2015 Year End Review, Part 2 with Chris and Charles #304

Hi, and welcome to the SEO Podcast, The Noon Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast, and this is actually a really rapid-fire fun-filled edition of our podcast. Super rapid-fire, fun-filled, end of the year, all of that. Yeah, watch out. That's how rapid-fire this is. All right. And now I'm trying to find... There we go. As always, there is a top tip from our previous podcast. And the tip is, subscribe and listen to the SEO Podcast, Unknown Secrets of Internet Marketing, in 2016. Look, at the end of the day, next year, guess what's going to change? Marketing's going to change. SEO's going to change. PPC's going to change. Social media's going to change. Tune in with us. Stay up to date. Boom. Hey, remember, we're filming live from Houston, Texas, and we are your friendly local neighborhood Top Position Snatchers. And our mantra is... Do not be a douche. Don't be a douche. Actually, I had to add it... I added it to our glossary of terms the other day, because one of our prospects wrote back and was like, don't be a douche, whatever a douche is, right? And he was like, I guess we've got to explain what a douche is. That's awesome, though. They don't even know what it is, but they don't want to be one. Don't do it. Yeah. It's clear it's a bad thing. Hey, we're going to cover... Well, and ironically, it's kind of a good thing for women, right? But anyway... Remember, Top Position Snatchers, we did that... This is the second half of the 2015 podcast, so if you go back and listen to podcast number 303, you will have listened to the first half. The first half of the podcast. Briefly, we covered every single podcast we did in the year 2015, and we're going to finish that today. Do the second half. We are going to skip the last one, because there's... Yeah.

Okay. If you're in a position to... If you're in a position... It just gets faster and faster and faster. If you're in a position to, and you have some sort of electronic advice, advice, device, go ahead and tweet now. What should they tweet? You should tweet exactly what you see behind us, if you're watching. If not, man, use hashtag SEO podcast. This is number 304. Be sure to tag us in it, at eWebResults, at bestSEOPodcast. That way, we can follow you back and do all of our social networking. Yeah. If this is the first time you've listened to our podcast, howdy. Welcome to the most popular internet marketing podcast on iTunes. And if you've listened to this podcast before, we're going to ask you to do a small favor. So, normally, if we get enough shikes, that's shares or likes, on our platforms, and that's 10 or more on each individual platform, and we get a review, then we won't cover this section. We did not meet that benchmark. The holidays, people are busy, don't have time to like us. So, we are going to discuss how you can leave us a review, and we've made it really, really simple. Now, ironically, we've made it simple, which probably is going to change, because Google Plus made some changes. So, it's not even the same experience. Oh, yeah, that's true. It's getting harder and harder. For now, you might have to click Classic View after you follow what we're about to describe to you. All you need to do is go to ewebresults.com slash Google Plus. Or slash. Google Plus. Or slash. G Plus. Or slash. G Plus. And all of those will take you to our G Plus Google My Business page. Again, you may need to click View Classic View in order to get to reviews. Once you do there, once you do get there, leave us a review. Hopefully, that review is five stars. And then after that, put us in a circle. That way, you can share some content with us. We

can share some content with you. Back with you next. It's only three steps. All you need to do is go onto iTunes, create an account, and write a review. Hopefully, you'll make that review five stars. And if you choose to, send us an email. You can send that podcast at ewebresults.com. And we'll read your review on air. Next, you can go to Facebook. Our Facebook page is facebook.com slash ewebresults. And on our Facebook, you know, if you've been to a business Facebook page, then you will know where a review is. If you haven't, then you will find it pretty quickly. It's actually pretty easy. If you haven't, you should. Go leave some reviews for the favorite businesses that you frequent. Absolutely. They will appreciate it, and we will appreciate it. Next is Stitcher. The best way, easiest way to get to our Stitcher page is actually to go to our website, ewebresults.com. And you'll see it. Look in the sidebar. There's a Stitcher logo. Click the logo. Leave a review. Then you click, like, the review, the five stars, and it goes right down. Write a review. It's nice and easy. We do like it when you shike us. Not shank us, but shike us. That's share or like us. And there's a number of ways you can do that. Facebook.com slash ewebresults. Twitter.com slash ewebresults. YouTube.com slash ewebresults. Instagram.com slash ewebresults. All of those will take you to our page where you can follow us, share us, like us, whatever it could be. And, hey, if you've got a chance. Don't shank us. Yeah, do not shank us. If you've got a chance, go ahead and share our podcast in general. Make sure. Especially if you know somebody. Most people who work on, do webmaster type stuff or work in marketing know other marketing people. And so, man, feel free. Don't hold this great information to yourself. Share it with some of your colleagues. Yeah, especially, you know, web designers like to hear us. Everybody likes to hear us. That's why we're the most

