6 Big Mistakes That SEO Rookies Make by John Lincoln #307

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. Charles Lewis, your client results advocate. I bet you can't say that again. All I heard was, no, no, no, no, no, no, no, no, Internet Marketing. It felt weird. It didn't just sound weird. It also felt weird. Welcome back to another fun-filled edition of our podcast. This is actually podcast number 307. Thank you guys for tuning in. Let's see. As always, from our previous podcast, we do have a tip as I close my app. The tip from our previous podcast is refer to previous engagements when sending emails to your subscriber list. Look, especially if you're in e-commerce and these people have purchased from you before, include that previous purchase in your email going out. Increase your engagement rates. Tip from 206. 306. Hopefully that all fits in because that's perfect. All right. Please remember, we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Do not be a douche. It's a bad look. It's not a good look at all. We do have a good, hey, it's a rookie article, if you will. And you see that catch right there. Man, punch in the face to John. John E. Lincoln and the good folks over at Search Engine Land. He posted this article, six big mistakes that SEO rookies make. Kind of like how that rhymes. Six big mistakes that SEO rookies make. And so, we're going to dive right in. We're definitely not rookies. So, let's see what he's talking about. All right. If you are in a position to, and you have some sort of electric device that allows you to tweet or connect with us in any way, first, let's talk about the tweet. Yeah. First off, if you are on Twitter, hit us up at BestSEOPodcast, at eWebResults. Tag us. Hashtag SEOpodcast. This is number 307. That way we can follow you back and do all of our social networking stuff. All of

that good stuff. And, hey, if you're new to the podcast, welcome. Howdy. How you doing? You're about to experience a good show. Yes. Just bear with us as we get through some of the formalities. Yeah. We'll get through some of these side dishes, and then we'll get to your main course. The main course in the meat of the podcast. In the meantime, if you've listened to this podcast before, you know the section that we are not going to skip this time. One, the rule is, is if we get a review and we get more than 10 shikes, shares or likes on any one of the social platforms, then we'll skip this section. We got the reviews. Actually, we got four reviews. I may just do two depending on how quickly they go. And we did not get 10 or more likes on any of our platforms. So you guys can help us out and skip this section next time. So we've made it really easy for you to leave us reviews. The best way you can, one of the good ways to leave us a review is to go to eWebResults.com slash Google Plus. Or slash. G Plus. Or slash. Let's just say Google Plus. Or slash. G Plus. You got it. That's because you failed to mention the word Google when you said review and left me hanging. Oh, yeah. I left you hanging. I did. It's a little odd right now for some reason. So all of those will take you actually directly to our page and then a pop-up. Yeah, where you can leave us a review on Google. Leave us a review. Hopefully, you'll make that review. Five stars. All right. Next. Unfortunately, the way algorithms kind of take, we don't know if that review is going to be shown or not. Yeah, it may just disappear into the ether. Or it's kind of in the ether already. It may just go away entirely. Next. There's only three steps. Go on to iTunes. Create an account. Write a review. Hopefully, you'll

make that review. Five stars. And next, you can go to Facebook. We've got a number of Facebook pages we'd like to focus on. Facebook.com slash. EWebResults. And you know where the review tab is. If you don't, you can't really miss it. And please, make that review five stars. Let's see. Anything else? Stitcher. Go to our Stitcher page by first going to our website, EWebResults.com. You will find a link to our Stitcher page once you get there. Go ahead and click the stars. The world's dated. Yeah. It's just off today. And then write us a review. Hopefully, you'll make that review five stars. Five stars. Five stars. And then finally, to shike us. We like it when you engage with us. When you're interacting with us. When you share us in certain places. Share then like. Shike. Y'all keep that. It originated here. Yeah. You heard it here many times first. And then second. And then maybe last. And we've made it easy for you to follow us. To shike us. To shike us. I don't know. YouTube.com slash. EWebResults. Twitter.com slash. EWebResults. Facebook.com slash. EWebResults. Instagram.com slash. EWebResults. And then there's one more. What's the post? Pinterest.com. Pinterest.com slash. EWebResults. Yeah. All of those will take you there. I asked a very embarrassing question about social media today. And they're like. Don't say that out loud again. If you are a PHP guru. Or a WordPress genius. We're probably looking for you. Please submit an audio resume. 713-510-7846. We do have a free website analysis. You can get that free website analysis. By going to our website. EWebResults.com. You will find a link to that. It's a 13 page comprehensive. Take advantage of it. Take advantage of it. It will definitely reach out to you. And kind of discuss what it is you're looking to accomplish with your site. But more importantly. You end up leaving that meeting with a thorough evaluation of your site. Something that you may not even engage us. You can run with it if you like. But take advantage. And

