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2012 SEO Year in Review - Part 1 - #seopodcast 174
This episode reviews every SEO Podcast episode from early 2012, covering Google Panda and Penguin updates, keyword research, e-commerce duplicate content, Google Plus Local, PPC quality scores, and link sculpting.
Key takeaways
- Use complete URLs when sharing on social media instead of URL shorteners to pass more link value.
- Avoid copying manufacturer product descriptions onto e-commerce sites because duplicate content rarely ranks in organic results.
- A website with strong organic signals plus a solid Google Plus Local page with reviews places well in SERPs.
- PPC campaigns reveal which keywords actually close business, guiding SEO keyword prioritization more reliably than guesses.
- For new SEO businesses, establish processes and tools first, then pursue clients through friends, family, and referrals.
I clickety-clacked that all-hallowed subscribe button faster than an SEO spam message hits the spam cot database.
About this episode
We cover major points of interest in the field of SEO for the 2012 year! We first cover benefits of using complete URL's while using social media, and then move on to covering many SEO related items that happened in the 2012 year. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
How did eWebStyle avoid the Google Penguin penalty in 2012?
According to the hosts, they avoided the Penguin penalty because their linking was legitimate and diversified. They did not rely heavily on exact match anchor text, and they began changing their approach as soon as Google signaled that exact match domains and manipulative linking could be penalized.
What is link sculpting and why does it matter for SEO?
Link sculpting refers to organizing the links on a page so that primary keyword-rich navigation links appear first, which causes search engine spiders to index those pages first. The hosts explain that sub-navigation links targeting specific service pages should be prioritized because they carry the most SEO impact.
Should a new e-commerce site copy product descriptions from the manufacturer?
No. The hosts explain that copying manufacturer content is duplicate content and will rarely rank in organic search results. The original manufacturer is seen as the source, so the copy will not outrank them. Rewriting descriptions is necessary for any SEO benefit, though PPC can still be used without rewritten content.
How does being logged into a Google account affect SEO ranking reports?
If a user is logged into their Google account, their personal search history affects the results they see, which can make their own pages appear higher than they actually rank for everyone else. The hosts note that adding the parameter PWS equals zero to the URL removes this personalized effect.
In their words
one of our biggest keyword research for SEO tools, pay-per-click. Just straight up. Because we can make guesses about what people are searching for in order to arrive at a particular website or for a particular service or product. When we run a PPC campaign, we don't guess.
Chris Burris
Google has blended Google Local Places listings and the organic results together. So, a website that has great organic components and a solid Google Plus Local page, including reviews, is going to place really well in the SERPs.
Charles Lewis
75% of clicks happen in the organic area, so it's probably not the best strategy.
Chris Burris
Terms defined in this episode
- Google Plus Local
- The name Google used for its combined local business listing and review platform after merging what had been called Google Places with Google Plus profiles.
- Link sculpting
- The practice of organizing a page's navigation links so that the most keyword-rich and important links appear first, causing search engine spiders to index those pages with higher priority.
- Negative SEO
- An attempt by a competitor to harm a site's rankings by pointing low-quality or unrelated links at it. The hosts note Google essentially assigns zero value rather than negative value to such links.
- Quality score
- A Google AdWords metric that rises when a landing page is well optimized for the keywords in its ad group, resulting in better ad placement and lower cost per click.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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