Episode 507: Crypto Currency Marketing Plan #507

According to this episode, the first step is defining your target avatar, understanding who you are reaching and what problem your coin solves. Only after that do you move into web design, SEO, and video, because every channel decision flows from those foundational assumptions.

Remarketing targets people who already visited your site, meaning they have already shown interest. The hosts cite a 400 percent increase in engagement and say you can adjust messaging and offer strength over a full year, making it the most cost effective ad spend available.

The hosts note that during the ICO boom around 2017, Google and Facebook were not allowing ICO advertising. They suggest a workaround of positioning ads around education, such as how to invest in crypto, rather than directly promoting coin purchases.

Press releases help announce a new coin to a wide audience. When journalists or bloggers write articles based on the release and link back to your site, those backlinks provide SEO value. The hosts also note that a press release appearing in search results beneath your site adds credibility.