popular internet marketing podcast on iTunes. Hey, if you're a WordPress genius or a PHP guru, we're probably looking for you. Yeah, give us a call. Go ahead and call and leave an audio resume, 713-510-7846. We do offer a free website analysis. It's a comprehensive 13-page website analysis. And you get it for free. All you have to do is go to ewebresults.com and you will find a link to our free website analysis. Take advantage of it. It's 2016 here. Start the new year off right. If you have a website, go ahead and get it analyzed. Figure out where you should be starting at. Yep. Definitely. Absolutely. Do we have any algo cat? No algo cat. We do not have any algo cat. So, I got a little bit of news. Let's start off with a little patiff. And a tip, actually. So, last time we were talking, no, podcast before last, we were talking about how you can no longer select your location for your search result, right? So, we used to select zip code or California if we're working with a client in California, whatever it may be. You can't do that anymore because the feature is gone. Remove that feature from the search options. So, we actually had a podcast listener and his name, and it got garbled on the message that he left. So, it's Leonard Treeman, I think. So, punch in the face to you, Leonard, for reaching out to us. And if you Google ad preview and diagnosis tip, and I'm sure you knew about this from the ad preview portion of AdWords, right? But it also shows you actual results. And so, you can actually define your area and see the organic results right there. So, that's a great way to know what your organic results are in other places. So, punch in the face. Just another way to use AdWords to help you with your SEO efforts. Yeah. So, yeah, they go hand in hand. Anybody these days who's, you know, you had that beef with the PPC MC,

and he just lost. Yeah. Right? Because he was only focused on PPC. Well, he was also not as good a rapper by any stretch of the imagination, freestyle or otherwise. Punch in the face to Aaron Goldman. Yeah. It was a good beef, right? It's not like the meat of our podcast, but it was just a beef. And, yeah, so really, we've been... Advocates of both of them. Both of them all along. Just a little bit of news. They have streaming socks that will monitor whether you fall asleep and then turn off your device. I saw that. Like, the Netflix socks there. Yeah. I was like, okay, I don't know if I want to be monitored. Yeah. Or woken up. Yeah. Why are you, you know? So, well, it'll just, yeah. The TV turning off could wake you up easily, right? Exactly. Because I'm used to having it on. Yeah, there's noise. Oh, why did it stop? Oh. It's, you know. And then they say, if it does stop, you can just wiggle your toe and it starts up again. I thought that was pretty cool. That's short circuit. So, what happens? Yeah. What's the malfunction there? Yeah. It plays on triple speed, which is how some people listen to our podcast. FedEx blames. Mr. David Hunter. Yeah. He's awesome. He comes to our office and actually plays it so we can hear it in triple speed. In the album and the chipmose voice. FedEx blames unprecedented online shopping surge for some of their delayed deliveries. And I just thought this was interesting because it kind of dovetails of what we mentioned either last podcast or the one before. Yeah, there was a, what was it? I only have my notes in there. A $2.4 billion, some astronomical number increase in online sales on Cyber Monday. Yeah. And so, yeah, of course FedEx was late. Yeah. Yeah, they had triple the packages. Dovetails into Amazon looking to lease airplanes. And you know what? We're just going to manage that ourselves. Ourselves because apparently. You guys aren't

