8 Big SEO Changes over the last Decade by Jason DeMers #346

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 346. 346. Like the one after 345 and right before 347. I was just happy to get over 345 because I was convinced that it happened like five podcasts ago. As always, we have a tip from our previous podcast, and that tip is understand your target audience before starting SEO. Yeah, before you spend that time doing keyword research, writing content, understand what your audience is looking for, how they search, the device they use, and that way when you do your SEO, you can be more targeted and have a better result. Boom. That's the period on the end of everything that happens, right? I get it. Hey, please remember we are filming live here in Houston, Texas, and Chuck and I, Charles and I, we are your friendly local neighborhood top position snatchers, and our mantra is do not be a douche. Don't be a douche. It is not a good look. It is not a good look. Hey, we've got a pretty good article today. I know we're talking about things that have changed in SEO. Yes, so the homie Jason Demers and the good folks over at Search Engine Land posted this article. Eight ways SEO has changed in the past 10 years. 10 years. Eight ways. So we'll look at those eight ways, but then we'll also tell you what you should have done because of that change. Okay. Good. Good. All right. So if this is the first time you've listened to the podcast, howdy. Welcome. Thanks for tuning in. Glad to have you. Yes. If you have watched this podcast before, you understand exactly why I have this tear tattoo. I mean, I heard the tattoo gun going. I tried to keep the screams to a minimum this time. Yeah, I was like, ooh. Every time we don't get a

review, I add a tear tattoo. It gets removed every now and then, but yeah, I've got a tear tattoo. So we usually run a, I don't know, competition, a special, a thang. We'll call it a thang. We're here in Texas. And the way it works is if we get a review and we get 10 shikos. Yeah, then shikos are either a branded term for social engagement, so that's shares, likes, or follows. If we get that review and those 10 shikos, then we don't tell you how to leave us a review. This time, we didn't get the review and we didn't get the shiko. Yeah, we were like low on shikos also. Oh, I'm sorry. Look, the tear tattoo magically disappeared. We do have a review. What we don't have is the 10 shikos. Yeah. You going to kick me in the shin? Is that what you, I deserve a kick in the shin. So we do have a review. We don't have the 10 shikos that we need. Yeah, that's what it was. We didn't have much, we didn't have much, much, much social engagement. So now we're going to teach you how, I think we got a thumbs up on Facebook Live because I just got shot in the head. I think that's, I think that's how that works. They like that. Yeah. So, especially for that. So now what we're going to do is tell you how to leave us a review. And there's a couple of ways. One of them has just three steps. Go on to iTunes, create an account, and write a review. Hopefully you will make that review. Five stars. And when you do, go ahead and send an email to podcast at ewebresults.com. And let us know you left us that review so we know to look for it. Another thing that you could do is you could go to our Google My Business page and you could leave us a review there. Now, I could give you this really long URL and it would suck and it

would take most of this podcast because that's how Google My Business is. Or you could just do this. Go to ewebresults.com slash Google Plus. Or slash Google Plus. Or slash G Plus. Or slash G Plus. All of those will take you to, in fact, it takes you to a search result page. And then up will pop up our reviews and you can click it and leave us a review. You could also go plus.google.com slash ewebresults. I didn't know that. Is that true? Yeah. So you could do that also. There's all, I would just do the ewebresults.com slash G Plus. Let's see. What else do we have? Stitcher. You can leave us a review on Stitcher. All you need to do is go to our website, ewebresults.com, and then get over to, you'll find Stitcher. Actually, go into one page and then you'll go to, you'll find a link to Stitcher. That'll get you there. Yeah. If you go to ewebresults.com slash SEO podcast, go to that page right there in the sidebar, you will see the Stitcher logo. Click the Stitcher logo so as you get to the site, right at the top it says, write a review. We shall appreciate it. Hopefully that review is five stars. All right. So that's how you can leave us a review. Let's see. What's next? The next is, hey, you can follow us and you can shiko us and we really appreciate that. If you want to get connected to us on our profiles on each of the, you know, social media platforms, let's just kind of go through those real quick. They are facebook.com slash ewebresults, youtube.com slash ewebresults, twitter.com slash ewebresults, instagram.com slash ewebresults, and linkedin.com slash company slash ewebresults. All of those are our profiles. Please shiko us there appropriately. If you are a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and call us and leave an audio resume. That phone number is 713-510-7846. You can get a free, comprehensive, profit website analysis, and you can get one

of those by going to our website, ewebresults.com, and you cannot miss the... What color is it? Click the big lime green, eweb green button. I like eweb green better than lime green. Eweb green. It's not lime. It's actually eweb green. I like it. And then, let's see. And that's it. And I think we... Do we have any cat? No, I'll go cat today. There is no algorithm cataclysm. So, we're going to jump right into... Some news. Let's do some news. All right. First off, anybody seen the Microsoft Surface Studio computer ad? I want one. Yeah. And I'm not even a fan of Windows 10 or Microsoft devices, and I want one. Me too. Yeah. Yeah. I'm not a fan of none of that, but I want one of those, though. I wanted it by the time they... So, the music is one of the songs from Charlie and the Chocolate Factory, and right when they were, like, just showing the intricate designs of the springs involved in this device and that music, I was like, I want one of those. Yeah. That's... That was pretty cool. That's what I want. Great video. So, go check that out. How many? 10 million views in seven days? Yeah. All right. This was interesting. It looked like it probably cost... I don't know what the price... Four grand. Four grand. I was going to say five. Yeah. It's four grand. It's a bargain, that four grand. Three members of Apple's PR team have left for car companies. I thought that was interesting. I didn't get into more details of that particular article, like what role, you know, how does that make sense? Clearly, Apple knows how to do PR, so if I were a car company, I would want to hire them. And then, this was really interesting. Ballmer, Steve Ballmer of Microsoft, right? Mm-hmm. Former Microsoft. He explains that he actually wanted to move into hardware faster, and it was a big point of contention between he and Bill Gates, and he had a really interesting statement.

He says, when he started there as CEO, he didn't know how to manage Bill Gates, right? And he says, I don't know that I ever figured out how to manage him, and Bill Gates didn't know how to not be the boss. Of course. Right, I mean, that's, I can imagine, yeah. From scratch to Microsoft, that would be pretty tough. But anyway, I thought that was pretty interesting. They would have been into hardware a lot sooner. That's my news. You got some... I got some more news. Let's get some more news. So, let's talk search. Okay. Right, so mobile internet usage has surpassed desktop for the first time ever worldwide. Wow. Mobile internet usage, right? In October 2016, mobile and tablet devices accounted for 51.3% of internet usage compared to the 48% by desktop. This marks the first time worldwide that mobile internet usage has eclipsed desktop. And that's just internet usage in general. So, that's not just Facebook. That's not search. That's not just search. That's just data in general. Being online is happening more on mobile and tablet devices than desktops. Which makes sense because we spend less and less time sitting in front of a computer and more and more time being remote. Yep. Let's talk Facebook. It took me a while to get used to it and now I'm sitting in front of the TV and on my phone searching, shopping, whatever. I'll tell you, my wife is a master multi-device user. Right. So, she's got like tablet, phone, TV. She has laptop. All of them going at once. She got the TV going with her favorite game. She got her laptop going on Netflix watching whatever. Right. She got the tablet going on Hulu watching something else. Right. She's got her phone going and she's social. Wow. And she's actively engaging in all of them. And then three conversations going on on social, right? Whatever is on each of those devices. Yeah, she's a beast. That's impressive. Speaking of Facebook, more Facebook news. Facebook now has 1.18 billion, that's billion with

the B, billion daily users. Wow. Want to talk some more billions? Facebook's advertising revenue once again showed impressive growth reaching 6.8 billion billion in the third quarter. Holy smokes. Holy smokes. Wow. In the third quarter. So, that was 6.8 billion for like three months worth of advertising. Wow. Yeah. So. Doing well. Yeah, Facebook. They're doing well. That's what's up. That's all the news? I don't even need to be mad at you. You got any Patiffs? I do got some Patiffs. I got some Patiffs. And we got a huge Patiffs sitting in here with us right now. And then she's going to help us with this other Patiffs. But right now, I want to give a punch in the face to Paul Me. Hit us up on Twitter. Literally, M-E-E is his last name. Matter of fact, his Twitter handle is IamPaulMe. He says, hi, at E-Web Results. Just started tuning in to your podcast. Got a bit of a backlog to get through. Great topics. Great advice. I will drop a five-star. Five-star. We're waiting on it. Appreciate you for tuning in. Guess what we will do with that five-star. Yeah, we will turn around and shout you back out again. We'll read it on air. That's exactly what we'll do. Now, this other Patiffs. All right. This other Patiffs I need some help with. All right. And so, I'll let you kind of introduce. Yeah. So, this is pretty exciting. We can also give a Patiffs to Christina Bautista. She is going to join our team on Tuesday. We are so excited. We ran her through the mill in interviews. She, like, got grilled by everyone, like, crazy ball questions, like, how do you find the heavy ball in a set of these? I mean, pretty, pretty rough time. She made it through, and we're excited to have her join us. And I'm going to read this first before we bring her up. This is a, it's not really a review. It's a Patiff. He posted a Patiff for us. And I'm going to

read it. And then, her Spanish is probably a little better than mine. So, we're going to get a proper Spanish translation. So, it's uno de mis recursos favoritos sobre SEO y web results in Twitter y web results in YouTube, muy entretenidos y educativos. All right, Christina, we need your help. Come on up here. Stand up right here between us. Our mics will grab both of us. Say hi to everyone. Say hello. Hey, this is Christina. Say hello to Christina Bautista. By the way, David pointed out that when she joins the team on Tuesday, that's going to be two CBs, Chris Burris and Christina Bautista. So, that's going to be cool. All right. So, tell us. What does that say? Basically, they like to use you guys. You're one of their favorite resources, which is good. Uh-huh. That's really good. And they like your Twitter and YouTube page also. Okay, cool. Cool. And we are? They're interested in your, I guess, like. We're entertaining. Yeah. And educational. And educational. Wow. Thank you very much. Oh, I didn't get his name. You got his name right. I got his name. And that is Antonio Segado. Boom. Punch in the face, Antonio. You don't have to say it that way. Segado. I like it. That's good. Segado. Good. All right. So, say hello and say goodbye. Bye. You will see her again, probably, in some regard. And you will read her later. Yeah, you'll read her content. She is going to be creating some awesome content for our clients over the next, I don't know, 25 years. Oh, look at that face. She's like, sure. I don't know what you're talking about. All right. And then, finally, the review that I thought we didn't have. It is, of course, five stars. And this is from Austin Windshields, right? Austin Windshields. So, I had a good conversation with him this week. Say, man, he sounds like a company. Yeah. He says, I appreciate all of the hard work that goes into the podcast. These guys really put a lot

of time and effort into the podcast. Good, usable info that I have already applied to my website with great results. Easy to understand. SEO is hard to come by. Thanks, guys. My little smiley face. No winky. Little smiley face. So, punch in the face to you. Dude, appreciate it. Mr. Austin Windshields. Austin Windshields. Very cool. So, I'm curious to know what you did. What did you try? How did it work? Hit us up. Give me a link to the site. Well, you probably already have it. Yeah, it's Austin Windshields. So, yeah. It's a, yeah. He, he, he's learned a lot from our podcast. All right. So, that is the potatoes of the podcast. Time to get into the meat. So, like we said, I want to give a good punch in the face to Jason Demers and the good folks over at Search Engine Land. He posted this article, Eight Ways SEO Has Changed in the Past 10 Years. I was like, man, I've been doing internet marketing since 2001. And so, I was curious to know what eight ways, man, why did he only choose eight and which eight did he choose? Because SEO has changed tremendously. And so, let's dig right into it. Matter of fact, he starts off by saying, few marketing channels have evolved as quickly or as dramatically as Search Engine Optimization. In his infancy, SEO was a shady practice of stuffing keywords, tweaking back-end code, and spamming links until you started to rank well. Thankfully, Google stomped out those practices pretty quickly. And so, and he said, that's what he started off with, saying, thankfully, Google stomped out those practices pretty quickly. And he's absolutely right. Like, SEO used to be, when it was new, like back then. Yeah. Like, when I started. Remember how easy it was? It was like, oh, yeah, you could literally. Add the word five times. And there you go. Put it in your meta keywords. And voila, you begin to rank for it. You submit it, and the result showed up immediately. Mm-hmm.

