Blogging Tips - #Seopodcast 225

Welcome to the SEO podcast, unknown secrets of internet marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, a little internet marketing specialist. I'm making sure I have room so that you can see that this is podcast number 225. If you are watching the video, you can see it. There is a hashtag right before the SEO podcast. There is also a hashtag right before best SEO podcast if you were to try and, you know, tweet. And those are not hashtags. Those are at symbols. Oh, I meant this one. And then, yeah, see, those are at symbols for the, yes. Yes, when you look at the screen that's inches from your face. Yeah, I'm going to use that. I can't. My glasses were on. I couldn't see it. All right. Thank you guys for tuning in to another fun-filled edition of our podcast. As always, there is a tip from our previous podcast. For those doing the math, that previous podcast was number 224. And the tip for that podcast is install. This is a really good one, by the way. Last podcast was a good podcast. It was about PPC. And this one is install remarketing scripts on your website, even if you are not currently planning on using it. Let me tell you the biggest reason, the biggest reason why you should do that. Because it's free, right? Google AdWords doesn't charge you anything to create an account. It doesn't charge you anything to go and create the script to use for remarketing. So, if you're building a site and you eventually plan on marketing the site, go to AdWords, create the script, put it in your site. That way you can begin building your remarketing list for use later. Makes sense. Yeah, absolutely. I mean, it's, you know how we always say from a social perspective, you need to be social on Facebook. And if you don't want to be on Facebook, rule number two, at least have a Facebook account and then follow rule number three, which says, see

rule number one. Yeah, yeah. Be social on Facebook. Be social on Facebook. So, it's so inexpensive. I think everyone should be doing remarketing, right? It adds value. It's really hard to argue that there's no purpose for it. Um, I can see if you're maybe just a sales page and you're a one, your goal is absolutely one close. That's probably been more of a reason to do it because sales pages suck, right? I hate, I've programmed myself to bounce. Yeah. As soon as I realized, okay, this page has more than four scrolls, video, bullet point, bullet point, oh, they're trying to sell me bounce. Escape before you read anything. Exactly. I don't want to get sold. But, if you have remarketing on that page, my bounce will catch up with me later at one of my favorite sites that happens to be in Google's ad network. So, add the remarketing script, no matter the service. I don't care if you're a service provider, I don't care if you sell products, maybe in a retail environment, or maybe your site is just information for people to research. Bringing people back to your site at a click cost cheaper than bidding in the search network is worth it. Yeah, absolutely. All right. Please remember, we are your friendly local neighborhood top position snatchers. Where our mantra is. Don't be a douche. If it's a douche, somebody tweeted us earlier. They retweeted us and it was like, don't be a douche. Okay. Well, you know, a number two as opposed to a number one is worse. So, you don't want to be a douche and you don't want to be a douche. There's their symbols. It's got to look something like that. That's worth tuning into this video, actually. Remember to tweet. And if you can tweet, we've got the symbols right here on the screen right behind us. That is a hashtag and it says SEO podcast. Hashtag SEO podcast. This is number 225. Be sure to tag us in it at eWebStyle, at bestestSEOPodcast because we are

the best SEO podcast. And that way we can follow you back and do all of our social stuff. Remember. It probably would look something like that. It's got to be something like that. What else? Maybe some jet. I don't know. All right. So, if you can, you can help us out. There's three things you can do. One of them has three steps. The first step is go on to iTunes. Second step is create an account. Third step is write a review. We're hoping that that review is a five-star review. And when you write that five-star review, you can send it to us. You don't have to. We've actually found a way to do it. Send us an email anyway. Podcast at e-webstyle.com. Second thing you can do, go to our G Plus local page. There are four easy ways to get to it. You really only need to use one of them. And they're very easy. It's e-webstyle.com slash Google Plus. Or slash Google Plus. Or slash G Plus. Or slash G Plus. You can also go to our Facebook page. So, when you go there, add us to circles, write us a review. Yeah, when you get to G Plus, yeah. Put us in a circle. Your favorite one may be an internet marketing circle or SEO hero circle or something like that. Top position snatcher. Top position snatcher circle. Although, probably just the two of us would be there. So, yeah. Don't make that one. America SEO. Yeah. And then, give us a plus one while you're there. Excellent. And finally, you can go to Facebook. On our Facebook page, there is an area where you can write reviews. It happens to be on every business page. Go check that out and write us a review, please. Just in general, if you want to stalk us, haunt us, terrorize us, you can do that. All of that at Facebook.com slash. E-webstyle. YouTube.com slash. E-webstyle. Twitter. Twitter.com slash. E-webstyle. You saw me hesitating, right? Because you switched YouTube to Twitter and I knew you

