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9 Bad SEO Habits to Leave in 2017 by Mindy Weinstein #402
Avoid nine outdated SEO habits including creating one page per keyword, aggressive link building, thin content, ignoring technical issues, and treating keyword rankings as the main success metric.
Key takeaways
- Creating one page per keyword variation produces thin, duplicate content and can trigger Google penalties.
- Buying bulk links, such as 5,000 from Fiverr, looks unnatural to Google and gets disregarded or penalized.
- Optimize images by using descriptive file names and alt attributes instead of generic labels like xyz123.jpg.
- Keyword rankings alone are not the real measure of success; conversions and actual client acquisition matter more.
- Staying current on algorithm changes and webmaster guidelines is essential because SEO best practices constantly evolve.
links are a public endorsement that reflects that a website has valuable information
About this episode
9 Bad SEO Habits to Leave in 2017As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb.
Questions this episode answers
Why is creating one page per keyword variation a bad SEO habit?
It leads to thin or duplicated content across pages that offer little real value to users. Barry Schwartz addressed this in relation to the Google Maccabees updates, noting local landing pages built around city and service keyword combinations were a common problem.
What technical SEO problems hurt search performance most?
Mindy Weinstein and the hosts point to improper redirects, slow page load time, mobile errors, duplicate content, and unintentionally blocked pages as major issues found in most technical SEO audits. Google Search Console is recommended for identifying and fixing these.
What is the right approach to link building in 2018 according to this episode?
Focus on earning quality, relevant links through good outreach rather than buying large volumes of links. Sudden unnatural spikes in link counts are visible to Google and links gathered through schemes like bulk Fiverr purchases do not reflect organic endorsement.
In their words
links are a public endorsement that reflects that a website has valuable information. Links are valuable. There is no doubt about it. We say it's about 45% of your ranking factors, so you definitely want to make sure that you're doing linking.
Host
Failing to stay up-to-date on best practices, algorithm changes, and webmaster guidelines is detrimental to your SEO mistake.
Host
instead of an image file name like xyz123.jpg, don't consider use the description of it, such as organic-coffee-beans.jpg
Host
Terms defined in this episode
- Google Maccabees Update
- A Google algorithm update discussed by Barry Schwartz that targeted sites creating many pages for keyword variations, particularly local landing pages combining city names with service terms.
- AMP pages
- Accelerated Mobile Pages, a feature designed to improve mobile experience. Gaming the system by redirecting AMP pages immediately to a full non-AMP site risks losing the ranking benefit AMP provides.
- thin content
- Pages with very little substantive text, often created to target individual keyword phrases, which can result in SEO penalties and poor user experience.
- Search Console
- A free Google tool that maps technical issues on a website, allowing site owners to identify and fix problems like blocked pages, redirect errors, and mobile issues.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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