you end up with like tips to apply to your website. And really kind of not unlike one of our reviews today. Which is. Which you'll see. Is all about the number of tips that they get from this podcast. Let's see. Did we do algo? Yeah. Do we have. We have algo cat right? We have some algo cat. Time for the favorite segment of the program. The algorithm cataclysm. Algorithm cataclysm. Oh yeah. That was like a micro. Yeah. So this was. I wanted to bring this algo cat to you guys today. Because of. Because of the changes Google recently made. So you know. A couple weeks ago. We had some algo cat. Where they included the panda algorithm. As part of the core algorithm. Right. So every time they're running. They're processing. So now panda's just running. Yeah. Panda's just running. And so. What they did do. Was come out. And give a better explanation. Of what it means to be part of the core algorithm. Okay. So I felt like sharing that with you guys. In today's cataclysm. Cool. Google explains what it means to be part of the core algorithm. It is less about. And this is a quote from them. It is less. I'm not really thirsty by the way. I did not open that. In case you get thirsty. Or just not thirsty. I'll need your help if I get really thirsty. I was wondering why you didn't open it. It is less about the functionality. Which means it probably doesn't change that much over time. And it is more about how we perceive it. In the context of the algorithm. Do we still think this is an experimental thing? Is it running for a while? Or we aren't sure how long it will last? Or is it like PageRank? Is it part of it? Or all of it will be there. At least in the foreseeable future. And then probably call it in a certain context. Part of the core algorithm. But what in the crap does all of that mean?

Yeah. What that means is that they've tested Panda enough to know. That it's working well enough to include it as part of the core algorithm. It improves search results. Definitely. On a positive way. Yeah. So what that really means for all my SEOs and webmasters and people out there generating content. Because Panda was really focused on content. Make sure your content is on point. Get rid of that thin content. Get rid of all of those thin pages. All that duplicate content and all those issues. Fix that. Good news is you don't have to wait for a refresh. Yeah. Because it's part of the core algorithm of this. It's time you're indexed. Yeah. Exactly. So you should make that top priority if your content sucks. Yeah. Real talk. Yeah. That's how I'll go cut. Sucky content sucks. Yeah. Sucks. Yeah. Hey, so I got a little bit of news. I thought this was interesting. So Facebook is making like a sports stadium. You're a much bigger sports fan than I am. Where they're just going to have one location to aggregate like all posts relevant to a particular sporting event. So if all you have is access to your Facebook account, you can basically watch that event, right, on a one wall, on a stadium. Oh, so a stadium, a digital stadium. Yeah, a virtual stadium. So people might post pictures and if they're tagged at that location, that kind of thing. Okay, I can almost see how that kind of works maybe. I don't know about in the States perhaps. Well, definitely with soccer, see that working big in soccer. Yeah. It's a lot of that kind of stuff. Or maybe even for the Olympics, that may be pretty cool. Yeah. But, you know, I know in the States. You just go watch the game. You watch the game. Well, every now and then you end up at a wedding or something and you're like. Streaming. Streaming is a full game. That's true. Yeah. I'm streaming. Punching the face to game time. And, yeah, League