were going to throw off. And you totally threw me off. You can send us an email. Podcast at. E-webstyle.com. Finally. Check this out. Hit us out on Instagram. We've been doing a lot of Instagram stuff. It's E-webstyle as well. Check it out. Follow us. We'll follow you back. We do a lot of fun stuff around the office. A lot of podcast picks. You'll probably like it. And Chuck already mentioned it, how to get to our G Plus local page, stuff going on there. And then make sure you add Chuck and I individually to your circles because we're constantly posting about different stuff. Internet marketing related mostly. Not too many cat stuff. It's the internet. You've got to throw in a cat every now and then, right? Even if it bit me. Damn cat. All right. Remember, you can get a free website analysis. You can go to our website, e-webstyle.com. Somewhere, you will find a form or a link to a form to get a free website analysis. People have been turning those in. We have been getting caught up. So, thank you. If you have a need and you've submitted one, hit us back up. We'll jump on it faster. Sorry. We're getting caught up. Any algo cat? No. No algo cat. Well, they did redo the, it's not really cat, but they did a refresh of the layout. Anybody with top-heavy stuff, like if you still have tons of ads at the top of your site and all your decent content is at the bottom, make that change because all those top-heavy sites that are full of ads are getting devalued. Yeah. Devalued. All right. So, we had a tweet. I was supposed to follow up with this one, I think. It's just really cool. This is on Twitter because it's a tweet. That's where the tweets happen. Right? That's where they happen. Rene Groskretz, inspired by eWebStyle, at eWebStyle. I am starting my own podcast about my passion, which is blogging. Excellent. Thank you. Oh, she's going to love today's content. Excellent.

This is, next one is from Brock Searcy. Searcy. What is his name? Yeah. And I think this is, yeah, this is cool. So, he starts off with five stars. And he actually says, that's me singing harmony with you, Chris and Chuck, on the podcast. I enjoy your podcast so much and was so surprised to receive a personal phone call from Chris to follow up with me regarding an email I sent eWebStyle regarding a sitemap issue, which we discussed in the last podcast. I also reminded them in my email about my website analysis per a comment they made on the podcast and reviewed my website with me right there over the phone. So, that was... Pointing a tip to Chris. Yeah. Thank you. I deserve that one. All right. So, next we have from Mo Farat. It says, A plus, plus, plus, plus. Plus, well, that's four pluses. Service. All right. And then we'll do... I actually thought he was just disguising the curse word. Oh. Yeah. It's a little short. Yeah. It's abbreviated. Yeah. We do some work with Mo and he's a great guy. Just, honestly, we've done a project with him and his patience knows no bounds. Yeah. Literally, we're on... Yeah, I'm about to email you, Mo. I just realized which Mo that is. Yeah. Yeah. We're on iteration, literally, 17 of feedback and thank you. Thank you, Mo. I have sent him two leads, so hopefully he's converted those into clients. He deserves it. Next, Juicy SEO is the title. It is... Juicy five stars. By Roger, United Kingdom from United Kingdom. I don't know. Oh, Roger, United Kingdom. From the United Kingdom. From the United Kingdom. So, that's his handle. A big thanks for the great energy-filled approach to getting us the lowdown on what's new, what's hot, and what's imperative. Oh, really? I like that. You guys add a bit of SEO sunshine, the gray, murky weather that's been stalking me this winter. You're... What do you mean this winter? You're in the UK. It is, always. Like, all