prepared for what was clearly going to happen. And finally, gigabit Wi-Fi in New York. So, New York's been having this concept of replacing phone booths. And the winner was to replace them with gigabit Wi-Fi hotspots all throughout the city of New York. Oh, instead of phone booths. So, that's what's up. Hey, everybody posted it right here. And they got charging stations. Yeah, they got charging stations. And initially when they came out. That's where we're at, man. It's 2015. That's what I was trying to tell. Go ahead. Yeah, yeah. That's just where we're at right now. Yeah. You need to have Wi-Fi everywhere. You need to have internet everywhere. Yeah. Like, it's mandatory. Yeah. I told somebody, Wi-Fi is like air. Yeah. You know what I mean? Like, literally. To my digital life, Wi-Fi is like air. My physical life is really air. But my digital life, I breathe Wi-Fi. Yeah. So, yeah, it's necessary. Breathe it in and out. And all right. So, I got a, you have any tips? I got one piece of news, actually. Okay, yeah. This is actually pretty good. So, remember, earlier in 2015, we had some AlgoCat. Google rolled out the HTTPS, the secure servers. And I was saying, you know. I'm seeing more and more sites. Yeah. Most people are transitioning. Now, the fear was that a lot of those bigger sites that weren't on SSL, would they lose any link value or link juice or things like that. So, Google released a comment and said, no. No loss on link authority happens when you switch to HTTPS. Well, and I figured they would do that. Right. And the reason they would do that, of course, is because they want a safer internet. They want everyone to switch over. You don't want to penalize people for switching over. Yeah. Exactly. So, feel free. Switch over. Take advantage. Especially if your site is e-commerce. Yeah. And you should be all SSL for all SSL all the time if you're on e-commerce. All right. So, we do have one review

and it is, of course, five stars. And the title is Branding Geek or that's the username. Branding Geek. The title of the review is Put This Podcast on Your SEO Must Listen List. Must Listen List. Yep. I just spent an enjoyable 30 minutes walking to work listening to Chris and Charles share their SEO secrets. As usual, I picked up at least one actionable tip that I'm fired up to put into practice today. That's what's up. Fun, entertaining, and always useful. If you want to drive relevant traffic to your website, put these guys on your podcast playlist. Wait a minute. Is that worth repeating? Put these guys on your podcast playlist. If you want... I'm taking that CTA, Branding Geek, just so you know. If you want to drive relevant traffic to your website, put these guys on your podcast playlist. Yeah. Punch in the face to you, Mr. Branding Geek. That's tweet worthy. Yeah. Boom. Love it. All right. So, that is all of the potatoes of our podcast. We're going to pop into the meat. Take a quick sip before we hop into... Yeah, because this is rapid fire. So, we're going to cover starting at podcast number 284 that we did this year. And all the way up until the last one. Up through 302. I think we missed one because it wasn't posted yet. So, we actually get through to 301. That's all right. All right. So, here we go. Podcast number 284. Improve your click-through rate. So, we talked about a couple of things. We talked about include remarketing in any and all online marketing strategies. That's worth pausing at. That's worth doing. And you really should do it on multiple platforms. And intentionally slowing down here. You should be doing remarketing with Google and with Bing and with Facebook and any place you can. At the end of the day, remarketing is just worse. People have visited your site before. The click cost is usually 80% cheaper. And it's great for branding. Yeah. Do that. And improve your click-through rate.

It says use more pictures and less text maybe. Maybe, right? So, depending on what your content is looking like right now. You got 1,200 words, no pictures. You need to add some pictures. If you've got 1,200 pictures, no words. You need some text. You need some text. And that was podcast number 284. On podcast 285, we've titled it, Squeezing More Value Out of Your Landing Pages. And as we discuss landing pages, we talk about how to get the most value out of there, right? Do you remove everything, all navigation elements, all distractions that make it your CTA most prominent, right? Or do you leave options for people to navigate through your site? Depends on what your service is. Depends on what your sales process really involves. Right. And really, how fast does your sale happen? If it's a one-click close, then it's probably okay to leave your other navigational elements because it's not that big of a deal. Right. But if yours requires a sign-up that leads to a phone call, that leads to a tour, that leads to a proposal, that leads to another visit and probably a game of golf, then finally a close, strip down that landing page, make it really, really simple, CTA only, so you can get people into that funnel. Get them started. That was how you squeeze more out of your landing page. That was podcast 285. By the way, and everything Chuck just described, how nice would it be as you're coming off of the golf game and they go to MSN and see, you're remarketing it. Exactly. All right. Podcast number 286. Six local SEO stats every online marketer needs to know. We talked about, this was very good. Use secondary key phrases to add content to your existing optimized pages. So you've got pages optimized for a particular phrase of content. Find a secondary key phrase that you can augment on that and make adjustments to that content. And then next, it was six, like the title said, six local SEO stats every online marketer

