Do Not Underestimate the Power of YouTube by Jim Yu #298

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome to another fun-filled edition of our podcast. This is podcast number 298. That means two away from 300. Yeah, that means like almost 300. Almost 300. As always, we do have a tip from our previous podcast. And that tip is, the size of your site and marketing goals should determine if you hire an in-house SEO or an agency. Yeah, if your site's large, then you'd likely need an agency because they'll have more resources and more effort to put towards it. If your site's small, hire somebody in-house. They can probably handle it. All by themselves. All right. Let's get back to this. Hey, we want you to please remember we are your friendly local neighborhood top position snatchers. And we are broadcasting live from Houston. Where our mantra is, don't be a douche. Don't be a douche. I got out of sync here. Yeah, I saw that. Because I'm excited because we're actually fan-fabulous. Yeah, that's how it works. Yeah, fan-fabulous. Punch in the face to, who gave us that? Well, you probably get to that in a minute. No, it was, who? Oh, I wrote it down. No, that's it. It's Pernille. Right? We read her review last time. Yeah, she told her to was fan-fabulous. That's right. I kind of like fun-fabulous, but it has, yeah, it is also good. Yeah. Let's see. We did top position snatchers already. I'm way out, off here. Hey, we have a really good article today. If you do any sort of video stuff and you think you might need to optimize for it. Definitely, man. Punch in the face to Jim Yu, man, and the good people over at Search Engine Land. He posted this article, Video Optimization. Do not underestimate the power of YouTube. Yeah. Great article. We're going to dive into it a little later. Stay tuned. All right. If this is the first time you've listened

to the podcast. Welcome. Howdy. If you haven't listened to the podcast before or it's your first time, what we'd like you to do is tweet, actually. Yeah, tweet us, actually. Right now, if you look, if you're watching, then you know what to tweet. Hashtag SEO Podcast. Best SEO Podcast. 298, at Best SEO Podcast, at eWebResults, at Don't Listen to Crazy, just out of there today. Hashtag, don't correct the social media guy. Yeah, but tweet us up, man, so that way we can follow back and do all of our social networking stuff. Cool. If you've listened to the podcast before, you know that we're running a slight competition where if we get a review and we get more than 10 additional likes, follows, whatever it may be. Subscribers, whatever it is. Then we'll skip the process where we ask and describe how you could leave us a review and we will be skipping it today. Yeah, yeah. We got it. I've had, I've followed back quite a few people on Twitter. Yeah. And we got an awesome review out there. On actually two of our Twitter accounts. Remember, our proper Twitter account is twitter.com slash eWebResults. Yeah. So, we'll get to that in just a second. So, let's see. What else do I have? Hey, if we do like you to follow us, so we should have gotten to it. We're getting to it right now, by the way. It's a second. We like you to follow us. We like you to share it and we like all of that good stuff and you can do it, say, I don't know, youtube.com slash eWebResults, facebook.com slash eWebResults, twitter.com slash eWebResults, instagram.com slash eWebResults, all of those. Also, you can get to our Stitcher page and leave a review. Yeah. To get to our Stitcher page, just go to our site. eWebResults.com. Click the page. In the sidebar, you'll see Stitcher. Click the link. Write a review. Cool. If you are a WordPress genius or a PHP guru, then we're probably looking for you. Go ahead and

call and leave an audio resume, 713-510-7846. If you're looking for a free website analysis, we give them out. These are highly valuable. It's like a 13-page comprehensive website analysis. Yeah. You can get that by going to our website, eWebResults.com. There is a link on that first page. Yeah. So, it's a CTA right there. It's featured. It says, get your free website analysis. Do we have any algo cat? Do we have some algo cat? Time for the favorite segment of the program, the algorithm cataclysm. All right. Oh, yeah. This is big, too. This is not 7.4 like my brain, but this is probably 3.5. Okay. So, dig this, right? You remember, prior to responsive design, there was a big focus on apps. Right. People wanted a mobile app, mobile app, mobile app. And then, since responsive design wasn't there, what happened when the site loaded up? If they had an app, you got a pop-up that said, hey, please install our app. Please install our app. Well, Google just passed a penalty as of November 3rd, devaluing all webpages that automatically forced the app download. So, what does that mean? That means if you have an old site that's probably not mobile-friendly, which is why you're still pushing the app download, then you need to redesign your site and fix something mobile-friendly. Get rid of that forced app download because that's devaluing your page. So, that's interesting. I'm wondering what they define as a forced app download. So, is it potentially a pop-up in front of your website? Would that be, you know, it says, hey, we have an app. Why don't you download it? But I know it's- No, I think it's when you pull it up and it automatically redirects you to download the app. Yep. Those redirects is the issue. Okay. Not to advertise another app, but to force redirect. Cool. And I hate that, by the way. Yeah. Because I've experienced it. I don't want to download your app. Yeah, I want to get to your website. Yeah, I just want this