Pass. Very cool. Next, the SpaceX explode. So they brought the rocket back. The last one landed successfully on land. Now they're trying to land them on a barge. And it landed. But it landed. Did you see it? Man, I saw that. So I see it fall over and explode. Yeah. I mean, it exploded. And then I read it. It was like, it did less damage than last time. I'm like, what the hell happened last time? I'm like, what did you guys really have? Like, because that one is not repairable. Yeah, I know. It's done. Yeah. But I guess the point was is that it did actually land. It just landed so hard that it broke one of the legs. And so it fell over. And, yeah. Yeah. So even with the explosion and everything, it was still a positive experience. Like, they learned how to land it on a barge. Yeah. Next, Microsoft is saying they're not going to support Windows 7 and Windows 8.1 in 18 months. About 18 months, they'll drop support for those. Now, it is only limited to, like, certain CPUs. So I thought that was interesting. Maybe that's the fastest time to not supporting a previous OS. Yeah, I know. Because they waited, like, for a decade before they stopped supporting XP. XP, though. Yeah. And I'm still using 7 currently. And I like it. Yeah. I like it. I use it at home. I use it here. I use it at the church. And so. We got 10 here, a couple places at the office. And I got it at home now. Mm-hmm. I like it. You like 10? It's basically 7. Okay. It's got some actually improvements over 7. Basically 7. Except for Edge is what I heard. Yeah. Browser kind of sucks. Do you use IE? I Chrome. There. So the one drawback is really not an issue. And next, there's a Safari bug that they're saying is one of the best promotion tools for Chrome ever. And when you're in Safari, it's actually rendering some Twitter

links unclickable. So if you're on your Twitter feed on a Safari browser, you can't click the Twitter links. That sucks. It sucks. Yeah. I don't know how many of them. How is that promoting Chrome, though? Well, because if you want those Twitter links, you've got to download Chrome. Interesting. It was an unintentional promotion of another device. You've got some tips? I've got some news as well. Okay. Let's move into the news first. Let's talk Bing. All right. So Bing made a big change. They changed their logo. All right. They did this a couple of weeks ago. They changed the B to an uppercase and then switched the color from yellow to a blue. Microsoft representatives told Search Engine Land that it felt like the right time to freshen things up. Okay. Big B, little B, you're still going to be little brother. Yeah. Yeah. That's what it is. It doesn't matter what case. Yeah. Even if you do make it uppercase. Make it all uppercase. It's not going to matter. Yeah. Dig this. So over 60% of people trust Google for news over actual news sources. I believe that. Me too. I always feel like Fox is lying to me. Right? But I think, remember we talked about that and the impact that Google could have on elections. Exactly. Because if it just does say you like presidential candidates, if Google puts one above the other, people are like, that's the one. That's a little scary. It's almost like maybe for presidential elections and those types of searches, Google needs to split it so they're side by side. Or either that or just display it differently. Don't even give you a knowledge graph. Go there or like a side by side. I know like League of Women Voters, which is historically a fairly balanced opinion of different people, of different candidates. You know, I think theirs is just side by side. Right? So. Interesting. So it is Google to allow app installs directly from search results only on Android. That's kind of cool. Yeah. You

search for something on your mobile device. If it's Android, go Android. Waves install. Exactly. Or just directions. Right? And now you get Waves, Google Maps, and whatever other apps there you can install directly from the search results. I like it. Yeah. Or once we finally get it live, you may just want to search SEO podcast and then install our app on your search results. Absolutely. Eventually. And last thing. We were talking about Safari earlier, right? Right. Right. So Google pays Apple $1 billion to be the default search for Safari. Wow. On iOS. Wow. That's how important. Apple. Apple. Yeah. Apple is. Yeah. Well, that's how important being the default search is. And I began to think about it with the increase in mobile ads and mobile commerce and mobile display, that billion dollars is probably nothing compared to the clicks and the ads they were able to show by being a default search. Absolutely. So punch in the face to both of you guys. Google for understanding that and for Apple for getting paid. Getting paid a billion. Because $1 billion. Yeah. What was that paycheck? $1 billion. Exactly. Yeah. I got a punch in the face too. What was Beats Audio? Beats Audio was a billion. It was a billion one or something, right? Yeah. Cool. Yeah. Get paid. They probably took that from Google and bought Beats. Yeah. Not a bad move. So I got a punch in the face though. This punch in the face goes to Stacey Moss. Man, Stacey Moss is our Google Partner Connect over at Google.com. Awesome chick, man. Nice lady. Really sharp. Knows her stuff. Yeah. Welcome to the web team. We're glad to have you helping us. Because y'all didn't catch my silent plug though. Our Google Partner. Partner. Yeah. Yeah. We should have put the logo up there. Yeah. But so punch in the face to Stacey, man, for kicking it with us. That's pretty awesome. I've got a punch in the face. This one goes out to PulsePoint. PulsePoint. So we've got, we now

