Episode 517: How Can We Prepare for What SEO May Look Like In Future by Mindy Weinstein #517

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. And my name is Matt Bertram. I'm the Head Digital Strategist at EWR Digital. Welcome back to another fun-filled edition of our podcast. We are excited to bring to you the future, the future of SEO. The article is, How Can We Prepare for What SEO May Look Like in the Future by Mindy Weinstein. I have to tell you, Weinstein rings a particular bell for me. My business partner in our other business, we met in a physics class at the University of Houston, and the professor was Professor Weinstein. And I always thought his name was Weinstein. He had to be a physics professor, but apparently your name can be Weinstein and you can do other stuff. So this is kind of like a revelation for me. I've got some bad news. I was unable to find a review. Chris, Chris, we got reviews. We got reviews everywhere. Let me play you a pro testimonial review. A video review? Yeah, yeah. All right. Yeah, so this is a video that we do strategy sessions all the time, right? And just trying to help people figure out their strategy for their online business. And, you know, it's a little link, right? We've talked about protests in the past. You can send it over desktop. You can send it over phone. They just click on it and it records a quick review. It's one of the best ways to capture review. We launched this when COVID hit and our video crews could not go out. Now this is opening up to anybody anywhere that has access to the internet can easily get a review. It's 99 bucks a month, unlimited reviews. So a pretty cool tool. Yeah. Let me show you what it's like real quick. I'm going to keep it short and sweet. Prior to meeting Matt, my business has been basically word of mouth. It's gone well, but I have wanted to step up

my marketing and take it to the next level. As cliche as that may sound, but after speaking to Matt and his team about the strategies involved with the type of business I have and how we can market myself and put myself out there better to attract more business, I'm very confident that we'll be able to do so. And had I not met Matt, I would probably have just maintained the same level at which I was doing. So looking forward to the future, looking forward to working with Matt. They definitely know what they're talking about. So anyone who's thinking about giving it a shot, I'd highly suggest getting on the phone with them, you know, and setting up your strategy session. Boom. That easy. Yeah. So, you know, maybe give a little more direction of like, mention your name, mention your company. You know, he's actually ecstatic, right? Like he, like, you know, so really, really enjoyed the strategy session, really helped lay it all out for him. He could see the direction. And so, yeah, I mean, what is it? I think we got it set up, EWR digital forward slash, what is it? Video? Video review. Video review. I think we have forward slash pro testimonial, forward slash video testimonial. So any of those things will take you to our account on pro testimonial, which we're using. And you can leave us now a video review of who you are on the podcast and maybe will play it. And this adds like a new context to not just audio, but adding video. And we are planning on doing a lot more on like YouTube and that sort of thing. It's just, there's only so much time in the day, Chris. As it turns out, the clock turns. So sorry to anybody, if we're not consistent, we are committing to be consistent. We do have some sponsors knocking on our door, which we'll announce soon, which will force us to be consistent. To be more consistent. So if you do go to that link, again,

it's EWR digital.com forward slash video review. Leave your review. Make sure you mention your name, your company name, maybe like one sentence of what you do and your website, and then leave a review. And like Matt said, we may end up playing it on air, which could have value to you. Especially now that we're getting sponsors and those sponsors will be paying for their access. We have 55,000 downloads a month on average. I mean, depending on the topic, it goes up and down a little bit, but pretty consistent. So yeah, we're happy to, you know, share the distribution of great content. So yeah. Excellent. Let's jump into this article again. How can we prepare for what SEO may look like in the future? Mindy Weinstein. SEO is a practice that is constantly evolving. If you haven't recognized or experienced either in a traumatic or a continual way, we have come a long way from optimizing meta keyword tags and taking the approach of optimizing one keyword for one page. Today, it is more about understanding the searcher. And I'm going to say, we have been saying from the beginning of this podcast, 2009, right? So a very long time, we've been saying, focus on the Google user. If you provide a valuable and useful experience to the Google user, Google will look favorably upon you. And I think what's happening is, you know, providing a good experience to a user is a little less tangible than just keyword optimization, right? And so Google's figuring out with AI, with BERT, with all of these tools, and we'll talk about some patents that they've pushed through recently, is getting better at understanding, are you providing a good experience to the Google user? And as you do that, as that happens, if you've been providing a good experience to the Google user all along, you will not be negatively impacted. If you've been focused maybe a little too much on keywords or other kind of tactics, you might get impacted. Matt is raising his hand. Go. Chris, you