content. Yeah. And so, yeah. And that's pretty big stuff. Fix your sites. If you're forcing people to download apps, get your mobile version. Pretty big stuff. All right. So, I've got a little bit of news. Yeah, I've got some too. All right. So, Google is fine-tuning their self-driving car's perception of children. I think this is pretty good. Yeah. If they were to call me and say, should we improve our vehicle's perception of children, I would say yes. I'm curious to know what the current perception of children is. Speed bump. Yeah. Like, oh. Deer. Baby deer. Unimportant. I don't know. Talking about obstacle. You know what I'm saying? Wall. I mean, it could be like wall in motion. Oh, target. Yeah. A hundred points. A hundred points. All right. So, next is. Yeah, hopefully they do this. This is pretty cool. Have you heard of any sites being banned off of Facebook? Any sites? Say you type a site in. And it's like, no. And it disappears. There is one. And this is pretty cool. And by the way, it's. Hold on. Type the site in Facebook like you just want to see what's going to come up. No. So, type it in Facebook to post. Oh, like a link or something from that site. Yep. Okay. And then it just disappears. It goes away. Facebook is making it disappear. What site is that? The website is TSU.co. And it's a website where. TSU.co. Get this. This is potentially a Facebook killer. Mm-hmm. They're sharing revenue with the users. Right? So, you do posts. I've heard of them. Yeah. And the more ads they sell based off of the. Which, whoever's content gets the most engagement. They do a little profit sharing. I have heard of them. They keep like 10% and share 45%. I don't know what happens to the rest. Maybe it's expenses or whatever. But, I mean, that's pretty. That has the potential. Like, okay, wait a minute. So, I've got all the features of Facebook. But I can get paid. Yeah. I

think I'm just going to use that so I can get my check. All right. So, that was pretty cool. I've got a Patif. And I was supposed to give this one out last time. This is for Wallace Gator Bailey. He's, yeah. Punch in the face. Be careful, though. He's a jiu-jitsu trainer. Oh, that guy. Yeah. Knock him out. Yeah. Matter of fact, he said. I remember you talking to him. Yeah. Yeah. So, his website is gatorfamilybjj.com. Last JJ is for jiu-jitsu. So, yeah. Punch in the face to him. Had a great conversation with him. Here's another. This was a nice review. This is from Stephan Frazier. And it was, Fast Us. Oh, I think it's the next one. We'll kind of repeat it for the next one. So, this one is, Love Your Podcast. That's the title. Some digital marketing changes like algorithm updates, AdWords changes take a while to change in Australia, UK. There's a lot of changing. But basically saying some of the changes we talk about on our podcast. Haven't happened over there yet. Take a while before they happen over there. And then vice versa, ironically. They wrote out a lot of changes that's just not available in the States yet. So, he says, Could you guys provide some info on changes in these locations when an update or announcement happens? Sure. Charles is the one who usually digs that up. I will do that. Because usually when we do pull up information, Yeah. It'll tell us not. If it's a complete rollout. Exactly. So, we'll appreciate that feedback. We will include that in the updates. Excellent. So, the next one is the best SEO resource to follow exclamation mark. That's the flu. Punch in the face. This is by Social Media Tips from the Netherlands. And it is... Fastest. And that is just for you, Social Media Tips. Because listen to this. I love your show. And a massive thank you for this podcast. You guys choose and review high quality articles, post short tips and news on SEO. Right?

