They don't put as much money in it as the Google algorithm. And there's ways

to get videos to rank pretty quickly with YouTube. So we do do that for our clients later on in the SEO process when we get to kind of the syndication route. Also, there's some tips for conversions that you can do. Yeah. And I've actually been asked to do like a workshop about that. Okay. So when I have some more information, I'll let her go. Putting together the workshop. Yeah. All right. So that was a get more real estate on your SERP with YouTube videos. Number eight, rank for topic plus statistics keyword. Haven't done that. Right? I haven't done that, Chris. SEO statistics. I just learned. I wrote that down. I started. Like this is good stuff. Yeah. Thank you, Brian, for sharing. So he's given an example where somebody optimized for student loan debt statistics. So think about this. What kind of person would interest you? A reporter, a blogger. Yes. A journal. Anyone who's actually generating good content on the web that people are viewing would want to link to a website. With a, what are they called? What are they called? With a soundbite. With a soundbite. With a soundbite. Statistics of the soundbite and these bloggers, you do all the work for them. That's what we see with brush releases sometimes. Yeah. So, so really good. All right. Number nine, optimize old content for user intent. That is what we're doing right now. Yeah. Is taking down blogs, like mixing them together, smushing them and then re-indexing them. Yeah. He really says user intent plus SEO equals higher ranking. So Google's number one goal is to make users happy. Did you highlight how, how many, oh, let me, let me tell you, we've been saying it for 462 podcasts. That's true. That if you deliver value to the Google user, Google will shine favorably, look favorably upon you. So I, I only circled user intent. That matches you. Because I, because I knew that. Because, because you've watched our podcast. I've watched our podcast. Yeah. User, and what is user intent? User

intent is what they're trying to accomplish when they do a specific Google search. Yeah. If your site isn't what searchers want, Google won't rank it. Not a hundred percent true, right? It's true. Right. Because that's what we're talking. And you're talking about like this Google dance a lot. And by the way, one of the images that I came across in this article, I think it's even in here, is this kind of Google dance. I really am. Right. Where you can get put up there because the contents make sense to Google, et cetera. But if you're not holding the attention of the user, then now you start falling down in the rankings. Yep. Yeah. Yeah. That's the Google dance. I was, see, I had a note. I was going to let you explain that, but I just explained it. You did it quite well. So I'll do it. You did that. You did that quite well. We'll just, thank you. I've learned. I'm good. SEO campaign case study. Shares and 15% more. So he starts talking about an SEO campaign instead of starting talking about. So what happened is he was placing for SEO campaigns. And he actually ended up placing well for SEO campaign case study. The problem was it was just talking about one single strategy. So he fixed it. He said he made sure to publish something that someone searching for SEO campaigns would love. Sure enough, the new version. And it was how guest graphics make content promotion a breeze, right? And so it's really about delivering the value. Because if you're looking for SEO campaigns, right? Do you want to just like read one campaign? Yeah, well, a lot of people that are searching for that, I don't know what the user intent is typically, but I look for case studies. Like if we're working in certain industries, I'm looking for case studies for that industry. And so this would be, I don't know, I really don't know what his services are for other SEO agencies. Right. But I would think

that this would be like, hey, you want to figure out how to put together an EDU campaign, a link building campaign. Here's maybe how you would do it. So we'll sell you a course on that or something. Yeah, so interestingly, somebody's searching and really what Google's good at figuring out is user intent. Because what they watch is, do the users stay on that page from the search result for very long or do they bounce? Do they come back and go to something else? And so that's what, if you want to know what the search intent for a particular phrase is, go search the phrase. And you're probably going to figure it out. We do do that a lot when we're bringing on a new client in an industry I haven't looked at. I usually just go down to the bottom of the search intent and see if these are the key callbacks for the same type of thing. Right. And then I look at the bottom and see those like suggested. When you say callbacks, what are you? The positions in Google. Okay, so the. Like I want to see the search results to see if these are the same type of things that we're looking for. Right. And then I'll look at the bottom, right, of like. Other searches. Other searches to see if this is the right. The right. Mindset. The right mindset. So it's really important to just understand how Google is categorizing these keywords, you know. Those results. Because a lot of people are like, well, for me, I type this. So like we have like a write out now, right, you know. So, but a lot of people don't know what that means. Right. Right. But that's like used car dealerships. And so it depends on the term. The person. The person and the terms. But you've got to look at the aggregate of what's going on maybe nationally to get that granular data. Yeah. And not everybody searches the same way as you. Like just like Reddit. Just like