have a tool where we know who's visiting our website. Yeah. It's kind of cool. And PulsePoint has visited our website about five times. They're a pretty good size organization. 100 to 200 people is what the stats I was able to find. So hey, anybody in PulsePoint checking out our podcast. Punch in the face for you. Hit us up on any one of our, you know how to find us. We make it very clear. Send us an email. Podcast at ewebresults.com. Yeah. Cool. And then now let's get into a couple of reviews here. Okay. I'm going to put this into readable font size. So the first one is from Gene Urban. It's easy to give you guys high stars great content every single week. I never leave the show without adding several items to my action plan. Plus you are honest and pretty damn funny. Thank you. That's pretty awesome. I love sharing your content on my Facebook page too. Punch in the face. Appreciate you shiking us, dude. Yeah. Tag us next time. That's pretty awesome. And then let's see. You know, the one I sent you, I didn't even get that on here. So I'm just going to do one more and we'll save the other two for next time. The next is Brian Noni. This is a fantastic podcast that provides valuable information about SEO and internet marketing and how to use all to drive more qualified traffic, capture quality leads, and convert. That was a mouthful. Capture quality leads and convert. Convert. I love the quick tips in AlgoCat because it helps me stay on the cutting edge of the constantly changing SEO landscape. Thank you. It's the whole purpose. Yeah. It also gives me a competitive advantage over my competition. It allows me to provide value in different and various areas of my job. Well, as a social media manager working for a full service marketing agency, we'll give them a punch in the face. It's M Relevance, lowercase M, Relevance, LLC. I learn information on this podcast that gives me

the ability to comment on things that our web dev and SEO teams do, making me more valuable to my company. To the team. I get it. Absolutely. We make you smart, dude. Look, I'm glad. I'm happy for you. We're happy to do that. Definitely add these guys to your regular listening podcast. Punch in the face, fellas. Cheers. Man, punch in the face to you, Mr. Ryan. What was the other line? No need. Quality leads that convert. That's what I'm saying. Quality traffic, capture quality leads and convert. More drive more. Capture quality leads and quality traffic that convert. Yeah. That's, I'm, yeah. Man, punch in the face. That's tweet worthy. We can just end the podcast. But then we wouldn't be able to get to the meat of the podcast. All right. It is time for the meat. We've got a couple more reviews. We'll save them for next time. They still count for this week. So I'm just going to be honest. We may, we may be telling you how to leave reviews next time. Let's get in the meat. Yeah. So we're going to give a good punch in the face to John E. Lincoln and the good folks over there at Search Engine Land. He posted this article, six big mistakes that SEO rookies make. Right. So let's dive in. We're not rookies. I once was a rookie probably 17 years ago. And so I guess that kind of makes me a veteran. So remember when you, and you started before about the same time as eWebStyle. Now we started as a company, right? We started doing this before Google was a thing. Yeah. Well, yeah, exactly. Like when I started doing pay-per-click, there was Overture and Yahoo. Google was brand new. And they weren't going to make it. Exactly. Yeah. Bing wasn't even here. Yeah. So dig that. But anyway, he says six big mistakes that SEO rookies make. So let's dive in. Number one, he says not knowing what they don't know. Punch in the face of the last review. Right.

Not knowing what they don't know. He says you'll find that any technical discipline requires constant education that's possibly truer of SEO than any other business. And he's absolutely right. Any technical discipline requires constant education, constant studying, constant learning, especially in online marketing in the niche of SEO because algorithms change all the time. Google requirements change all the time. Title tags change all the time. Everything changes all the time. I remember three years ago, I'll say four years ago, responsive design wasn't even big. Mobile was barely coming on. Now it's like required. Required. Frankly, we're thinking about doing mobile only sites in some cases. And so things change. And so you need to stay on the up and up. That's why we do testing. That's why we take this time to give a quick punch in the face to Search Engine Land and Search Engine Journal and Mars and all the others who help us to stay abreast of what's going on. I think we're all in this together in regards to putting out quality content that keeps not only SEO words and other webmasters, but people in general up to date with what's going on. That's also the main reason for this podcast is to provide information so you can be in the know instead of not in the know. Number two, he says not directly addressing bad numbers. This is a good one because we're talking about mistakes that SEO rookies make. He says number two is not directly addressing bad numbers. He says when it comes to SEO, it does no good to dance around issues of poor performance. Issues need to be addressed head on. If it's not your fault, make it clear why. If it is, you need to own up and fix it. He's right. There's no need to dance around bad numbers because at times doing SEO, guess what? You will have bad numbers, especially if you're in, let's say, some white collar industry and maybe you got a ton of competition as one of these major metropolitan cities.

