Checking your Local Homepage for Auditing - #SEOpodcast 255

Welcome to the SEO Podcast, Under the Secrets of Internet Marketing. My name is Chris Burris, owner of the eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 255. You see it right there? 255. If you're watching, you can actually see that on the screen behind you. See that right there. If you're not watching, then you probably can't see it. You just picture us pointing at the number 255. As always, there is a tip from our previous podcast and that is make sure to include social ads in your marketing strategy. Yeah, especially if your marketing strategy includes anything paid, whether it's paid search on Google AdWords or Bing AdCenter or Facebook Marketplace. Include social ads. What does that mean? That means you should be used, if you've paid searches in your strategy, experiment with Facebook ads, experiment with Twitter promoted posts, experiment on LinkedIn because these sites have huge engagement and if you've been doing a good job of branding already and being social, then you have a higher likelihood of getting your ads clicked by qualified people. Include social in your strategy. Include social in your strategy. I like it. We are broadcasting live from Houston, Texas and we are your friendly local neighborhood top position snatchers where our mantra is, don't be a douche. Do not be a douche. It's not a good one. It's not a good look. Not at all. If you can, you have a device, please tweet now. On our screen behind us is what you should tweet. Yeah. You should be tweeting hashtag SEO podcast. This is number 255. Be sure to tag us in it at bestSEOPodcast at eWebStyle. That way we can follow you back and do all of our social stuff. Right. If you're just talking about it. Yeah. Exactly. Be social. If you've never listened to our podcast before, welcome. Enjoy it. We'll get to the meat of the podcast shortly. If you have, please do us one of four favors. Four.

Not three because it was four. One of them has three steps. Three steps. Go onto iTunes. Create an account. Write a review. If you choose to, send us an email. Podcast at e-webstyle.com. And let us know that you wrote the review. Hopefully you'll make that review. Five stars. Next, you can go onto iTunes. Yes. We just did that one. Next, we can go onto, my order's mixed up here on my little iPad. Go to G+. Yeah. Now, normally, getting to your G Plus local page, first off, G Plus local reviews, very valuable. Second, getting to your G Plus local page can be a pain in the butt. We've made it incredibly easy. It's easier than the way Google is letting us do it. Yeah. Even easier than that. Much easier. All you need to do is go to e-webstyle.com slash Google Plus. Or slash Google Plus. Or slash G Plus. Or slash G Plus. All of those will take you directly to our G Plus local page. There, we do ask you to do three things. Yeah. It's pretty simple. First off, leave us the review. Hopefully, it's five stars. That's the most important. Five stars. Secondly, after you leave that review, give us a plus one. And put us in your circle. So that way, when you release stuff on Google Plus, we can get it. And when we release stuff on Google Plus, you can get it. So that's plus one us, add us to a circle, write a review. Excellent. Next, you can go to our Stitcher account. And it's a Stitcher. You had the genius way to get to it the other day again. Oh. Go to e-webstyle.com and click the Stitcher link. Yeah. That'll take you to our podcast. Just write a review right there. It is a web-based review process. Mm-hmm. It's not in your app. At least not that I know of. And finally, Facebook. Facebook.com slash? E-webstyle. E-webstyle. E-webstyle is how you get to our Facebook page. There is a review process in Facebook page. You guys

can find it. It's pretty easy. Not a big deal. And please give us a five-star review. In fact, there's one five-star review on our Facebook page that's saving me from getting a tear tattoo. Oh, I noticed you weren't tatted up this morning. No tats. It was close though. It was close. And you'll realize how close it was after we read that review. If you are a PHP expert, a WordPress template manufacturer, debugger, implementationer extraordinaire, we'd love to hear from you. Debugger. We've got an audio resume process. All you need to do is call 713-510-7846 and submit your audio resume. We have a referral program. If you have a SEO client, you send them to us. They pay us. We pay you. It's pretty simple. Not difficult. You can get a free website analysis. Just go to our website. You'll find our free website analysis form. Fill that out. If you're in a hurry, make sure to follow that up with a phone call. A couple of people did that this week. So we will certainly take those calls and get to those web analyses when we can. And now for our favorite segment of our podcast, the Algorithm Cataclysm. What's up with the announcer voice? I don't know. I was waiting for you to say, are you ready to rumble? Yeah. Look. If we say that, we have to pay like $30,000. A million. It's a million now. Well, he gets a meal ticket. Wow. So this week's Algorithm Catman, so they did a Penguin 3.0 refresh. Okay. Okay. So understand that this is a refresh. It's not an update. Right. Right. So an update usually indicates that they've made some adjustments. They added maybe some new ranking signals, things like that. Right. A refresh is different. A refresh is just let's run it again. So that way anybody who maybe cleaned up their site, this is a Penguin refresh. And so anybody who maybe removed a lot of spamming links, who did some disavowing, who did those things that's necessary, then you're glad for