just said the same thing, like five different ways for like the last 30 seconds. It was like the same thing, like over and over again. Let me give a specific example of something that I'm actually seeing in the data, right? So, so Google is getting better with search intent. They're understanding associations with different words. Now there's a math way to like calculate some of this stuff, but man, what I'm seeing is like, for example, let's say hard money lending, right? Hard money lending. Well, if you're a hard money lender, hard money lending could be a lot of different things, right? That you're hard money lending for. We have a couple of clients in the real estate space that provide financing for hard money loans for real estate, right? And what Google's done is it started to pull back or, or, or drop in rankings for overall hard money lending rankings. But then there's longer search tail, key tail phrases. I'm not saying that right, but essentially everything like residential home loan, like hard money loan, like really long tail key phrases, really not as much volume, but extremely accurate. So, you know, there's been about nine updates in the last two months. And so, I mean, Google's having to relearn some stuff. I feel like their neural networks kind of relearning some stuff. It's pretty literal right now. But the searches are actually more targeted and getting better and showing for specific things because that, right, that's what Google wants to do is show you for specific rankings, right? Like, and, and answer the specific question that the visitor is searching for. So user intent absolutely is key and understanding that customer journey, where they're at, going back to marketing principles is so important when you're building a strategy. So like, is it upper funnel? Is it mid funnel? Is it lower funnel? Like, you know, what are the questions you're answering for them? Getting really specific. So just to, to kind of piggyback on what, what you were saying. Yeah, absolutely. And she's really

got three things that you are going to need to focus on that she's predicting will be the future. We added two others and we'll start with her first one. Her first one is question answering. Bill Slousky wrote an in-depth article about a patent granted to Google in May of 2020. So May 2021 of this year, centered on natural language processing. That's NLP tasks. It actually referenced BERT. That's the bi-directional encoder representations from transformers language model. This is really broken down into, Hey, how do I understand that they are answering, asking a question? And then how do I present the best answer to that question? Given the array of data that I have algorithmically? We've trained ourselves to turn to search engines for quick answers now. So, right? Like what's the capital of Spain or what's the capital of Utah or whatever it may be? Google's now providing those answers right away. And, and, you know, in the case of Alexa or in the case of, um, uh, the Google home, it's actually answering it verbally. And you're, it's not even pulling up a website, a site, which was the past. So zero search intent or, or zero search, like, well, Google's trying to keep you on Google for longer is certainly something that is affecting SEO. That is something we need to talk about in a future topic. Um, I have heard, and I don't know if it's having to do with the patent or not, but people also ask, um, maybe going away on Google. So all those different questions, because it looks like they're, uh, building it into, to, to their patent. Um, also for all of you watching on video, I just changed my, my name, Chris. So, um, Oh, Bert. Yes. Bert, there we go. I like this update. Right. And, uh, I, I like this update because it's, uh, has my, my name in it. So, uh, but yeah, no, the Bert update, something we've talked about in the past. Um, it's, it, all these things are building on each

other and, and it's, it's, it's getting pretty complex, um, uh, from an SEO standpoint. So, uh, for those of you listening, stay tuned because we're going to be, uh, trying to walk you through that, that journey. And it's, um, there's definitely some pitfalls. So, yeah. From an SEO perspective, it means that now and in the years to come, we need to go beyond identifying a list of keyword phrases to also focusing on the questions that our target customers are asking. Uh, so yeah, question answering. Number two, again, things to prepare for SEO in the future, local driven results. Local SEO will continue to be critical in the years to come. Uh, I don't think there's any doubt about that. Uh, customers are relying heavily on map results to find local services and products. Uh, I don't see that changing anytime soon. She gave the example of trying to find a photographer for some event and really doing it in Google maps. Cause you want to find somebody that's close to you. Uh, that means in addition to organic SEO, we also need to put more time and resources into our local presence. And I love this. Assuming we want to attract nearby customers. Um, who doesn't? No, I, I would, I would say that there, there's a lot to unpack here. This is probably another podcast. Um, one of the things that I'm starting to see be, uh, certainly an issue, um, and it's creating the hooks in from, uh, offline to online and creating like a digital ID for yourself and for your business and kind of where things are going. There's a guy, uh, that I've met at a crypto conference that I'll probably get on the podcast. Um, cause he's, he's working on this issue. Uh, but really Google wants to understand who you are and who your business is, right? So if you're supporting a local charity, um, we want that reflected online. If you're writing articles, uh, on multiple platforms or, uh, your name's listed, or you went to school