Yeah. Making it a great resource for anyone who needs to be up to date with everything search marketing. Related. Search marketing. Right? Yeah. Let's see you. It's a fun, engaging, and easy to listen to podcast. I always listen to it when I'm cycling on my way to work in Amsterdam. As soon as he said that, you know, he's like, Are you high when you do that? We've got to stop equating high with Amsterdam. Yeah, I know. But it's kind of hard not to. Yeah. It's like high in Heineken. Yeah, there we go. And eventually it's like high in California, high in Colorado, high in Oregon. Alright, in Amsterdam. And when he hears us sing, Fastest, I sing together with you. Hence my Fastest review here. Keep up the good work. Greetings from the Netherlands. Punch in the face to you. Name and website, but punch in the face. I just want to hear you say five stars. Oh, yeah. Do a recording. Not while you're riding your bike high. Well, yeah. Do it then. Where you're recording yourself a selfie of five stars. Post that on Instagram. Tag us in it. At E-Web Results, man. We will share it and follow and have a lot of fun. That'll be awesome. Alright, so that's what I got. Okay. I had a little bit of news, little bit of news, little bit of news. So let's talk Facebook. Facebook hits 8 billion daily video views. Billion. Not million. Not hundred million. Not nine hundred million. Eight billion. That seems kind of low. Because I think I watch 10,000 a day or something. Yeah. So that doubled from four billion in April. Obviously, it's huge. There was four billion in April. Yeah. Wow. Do the math. Yeah. So that's the power of video. That's probably right before they rolled out the auto video playing and stuff. Yeah. Wow. And then they rolled it out. And of course, the video views go up. That's kind of how that works. While we auto play YouTube videos on our sites. Yep.

To talk about that a little bit later. Some more Facebook news. So they debuted Music Stories. This is kind of cool. So Music Stories is going to be a great asset to anybody who's in entertainment, right? Right. You create music. And let's say you have your music on Spotify or Apple Music. Then what Facebook would do with Music Stories is sync to those two platforms and play snippets of your music through Facebook. Now, it's only available on iOS right now. But that's huge. And I think the only reason it's available there is because they're using Spotify and Apple Music. Right. And once they figure out how to make it work with Google Play, then it will likely be available on Android also. Wow. Cool. But that's huge. Right. That's a big step. That's kind of what's up. And lastly, punch in the face to the good folks over at Uber, man. They're always doing stuff. They're always innovative, moving out new changes and really being impactful. So they have Uber Events, allows event organizers to prepay for rides for their guests. Organizers only charge for those guests who end up using the service. Yep. Those in charge can customize these rides, call them guest passes or whatever. Give them a date, a time, and even a code. Yep. Call an Uber driver. Use this code. Your ride is free. Uber, that's what's up. That's just creative. That's a good way to get somebody's drunk people home after the party who they don't need to be driving. Yeah. So that's what's up, man. I got one more punch in the face. This punch in the face came in on Twitter the other day. Punch in the face to Vincent. Vincent Tobias. At Vincent Tobias. He hit us up on Twitter. He says, at eWebStyle, hey Chris, hey Charles, love the show. The only decent one out there. SEO one out there. The only decent SEO one out there. You should get your cast transcribed and added to the site for cheap. Well, appreciate you for listening

and supporting. That's a genius idea. Genius idea and done. If you guys go to eWebResults.com, you'll see SEO podcast archives and you'll see everything from 297 and on and before with videos, transcriptions, and everything. So go check it out if you're interested in reading along with us. Getting some of those transcripts. Cool. Definitely. And that is the potatoes of the podcast. Time to get into the meat. Yeah. So like we said earlier, punch in the face to Jim Yu. Jim Yu says, video optimization. Do not underestimate the power of YouTube. Now, first off, Jim, great article, right? We kind of understand the value of YouTube and how important video is and how it helps with searching your rankings. And so video optimization is obviously something we do here. And I appreciate your article. He kind of starts off by saying that, you know, what ranking on YouTube even has to offer. He says, having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors using the platform. He's right. Well, people tend to forget about YouTube, but that it's a social network, right? People go there for videos, their how-to this, learn how to do this, find something entertaining that, cat video this, or whatever it is. And people tend to forget that it is a social network. You can have friends. You can have followers. You can subscribe. You can leave comments, right? Same activities that you would do on Facebook or Twitter or Instagram or any of these other social profiles. So keep that in mind when working with your YouTube videos. Take advantage of the fact that people can not only watch your video, but be social with you while watching your video. Having a strong YouTube presence is definitely important. Social media taken care of there. There you go. So he says, so he talks about some factors that impact your YouTube rankings, right? So let's dig right in. First factor is the watch time,