this refresh. Right. Because you should see a boost in ranking. However, if you did not make any changes, or worse, you continue to engage in spamming link building practices and things like that, then you're gonna hate this refresh because you will be demoted. And so that's how I'll go Cat this week, man. Cool. So I guess the gist of it is, look, if you get spamming link building and bad link building practices out of your strategy, they're just not gonna work. And continue to clean your site up. Check your link profile. Get friendly with Webmaster Tools so you can see what they think is good, what they think is bad, and what they're even seeing. So you'll know what you need to remove, what you need to disavow, or what you need to improve on. Charles, thank you for that algorithm cataclysm. I thought I had to do the voice again. Yay! I won! I won! Alright. A little bit of news. A company in the Silicon Valley was paying $1.25 per hour to employees they flew from India to here. And so, like, I don't know how you can be so obtuse that you don't realize just because you brought them here, you need to pay them according to the U.S. minimum wage. Not $1.21 an hour. Because that's what they make back there. Yeah. Makes me need to renegotiate with a couple of our overseas subcontractors. $1.21. $1.21. Wow. That's really? And they had a hefty fine of $3,500. Of course they did. That was it. That was it. Yeah. I'm assuming they had to pay to get them back up to $8 an hour or whatever the minimum wage is and it's in California so I think that's like eight times higher than anyone else in the country. I think it's the same but it feels like it's higher. Wow. That was a lame attempt at cheap labor. Yeah. Bad. Next, I thought this was really cool. A scientist won a Nobel Prize and then three weeks later significantly improved the thing

for which he won the Nobel Prize. Right? So does he get like a Nobel Prize upgrade? Yeah. Caveat. Upgrade. Bonus? Can I hope? That'd be good. Nobel Prize bonus. So basically what he did is he invented some microscope technology where he could actually watch biological processes occurring which is pretty cool. Yeah. The problem with that technology as nifty as it was is the light needed killed the biology and also it had a halo around it. Fixed. Already taken care of. He's now taking, instead of just taking images he's actually taking video. A biological, like within the human body? Well just like in a petri dish take a couple bacteria and how they're interacting and what are they actually doing at the cellular level. Pretty cool stuff. Like he got it on video. Yeah. That's pretty cool. The Nobel Prize worthy I would think. Yeah. Yeah. Maybe you should get after that Ebola thing because it's making a lot of people nervous. Next, Deezer buys Stitcher. I've never heard of Deezer before. Stitcher we obviously know. Stitcher bills themselves as the Pandora of talk, which I'd never heard that. I think it makes perfect sense. Yeah. It sounds fitting. And Deezer is some sort of music service, so music software kind of like a... Alright Deezer. Like a Spotify. Yeah. Don't break our Stitcher and don't lose our reviews, right? Or you can lose the bad ones, that's alright. Exactly. Google unveils Inbox. So Inbox is an app. Yeah, I had that in my news. Right? Okay. For just an app. For mail. Android, maybe even iPhone, I'm not sure. And this is on the heels of Mailbox being purchased by Dropbox. So apparently a lot of them. It was pretty cool from what I looked at. They're supposed to help you group emails different from the tabs they currently have, but more based on the content of your email. Yeah. So a section of all your bills, right? Yeah. Because you have bills coming to email. Yeah, makes sense. Or itinerary or travel plans and