here, uh, like doing same as a schema markup, like connecting all that together, because, you know, even one of the things I'm seeing is I, I really think that there's probably going to be like one, uh, digital ID that you're going to plug in or clip in all your different social media accounts. And then you're going to have, well, whether it's an NFT or, you know, whatever, uh, as, as your, your logo. And so, you know, having that logo or that image consistent across all platforms, because that's you is something that I'm seeing. Like, so there's this kind of merge between that, but from a local SEO standpoint, uh, creating that local relevance, like tying yourself to, to local events or local organizations. Um, you know, when you're writing, uh, blogs, having local relevance, having images, that are actual images from that area, right? Like if you're trying to rank for something, you need to have images from that area. And, and if they're geo tags, even better. Right. And so Google's understanding all this stuff and, um, you're just really having to provide, uh, that, that trust and that credibility on a whole new level to, to rank for these terms. And there's going to be some even more updates, uh, kind of building on, on heat or expertise, authoritativeness and trust that are going to be happening in the near future, actually, that I think are going to rock the SEO world. So, um, I mean, their local search is absolutely critical, um, to, to most businesses, unless you're selling e-commerce product online, if you're selling a service, um, you need to do it, or if you're trying to drive people in store, um, you know, so, uh, again, a lot to unpack, uh, there, but, but yes, um, I would say yes is my answer. Hey, Patif to Patrick Lopez and Brian Lobig, uh, good to see you guys connected on Facebook. Uh, we really appreciate it. And long time listener. So awesome. All right. So number three, uh, those things that

we need to prepare for from an SEO perspective, and then maybe after the third one, you want to throw in a little, uh, um, pro testimonial commercial, but number three is stronger searcher intent. We can't just focus on search volume when selecting the keywords to target. We must also understand the intent associated with those words and phrases. The future of SEO is about honing in on our searchers, where our searchers are and what they want to know and how we can deliver value through our optimized content. I wasn't listening. So you were, you were focused, you were focused. I was trying to put together our, um, our link to share it. So people can, and I mean, I mentioned it, right. The video review, right. I am trying to, ah, all right. I'm trying to, I redirected it, but if you go to EWR digital forward slash, what is it? Video review, but also I'm going to put the direct link, uh, in, in the chat. Uh, yeah. So say that, give me a synopsis. Oh, basically a stronger searcher intent. Like you just can't search for search volume. You got to understand what they're looking for, uh, and what the phrases they're using, what they're really interested in and provide that. Again, it just goes back to providing a good experience to the Google. This was going back to like AdWords training. Right. Um, a couple of years ago, Google was talking about micro moments, right? Um, there's these micro moments of where people are in the customer journey and where, uh, they need to, what, like where you need to get into the customer's head in that conversation that they're happening. Um, and where they're at in the funnel and then the building, uh, creative pieces or, or pieces to address each concern or decision along those lines. And so again, what this is going back to is developing the strategy, not just jumping in. Um, also there are clients out there. We have a few that we're working with, but have somewhat

