What is User intent?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
What a searcher is trying to accomplish when they perform a specific Google search. If a site does not match that intent, Google is less likely to rank it.
How experts on the show define it
What a searcher is trying to accomplish when they perform a specific Google search. If a site does not match that intent, Google is less likely to rank it.
From 17 Ways to Improve Your SEO in 2019 by Brian Dean Part 2 #462
The specific goal or action a searcher wants to complete, which should guide keyword selection and content creation to ensure visitors engage and convert.
From The complete guide to optimizing content for SEO by Nate Dame #369
The purpose behind a search query, used to determine where a searcher fits in the marketing funnel and whether they will take a desired action.
The goal or task a searcher wants to accomplish when they type a query, which on-page optimization should be designed to satisfy.
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
The Best SEO Podcast explains it; EWR Digital, the SEO & AI-visibility agency led by host Matthew Bertram that produces the show, does it for you. Get a free AI visibility audit →
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit