Eight old-school SEO practices identified by Rand Fishkin are no longer effective, including keyword stuffing in titles, exact match domains, multiple microsites, paid directory links, and non-strategic link bait.
using methods that were once tried and true can be alluring, but it can also prove dangerous to your search strategy
This week Chris and Charles discuss "8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday", an article from Rand Fishkin at Moz.
No. The competition column in AdWords reflects paid ad competition, not organic SEO competition. You can use AdWords for keyword research and search volume data, but using it to estimate organic ranking difficulty is, as the hosts put it, utterly ridiculous.
If you split up your efforts a third and a third and a third, guess what would happen? These would rank about a third as well.
Chris Burris
don't go the douchey route and choose random stuff that's trending. Create content that's applicable to what you offer.
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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