of a, a very narrow view of like what they want to rank for. And so you could over optimize, um, certain pages or certain campaigns where you need to build a contextual background and, and build a foundation leading up to ranking for that keyword and not just focused on that keyword. It's it, you know, it becomes very, um, you know, multi-dimensional, uh, not, not, not to be right. And so, uh, I think that that is, is really important and understanding, you know, what, what are they trying to search for? Also, I've heard this. I don't know this to be true. I feel like, I feel like who told me this. Um, I, you know, I didn't fact check it, but essentially they're potentially merging, uh, images, Google search and images with regular searches, right? So if you search for an image, you have a certain type of search intent. If you're searching in search, you search a different type of search intent. If those are combined, let's say, um, you know, home remodeling Houston or something like that, right? Like are people looking for pictures of home remodeling in Houston or are people looking for home remodeling company or home remodeling contractor or something related to that in Houston. So I think what, if this is true, what Google is preparing right now in the search results is to be, again, I say being really literal, but what is that search intent that they're searching for? And, um, are they searching for a store? Are they searching for a contractor? Are they searching for image? Are they, what are they searching for? Right? So I think, um, I think it's something like 75% of all searches that Google sees are like long tail key phrases are like new searches. And so they're using the machine learning to try to understand what that search intent is. And I think in a lot of cases, they're going to retrain us on how to use, uh, how to use search, right. Based upon the kind of results we

get, because right. You search for something, you don't get what you want and you research for it. And typically, right. If you don't find it on the first page or definitely on the second page, you're not going much beyond that. I mean, that's what the data is still continuing the show. And then what Google's trying to do as well, give you the answer. So you don't even have to leave Google. Right. Um, I mean, uh, you know, that was the whole point really is to, to track, track people is when they came out with the Gmails, right. And all the, the Gmail suite is to be able to see what you do once you leave the search engine, cause you're not on the search engine very long. So I think that they're changing a lot of things. They're trying to own jobs. They're trying to own events. They're trying to build out that platform. So we're going to, we're going to see a lot of changes here in the near future. And then that's coming on head first with, uh, you know, augmented reality and, um, you know, all these other ways to search, uh, for stuff, voice search, you know, video search. So there, there's just a lot coming down the pipeline. Um, and, uh, it's getting significantly more sophisticated. I've seen something of a bifurcation even on the hosting side. Um, and that's something that we're working on as well, that we should talk about later, but, but really, um, you know, you pay a bunch of money for marketing and you pay a bunch of money for, uh, you know, paid marketing or SEO or whatever, and then you're spending, you know, um, 10 bucks a month on, on hosting, uh, not going to cut it anymore. Right. Um, also, uh, there's a lot of, uh, issues out there. We're bringing people over to, to our hosting company and we're having to clean the websites. Um, uh, there's a lot of like malicious code that's been embedded, uh, especially if you're collecting

like credit card information or something like that, there there's, there's just a lot of malicious things out there right now. And if you're a small business, the, the bar is going to get set higher and higher. And if you have that malicious code that they like have been able to identify or something like that, they're not going to rank you. Right. Cause they don't want their visitors, um, you know, uh, clicking on some of these things. So there's a lot of stuff, I guess, under the service on a technical level that, uh, if you're not ranking, you got to go through kind of the, like a, a pretty significant checklist, uh, to, to troubleshoot what that might be. Um, and so there there's just so many different variables now, um, like not to say that there aren't over 200 variables already. Um, but how, uh, the machines or the neural networks learning and coming up with these decisions, uh, really, really important. And they're not just looking at like say anchor text, they're looking at contextually, uh, what keywords, how close they are to, to, um, you know, the, the, the, the, the link. And there, there, there's a lot, I mean, there's a lot, um, again, uh, how long have we been going? Well, we can talk, we'll keep going, Chris. And if we have time, we can maybe address some of this other stuff. I think probably, uh, we've been talking about doing some different webinars. I was doing some like local webinars, uh, and stuff like that. Um, at the beginning of COVID who knows, maybe a Delta variant will give us a excuse to really jump back into that sort of thing. Um, you know, because I, I think that there's a lot to cover. Um, and I think also I've been getting specific requests on, um, like the technicals of like how to do things, you know, not just maybe the roadmap, but, um, how to, how, how to, you know, maybe silo a page correctly or how to do