the time. You know, I do have a story. I got locked in the Donator Castle in Scotland, and I blame it on the fact that the hours for the park, for the castle, were from dusk till dawn. No, from dawn until dusk. And I was like, it's winter, and it was literally dusk at noon when I arrived. So, when is actually dusk? And, yeah. So, and then I got locked in. It was interesting. Hit me up if you want to hear that story. Keep up the great work, and don't stop with the goodness. Anyone rating this a one star gets a, what? Oh, really? I like that. That's what's up. Puts in the face, Roger. All right, I got a bunch more. Let's just get into the question. This is from Greg Took. He's actually tuned in. It looked like he seems to be gone. All right, you know. What could come in the shin since he's not here? It says, I am wondering about comments. My site, tonsillectomyrecovery.com, has 9,000 comments across 50 different pages. I'm wondering two things. One, since these comments are also indexed, do they have equal weight as my content? And I'm thinking this is two. Might they dilute the quality? Reading the page source of the Google cache from one of these pages, it appears that only the comments on the page are indexed. Older comments, only new comments, older comments are not. So, okay, so to answer that, Greg, first off, thanks for the question. Really appreciate it. Punch in the face for sending it. Sorry about kicking you in the shin. So, yes, they do have quality there. You know, comments was a thing that was pursued a lot some years ago. You know, coin going around user-generated content. Right. And that was really comments, especially if you got 9,000 of them. Right. So, the part B of your question is a yes as well, unfortunately. Yeah, they can dilute your SEO quality, especially if most of those comments are kind of spammy or maybe include links

to various sources. Or unrelated. Unrelated. It's kind of one word and comments like great. Right. You know. Great article. Yeah. By the way, that's the origin of don't be a douche. Exactly. It really is. And so, you don't, you know, you want to maybe moderate those if you can. But what you can do to increase the relevance of those, and I won't say do this for all 9,000 of them, have you responded to them? Yeah. Maybe any comments where people have asked questions, good time to go in and reply to that question. And make sure you're managing your keyword density. Exactly. Yeah. You want to make sure that those, just really make sure that the comments aren't spammy and this and that nature. And if they are, take some time to delete them because they're not worth anything. I think you had a part B. Yeah. So, yeah. Part B, might they dilute the quality? So, we kind of covered that. And then the second question. So, that was all part of one. The second is, if these old, archived old comments aren't in the index, should I scrape them into new posts? Nope. I mean, there are thousands of questions and answers and concerns related to my topics. I wouldn't. I would leave them where they are. If I was going to do anything with those comments, it would be delete the bad ones and respond to the good ones. And I would leave them there. Now, since user-generated content isn't that big of a deal as it was maybe some years ago, you may want to shift your comment strategy to something social like a Facebook plug-in. And that way, you can tie that comments to a specific post in Facebook. And so, that way, people can reply and comment and it'll show up on their wall or show up on your wall. And you may gain some other activity that way. Cool. All right. That's our question. Again, Greg Took, punch in the face. Thank you. Three quick things of interest, news

that I thought was interest. That's why I called them, of interest. Google Fiverr adds nine more regions. Yeah. Houston is not one of them. Let's go. Houston's like the fourth big. Well, it's probably why they haven't added it. Yeah. We've got, we may have access to a lot and the state of Houston may have rejected it. And what's interesting is one of the things that they're doing with the data is actually sharing it with the cities. Hey, when you're in the process of building these infrastructure, here's what we learned. That's cool. That's awesome. Because for, I mean, but it's just so smart, right? You know, who would think that the search engine should be in the business of getting Fiverr to different cities and providing that information? And the reality is the more you use the internet, since you, since in general, you use Google so much, the more you will use Google. Yeah. I mean, think of YouTube. That's just going to go up. But Ubuntu, have you heard of that? Yes, I have. All right. So that's one, I think it's one of the install sets for one of the Linux distros or multiple Linux distributions. And they're coming out with a touch. Hello, Ubuntu. So I was expecting to see the screen and have like a command prompt that I had to type. I would call. You know how Linux is usually not graphical user interface. It's usually like a command prompt and so a phone might be like, call 011, 011, 011, 011. Yeah. To equal, yeah, to make somebody dial a number. We should have Javier make an image like that. Remember he did that for, I ain't going to mention the client name, but remember he put the 0110 code inside the logo. Oh, yeah, that was awesome. Odd client. All right. Odd client. so Google open source Android really is an open source and I actually didn't get time to get into the details of what they were saying how it was an open source all they were