needs to know. And one of them is how many reviews you have and how are those reviews doing. So make sure you're keeping track of your reviews. That was podcast 286. Podcast 287 was called Five Ways to Instantly Improve Landing Page Conversions. In order to get those five ways, ladies and gentlemen, you're going to have to go back and watch 287. I can tell you that one of those five ways was offering on your CTAs, making sure that they are focused on what your action is. Right. And not only that, but taking advantage of offline and online conversions or from their landing page. So, for example, if this is a retail store and maybe they hit your website, then you offer them CTAs that say download this coupon, bring it in, that sort of deal. And maybe if they're in the store, then you redirect them back online. That was 287 in ways to improve your landing page conversions. All right. Podcast 288. Protect it or lose it. Seven tips for maintaining your brand's reputation. That's pretty awesome. One of them, some of the stuff we talked about, add emotion to your calls to action. Charles just mentioned calls to action. It's an ongoing theme, of course. Add emotion to it to really drive them. You know, fear of loss. Fear of missing out. FOMO, you know, while supplies last, don't miss out, you know, that sort of deal. They're going to, you'll love this. Yeah. Get happy emotions as well. Make it feel. Exactly. Make sure they feel it. And then we talk about maintaining brand reputation and create business and social networking profiles. You've got to remember our three rules as it comes to social media, right? Rule number one is you must be social on your social media platform. Rule number two is if you don't have time to be social on your social media platform, make your profile anyway. Exactly. And then see rule number one. And that was podcast number 289. No, that was 288. Yeah. On 289, we talked

about useful content marketing tips. And I remember we also kind of continued that social discussion. And some of those content marketing tips included things like, in regards to social rather, using a platform specific call to action in your social bio. Right. So, for example, if you're on Twitter, your bio shouldn't say like me. It should say follow me. Right. Or maybe if you're on Facebook, then your bio should say like me. Right. You should say share. If you're on YouTube, your bio should say subscribe. That type of deal. And also, in regards to content marketing tips, you want to make sure that the content that you're creating, you're repurposing it. Right. So, use some of that content in your newsletter. Use some of it as social content. And make sure all of those sources have links back to that blog post. You can better market that content. And that was podcast 289. All right. 290 actually was a continuation of 289. Part 2, 20 useful content marketing tips you might not be using. And one of the things it talks about is create content from problems you're solving. So, if you're solving problems, make sure you're creating content from those. Let's see. You might not be using. Also, use storytelling and visual content. So, we just mentioned, you know, if you've got 1200 words of content, no pictures. You need to add pictures. We recommend, we highly recommend that those pictures be unique pictures that you create with you, your staff, your customers, some high quality, some phone, cell phone quality, etc. And that was Podcast 290. On Podcast 291, we talked about advanced ways to promote a blog post on social media. Pro tip here. In regards to those images that he's talking about, that they are original, that they are custom, take them into Photoshop, add text to those, right? And so, now your original photo becomes a meme that you can use to maybe promote on Instagram, promote on Twitter, things like that. Any other content you have, take summaries of that

content, create brief statements, and those statements become tweets. Those statements become Facebook posts with links back to that blog post. And those are just some advanced ways that you can use social media to promote your blog. That was Podcast 291. 292. Eight most common but simple missed opportunities in optimizing content. So, common and simple. One is ask for engagement. So, when you're writing content, especially when you get people to the last paragraph of your content, they enjoyed it. They read the whole thing. Make sure you ask for that social engagement. In the content, don't just put a bunch of icons underneath. Say, hey, click one of the icons below to share this with other people. You hear us. We kind of lead by example. We ask you to share our content regularly. Yes, they will do. One of the things we discussed was, do you need an XML sitemap? Yes, you do. Yes, you do. And that was Podcast number 292. Podcast 293. Seven growth content hacks to help drive more qualified traffic. So, we were talking about growing content and what you can do to your content to help drive qualified traffic. One of the tips here, I will tell you one of those hacks now, and we were kind of just alluding to this earlier in our potato section. Use AdWords to monitor your SEO. What does that mean? Where if you're running pay-per-click through Google AdWords, then which one of your campaigns is performing well, right? Look at the ad text for that campaign. And if that campaign is converting, it gets nice impressions, it's performing well, then take that same ad text and reuse it as your meta description on that same page that you're landing on. And so, that way, since we've proven that this ad actually converts well, then when people begin to see that page rank organically, they see that same text on that search page, hopefully you get similar conversion rates. And that's one way you can help drive more qualified traffic. That was SEO Podcast 293.