on page or just the, the real education. So maybe that, that's something that, that we can talk about more, but all right, Chris, keep going. That makes sense. All right. So we've gotten three and this is from Mindy Weinstein, uh, SEO things to focus on for the future, uh, question answering local driven results, stronger search intent. Did you, we got two more, we're going to add our own here. Do you want to run that commercial? Oh, uh, yeah. At least like 45 seconds of it or something. Yeah. Yeah. We're going to cut this down. Pro Testimonial, your one-stop shop video marketing tool that captures and creates video testimonials in simple, quick and cost-effective way. Did you know that 90% of consumers say their buying decisions are influenced by online reviews and that 79% of shoppers say they trust online reviews as much as recommendations from friends and family. That's what makes video testimonials so powerful. You might be long. All right. So great data, right? You need video testimonials on your website. This is one way to get them. Um, you know, for, for you in the Houston and kind of surrounding Texas area. Um, while we have, we, we sent video crews to Atlanta, uh, a couple of weeks ago. Um, but, but you, you need to be getting video testimonials somehow and, uh, pro testimonials, a good way to do that. It's very easy to capture the testimonial and then you can actually in the, uh, platform, add music, add like, you know, your water logos. Yeah. Yeah. Logos. Call us to action. Call us to action and upload it. Um, uh, we haven't found anything better. Uh, so we certainly recommend it. And as you can see for you of watching video and maybe listening, um, if you're thinking about a sponsorship, we are, uh, accepting sponsorships. We have, uh, like I said, been getting people knocking on our door and we're again, trying to take our game to the next level and provide, uh, you know, a better ad experience. Right.

So, um, we're advertising our own stuff, I guess. Um, but you could see how that might work for you. Um, all right, Chris, back to you. All right. So, uh, we covered Mindy's. Now we're going to talk about two things that we think that you need to focus on from an SEO perspective, uh, going into the future. And you just talked about kind of ad experience. Number four for us is the user experience. You've got it. So it's not just about the, the SEOs of your right long ago, you could just get something ranked and it was really the only good thing or reasonable thing out there. Uh, and then people might buy stuff or engage with the company, but there's a lot of high quality content out there. There's a lot of high quality websites. There's other competitors that are doing what you're doing and you've got to outperform them. And the way to do that is to focus on the user experience and that's just to get placed well in the search engines. Matt, I know you focus a lot on user experience. Well, yeah, I've been dealing with, uh, with some enterprise level clients, some user experience issues, um, load time issues. Uh, I mean, look, your website's got to load fast, uh, to be competitive, uh, depends what, what you're offering, but there's so many different choices. And, uh, I think Amazon and, um, like Walmart and target and, and all these big players, if you're selling a product, they S they lose hundreds of thousands of dollars. I put together a whole deck on this, um, for every one second of load time that they lose. Right. And so they're critically focused on what elements load, when, how, how to speed it up, how to optimize it. Also how to keep like even social media platforms, right. They're spending a lot of time on how to keep people on the platforms, how to keep them engaged. Um, a lot of these sorts of things are really, really important. And what

I would tell you is the majority of people out there are getting a decent amount of traffic. It's just, they need to convert a higher number of people of that are coming to the website. In addition to, again, ranking higher, um, or getting more people to it. But if you just get more juice out of that lemon, right. Or what is it more squeeze, get more juice out of that lemon. Uh, that that's a great solution too. So, uh, I can't tell you how many small businesses I've talked to recently. Um, because I do a lot of stuff for the better business bureau that don't have, uh, remarketing set up. Right. So if you have over a hundred customers, you need to be, uh, utilizing remarketing. You can build sequences out there. Uh, if they're on the page, uh, you can do, well, you can do the chat bots, right? The chat bots. We've seen a lot more engagement, a lower barrier. You, you just mentioned remarketing on a scale of one to 10, one being the most important and the first thing that you should do with the digital dollar, uh, 10 being the last thing you should do with the digital dollar. Approximately, where would you put, uh, remarketing? A one, a one, absolutely a one. It is the most cost effective draw. As long as you have enough traffic to your website, step one, set up a campaign and we could actually help you with that. Set up a campaign that does the remarketing. People visited your website, get them back to your website. We've all succumbed if you will, to some sort of remarketing where we were looking somewhere for something, saw the ad and went back and actually bought it. You want that working for you. And one of the things to just kind of mention the blend of digital marketing, maybe SEO and paid media is really think about running a small paid campaign for any pages you're trying to get to rank. Um, because you're going to give