right? The watch time, some people call it the engagement metric, but how long is your video being watched? Are they watching the entire video? Are they stopping right after the first seconds? Are they getting 50% of the way through? Like how much is your watch time? That's the most important algorithm indicator for YouTube video ranking. How good is your watch time? Second one. So I'll say this in regards to watch time. Keep it short. Try to stay on it. Yeah. Three minutes. Like you really don't want to max three minutes unless there's a purpose for it. I mean, I ask you, how many times have you been looking at a video and you're like, okay, how long is this video? Before I even hit play. And that makes the decision. If I'm a watcher today. Yeah. How long do I have? Do I feel like waiting three, five minutes? Right. Maybe. Depends on what I'm working on. Yeah. So try to keep them under three minutes. I'll say this. Auto-play them, right? In regards to keeping your watch time there, one of the reasons we auto-play videos is so when that page loads, this video begins to play, kind of puts that user in a position to watch. And then, you know, the watch time tend to go up. He also says keyword relevant. Yeah. Your video needs to be optimized. So I would say this. Optimize your video for the same keywords that you do your site for. Yep. So if your video was about AC repair and you have an AC repair page on your site, first off, that page should have that same video. And then the same keywords that that page is optimized for, optimize the video for that. The video should even have AC repair in the actual video. Exactly. Yeah. He says, your number of subscribers. It's pretty important. Kind of like likes or follows, right? These are factors that impact YouTube. By the way, I didn't include one. You should actually become a subscriber at YouTube. YouTube.com slash

eWebResults. Thank you. I mean, then lastly, he says the video links. And like I said, you know, we really want that to be not much longer than three minutes. Secondly, he says provide the right type of content. So when you're talking about videos, he goes on to say that, remember, YouTube users are not specifically here to learn about your brand. They want to see videos relevant to their search query. Yep. Videos that are overly promotional or do not make much sense with your brand will not succeed on YouTube. Yeah. And he's right. Instead, he says use two type of videos, emotional and educational. Emotional videos are more just that. Just like that cat video or that thing that kind of tugs at the heartstrings. They tend to have higher engagement. Educational videos. We all go to YouTube for how to do this, how to do that. One thing he left off, which I'll add, he says emotional and educational. I'll say entertaining. Yeah. Look, entertaining videos are by far the most popular videos on YouTube. It's people dancing, people getting beat up, unfortunately, is entertaining to some. Like all of these videos are entertaining. And if you can somehow take your content. That's emotional. It could follow the emotional. A fight, you're watching a fight is just emotional. It's actually a baser instinct to watch fights to learn how to fight. So children actually- I watch fights to see people getting knocked out. Well, I mean, that's right. But there's a baser instinct. So yes, that's your conscious decision. But there are, so there's studies, right? So things, videos that adults- Yeah, I agree. I grew up watching Kung Fu flicks and going outside and practicing on my system. Right. Stand right there. Yeah. Don't move. You might get hurt. I might get hurt if you move. I need you to land on. So typically like adults, you know, stereotypically, it's porn and fighting, right? If we compare those two. And I read a study where young kids, don't ask me why they're exposing them