saying is according to the releases of Android to the different carriers, Google locks down a whole lot. Yeah they do, I mean that's why you gotta go through loops and boundaries to try to crack your phone and do anything with it. Yeah, and then the point is even when it's cracked I think it's not totally cracked so that's all really cool. That is the potatoes of our podcast time to get into the meat Alright great, so today's meet we want to talk about blogging so I was at Search Engine Watch, I want to give a punch in the face to Ken Lyons he posted an article, the title got me seven reasons your blog sucks and how to fix it to Cersei the blogging person but he actually has some pretty good points in here and I think these points go for more than just blogs but to your website in general especially the content on your site and so let's dive in number one he says you post sporadically that's a problem his first line is it's difficult to build readership and a core audience if you post infrequently or go on long spells without publishing anything and that is so true if your intent is to blog and to create an audience that likes what you write about that has some interest in the products or services that you offer or interested in your community then you have to post consistently it's a reason why we are doing this podcast today is because Chris won't be here Friday but it's necessary for us to consistently put out a podcast every week and so we're doing it today you have to post consistently now what you should do if you can narrow it down you think 225 podcasts counts as consistent? I think so I think so just want to throw that out there I think that if you really want to get to it then you can dedicate to a specific time of day a specific day of the week where you podcast

all the time like I kind of like what HubSpot does they do theirs you know it's like every Friday 4 o'clock and it's out there and they commit to that and that's what generates the followership people can look for just like a TV show and so yeah so we can brag about 225 we can also give ourselves a hard time kicking the shin kicking the shin sometimes it's at 9 it may be at 12 today it's at Wednesday like a whole full 48 hours early so yeah so and we're working on that but you know but you know consistency consistency is the key and predictability definitely so number two you're an insensitive self promoter now we could some people we've got some complaints about that yeah you know and I think we're actually not you know we're giving away tons of free information that's great and so yeah that's our way of you paying for it yeah but he goes on to say it's fine to make a big company announcement so talk about new product releases on occasion yeah and that's key I think what we're talking about here is well if you're constantly blogging about how awesome you are how good you are why people should use you why your products are the best why your service is phenomenal and all of your posts have that same sort of theme theme yeah then that's a problem because I won't read your full second post I think that's a deuce that's a yeah that's a that's a douche douche douche douche douche douche douche yeah yeah I think that symbol is pornographic yeah don't do that so yeah so don't do that you don't want to be a douche a douche number three your writing just stinks and there are people like that right maybe maybe maybe writing isn't what you should be doing just because you have tons of ideas and and you can type really fast maybe you shouldn't be writing your post what you should do and we actually told a

client this today or potential client you know list out what's on your mind yeah list out the what you want to communicate yeah and then hand it over to somebody who can write it who knows how to communicate in you know first person or third person or whatever voice you want your post to be in and stay consistent in that person yeah across the blog not just across the post but across the blog really and let somebody else write it but the you know to determine your voice and hire someone if you have to it was my side note yeah you want to make sure that at the end of the day the writing which is what you're publishing which is what you're posting it's quality because if you're posting garbage and it stinks then you're not going to you're wasting your efforts I really like the concept the project management tool that we use is called work etc and they actually were talking about their hiring process and in that process they were talking about one of the people they are hiring was a journalist because they want the journalist to go and interview existing customers create white papers with existing customers and that's collateral and content and all of those things so somebody who has the ability to be investigative and to put things in a certain voice and then communicate effectively you know that's important yeah we end up managing that now just really it's Chuck and I usually that are managing the specific voice and really the final edits of copy that's going out so definitely number four if your blog consists of entirely guest posts kicking the shins for you for doing that because that's no originality I kind of I'm kind of if you were consistent I'd be kind of impressed you could get that many consistent guest posts you know well done kind of you should also write your own content at the end of the day and Matt Cutts said it best you know guest posts are