Then your numbers may not look great when you first start and you need to man up and address the client with the reason why these numbers are bad. I think first thing you need to do before you address bad numbers is understand why they are bad. Right. What could make these numbers better? Is it my positioning? Is it conversions? Is it traffic? Is it ranking for the wrong terms? Figure that out first. Then figure out what you can do to fix it. Then contact your client and definitely address it. So I'll say this. But a lot of times people have bad numbers just due to bad configuration. Yeah. Check your analytics. Right. Your numbers may actually be good, but if you're not filtering out, I don't know, your company and maybe your client's IP address, if you're not filtering out all these ghost referrals and spam and all of this stuff, then your numbers will likely be inflated. Your bounce rate will be extremely high. Your conversions will be extremely low because you have bad data. Yeah. So make sure that your numbers are right first. And then he's right. If those numbers are bad, man up, address it. And I speak personally. Come up with the money. Do this. Yeah, like it happens. Sometimes things don't go as planned or don't go as fast as you like. And you have to just deal with it and put a plan in motion and fix it. Yep. Number three. Three. He says not focusing on the most important items to improve revenue. He says in SEO. Can we replace revenue with results? Results. When we say results, we mean, well, we actually mean profit. Yeah, exactly. Not just revenue. It's a difference. Yeah. He says in SEO, it's tempting to focus your efforts on ranking pages with easy keywords. Even if those pages don't contribute to top line growth as much as others. Avoid plucking low hanging fruit just because it makes your job a little less tedious. John, I don't know about that one. I

understand about focusing on the most important items, but I wouldn't say don't take the low hanging fruit, especially if you can get it with minimal resources. Like by all means, stay to the focus. Focus on what drives results. Focus on what drives profit. But at the end of the day, if there is low hanging fruit and you can apply minimal resources to get it, go eat. Like go get the fruit. I would even throw in kind of a little bit of human nature, right? If you're going after some short tail phrases, you know, some short phrases that you know are going to take a long time, it can be disheartening to watch them crawl up four spots, back two spots, up six, down three. If you've got some longer tail or something that's easier and it, you know, it takes 20 minutes or something, do that and watch it and feel it, you know, because I remember it's a very relevant quote and it also in some context doesn't work. I'd rather be, well, I'd rather be getting a thousand visits from a thousand different keywords than a thousand visits from one. Yeah, exactly. Because if I lose position on that one, my business is gone. If I got a thousand and I lose 10 of them, I still got 990 clicks. Well, and I think the pro tip in that is, let's say you do take that low hanging fruit and you are able to get this page ranking higher faster. Now you have a page that you can actually maybe pull some link juice from, link to these other pages that are underperforming, especially if the content's related or similar to kind of help boost those up to ranking. And also you can start doing some A-B conversion testing. Exactly. As a matter of fact, one of the tips he says here is, he says, create quarterly strategic plans that are tied directly to the business goals in regards to not focusing on the most important items. And he's absolutely right. You must