It doesn't happen like that anymore. Well, exactly. It don't happen like that at all. Now, really, really the big thing about SEO for me is because SEO encompasses everything search. It's more than just what happens in Google, Yahoo, or Bing. Matter of fact, man, if I was talking to a client today, and this client was sharing with me that one of their affiliates got a new marketing company. And had called it an SEO company. Called it an SEO company. And that's the point I'm making. This company didn't do anything but add paid budget and generate more pay-per-click ads. So, technically, this wasn't an SEO company. It wasn't SEO work at all. It was pay-per-click work. It was pay-per-see work, but she called it an SEO company. And I think it's worth noting that that's the general consensus with most people when they refer to their internet marketing company. They'll say, let me talk to my SEO guys, or talk to my SEO dude, or I have an SEO company, even though this company may be doing pay-per-click, or email marketing, or everything else. So, I think that is one of the main ways SEO has changed, is in regards to how people holistically look at SEO in general. But he highlighted eight of them. So, number one. Number one. The rise of content. Huge. It used to be just about keywords and links. It used to be like, it was the rise of words. Exactly. Exactly. Then it went to phrases, and now it's actually content. The rise of content. He said, there's a rise in content marketing as part of a successful SEO strategy. Google has steadily refined what it considers to be good content over the years, but it was the Panda update in 2011 that served as the death blow to spammy content and keyword stuffing. And he's absolutely right. It used to remember back when we probably, let's see, 300 podcasts ago, we were saying what? Keywords, keywords, keywords. Keywords. It's all the matter. How many said that? It's been a

minute. No, we haven't. Yeah. It's the reason we haven't said that, because keywords aren't the focus anymore. Right. Content is the focus. Having a more semantic approach to your keywords is more the focus. Now it's all about not only content, but the types of content, right? Not just text, but videos and images and infographics and newsletters and all these other types of content that can be created. The rise of content is what's important with SEO, not just keywords. Number two. Number two. The death of link schemes. This is a good one. He says, the simplest explanation is this. Any attempt to deliberately influence your ranking with links could qualify as a link scheme. You remember all of those link schemes? People swapping links. People buy 10,000 links for 10 bucks. That sort of deal. I still get clients asking about, like, oh, should I try this? Yeah, don't go on Fiverr and buy 1,000 links. No. It's just not going to work for you. Especially with Penguin being part of the core algorithm now. You just really don't want to do that. They will catch you when the link is live. So you don't want to do that. So no more swapping links. Right? No more paid links. Now you have to earn these links. Now you have to literally write good content. Now you have to submit to these directories. Now you have to be relevant and really skilled at guest blogging and doing all of these things necessary to build high-quality links. Because no more value comes from those paid links and swapping links and things like that. The depth of link schemes was number two. Number three. Three. The reshaping of local. Big SEO change. He used SEO change. Yeah, because back then. I remember podcasting about the evolution, right? First, it was local business separate, then organic, like totally separate, and then boom. So he goes on to say, local searches have become more common and more location-specific over the years, mostly thanks to mobile devices. And he's right. Just consider

how Google changed, right? We went from Google Places to Google Local to Google Plus to Google Local Plus. And now we're at Google My Business. And so just the local landscape there has changed tremendously. Not to mention, he mentioned mobile devices. So let's talk mobile devices. In regards to local search, we had a huge increase over the last two years in near-me searches and things like that. All reshaping how local results are presented. Local changed the game in regards to SEO. And the more and more devices we get, the more technologies being used, local will become increasingly more and more the focus. The way we've described it here at our office with our clients and as we're talking is Google's gone hyper-local. Hyper-local, yeah. Right, you can really get, you will get different results from a different zip code. Just move one zip code over and... Be in Houston. Yeah. In Houston, you've got several zip codes. And depending on which zip code you're in, it's going to determine the results you'll see. Absolutely. Depending on what you search. Number four, the SERP overhauls, search engine results page overhauls. We're talking eight things that changed with SEO in the last 10 years. Number four, it's the SERP overhauls. He says, I can't tell you how many times searching the result pages have changed and not many people could. Some of these changes are so small it's debatable rather to even count them. And he's right because there have been so many changes. Matter of fact, Chris, you just alluded to some of them. Yeah. We were talking local. Right. So remember first there was the six pack? Yep. Matter of fact, it was a seven pack because it was A through G. Right. Remember that? Yep. And then it changed to the three pack. Right. Then AdWords made some changes. They removed the whole right side. Yep. Right. Shortened the ads up. Then they started changing from yellow links to green links. Then sometimes they were adding in stars and they were moving those stars.

