What is Inbound marketing?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A strategy where content attracts prospects to you rather than outbound outreach; the episode describes a Salesforce article that gives away an e-book as an example of inbound marketing 101.
How experts on the show define it
A strategy where content attracts prospects to you rather than outbound outreach; the episode describes a Salesforce article that gives away an e-book as an example of inbound marketing 101.
From The Beginner's Guide to the 7 Steps of the Sales Process by SalesForce #445
A strategy, largely associated with HubSpot, where people find you when searching for things you do, primarily through SEO and content marketing, reducing cost of acquisition over time.
From Planning an Effective Digital Marketing Strategy by Katy Katz #318
A progression from traditional SEO that addresses not only traffic coming to a site but what that traffic does when it arrives, including purchasing, sharing, and navigating multiple pages.
A strategy of getting clients to come to you through SEO and social media rather than outbound methods like cold calling, TV, or yellow pages.
From First Link Priority Foursquare and SEO - Internet Marketing Podcast 104
Episodes that cover this
Related answers
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