What is Quality score?

A Google metric where a better score lowers ad cost and raises placement. Improved by matching landing page content to the ad group and ad text.

From HTML5, Yahoo Directory and SEO - #seopodcast 139

A Google metric influenced by ad relevance, landing page optimization, and click-through rate that affects how ads are ranked and priced in AdWords.

From Episode 394: The Nitty-Gritty Paid Search Account Health Check by Amy Bishop Part 1 #394

A Google Ads metric tied to relevancy and click-through rate that affects both ad placement and cost per click.

From 9 SEO Hacks No One Talks About by Brian Dean #440

Google's measure of how well your PPC ads, keywords, and landing pages connect to a user's search, with a higher score yielding lower cost per click and better ad position.

From Linking, link profiles and Groupon - #seopodcast 151

A metric relevant to paid ads where the landing page must be optimized; the episode notes that SEO on the landing page directly affects this score.

From Landing Page Design Tips - #seopodcast 214

A metric in paid search management that goes up when keywords, ads, and landing page content are consistent with each other, which in turn lowers cost per click.

From Landing Page Optimization Tips - #seopodcast 220

A Google AdWords metric affected by ad relevance and landing page optimization. Tightly themed ad groups and optimized landing pages help improve it.

From Google AdWords Do and Donts - Internet Marketing Podcast Number 207

A Google pay-per-click relevancy ranking for a page that can affect how much an advertiser pays per click. Pages seen as less valuable to users receive a lower score and higher costs.

From Keyword selection process and tools - #seopodcast 121

A Google AdWords metric that reflects the relevance of an ad, keyword, and landing page. A low quality score raises cost per click and can cause ads to rarely be shown.

From Multilingual SEO - #seopodcast 124

A Google AdWords metric that rises when a landing page is well optimized for the keywords in its ad group, resulting in better ad placement and lower cost per click.

From 2012 SEO Year in Review - Part 1 - #seopodcast 174

A Google PPC metric that drops when a landing page lacks good SEO, causing the advertiser to be charged more per click.

From Part 1 of our Famous SEO Year in Review 2011 - #seopodcast 130