Author. Authorship was there and came and gone within those 10 years. Yeah. I forgot all about authorship. So there was a lot of SERP overhauls. The key here is that when these changes happen, because Google is always making these changes, you must be abreast of what these changes are. Right. If you were doing paid ads and you were low bidding and taking advantage of being in the right column because you were getting decent traffic, well, when they removed the right column, you were forced to make an adjustment. Yep. Right. If you were maybe getting decent traffic in position E for your local search and then they went to the three pack, you had to make some adjustments in order to continue getting traffic. And so the key is Google will always change the SERPs. Bing is constantly manipulating their SERPs. It's important to stay abreast of what those changes are so you can make the right adjustments. We get prospects who come in and sometimes even clients are like, okay, so why is there this monthly fee? Don't you guys just make a change to a website and then that's it? No. And the answer is twofold, right? So one of them is if your competition is making changes, the thing that you did in order to get good position and they're continuing to do that, they'll eventually bump you down. That's just a fact. And the other is all of these algorithm and SERP changes that happen that end up pushing you down because you're not staying up to date on them and your competitors are. Got to be aware of it. Yep. Number five. Number five. The rise of the knowledge graph. Jason, this was a good one right here. He says the knowledge graph attempts to give users direct, concise answers to their queries, often presenting them with a box of information about general subject and answers straightforward to their query. He's right. Knowledge graph is great. Knowledge graph works wonders for the user. The knowledge graph is a breath of fresh

air. When you're looking for something really, really quickly, you don't have time to search. That knowledge graph box, especially if it happens to talk back to you because you did a voice search, it's even better. Yeah. That's from the user perspective. As an agency or you as a client or someone who's managing your website, knowledge graph kind of sucks because now these people don't have to click to get to your website. The answer is put right in front of them. Yeah. And so you do all this content writing and all this optimization so when somebody searches for an answer so they can click your site to find it and Google says, you know what, you do have the best answer so we're just going to pull that content from your site and just say it. So now they've said it so the user doesn't visit your site. The user doesn't have to click. The user doesn't have to search anymore. The user doesn't have to scroll. And that's kind of best case scenario, right? Worst case is they choose somebody else, right? So they get up in the knowledge graph. Yeah. People get the information without even having to click through to the web pages and it's not even your information. And just consider this. The knowledge graph is only going to get bigger. It's continually growing, right? They added health answers to like the top 250 questions. They added the top 150 sounds animals make. So you can go to Google and search, you know, what sound does a cow make? And your knowledge graph response will say, mmm. I was wondering. That was a good one. That was good. So the point is like with knowledge graph being as focused as it is and continuously growing, you want to make sure that your site is ranking, that you do have information because for that random person who happens to not get the answer they want in the knowledge graph, they will scroll. So you want to take advantage of that. Yep. Number six.

Six. Mobile prioritization. Talking SEO changes. Right, right. The focus on making mobile a priority was huge in the last couple of years. He's always going to say. And continues to be, right? No. We just said. Yeah. Yeah. We just said that mobile eclipsed internet usage entirely. Yeah. So, as a matter of fact, he says, optimizing for mobile has become not only common but downright required these days. In no small part due to Google's continuing and escalating insistence. He's right. Google is pushing mobile. Why? Because most of their users are on mobile devices and they want the user to have a great experience. And so they're pushing SEOs to be more mobile friendly. Right. Oh, well, what does that mean? That means be mobile friendly. That means have fast pages. That means make this site and content easy to absorb on a mobile device. That means, you know, make it on tablets and make your site responsive. Right. Right. And things like that because it's important. You don't want people to have to pinch and zoom and struggle to read your content on a mobile device because if they do, then frankly, Google's probably not going to show it anyway. Right. So you need your site to be mobile friendly. Page speed is important. And things like that because of the focus on mobile. It seems like the more people go mobile, the less patience they have. Yeah. Ironically, you know, I need this to happen immediately. Yeah. And so, yeah, if your site's slow, you're not focusing on mobile, you're probably missing out. And it's, what is it, AMP? Accelerated mobile pages. Yep. I mean, so Google's rolling them out. Facebook has them. And these are, and they're growing. Right. So at first, the AMP pages, for example, just needed to be really content pages that were stripped down of all of the background images and, and, and coding. And it's really just kind of plain text. Right. But now they've got a way you can embed forms. You can add media into these AMP