dead and so don't do it if you can't if you're not willing to personally vouch for the person who's posting on your site emphasis on personally don't do it yeah you have to and not just that the content needs to be really really good like that author has to have some really really good quality from other posts that they've done in order to bring any type of value to your site that won't be flagged as some lame attempt to get backlinks so so I always kind of stay away from guest posts it just doesn't work right now this day but you never know that could change yeah number five you never respond to comments kind of like what Greg's question was you have to respond to comments if people if you happen to put out a post and it happens to get shared and people happen to read it all the way to the end and they happen to write a comment you owe it to them to reply to their comment even if your comment back is thanks for reading hit me up if you have any questions that sort of activity one get your authorship going it's showing that you're responsive to other authors who are online and number two other people who read that blog understand that hey you're a real person and you will communicate back and that will encourage them to also leave comments yep so respond to comments don't be a douche and like leave people hanging especially if they like ask you a question yeah that's a great time to either take their question and hey spin it off into a whole new blog post or at worst or at the very least respond to it and answer their questions yep number six all your posts are keyword driven that would suck I mean because that's a clear attempt at just trying to rank for a certain phrase and so you're creating posts loaded with keywords at the end of the well as a matter of fact he

says there's nothing wrong with letting keyword research drive some of your content yeah yeah and that's I mean at the end of the day we're optimizing yep so you definitely want to have a target phrase the key is to remember who you're writing for you're not writing for the search you're writing for your audience yep right so write for them just keep your keyword strategy and your content strategy in mind because you're publishing this content for a reason I think I think I would reword that with it there's nothing wrong in letting or I think keyword research should drive all of your content strategy you just need to be careful to make sure that the content reads well yeah right so you can choose you can let keyword research define what you're going to write about and what your title is going to be and then I think that's more at the end of the day it's more about spammy it's what I was about you don't want to keyword stuff your content for the sake of meeting some level of keyword density like you don't want to do that yeah make sure you have the keywords in if you optimize your blog post right titles headers things like that then your content should be free flowing and it should be conversational and approach your audience the right way and with that sort of user engagement then the keywords that you did use will rank well let's see last one number seven you bombard your visitors with aggressive pop-ups he goes on to say if someone visits your blog and it prompts a pop-up once fine but if pop-ups appear on the schedule every few minutes that really sucks it really really does he went on to say and it kills the user trusting your site I won't say that because if you have good content you just have good content and I trust it pop-ups are just an annoying experience and this is a kick in the shin to search engine journal like they

do it all the time and oh man and I can't stand it every page I go to I get the pop-up hey subscribe to our newsletter and I'm like no I already subscribed to the newsletter that's even the worst right so you need to drop a cookie so you know who subscribed that's not actually that hard and so I'm a little disappointed in them in that but I go to it all the time because the content's great and so don't give people annoying pop-ups because pop-ups suck and they probably always will cool we do have a client that we put a pop-up on well it was a necessary pop-up though it was informational it was part of our marketing for one-time visitors yeah and you know and that pop-up gets a lot of action so matter of fact it increased conversions yeah it did a good job so that's what we were expecting do we have any what so what do you know about clout I don't know too much about clout what's I mean I know it's online and you can look up numbers kind of like an online profile how much clout you have yeah right clout assessment site yeah anyway they sold for 100 million dollars wow what exactly I can't even think of the company who bought them but more importantly I don't understand why because if you ask anybody that question what do you know about clout they're going to have the same response yeah they're kind of like okay so they measure social and actually your clout score is depending on how much you activity profile you've done on clout like okay so that's included and I think with how much twitter activity you have how many retweets you get how many followers how many fans and all sorts of other stuff is involved and at the end of the day I don't yeah 100 million well kudos put you face the clout for team great concept you marketed it well you got it out there it's not easy

that's you know it's not if you build it they will come so you did a good job all right this has been podcast number 225 as it says right there not after the hashtag under the hashtag seo podcast make sure you follow us hang out with us all of that good stuff we really appreciate you guys making us the most popular internet marketing podcast on itune thank you thank you for all the reviews I got one more left we'll save that for next week thank you for writing reviews thank you for sending questions thank you for following us on facebook thank you for following us on twitter thank you in general until the next podcast my name is Chris Burris Charles Lewis bye bye for now slightly you