people that use ads versus skipped ads and do organic. Like so you've got to be thinking in terms of others, not in terms of you when you're doing these campaigns. And Google, the actual search results can help you. Yeah. So really good. Number 10. Again, this is 17 ways to improve your SEO in 2019. Boom. Number 10 is content partnerships. Right. I'm a big fan of content partnership. Do you know the content partnership? Like affiliates? I feel like you're doing a content partnership with your next book. And I don't know if you can talk about your next book. Yeah, I can. You are. So it's a content partnership. Yeah. I didn't know what the definition here was. But yeah. So I'm writing another book. It should be done beginning of next year. It's really an extension of how to build your brand online and attract your ideal customers. Yeah. And so it's other influencers in the Houston market. Fourth largest in the country. Fourth. Soon to be third. Yeah. It's true. It's true. And basically how they're utilizing the internet to build their brand, to grow their business. And so I talked about different case studies, like in little chapters, like a paragraph here or there or whatever. This is like full chapters of someone describing their transformational story, how they're utilizing the internet. And, you know, these are all people that, you know, I've connected with here in Houston that are big influencers. And we're going to be able to put together a book pretty quick. And that's kind of leading into the eWebResults media that we're going to be starting up here soon. So, well, so that's the exact example of content partnership. And one of the values is all of these, all of these content, all of these influencers in the Houston area have their own networks. And guess what they're going to do for that book? Yes. We're all going to promote it. Everyone's email list on the aggregate is going to get more exposure because all of these individual influencers

are motivated to share it. Yeah. I feel sorry for all the other SEO companies here in Houston because we just owned a mind share. Number 11, repurpose content into different formats, right? So last year he realized he was making a huge mistake. The mistake was that he was writing his blogs and all of his email content and everything from scratch, right? So what he decided to do was go into his YouTube channel, find some YouTube videos that were pretty popular and then say, let me turn those into content, right? It was 10 times, it still took time, right? But it was 10 times faster than starting with a blank Google doc. Well, so yeah, we've, we've been doing, you know, working with clients. We've been getting them to do videos and then we transcribe it and then we'll rework the text. And then we've got a video, you got text, put it on a page. Google loves it. It just makes great holistic content, right? Because then that video obviously goes on that page that you just wrote. So now you've got this page that has the content, it's got images, it's got video. Yeah. So it's a, it's a really, really good strategy and like it can save time, right? Oh, it's, you know, efficient. You're targeting different profiles, right? So you talk a lot about the disc profile. So some people just want to get to it, click the button, right? Give, give me the facts. Other people want to read everything. Other people want to read it. Some people want to watch videos. So, so you're catering to more people and it's going to increase the click engagement, click the rate, all that sort of stuff. Yeah. Number 12, double down on broken link building, right? This is big, man. Like this is one of the easiest ways to get links. A lot of people have- Explain it real quick. What is, what is broken link building? Well, so, so the internet degrades over time, right? There are certain websites that go

down, business change. It can't be true. Well, yeah, links, links, links break down and, and, and erode and Google doesn't like links to nowhere. Like they don't like four four years. So, you know, if you have a site and you're not really keeping it up maintenance wise and you're not doing audits on it, you're going to have links like outbound links that have broken down. Yep. Right? Or if you've restructured your site, you might even have internal links that have some errors if you didn't do the 301 redirects. And bottom line is those links, Google doesn't like it. If you go to a site that's a high authority site, you know, they're managing- Relevant to your content. Relevant to your content. You find a broken link, your content fits right in it. You can get that swapped out and get a really, really strong link. And when you're link building, you know, one really, really good link could be a hundred just, you know, little- A hundred times as small as the link. I mean, there, there's some real power in it and it's one of the easiest ways to, to link build that's really straightforward and not a lot of people have the time- Right. To take advantage of it. So, he wrote an email and I thought it was actually worth reading the email that he sends. So, right, he says, I was looking for some A-B testing resources today when I came across your excellent article, seven awesome split testing tools, usability testing tools, and usability testing tools. I couldn't help but notice you mentioned abtests.com in your article. Unfortunately, that site no longer exists. It redirects to HubSpot blog homepage. Also, I recently published a CRO guide that includes a bunch of A-B testing and UX tips, techniques, and case studies. And he gives a link to it. It might make a nice addition to your article. Either way, keep up the awesome work. And this was with Time Doctor. Actually, we use Time Doctor. And, and, and so guess what

happened? Well, so you know what happened? The same thing happened to me and Brian. Yeah. Okay. So, Point Blank SEO. Yeah. Okay. It was a blog. I used to follow and I think he bought it and now I can't go to any of this stuff. Like I can't see any of the archives. So, so Brian, if you're listening, like I need to, I need to get access to some of these articles because there's some really great strategies that I used to use as a reference. You bought it and point it to your homepage. All right. And, and then, then he just wrote the response, done updating the article. Thanks, Rob. So that's how easy it can be to get these broken links. So, again, the concept is find some page with, hopefully with Skycredit Scraper content, with content relevant to the article that you've written. Find if they have, and you can use Ahrefs to do this, find if they have broken links, find a broken link that's relevant to your content and then just say, hey, replace what you have there that's broken, which is not good for Google with, with this article that's good for Google and it's good for me. Boom, boom. All right. So that is all the way through number 12. That is the end of this second podcast of the three-part series. Let's give him a bonus. We'll give him a bonus. That's right now. We'll give him two bonuses next time. Oh, all right. Yes, two bonuses next time. Wow. Man, punch in the face to you, Brian. This has been a great article even already. 17 ways to improve your SEO in 2019. Punch in the face to you, Brian Dean. Boom. And now, if you'd like this podcast, we've already asked you, go ahead, leave, give us links. Well, yeah, you've got to binge. This is a short one. So you've got to binge and wait for this next one. If you're looking to grow your business with the largest, simplest marketing tool on the planet.