things like that. So I already requested my invite. Okay. And so you have to request an invite and then they give it to you, so. Cool. I'll have to do that. I'll request one today too. I want her to try that out. And finally, I just thought this was cool. Facebook sends a cease and desist order to the U.S. Drug Enforcement Agency. Like stop using our site to find drug dealers. So basically what they did is they arrested a drug dealer, got her phone, got her permission to use her phone, and then started pretending to be her. Or reaching out to people. And so one of the points was. Oh man, that sucks. Isn't that identity theft? Yes, it is. That's raw, right? And Facebook is like, you shouldn't do that because, you know, from our perspective, you're ruining the trustworthiness of our platform. Of my Facebook. Of our platform. Yeah. That's weird. Very interesting. Wow. So the dope dealer, you get a message from the drug dealer who says, everything half off. Yeah. Show up at XYZ location. Yeah. Have you ever seen. Oh man. A great way that they'll pull in warrants is they'll have like, you won a $5,000 lottery, you just need to come and pick it up. Oh yeah, and you get there and it's like, yeah, yeah, yeah. Yeah, I'm not here though. You're going to jail. What? I'm not winning the lottery? No. No. You need it now because you got a huge fine in the open. It would have been much cheaper to come in straight to the police station earlier. Wow. All right. So here we did get a five star review and it is by Famous and I will read and I quote, that's it. That was it? Yeah, you just gave it. Oh, so just five stars. You just flagged the five stars. Yeah. So that's how close I was to getting a tattoo is somebody clicking that fifth star. By the way, be Famous, punch in the face. Punch in the face, you

appreciate your literally five star review. Yeah, star review. Yeah. And that is the potatoes of our podcast. We've got a few punches. Oh, a little punch, yeah. Punching in the face. This one goes to Cesar Torres. All right. He's at Jetmak. Hit us up. Jetmak, okay. Yeah, J-E-T-M-A-K. He says, as he's tuned into the best SEO podcast at eWebStyle, always amazed. Thanks for keeping me updated on the newest IM trends, internet marketing trends. That's what's up, Jetmak, Cesar, punch in the face to you. Oh, yeah. Thank you for tuning in. Got one more. This is What's Cooking Jim. We highlighted him before. Right, right. At Best SEO Podcast. I was looking forward to your podcast all week. I love it. Great show, guys. Hashtag punch in the face. Hashtag original content. Punch in the face to you, Jim. Appreciate that. In regards to some news. Yeah. You did cover the inbox, so this is kinda cool for my internet marketers out there. Bing just rolled out yesterday, Accounts Summary. Okay. Accounts Summary is their equivalent to the My Client Center for Google AdWords. Okay. And so Google AdWords came out with My Client Center, the MCC, so you can manage multiple AdWords accounts for multiple clients. As an agency. As an agency, exactly. Right. Bing didn't have a way to do that. So you had individual log-ins to handle each other, right? Until yesterday. Wow. And so they rolled that out, so that's pretty cool. I'm actually kinda excited about that. We had about a few accounts. Hey, we might be able to delete a couple of usernames and passwords every time. Yeah. Consolidate it and do some things, so we'll be getting some more information on how intuitive and how user-friendly it is. It's likely gonna suck is my expectation. It's kinda inherent in Facebook already, right? Mm-hmm. If you're running Facebook ads, you just log in as the particular business and then you run the ad in. Yeah. So they don't have a separate section for it. Very cool. Yeah. So we're excited

about that. Oh, so dig this. Marin Software published some results from a study they conducted showing that smartphones and tablets accounted for 30% of all conversions for Google Ads. Okay. So 30% of all Google Ads, no matter where that ad was put out at, desktop, display network, search network, wherever it was, 30% of those conversions happened on a mobile device or tablet. Wow. That is a lot. That's a whole bunch. Yeah, absolutely right. So I wanted to bring this up. The quote that came from the guy who requested the analysis, I don't think he even requested, he just called in and he was like, hey I don't really want, I didn't want to really request an analysis. What did he say? He said, so I talked to him, he says, hey man, I listen to the podcast all the time and you guys give away so much free and valuable information, I didn't really want to request the free analysis. I feel like I should be paying for it. Awesome. That is awesome. Yeah, so new product coming soon, probably advanced website analysis that'll cover the CVO of your site and SEO on it. And next we'll talk, we just working on some stuff. Yeah, absolutely. Excellent. That is the potatoes of our podcast, time to get into the meat. Speaking of website analysis, the perfect segue to today's content. So this punch in the face goes to Chris Silversmith. Chris. Over at Search Engine Land. Posted this article, 12 things to check in your local homepage SEO audit. 12 things. 12. 12. If it doesn't. 12 things to check in your local. Local. Local. Yep. Home page SEO audit. I'm glad you caught that. Yeah. There's several phrases that stand out in the title. Yeah, there's a lot. That's pretty important. Exactly. And so he did a great job and so let's dive right in. Number one, he says, shall we dance? And he had the word redirect scratched out. Shall we dance? And what he's referring to is the, how many versions of

your homepage do you have, right? Like how many redirect errors are you getting? Do you have, I don't know, your domain name dot com, your domain name dot com slash home, dot com slash index, dot com slash index php, dot com slash index underscore HTML. I don't see so many different variations of it. Yeah. And that's what he's saying. And our thing is really, really one. Like you don't really, you know, if it must, matter of fact, he went on to say if your homepage must redirect, then you generally would want to do it only once rather than multiple hops to the final URL. He also said you'd want the redirection to be affected through a 301 as well. And he's totally right. You really don't want it more than one time, but however you do it, do it with the 301. But my suggestion is, our standard here really internally of what we've been doing with all sites we've launched, is after the slash that's it. Your domain name dot com, nothing. Kind of like that review. Exactly. Nothing. Five star. Index, home, everything that is a homepage is defaulted and redirected to nothing. And just keeps a cleaner URL, frankly. Number two, evaluate the visible text on your homepage. I thought this is a really good tip because a lot of times people don't consider the visible text on a homepage. Right. When working on that homepage you get a lot focused on the look and feel, the design of it, the usability of it, and you don't forget about how much text actually needs to be text and not images and not graphics and not things like that. And so he listed out a few things that at the very least should be visible text on that homepage. Your business name should be visible text. The category or the type of business that you're in. That should definitely be visible text, meaning it can be scanned and highlighted. And probably has a keyword in it. Definitely. The name of your city and

possibly the district, if your city's made like that. Local. Specifically for local. Specifically for local. And of course your NAP, your name, address, and phone. Yeah. All of that information should be there. What I'll add to this is copy. Right? He covered the basics, but we know that on your homepage, which is likely the most visited page on your site, it's worth it to have at least 200, 300 words worth of copy. Yep. There's a couple paragraphs about why people are here, what they can find, some keywords, you know, sprinkled in the right way, with a proper header tag and all of that. It's necessary. More and more sites are reducing the amount of homepage content. Yeah. And I get it. I understand why, but it's necessary. Yep. Number three, evaluate your homepage title tag. He goes on to say, does the title contain the business name, the business type, and the main placing you serve? It probably should. At least for your homepage title, maybe on your internal pages and main target pages, you can optimize those with a little bit less information in the title. You know, you want main keyword and probably company name. Right. That's really it, or location. But on your homepage title, strictly the homepage title, yeah, I think he's absolutely right. Business name should be there. The business type, whatever category you're in, should be there. Right. And of course, your location should definitely be in that title. Number four, he says, check under the hood for the meta description tag. And he's right, especially on your homepage, because your homepage is likely the page that's going to do the most ranking. Right. You want to make sure that you've identified what your meta description is and made it the default and not leaving it blank or allowing Google to dictate what they're going to show in the search engine results page. Won't you dictate that? What do we say? It's the first opportunity for SIBO is the search engine result page. Definitely. He gives some rules. He

says, don't waste the description text. It should only be about 155 characters max. He also says, don't waste space on repeating your business name because it should already be in your title. He's absolutely right. No need for no long, you know, 300 character meta description. It's not going to get read. It's going to get truncated and made and get replaced with what Google feels is better. Right. So if you write to the criteria, then they'll show yours. I'll say this. If you're using WordPress, like Yoast is really great at making managing your meta descriptions and under the hood stuff extremely easy. It's right at the bottom of the post once you paste in your content, scroll down some and custom your meta description. Do it right there. Yoast. I'll also say this. Since you're under the hood and you're checking tags, check your other tags, not just your meta description. We're talking about an SEO audit, right? So is there a Google Analytics code there? Do you have any remarketing scripts that are there? And any other thing that you need for the sake of marketing and or tracking. Check all of that since you're already looking at the code. Right. Number five. Five. Has your logo been optimized? Kind of disagree with this one. He says the logo image on the homepage doesn't need to be linked back to the homepage. Now maybe he did say on the homepage, so I get that you're on the homepage so you're not trying to link back to the homepage. Okay. I just think default your logo should be linked, period. Yeah. So you've got like need and should, right? Yeah. And so I would argue it's a need actually. Yeah. Because people are used to when you click on the homepage. Typing it. Like that's a need. So what's his argument against that? Well he's just saying just on the homepage. Oh. So going throughout the rest of the site it should be linked but on the homepage the logo may not need to be linked