communicate is the message here. One of the things we do is we tend to have a call every month, hour and a half phone call with each client where we talk about what happened the previous 30 days, what worked, what didn't work and what our strategy is for the next 30 to 60 days and what we can expect to get from that. The reason we do that is so we can continue to focus on what's working and improve what's not working. And more importantly, keep the client updated. Number four. Four. He says sticking too close to the contract. Hmm. He says, for example, say your client, say your contract specifies 30 infographics, but when you look more closely, you notice all of the content on the website has been stolen by dozens of affiliate sites. Then ditch the infographics and get the content problem fixed. He's absolutely right. What he's talking about is prioritizing. I understand your agreement may say, I'm going to do this, this, this, this, and that. But after further evaluation, you realize this client has a bigger issue over here. Go address the bigger issue. And I'm pretty sure your client will appreciate you for it. Matter of fact, even internally, most of our projects, most of our campaigns come with two blog posts every month, and they're usually 600 words, and you can have these, right? They go on your site. But we got a new client right now, punching the face to PCOS, where we need 1,100 word articles, and we need them three times a month. And, you know, we just have to make adjustments that complement the client and also work with our resources. And as long as you can do that, then your client will actually appreciate it. So don't stick too close to the contract. You know, if you're in constant contact. It's really just a guy. It's really just a guy with them, and not the software. If you're just constantly contacting them and saying, hey, I know we promised two articles this month.

We're not going to be able to do that because we're going to focus on this, and it's going to have more value because we're going to clean up your links is going to get rid of some penalties. It's a no-brainer. Yeah, so I think the key is understanding the site you're working on, prioritizing what's most important, and then looking at the agreement you got in place and then working towards that. Yep. Number five. He says, I'm not getting help until it's too late. This is a good one. We run into a lot of clients who need help when it's too late. My site's down, or my rankings plummeted, or I was on page one, and now I'm non-existent. Yeah, that means you probably were on page one, and then page two, and then page three, and now you're non-existent. Right. You should have called us when you were at page two. We probably could have saved you. So, he also says, although good SEO takes time, it shouldn't take forever. Your efforts to boost the rank of a web page should be noticeable within six months, depending on the page and the keyword you're trying to rank. However, if you're not noticing any results at all after a few months, it might be time to ping a more experienced SEO professional for assistance. He's right. After about 90 days, you should begin to see some pops, especially if you're like using Moz, Punching the Face to Moz, and their keyword ranking tool, our tool of choice. It allows you to know quickly, every week, how your ranking is adjusting, how your positioning is getting better, or you're in position 12 this week, and then two weeks later, you're in position eight. And if you look two weeks later, and you went from 12 to 20, then you may need to go revisit that page, revisit the optimization on that page, it's probably the content for me, and make those changes. But don't wait until it's too late. That's the key point he's making here, and

he's absolutely right. I think this is actually one of the benefits of using the agency, shameless plug, because you end up with more resources. When we talked about this, I think that was 302, where there's pros and cons to dealing with someone in-house versus an agency. That in-house person may have all the skills in the world and can be great. They don't have the ideas or the resources to bounce off other people who have a similar skill set. But dealing with an agency, me and Chris argue all the time about... Everything from... Don't give away our secrets off. ...from layout to what's going to work to what's not going to work, and... We were having an argument this morning. And then... Your client ends up with the best results. Exactly. At the end of the day, that's what we're both shooting for. And so, take advantage of that, and don't wait until it's too late. You know, if you are kind of out there running an internet marketing department, and you're maybe the most senior person, there's no one really to bounce ideas off of, and you need to... We have consulting contracts. Yeah, hit us up. Reach out to us and engage us for advice along those lines. He says, number six. He says, not realizing a client is forever. Hmm. He says, as an SEO professional, you'll find that there are a few things in your professional life more valuable than a client. That's why you should bend over backwards, jump through hoops, and make whatever reasonable sacrifices are necessary to keep your clients happy. I'm glad you put the word reasonable. Yeah, reasonable. That should have been underlined, bold, italic, and frankly, in brackets. Yeah, I don't know. Because at the end of the day, you know, we're trying to make a profit. We're trying to drive a... Build a company. And sometimes, all clients won't work. Yeah. I think that you should definitely do all you can, especially within the confines of your resources, but don't go broke. Yeah. Like, just

