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Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200

Episode29 min2013-09-05

A 10-step in-house SEO guide covers keyword tracking via Google Webmaster Tools, link building through directories and guest blogging, schema markup, and content syndication to improve site rankings.

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Key takeaways
analyze your existing top keywords and begin tracking their rankings

About this episode

Join us this week as we talk about Using Foursquare to Encourage User Engagement, Analyzing Existing Keywords and Ranking, Guest Blogging and SEO, and finally, Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

Questions this episode answers

How do I track my existing keyword rankings for SEO?

Log into Google Webmaster Tools, go to the Traffic section, and you can see which keywords your site ranks for, what position it holds, and how many clicks each phrase received. You can also set up goals in Google Analytics to track which keywords lead to actual conversions.

Why is schema markup important for SEO?

Schema markup helps Googlebots better understand what your content is about. Coding it correctly means Google can index your content more accurately, and you tend to rank higher because you took the extra time to mark up your content correctly.

What is the right way to do guest blogging for SEO?

Write original content and submit it to one credible, authoritative blog. Never send the same content to multiple sites. If you write a great article, spend as much time finding the best site to publish it on as you spent writing it. Your name and reputation are attached to wherever it appears.

How should business directory listings be handled for local SEO?

Submit only to legitimate directories like DMOZ and Yahoo directory. Make sure the business information you submit is exactly identical to what you use on your Google Local Plus setup, including details like suite numbers, so there are no inconsistencies across platforms.

In their words

Building links to your site is still extremely important. It deserves three points.

Host

schema markup is there to help the Googlebot understand what this content is really about

Host
Terms defined in this episode
Google Webmaster Tools (GWT)
A free Google platform where site owners can check keyword rankings, traffic, backlinks, malware alerts, and on-site errors like duplicate titles or missing meta information, and disavow unwanted links.
Schema markup
On-page code that helps Googlebots better understand what your content is about, leading to more accurate indexing and potentially higher rankings.
Content syndication
Importing a content feed from another site to display on yours, or breaking long pages into multiple smaller pages so individual pages can rank separately.
Link bait
High-quality content, such as top-ten lists or research-backed guides, designed to attract links naturally from other sites.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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