to the homepage. And he calls that optimized. He calls that optimized. Interesting. Okay. Well. And so I just, I disagree with that. I think what you make sure you do for your logo is you link it to the homepage. Yeah. I think you make sure that it's a proper file size, right? I think you make sure that it's tagged appropriately and so that way when people may be searching images, because people do search Google images, that your logo, the right one shows up with the right information and of course the right link to the right site. Makes sense. Number six. Six. Check for structured local data. And this is a good one because especially with, and that's all he really says, but I said especially for your address, right? If you're gonna mark up anything, mark up your address. Yep. On your homepage using structured data because that way it can be indexed faster, it has a higher likelihood of being ranked higher because it's been marked up the correct way and at the end of the day it's really effective for local search. Mark up your address on your homepage. Number seven. Is the phone number formatted simply enough? Great, great, great thought, right? Right. Maybe you have some vanity number or something like that that's forcing people to have to figure it out or that the smart device can't interpret that this is really a phone number. I just, vanity numbers are just gone. Yeah, unless, unless that vanity number is indeed your name. Like the whole name. 1-800-Flowers. Or something, yeah. Which is their company name, that's their website, 1-800-Flowers.com. You still have to have a link to your real phone number. To your real phone number. For a mobile device, right? Period. I mean it's, yeah I think. So I put on here, I said make sure it's tagged as a phone number. So that when you're on a mobile device and you press it. Yeah. That your device doesn't have to figure out that it's a phone number, it knows

it because you've tagged it that way. It knows it, exactly. And what he was saying in regards to making sure it's formatted simply enough is so the browser can easily figure out that it's a phone number. Right. But if you just tag it. Take it a step further. Take it a step further, tag it, link it to the phone number, and now you don't have to worry about that. Done. Number eight, view your website on a mobile device. Must do. That's just part of site launch. He says mobile design is increasingly affecting rankings. Google has confirmed that it can negatively affect rankings in mobile results if a site is badly configured. And we know this. A mobile experience is extremely important. And if your mobile experience sucks, like you have to pinch and zoom or you have to rotate between portrait and landscape just to get the best usage of it all the time, then it's probably not a great experience. Make sure your site's responsive. Yeah. That's kind of the easiest way to make sure you have at least a decent experience on a mobile device. Then take it a step further and tweak it. Customize it. You know, style it to make sure that it's not the default responsiveness but you've actually put some effort into. And thought. Yeah. Into the usability of the site. Yeah. Oh, and I'll put this on here. Be sure to try the different browsers on mobile devices. Right? Because you can take the same responsive site and look at it on a default browser and look at it in Chrome on an Android device and it will render two totally different ways. Which is just bizarre. Yeah. I'm gonna tell you what's even more bizarre is that it usually renders the wrong way on Chrome on a mobile device. Ah. And why, Google? Because I don't get it. Because that's like your… First, why have to? Why? Second, why is the more inaccurate one the Chrome one that I had to separately download? Yeah. Yeah. Pfft. Anyway.

Yeah. Kick in the shins. Kick in the shins. So yeah, that was number eight if you're on a mobile device. Number nine, are major navigation links spider friendly? I think this is real key especially for those huge sites. Yeah. He goes on to say, sometimes designers use scripts or flash to generate dynamic pull down menus for the main nav. Did he just say flash? Yeah. Sometimes designers use scripts or flash. Flash. Wow. That was a long time ago. Yeah. Yeah. Go ahead, flash on your website. It's time to update. Well, regular HTML and CSS combos would appear and function the same. And he's right. At the end of the day, you want your nav to be simple. I added this. Keep it simple in regards to how deep it is. Like you don't really want to go more than two, three levels deep. If you have a drop down with a fly out that goes to another menu, I guarantee you the user's going to struggle to use it and Google's going to struggle to index it. So keep your nav simple, man. And keep it at that. One of the things we've been doing is breaking our navs up. We have tons of pages as we begin developing content and figuring out the strategy. Usually, it's best to separate a home, a top nav with basic pages like Home and About Us and Contact Us to your main services nav. Whatever your main services are should be on a separate, more prominent navigation, frankly. So keep that in mind rather than have a whole series of drop downs to find those same pages. Too many, yeah. Exactly. Number 10. He says, is your image SEO up to par? So he talked about the logo earlier, but now he's just really talking about images throughout the site. And I like this tip. He says, the best base for image SEO is to use original images. And I agree. Oh, yeah. And now Google hasn't released anything stating that stock photos get ranked lower. But from

