Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Backlinks and Link Sculpting - #seopodcast 150
Article spinning and paid link schemes are risky and short-lived SEO tactics; Google's Panda and Penguin updates directly targeted these strategies, and sustainable SEO requires quality links and inbound marketing.
Key takeaways
- Article spinning to build backlinks is a short-term tactic that Google's Panda and Penguin updates directly targeted and penalized.
- Buying paid links can get a site completely removed from Google's index, as happened to the agency iAcquire.
- Understanding your link profile, knowing what makes a good link, and monitoring SEO are core steps to surviving a Penguin update.
- No-indexing thin content pages directs Google to your high-quality pages instead of letting low-value pages hurt your site.
- Avoid changing URLs whenever possible, and always use 301 redirects if a URL change is unavoidable.
Short answer is no. Long answer is hell no.
About this episode
If you can stomach the bad audio...we have a powerful algorithm cataclysm. We discuss backlinks, article spinnning and SEO. We also discuss link sculpting and it's pros and cons on your SEO efforts. We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Is article spinning a good backlink strategy for SEO?
No. Google's second Panda update specifically targeted sites using spun articles to build links, and the Penguin update further penalized such tactics. The hosts say the same effort is better spent creating real value through blogging, podcasting, and earning genuine links.
What are the seven steps to survive a Google Penguin update according to the episode?
The seven steps from a Chris Warren SEO Moz article are: understand your link profile, learn what makes a good link, map the path Googlebot takes through your site, no-index low-value thin content pages, almost never change your URLs, set up SEO monitoring with alerts, and embrace inbound marketing.
What is link sculpting in SEO?
According to the episode, link sculpting refers to how a site is structured so that Googlebot enters through the homepage and indexes other pages based on the sculpting, site map, and robots file. Knowing and controlling that path ensures the right pages get crawled and indexed.
In their words
remember, bottom line, if you're creating a good experience for the Google user, you get Google will like you and, or love you.
Host
Google just banned them because they were buying paid links for their clients. And so not only do they cut the index, they're side.
Host
Terms defined in this episode
- Article Spinning
- A tactic where the same article is rewritten in multiple versions, posted on free domains, and those domains point links back to a main site to artificially build backlinks.
- Link Sculpting
- The practice of structuring a website's internal links and site map so that Googlebot follows a specific path when crawling and indexing pages.
- Thin Content
- A page with very little text or value, such as a single paragraph, that Google may use to negatively judge a site's overall quality if it is indexed.
- Inbound Marketing
- A progression from traditional SEO that addresses not only traffic coming to a site but what that traffic does when it arrives, including purchasing, sharing, and navigating multiple pages.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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