to porn, right? This is not what they should be doing. This is on their phone in their pocket. But the younger they are, the more inclined they are to watch fights. Because it's a baser instinct. Hey, if I watch him fight, I might learn how not to get my ass kicked. I've been learning how to fight just like him. Very emotional. Yeah. So provide the right types of content, right? That way people can be engaged. That way they can stick around. And I will say this. When you find that good medium, and you have to treat it kind of like text content, right? Even though it's video, it still should be relevant. It still should be up to date. It still should be original. Right. And so make sure you follow that kind of format in your YouTube content. And you will get more engagement, more shikes, more shares, and more likes, and more subscribers. That's one activity, shiking. Shiking. Shiking. Not to be confused with shanking. That's totally different. What happens when you... Anyway. So he also says, make it easy for Google and YouTube to understand the video content. Right. He says, provide them with relevant information so they can make an informed decision about where to rank your video. Basically, what he's saying, you need to optimize this video. Chris was leaning towards that earlier. Make sure you have that focus keyword in the title. Yeah. He says, use your tags wisely. Right? Yeah. And a lot of people get to make the mistake of thinking the more tags I add that are somewhat related will increase the ranking. Well, it may. But the problem is, it's only somewhat related. And so somebody clicks that tag, they watch a video, and it's not really what they want to see, they leave, bounce rate goes up, watch time goes down, and you end up with the adverse effect of what you were actually going for. Right. Be more focused than... Yeah. Three tags. Tops. Four tags, maybe, depending on how long the video

is and how many people you have in that video. But keep it really, really focused. He also says, create a full description. Yep. That you should do. Take advantage of that description. Optimized text should go there. Add a transcript or even consider using closed captioning. All these are ways to really allow YouTube and Google to understand what this video is about and why we should rank it. Number three. Three. He says, create a strong call to action. You should do this across the board anywhere. But especially on videos, he says, this is the perfect time to make your call to action and encourage them to come and see what else you had to offer. YouTube annotations can be a great place for a CTA. He's absolutely right. I'll give you a pro tip here. Take your YouTube annotations a step further. Be sure that you sync and verify your Google Plus local business profile, which you should have done already. And if you've done that with your website, once you do that with your website and then you sync that same G Plus profile with your YouTube channel, this gives you some amazing amount of freedom. With that done, now you can create annotations that link to pages on your website. If you don't do that, you can still create annotations, they won't link to your website. You can link to other YouTube videos or to your G Plus page and things like that. But not your website. But not your site or any other site, frankly. But if you do that and link to your site, here's the benefit in all that. Those annotations show even when they're not on the YouTube page. So if they're watching that video, I don't know, on Facebook or on some other website or on some other guest blog, that annotation with the link to your site will still be functional and still works and will get people directly there. Take advantage of it. That's a nice pro tip. Yes, sir. Number four, he says, promote your video.

Embed the video on your blog post or company site and then promote it through your social media accounts. I'll take it a step further. I'll say embed that video on your site and then promote that page on your site instead of promoting the video directly. Why would you do that, Chuck? Great question. You do that because you want people going to go to the site. The trick to it is, another pro tip, take a screenshot of your video. We learned this from your Facebook exercise. Take a screenshot of the video. Use that as the featured image in the post so that way when you do post that link on Facebook or whatever social profile of your choice, the image that they see is a screenshot of the video. It kind of looks like a video. They may even click it to want to play it and guess what? They end up on your site where they can still watch the embedded video, but more importantly, they're on your site. Now, they can benefit from your USP, from your call to action, from your easy forms. They end up on your audience list and everything else. Yeah. Promote the link and make sure the video is on the link and frankly, hey, that video auto-playing. Pro tip. Boom. Good stuff. Yeah. Let's see here. His last one, he kind of wrapped up. He said, so the steps for successful video optimization are create videos. He says, develop video concepts based on customer value. This is a tip we've always given. Dude, create content based off of what customer feedback. If they're constantly giving you the same questions or the same objections and rebuttals, then use that data and create video to express and address it and post it and publish it and promote it. He says, identify relevant target keywords. Right? This is something you should kind of do as you're developing that content. You should know what keywords you're going to target before you even start developing that content. And lastly, take advantage of the