don't do it. Yeah. Matter of fact, the goal is to be profitable. I said this. Try to adjust your strategy, right? So maybe this client is requiring a lot of resources, requiring a lot of time, a lot of effort. Then communicate that with their client. Hey, we need to change this because of whatever the reasons may be. Because we're going to go out of business if we keep getting clients like you. Exactly. And then just share with the client, you know, your processes. And if they're a business owner and they already contacted you, they're likely successful, you should understand. And in worst case scenario, you part ways on good terms. But don't go broke trying to please one client. Because what really ends up happening, all your other clients suffer. All your other clients suffer too. All your other clients suffer because you're dedicating so much attention to one. So don't do that. That was number six. In his wrap up, he says, if you're an SEO newbie, you'll likely make mistakes. Yes, you will. He says, however, you don't have to commit the same ones that he discovered here. No, you don't. He says, give your career an early boost by learning from the areas of others rather than your own good luck with your rankings. He's right. That's one of the reasons I'm always reading. I'm always studying. I'm always listening to podcasts. I'm always combing through Moz, combing through SEO Journal, combing through Search Engine Watch, combing through Marketing Land, combing through TechCrunch. I'm combing through these sites to make sure that I'm going to up and up on the latest information that's going on, combing through the Google Webmaster blog, combing through all of these forms, just to pick and choose what's good, what's not, what's relevant for not only our clients, but to you guys. What's going to have the most impact. And given on that, I've got to, let me see. I've got to read this review because it's so relevant. It fits right in with what you're saying.

So this is a review. It's on iTunes. And it is. Fastos. And this is E.R. Doomla. I was trying to get a career in digital marketing when I found this podcast over a year ago. I was quickly equipped with the knowledge to sound like a pro. Fake it till you make it, right? That's great. Even as I began my career as an account manager at a digital agency. So you started at the account management level after listening to our podcast. That's pretty awesome. Account management before you got into marketing, right? I learned new and relevant strategies to bring to my clients. Patif, punch in the face, for helping me land a great gig. Thank you for always keeping it fun and informative at the same time. My only request would be an episode dedicated to podcast SEO and marketing strategies. I have a new podcast myself, and there isn't much material out there about optimizing for iTunes, linking to MP3s versus linking to website versus linking to iTunes and other ways to gain an advantage in a crowded space. So it's just a perfect example. Stay on top of us. Stay up to date, man. Listen to our podcast. Check us out. Subscribe. Check out the tip from our, not last podcast, but our two previous podcasts, which would be what? 305 and 304 and 305. And so punch in the face to you, man, John Lincoln. Great article. Disagree with a few tips, but I get it, right? I understand exactly what you're talking about. And really, this is from mistakes that rookies make. You know, as a professional, you tend to not make these mistakes. But great article, we'll definitely post this on our site and share it on our social channels. Very cool. Do we have any, uh, what? I do have some what, actually? Some blank stare. It's kind of blank stare. Remember, we got a, really? I forgot it. News. Oh. Really? Yeah. I was like, just Matrix, White Room. Just forgot exactly where I was at. I know I'm

supposed to say something now, because you just did the really part. And so, but dig this, though. This one, I usually don't get into politics and stuff, and so I won't talk about any presidential stuff. But I will give a blank stare and a really news to the state government of Michigan and the mayor of Flint for changing the water supply, knowing that it was toxic with lead and iron for over a year and a half. And so now you got all these people. Yeah. That's called a drop jar. Really? News. Like, seriously. That's awesome. Yeah, like, come on, dude. Like, they were literally getting water from one of the Great Lakes that was pure, it was clean, they were fine. They wanted to cut some costs, so they switched to getting water out of the river. All of the residents were like, hey, that's the dirtiest river ever. Are they serious? Yeah. And they really were serious. And now you got people with lead poisoning and lawsuits and everything else. So, blank stare to you guys. Come on. Get it right, dog. Kicking the shins. Kicking you in the shins. That's ridiculous. All right. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, we have a referral program for you. You send us a client. They pay their bill. We pay you. It's nice and simple. Reach out to us for that. You can send us an email. Podcast at eWebResults.com. And finally, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas 77092. If you want a transcript of this podcast or to watch the video, we highly recommend it because we're kind of fun. And you can see the hashtags you're supposed to put behind us. Just go to our website. At eWebResults.com. And until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Balance check.

One, two. Let's see. Here we go. It's CO Podcast 307. We're getting started right now. I know we're half-stepping. So please tune in. So what you do, win. If your trees ain't growing, they need pruning. 307. 307, man. I couldn't find anything marketing related. They rhyme with pruning. So I'll just stop right there.