All right, 294. Know Thy Enemy, Local SEO and the Art of War. That was a great article. Yeah. I've got some really good information out of it. Again, use social media to increase post engagement. Again, ask for that engagement. Make sure that they're engaging with you. Know Thy Enemy. So, one of the things, if you're looking for content, we're always talking about content, read what your enemy, what your competitors are putting out there and know what they're putting because there's probably some gap between what you're doing and what they're doing. Now, I love that this is just a great reason that you should do this, right? So, they did a psychology study and they had 10 generals and they gave them a war scenario. In that war scenario, they had identified, prior to giving it to the generals, 100 important facets of that war scenario. They gave it to all 10 of them. They all wrote a report. And in general, they got 30% each. And then all they did was take the report of General 1 and hand it to General 2 and so on down the line. And when they came back with their new points, they didn't just double, right? So, if they all got 30, they might have hit 60. They got to 90. And the reason is because they had a different perspective and that different perspective put other things in their mind to allow them to have other perspectives. So, know thy enemy, art of war. Hey, that was a really good time, wasn't it? Yeah, that was a deep break. 294. 294 on SEO Podcast 295, 10 Indispensable People Skills for Successful Web Marketing. This is actually a continuation of that because one of the things we talked about in regards to successful web marketing is managing your people, right? How can you do that? Well, if you're in a business or your industry, let's say you have salespeople, you have customer service people, you have technicians, you have clients. All of these are people who are somewhat

affected or directed by your business. Right. Use these people. Use the information that they have for your web marketing. What does that mean? That means if your customer service people are getting tons of questions, then create content that answers those questions. If your salespeople are getting tons of objections, then create content that rebuts those objections. If your technicians are running to the same kind of support issues, then create content that addresses those, whether it's video, whether it's infographics, whether it's text, whatever it is. And so that way, your web marketing can directly correlate with what your people are actually dealing with. And those are indispensable people skills for successful web marketing. That was podcast 295. 296, local SEO stats you need to consider for your strategy. When should you consider stats? All the time. All the time, yeah. Analyze data prior to making internet marketing decisions. So, Charles just gave a great example where you do run PPC ads and potentially use that ad text from the PPC ad as your meta description because that's your first time for SIVO, search engine visitor optimization. Hopefully, you're familiar with that term if you've been listening long enough. Let's see. What else do we have? Hey, make sure your Google My Business is set up. Right. They may be making changes to that. And it may not be important, frankly, in three months. But right now, it is important. Make sure you get that set up. That was podcast number 296. On podcast 297, you might not ever want to hire an in-house SEO. And there are pros and cons to both. We talked about both. I think it really boils down to the size of your company. If you're a really, really small outfit, not much content, kind of small website, then you probably should hire someone internally at minimum wage who can do some social for you, write some decent posts, and take some pictures. However, if you're a little bit bigger, you have maybe some e-commerce, you do a lot of online transactions, you

probably want to go with an agency. Someone who can post content consistently. Someone who can really capture your voice in that content. Someone who can socially post for you consistently and monitor your brand. Someone to really manage that pay-per-click and your email newsletters and all of that kind of stuff. So it really depends on the size of your company if you want to hire an in-house SEO or really hire an agency. That was podcast 297. Just to add to that, and I love this phrase, sometimes saving a wage is costing you a fortune. Yeah, exactly. Well, look at it like this. I told somebody before that they said, man, I'd rather hire. And I said, well, when you consider overhead, when you consider training, you consider insurance, benefits, and all those other things, and the salary of someone who's actually qualified to do the work, is probably far exceeds what you may outsource to an agency. And how much expertise is that person going to have on day one? Exactly, whereas the agency comes in with a game plan, a strategy, expertise, a system, and everything. And in our case, multiple experts are working on your campaign at the same time. So great points. All right, podcast number 298. Do not underestimate the power of YouTube. What is the second largest search engine on the planet? YouTube. YouTube. All right, so we talked about your marketing goals should determine your SEO. Do not, da, da, da, and optimize tech. So here's kind of the pro tip that came out of that. Remember, Google is transcribing your videos. So make sure every video has a voiceover. And make sure in that voiceover, in the beginning, you are keyword rich. Get to your target words. Exactly. I don't even know. Poor YouTube tip right there. Yeah, it might even be worth keyword stuffing. We haven't played around this. Inside of the text of your thing. Although, you know, then you can sound like a douche. So you know our mantra. Don't do that. Don't be a douche.