pages and still rank really, really fast. And the page performs really, really quickly. Yeah. So it's just going to continue to grow. Matter of fact, they got a new thing called, um, advanced AWA's. You heard of those? I have not. Advanced web apps. And this is a concept coming on where people are really creating these apps that work across desktops, tablets, and mobile devices. And so there's really no need to create a responsive website or to create an app. Instead, you create your advanced web app that acts as your site and your app. And with, when you see people like Microsoft and Windows making those changes using apps for software and things like that, it's a matter of time before that's the new standard. Real talk. Number seven. Seven. The death of keywords. We just don't know. We didn't say keywords, keywords, keywords anymore. He says, Panda and Penguin killed off the practice of keyword stuffing, but a smaller, more curious update in 2013 spelled the soft death of keyword optimization altogether. Hummingbird is the name of that update that introduced semantic search. And he's absolutely right. We used to have to find out some keywords, figure out how much they were searched, and then write content revolving those keywords, right? You want to get the right density. You want to have the keywords in this content enough times in your meta and in your title and throughout your text. But now that's really not as important as it once was. Still need to do it. It kind of still falls on our checklist of basic SEO. I wouldn't call it the death of keywords, for sure. It's definitely probably more the growth of keywords because now it's really about semantic search. Yeah, it's really about semantic search. It's really about what does the searcher mean when they're looking for this? What's the intent, right? So if the Google feels like they're meaning, they're looking to buy something, even though they didn't use the words buy, sell, purchase, if the intent is to buy, then

they will see results where they can buy. And that's an algorithm update thanks to Hummingbird. Right. And so the key is making sure that your content is not focused on keywords, keywords, keywords, but more focused on search intent and what this searcher is meaning and the possibilities of what they could be looking for because that's what the Hummingbird update was specifically targeted. Number eight, this is the last one, update and pacing and impact. And so he's talking about the update and the impact of all of the changes that have been happening throughout SEO. Matter of fact, he says in the few years following Panda, Google stressed search optimizers out by releasing seemingly random major updates to its search algorithm that fundamentally changed how the rankings were calculated. Right. Like, what does all that mean? That means Google went down the path where they released Panda, they released Penguin, they released Hummingbird, they released all caffeine, they released all of these different algorithm updates kind of randomly that had a huge impact. And so we had to stop what you're doing and go fix whatever it was because you didn't want to be penalized by whatever the update was. Now they've changed. Right. These, these, these, there aren't any more random major rollouts. Panda is part of the core algorithm. Right. Penguin is part of the core algorithm now. Hummingbird is part of the core algorithm now. And so now you don't have to wait on a, on a huge change. All of these things are happening daily. They're happening all the time. They're happening more consistently. They're happening gradually. And so it's just up to you, up to us, up to your webmaster, whoever's managing your website to just be up to date with these things. To constantly make sure your link profile is up to date because Panda, Penguin is always running. To make sure that your content is, is, is, is relevant. To make sure that it fits your site. To make sure it has the right word count and has value because

Panda is constantly rolling. And so you want to make sure that you have all of these things in place because Google has reduced the amount of updates and impact that they're doing. So in his final thoughts, he says, the understanding where SEO has come from and where SEO stands today will help you become a better online marketer. Duh. He's absolutely right. You must stay up to date with everything that's happening because if you don't, you will get left behind. But you kind of started off saying the reason people asked about the monthly fee is to stay up to date. It's to make sure you're not penalized by, by any search engine, um, uh, algorithm update. It's to make sure that your ranking isn't dropping. It's to make sure that your site is converting. That's why you have to keep doing it. So punching the face to you, man. Jason Demears, eight ways SEO has changed in the past 10 years. Uh, great article. Great stuff. Do we have any what news? Um, no, I didn't have any what news. Well, my only what news was, well, go, go Cubs. Hey, they, oh, 108 years of no victories. And boom, they, yeah, we got a guy, uh, uh, DG here in our office. He's a, he's a Cubs from Chicago. Chicago in there. Yeah. He was, he was like thrilled. Like it was awesome. Go vote. That's my blank. Yeah, go vote. Go vote. Like if you don't have a favorite in the party, that's okay. I guarantee you somebody on your ballot for the local area you live in needs your vote. Like some local government, some local judge, some local politician, some local bond, some school is passing something. It's more than just the president's on his ballot. Yeah. So just go vote. Go vote. All right. So, um, if you like this podcast, you could do us a very small favor. And in fact, if you're on Facebook live right now, it'd be a great opportunity. Just go ahead and share this podcast