annotations. Use CTAs. Yeah. Subscribe here. Click here. Get more information. Especially consider, maybe this is a video for a product and use the demonstration of how to use it, this and that. You want to close that video out with an annotation to a link to your site where they can actually purchase that product. Yeah. Right? If this is a service, then you want a link to your site where there's a description on how to begin using this service. So, man, punch in the face. I got a question, because I may have glossed over it or maybe I chose not to include it. Did it talk about the fact that Google transcribes the audio? He did not mention that. So, here's, so he's got four. Number five. Here's number five. Right? Google transcribes the audio in your videos. Yep. Right? So, they know what you're saying. So, it's really important that you have a target keyword, that that video is actually on that page, on the page. It should be speaking, optimized text. Speak, optimized text. Absolutely. That's exactly what Chris is saying. Now, here's an interesting thing. I wonder if you were to just read your page content, would that be dupe content? Well, in this case, I think dupe content is okay. Well, because they're transcribing it, so they're really making it. Mm-hmm. Right? I think in this case, it's okay because it's on a social network. It's in a video. And it's probably in your description, frankly. And so, I think from that perspective, it's okay. Yeah. So, that's the pro tip. Make sure you're mentioning your keywords in the first one, two, three sentences. In your text as you speak. As you're speaking in the video. And that presupposes you were speaking in your video. Exactly. Right? So, don't just do the music ones, in my opinion. Yeah. Yeah. All right. You say something. Yeah. Punch in the face to you, Jim Yu. Video optimization. Jim Yu. Do not underestimate the power of YouTube. We don't and we won't because we understand.

Absolutely. I think we got a little, I thought I saw a little what news. Oh, yeah. I do got some what news. Do got some what news. Kind of blank stare what all mixed up in what. So, yeah. So, according to TechCrunch. Right. Right. The Twitter senior vice president of engineering. Dude's name is Alex Roeder. Okay. All right. Alex Roeder. Yeah. This blank stare goes to you, dog. So, he was. Alex. Yeah. So, at Twitter, there's a guy named Leslie Miley. Leslie Miley is one of the head engineers at Twitter. Right. Only black engineer there. Right. Okay. So, he's in a meeting with Alex Roeder. Right. And in the meeting, he asked Mr. Roeder, hey, what's up with our company's lack of diversity? Mr. Roeder's response. Diversity is important, but we don't want to lower the bar. So. Yeah. So. Right. So. Not untrue. Certainly not well thought out. Well thought out. And his response was, he came back after Miley quit. We're like, okay, I can't work for this guy. Right. He thinks that lowering the, you know. That inherently means lowering the bar. Like, I get what he's saying. Yeah. So, then. That's the wrong context. Wrong way. And Alex, he came back with an apology and he did say, I did a poor job of communicating. Yeah, you did. And it kind of sucks. Yeah. Now, that's. Wow. I hope you didn't lose top talent because of your failure to communicate properly. Yeah. No. And those things. Like, you can see what he's thinking because there's a lot of discussions. Yeah. I'm not as, you know, probably. That's the wrong context, right? This, yeah. Got to be more careful, though. Yeah. Got to be more careful. All the time. All right. So, that's it, right? That's it. All right. So, hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We can help you. Let's see. If you have a referral and

you can't handle, by the way, let's talk about our special. So, this special goes through November. And in November, we will give you free social media marketing with any one of our packages. If the package includes social media marketing, you get $250 off of that package. If it doesn't include social media marketing, we'll add it. And understand, this is not your typical, we're going to do one post per week. No, we're going to do posts for every day of the week. You're going to get custom hashtags. Multiple platforms. Custom social graphics on multiple platforms, Instagram, Facebook, Twitter, depending on what's needed for your business. So, take advantage of it. Take advantage of it. If you have a referral, somebody who needs internet marketing, you don't want to take care of them, you send them to us. They pay their bill. We pay you. It's pretty simple. Hey, remember, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. A transcript and video of this podcast are available on our website. And if you didn't get it yet, it's eWebResults.com. All right. That's kind of cool right there. Emphasis. All right. Until the next podcast, my name is Chris Perez. I'm Charles Lewis. Bye-bye for now. One, two. Balance check. Balance check. Check. One, two. SEO podcast 298. Today, we're early, but we're usually running kind of late. So, please tune in. I hope you're ready to go. Today, we're talking YouTube with videos. SEO. SEO. SEO.