a user end perspective, stock photos are just kind of recognizable. Right. That chick who's holding the Contact Us headset looks familiar. Yeah. On every site. Yeah. She just got a different shirt. And it's probably not a different shirt. It's just your designer changed the shirt. Yep. Same chick. So original photos tend to work for that. And since we're talking image SEO, I added this. File size, right? Make sure that that image, the file size is the smallest you can get it without losing clarity. Yep. The file name. Whatever it is .jpg. Frankly, it should be a keyword, a company name, a keyword referencing what that image is. Yep. .jpg with hyphens if you have to. The image title and the alt tag. If you accomplish those four things with every image, you should be in pretty good shape. Yep. And just remember in terms of having original images, we always talk about if you're providing a good experience to the Google user, Google's gonna like you. Mm-hmm. So original images is a good experience to the Google user. Definitely. And then what we intend to do with most images, if possible, we make the image better by adding content to this image. Yep. Right? If we can give some sort of description or on the image itself, that just tends to take it a step further. If you have original images and you're worried about people, you know, jacking your images, watermark them. Yep. Because some people, like we have clients who just do really great work and have really great images. And so, you know, when they put them out there, I've seen their images being used on other sites before. And so we go down the process of watermarking them. Number 11, clock your homepage speed. Then this is key. Google has maintained that rankings can be affected by a page of speed of appearing in the user's browser. You should periodically check this out using independent tools. And I agree. Google PageSpeed Insights is by far the best tool out there. Log

in. Don't even log in. Just go there, put in your URL, and let it work. And it'll come back in a few minutes and tell you how sucky your site really is or how awesome your site is in regards to speed. It'll even tell you how fast it is on a desktop in comparison to a mobile device. Yep. It'll even give you some recommendations on what you can do- A whole lot of recommendations, yeah. To improve your site speed. Take advantage because we've come to learn that page speed is definitely one of those algorithm traits or characteristics, I can't think of the word I'm looking for right now, that's important. One of those signals. One of those ranking signals that has huge weight. Page speed is one of those. And last one, number 12, he says, analyze your social media presence on the homepage. He says, I've seen quite a number of instances where designers don't check the links. And they've made typos in them, which is even worse. Yeah. And so when they do click them, he's right. It's a very poor impression. And you lose whatever page rank that you were trying to get is gone. Because now those go to a 404 page. So, check the links. And this is for my people who are using buying things and using default stuff and it's not custom. Don't just assume that it works because what'll usually happen is they'll just be links to that social platform's homepage. Right, right. There'll be a link to Facebook.com. Yeah. Or a link to Twitter.com or a link to, you know, YouTube.com. Take the time and customize them. Put in your correct links and make sure that they're in the right way. And I'll add this, he didn't have, and this is our addition to this article. Check the CTA for your social. Right. A lot of times people will have a link, for example, at the end of a post. And usually when it's a set of links, social sharing links at the end of a

