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Don’t be Sucked in by #SEO Lies by Lucinda Honeycutt #313
Another thrilling episode with your hosts Chris and Charles where they deep cover this intriguing article by Lucinda Honeycutt! If you are a digital marketing agency, let's see which of these points you'd agree with.
Key takeaways
- No SEO agency can guarantee a number one ranking on Google; anyone who does is lying.
- SEO takes months, not one month, especially in competitive industries or for new domains.
- A relevant backlink from a national site like HGTV can benefit even a local business.
- Agencies can learn a client's industry within 90 days through consistent communication and still deliver strong results.
No SEO company can promise this to any client.
About this episode
Another thrilling episode with your hosts Chris and Charles where they deep cover this intriguing article by Lucinda Honeycutt! If you are a digital marketing agency, let's see which of these points you'd agree with. Don't miss this!
Questions this episode answers
Can an SEO agency guarantee a number one Google ranking?
No. As discussed in this episode, a 2013 study showed 91.5% of traffic goes to page one, making top rankings highly competitive. No SEO company can control search rankings, and any agency that guarantees number one placement should be avoided immediately.
How long does SEO actually take to show results?
According to this episode, SEO can take anywhere from three, six, nine, twelve months or longer, depending on the industry, site age, domain age, and competition level. A brand new site in a competitive market like legal or HVAC services in a major city should expect an extended timeline.
Should a local business pursue national backlinks and outreach?
The hosts argue yes, when the opportunity is available and the resource cost is low. A relevant backlink from a major national site like HGTV can improve SEO authority and increase consumer trust, even for a small local kitchen and bath design company.
In their words
SEO takes time. Takes way longer than one month. Kind of like I was saying earlier. If you're a brand new industry or brand new site into a very competitive industry, prepare for the long haul.
Charles Lewis
Any company telling you SEO is all you need, run the other direction. Yeah. Because that would not be accurate.
Charles Lewis
Terms defined in this episode
- Double opt-in
- A subscription confirmation method where users verify their sign-up, resulting in a significantly higher email open rate because subscribers are more genuinely interested.
- PLA (Product Listing Ads)
- Paid product ads Google features in search results, increasingly prominent after Google removed right-hand side paid ads from desktop search.
- Right to be forgotten
- A policy originating in the UK where Google removes certain irrelevant or outdated links from search results, now geolocated so users in the UK cannot bypass it by going to google.com.
- Over-optimization penalty
- An algorithm penalty Google can apply when a site has tried too many SEO tactics aggressively, potentially harming rankings rather than improving them.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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