That was podcast number 298. 299. It's your podcast 299. Landing pages you need for event marketing. This is a good one. I remember this one. Because a lot of times, we'll create landing pages for a new product. Or you create landing pages for a new service. But how many times do you create landing pages for an event you're having? Right. So maybe you're having a grand opening sale or some conference. Or maybe you're having some outdoor event for the community. Or whatever it is. Create a landing page for that event. Why don't you do that? So people can check in. Maybe you want to have all relevant information on that page. Like maps and links to Google Maps and directions, phone numbers. Maybe you want to have a listing of the vendors and people who sponsored this event. Maybe you want to have a registration button on this page. But what you really need to make sure you have is that landing page. And so that way, wherever you promote this event at, social media, on your website, maybe in the local media or the local news, you give them that link to that event page. It does two things. And this is speaking from experience. One, you have a page dedicated to that event that remains online. Two, this is an annual event. That page already has traffic, already has activity. And so when that time rolls around next year, reuse the same page. Redate it. Keep the same URL. And now you have a great page that automatically ranks and automatically has high engagement. Yep. That was podcast 299. All right, 300 best practices to winning in digital retail. So this talked about use one CTA on landing pages. You want to get hyper-focused on landing pages specifically so that you're driving people. Don't confuse them. You don't want them. There's some axiom, psychological axiom, which is the more options there are, the more no becomes a choice. So make sure you don't have too many CTAs. We also talked about always monitor

for negative reviews. Just this morning, Daniel came in and was impressed that he had gotten, his wife had gotten a response to a negative review that she had already, that she had posted previously. It feels better, right? She might even be inclined to go back and say, you know, they got back to me and, you know, shit happened. Or at the very least, they come off of her trash list. Yeah. Right, so if they ever come up, she won't tell anyone negative about them. She may not refer them, but she definitely won't say something bad. Or even if there's negative, it ends with, but they responded really quickly, right? And so then you walk away and the word but is that demarcation between, oh, service was horrible, but they responded really quickly. All of a sudden, you're like, where are you left? You left them with a good life. So that's podcast number 300. Podcast number 301. Last one. Last one, right? Podcast number 301. Nine roadblocks that could be harming your Google rankings. We're going to focus on that first one, which was not optimized page titles. It's amazing how much and how many times we see this same error. New sites come in and you just haven't taken the time to optimize your page titles. So optimize your page titles. Main target keyword first, location at the end. Try not to exceed more than 50 to 55 characters, and you should be good. Yep. Great year. It was a great year. 2015, we got a lot accomplished. Our team has grown here. We've got some great people. Oh, man. Our whole thing about our whole process. We've got our... We changed names this year. You changed names. From eWeb style to eWeb results. Thank you guys for bearing with us through all of that. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet... The internet. Give us a call for increased revenue in your business. Our phone number is 713-592-6724. Did we have any blank

stare? Oh, happy new year. Oh, happy new year. Woo! Yeah, we should have like... Hey, there's the champagne behind us. We've got the champagne about... Hey, by the way, you should check out the video of all of our podcasts. You can find that on our YouTube page, youtube.com slash... eWeb results. All right. We were filmed live. 5-999-West 34th Street, Suite 106, Houston, Texas 77092. If you want a video or a transcript of this podcast, you can find it on our website, eWebResults.com. Hey, happy new year to everyone. I hope everyone has a great new year. Happy day, all that. We'll see you in 2016 with more content, exciting things to come. Big news coming up. Oh, man. Big news. Hey, and Charles mentioned it about two podcasts ago. If there's something that you think we should be giving more detail on, we may have a process for that. Yeah. Send us an email. You can send it to podcast at... eWebResults.com. And send it there and say, hey, I would like more details. I don't understand this. It's not clear. This 50 to 55 characters. Is it 50 or is it 55 characters? Which is it? Let us know what kind of details you'd like to understand how to implement on your website so that you could be a better SEO and we may have a solution for you. Until next year. Next year. My name is Chris Perez. Charles Lewis. Bye-bye for now. I'm going to... Really? I'm too. Mike Check. Mike Check. All right. Balance Check. Podcast 304. Mike Check. It's your podcast 304. End of the year. Part two, man. It's time to go. So have no fear. It's time to get it clear. 2016 coming. Happy New Year. Happy New Year. 2-0-3-0-4. 2-0-3-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4. 2-0-4.