with three people. Just three people. Right now. Just hit the share tag three people. Okay. If you do it on Facebook, you do this on Twitter, however you're watching or engaging this podcast right now. Sure. Take that time. We appreciate it. If you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call you have results for increased profit and revenue in your business. Our phone number is 713-592-6724. If you have a referral, that's somebody who's interested in internet marketing, uh, their websites, social media, email marketing, email marketing, SEO, website, which is always changing. Um, go ahead and send them to us. They pay their bill. We pay you. We have a great referral program in place. I am part of a local in Houston networking group called up social network, and we are doing something pretty phenomenal. You think it's pretty phenomenal? I don't even think you excited enough. We're doing something amazingly phenomenal, massively phenomenal. Uh, I'm about to make up a word. All right. Phenomenalism. So, so this is what it is. We're actually going to go for a Guinness world record, right? Boom. Boom. So this is the most number of TV interviews in a 24 hour period, 24 hour period. Yes. I'm going to stay awake for 24 hours. So is my co-host Nolan Davis and anyone else I can sucker into joining us. Uh, yes, we need coffee sponsors. So if you happen to be a Starbucks or something, we definitely need a coffee sponsor, uh, for this Guinness book world record attempt. I prefer the grande white chocolate mocha. Yeah. White chocolate mocha. Just throwing that out there. You can drop those off hourly, uh, starting at, uh, let's see, we're doing noon to noon. So if you drop out, drop them off hourly from midnight, I think that will probably be a good, that'll work well. We're actually going to have a DJ at night. I didn't know if you knew that. So that's going to be pretty cool. Um, so

what we're going to do is interview 300 businesses. Most of them will be in the Houston area. They don't have to be, and you may be wondering how you can participate. It's actually pretty easy. Uh, Google this. You're going to Google Kickstarter up social network. There will be a Kickstarter profile campaign, whatever it's called. Go there, watch the video. It's fun. It's interesting. And you can participate. It's $350 to participate. Actually, it's $2.50 to Skype in, $3.50 to show up, and you will get a video of your participation, a branded video of your participation in that event that you can share. Imagine having... Not to mention, don't, don't glaze over the fact that you are also, your interview is included in the Guinness World, included in their records. So let's just ask this. There's value there. How many people have ever participated in a Guinness World Record? Ask that. Of anyone you know, the answer will be no. If you participate in this, the answer will now be yes. For you. For you. And imagine having your business associated with that stream. It's going to be a 24-hour stream. We're actually thinking we're going to get about 500,000 views. Think about it. Each person who gets on is going to share it with their network. So that's 300 people sharing their interview on their network, and you're associated with the overall stream. It's going to be amazing. So again, just go Google Kickstarter up social network. And make sure you participate at that 250 or 350 level. I think we're down to like eight days or something of getting that Kickstarter funded. And then we've got plan B. Anyway, so it's going to happen. Just go ahead and support that Kickstarter campaign. After that, if you're in Houston, up social network, make sure you join that Guinness. You're going to be able to join us at up social network regularly. It's a pretty amazing and different organization. And after that, really, it's time to say goodbye from the podcast. So we were filmed live here

in Houston, Texas at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript of the podcast, a video of the podcast, audio of the podcast, and just in general, kind of check out our website by going to ewebresults.com. So you guys have made us the most popular internet marketing podcast on iTunes. We appreciate y'all watching it. Absolutely. Thank you guys for tuning in. Until the next podcast, my name is Chris Burruss. Charles Lewis. Bye-bye for now. Slightly raised up, eyebrow high. Balance check, balance check. 3, 4, 6. SEO podcast, 346. Put us in the mix. You're listening to Chuck and Chris. Today we talk about SEO, so tune in, because if you're not checking us, then what you doing? Let's go. SEO podcast, 346. 346. Boom.