What is User intent?
Answered across 4 episodes of The Best SEO Podcast
What a searcher is trying to accomplish when they perform a specific Google search. If a site does not match that intent, Google is less likely to rank it.
How experts on the show define it
What a searcher is trying to accomplish when they perform a specific Google search. If a site does not match that intent, Google is less likely to rank it.
From 17 Ways to Improve Your SEO in 2019 by Brian Dean Part 2 #462
The specific goal or action a searcher wants to complete, which should guide keyword selection and content creation to ensure visitors engage and convert.
From The complete guide to optimizing content for SEO by Nate Dame #369
The purpose behind a search query, used to determine where a searcher fits in the marketing funnel and whether they will take a desired action.
The goal or task a searcher wants to accomplish when they type a query, which on-page optimization should be designed to satisfy.
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
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