The internet. Call your results for increased profit in your business. Actually, it's revenue in your business. Profit's really up to you and how you run your business. Can we help you with that? And, well, sometimes we can give, we've certainly given guidance to customers and really turned the corner for them. So that's pretty exciting. And, well, we're, you know, depending on your business. So we're talking to a few people from when I was on the kick of not taking any new clients. Right, right. And then we got like six new clients. And I was like, this doesn't help. Yeah. Not wanting them doesn't help. Yeah. But, no, we, you know, we really appreciate you. We definitely want to help you. We are open to rev share opportunities. So if we see in your marketing that the profit's not there, like you're not seeing the profit there, we can sometimes extract some of that profit for you. And we've started to develop a program that after you go through a trial period, we understand your business, you're in a niche market. We start evaluating the business as a whole. And we might. We might be getting involved. Yeah. We might be putting in the marketing and participating with you as a partner. So that is definitely a possibility. Also something to mention, you know, we haven't mentioned this yet. I know you, you're doing branding now, right? So there's branding that happens. If you think that your business is like right at that cusp and you just don't have coherence across, you know, all of the business units in your business and you really need a branding strategy session, an overall, like, this is what your brand needs to look like. This is how they, like all of those things. A rebrand. Well, so, so a lot of times, you know, we, you know, we are a SEO company first. We are a web design company. We do a lot of other things. We've added videography and we would give brand suggestions based on conversion optimization.

Right. We know UX UI, but a lot of clients were asking us for, Hey, and we were doing a lot of stuff. Okay. Part of the onboarding process. And sometimes clients come to us and we got to take a step back and say, Hey, let's do a workshop. Okay. Let's do a customer journey workshop. Let's figure out your brand. Let's figure out your brand, your target personas. And then a lot of clients have said, Hey, you're doing all our marketing. We want to do a rebrand. Will you help you with that? Yeah. So I got, I got some, some really good, good friends of mine here that, you know, we're, we're kind of out there doing their, their own thing. They had worked for some, some really big players in New York. Right. You know, they've came down here in Houston. They're working at some big branding companies and we just decided to team up and, you know, we're, we're starting to grow, grow that division, uh, quite, quite rapidly. Yeah. Um, and so if you're a CMO or your brand manager out there and you want a company that will do it all. Okay. From radio ads to branding, to graphic, to brochures, to logos, um, to SEO, um, you know, we are your company. We are a full service agency, marketing agency, not just internet marketing agency. And, you know, we can talk about the little E and how it was so cool back in the day. And we've kept it because like, imagine iPhone, Apple drop in the eye and just calling it phone. Yeah. Cause they may could do that at some point, you know, if Mark is here, but we've kept the E just like iPhone. Then it would just be phone. Yeah. I know. Isn't that awesome? Like, it's like tissue. Like Kleenex is like tissue. But, but, but thing is we, we've kept the little E because everything internet, when it first came out was, was the little E. Electric. Yeah. Electronic. Yeah. Yeah. So, so, so look,

if, uh, I don't really remember where I went with that. You're keeping the little E. But I like it. Incorporating it into our new website. Like, it's like. Like, I love it. I, I, I, I really love it. And so, uh, if, but if you're interested in branding, uh, give us a call, uh, happy to talk with you through it, uh, we've been able to not just give you a great brand, but a brand that converts, right? A, a brand that helps you sell online. And that's, that's really what it comes down to. Cause so many people are doing, you know, magazine, radio, all kinds of stuff where you throw up a big billboard, you get no ROI. We know the data points. We can test them and we can help implement that. Find the things that work and then throw gasoline on that fire. And implement them in your brand. So if you're looking for data driven results, uh, with the brand that kind of speaks to your audience, let us know and we can do a workshop. Or maybe, you know, somebody who needs a rebrand and you want to refer them to us and we have a referral program where if you refer them to us and they engage us in any service, uh, when they pay their bill, we pay you or potentially give you free marketing services based on, on that account. So that can work out really good. We were filmed live here at 13501 Northwest freeway, uh, suite 500-35 and Houston, Texas 77040. If you'd like video audio or a transcript of this podcast, you can find it at bestseopodcast.com. It'll happen there. So usually the phone number is like a two four. You said four four zero or something like that. No, no, no. That was the zip code. Oh, yeah, yeah. Phone number 713-592-67. I thought it was, the zip code was like 77092. That's the old one. That's not. The new one is 040. Really? Yeah. I learned something new on every podcast. All right.

That has been our podcast. Hey, make sure you check out the next podcast. Because we're covering part three of 17 ways to improve your SEO in 2019. By the way, there's two or three things in part one that we implemented immediately. Two things in part two. We did. Let's figure out what we're going to do in part three. This is a good article. And that's why I have my pen out for all you YouTubers that can see it. Until the next podcast. My name is Chris Burrows. Matt Bertram. Bye bye for now.