post that's intended to share this post. Right. Share this on Facebook. Share this on Twitter. But the link will be set up to follow. Right. As opposed to sharing. As opposed to sharing. And then vice versa in the sidebar. Sidebar is where you usually want your follow. Right. You have a whole bunch of icons and that there. At the end of a post, it's usually sharing. So make sure you're given the right link with the right CTA and the right action. And I'll add this. Make sure that you look at your homepage from this perspective. Am I marketing Facebook and Twitter? Mm-hmm. Right. So you want to use those tools. But you need to make sure that the calls to actions, the strong ones, are not Facebook. Yeah. Or Twitter. Or whatever. LinkedIn. Whatever other social media that you want to get some. Dig. Delicious. All of those. Make sure you're not marketing their platform more than you are yours. Because we all know if somebody goes off to Facebook, they may never come back. Yeah. And so, yeah, you want to make sure. Exactly. You want to make sure that there's a fine base between keeping them on your site and then just getting some social engagement versus pushing them off socially and potentially losing. And that's why I co-signed Charles was talking about at the end of the article. Yeah. They made it through the article. You know, a lot of people are going to read the first paragraph and not the rest. The people who do get to the end probably liked it. Mm-hmm. And so now is a good time to have a strong, don't just have Facebook there. Yeah. Hey, if you like this, say it. Yeah. If you like this, share it. If you like this, share it on Facebook or whatever. And then you format your plugin or whatever you're using so that they can do it from there without necessarily redirecting them all the way to Facebook. And I'm a big fan of these websites where it

just scrolls into the next article. That's phenomenal. Mm-hmm. I really like those. Who was that? Punch in the face to Chris. That was me. Chris Silversmith, man. Great article, dude. We'll share that and punch that. All right. So I've got some what news. I've got word of the week. Word of the week this week, URL tracking. URL tracking. All right. Yeah. So and basically this is when you add like different unique identifiers to your URLs for the purpose of and effectiveness of your tracking your campaign to see what's working, what's not working, where these sources came from. Especially, and if you're heavy in analytics, like we are, then URL tracking is extremely important because analytics does a great job of letting you know where traffic came from sometimes. Right. And you can improve that by adding these UTMs to your URLs. For example, where this link is going would be the source. Right. Whatever campaign it's a part of will be a campaign section of that URL. And so that way when you go back to analytics and you go looking at your site, you can see that this particular URL brought in traffic from these different places at this time. And then you can take it a step further if you have conversions set up. Yep. And see that this URL actually led to a certain set of conversions. So if you're doing that, especially any paid ads, you should be building your URLs. Use Google's URL builder. It's pretty simple, intuitive tool to use. Doesn't even require you to log in. Right. Go to the page, put in your URL, put in your criteria, and get your built URL. Nice and easy. Excellent. Check it. Take advantage of it. And what news? What? Yeah. This is what goes to Amazon. All right. All right. So remember the Fire Phone that they came up? Yeah. Yeah. Yeah. Which went from like $1.99 to $0.99. Yeah. Yeah. Really quickly. Yeah. In two months. Two months. Two months. All right. Yeah. It flopped. That's the whole

thing. It flopped. I mean, to the point where the reps from Amazon state that they overcommitted to the Fire Phone. They ordered too much inventory and made promises to their suppliers that they couldn't keep. Wow. Guess what the dollar amount in inventory that they still have left over is? About $8 million? Something like $8 million? Something like $83 million. $83 million. $83 million. In Amazon Fire Phone inventory. Wow. They should be paying people to take them or something? They should be free. Yeah. Free with your next purchase on Amazon Prime. You should get like a free cell phone contract if you're willing to. I'll pay $200 just to make my cell phone free for the next two years. Something. With constant upgrades and free stuff. Wow. They should be. It should be a free Amazon Fire Phone in my next package. Isn't it? I think right now that's the cheapest way to get Amazon Prime. Yeah. Right? It should be free indefinitely instead of the free 30 days that they're offering. Yeah. Yeah. Stop it. Wow. That is what? Exactly. They were convinced. Actually, I know someone whose nephew worked on that. Well, it may not have been the phone. I think it was the actual tablet. It worked on the tablet project. Wow. All right. Well, that's it, right? Yeah, that's it. We've been broadcasting live from Houston, Texas at 5999 West 34th Street, Suite 106 77092. Thank you guys for tuning in to the most popular SEO podcast on iTunes. Everywhere. On Stitcher. Everywhere that you can look. On your device. Keep those reviews coming in. We love them. They're positive. If you've got anything that you want to add, we do have an email address. It's... Podcast at edashwebstile.com. Thank you. You saw the blank look on my face. Yeah, you were like Matrix White Room. I saw zeros and ones and could not translate them to a podcast at edashwebstile.com. Thank you guys all around the world. Again, my name is Chris Burris, Charles Lewis. Until the next time, bye bye

for now. Slightly raised up eyebrow, high brow. Headed my way, cruel as mountain. I think she's gonna set me free.