Google more data of people that are searching for that keyword coming to your page and interacting positively, uh, with your page. Uh, if you tie that to maybe heat mapping or something like that, you can get a really good idea of what you need to do to change maybe elements around on the page to, to get a higher conversion. Also, you know, if you're selling anything online, like abandoned cart, um, you know, there, there's just so much people are missing. Uh, I think that we haven't quite moved away from, well, most companies that maybe still have a traditional view of marketing and they're utilizing digital. It's kind of like this bolt on. Um, and they're, they're, they're really just using their website as, um, a digital brochure, right. Or, but, but not a digital experience, not a digital showroom or showcase. I think that there's so much more you need to do to, to create, uh, engagement on the site, um, and create a more interactive experience. Uh, I mean, we're moving to web 3.0 with blockchain, everything, uh, with web 2.0 and social media, you've got that engagement with the customer. That's something that I think you're going to need to jump into a lot more. That is also, by the way, something I've seen in the search engine, uh, rankings as well for say, uh, off page link building. Um, if the links aren't working as well, it's because you're too narrowly focused, um, and you've got to build that contextual relevance. And what Google wants to see is on the major platforms, uh, that you're active and you're engaging and you're building followers or you're building reviews. Google is looking at businesses like a brand. So also things like traditional media, whether it be OTT or traditional TV or terrestrial radio or whatever, where people are searching for your brand. It's super important. That's what Google wants to see is you have a good product. People are talking about you. People are referring people to you. People are searching for you by

name. And so, uh, and then once they go there, right, if they have a bad user experience, they'll probably going to leave a review. Uh, because if there's a lot, I don't remember what the data is, but they're a lot more likely to leave a bad review than they are a good review. Right. I always say nine times more likely to leave a bad review than a good review. And I think that's a fair number. I don't know if I read it or made it up. We've got a data reference to that. That's one of the things too, that Google wants to see is if you're going to mention anything, you're going to mention a statistic, you need, you need to almost have a work cited. Um, you need to, you need to back up what you're saying. Right. Um, but user experience, there's a lot of things that go into that. Again, that's probably a whole nother podcast, but that's something absolutely, um, is, is second most important after remarketing. How about that? And, and user experience will serve you well from an SEO perspective again, back to the, you know, good experience. You know, it feel like a, it's a spiral either upwards or downwards. Right. Right. And so, um, you, you certainly, if you get that track, right, the more people come to it, the better interactions, Google will rank you better. Right. And then the reverse happens as well. So. All right. Number five, and Matt's actually touched on this quite a bit in, in that last section, uh, it's CRO like conversion rate optimization. Cause let's, let's be realistic. Uh, a lot of us are in the business of SEO, whether it's for our own company, whether it's for another company, uh, whether it's for another company serving another company, um, we're in the business of SEO. And ultimately if we drive a ton of traffic to a website and we don't get any conversions, we'll be out of a job, right? Like what's the, the whole point of SEO

is to actually get conversions, to get people to take action. Uh, so yeah. Conversion rate optimization. Well, I, I would also say if people are not act actively interacting with your website in a positive way, uh, Google's going to realize that as well, and it's going to drop you in the rankings. So you're not going to be able to stick in that position for long if you haven't really earned it. Right. And so, um, CRO. Um, yeah. I mean, really what everybody wants when they say SEO is they're not asking for SEO. Um, they're asking for you to, uh, you know, ROI is what they're asking for produce revenue based upon the spin and really SEO in my mind is almost like online PR is, and it touches all the different, uh, verticals or, um, competencies or skill sets, whatever you want to call it, uh, inside digital marketing and really SEO brings it all together. Uh, and you know, really even AdWords of how the algorithm works is very similar to SEO. So AdWords, you can use it to come up with better meta descriptions, conversion rate, going into search console and looking at conversion rate. Also, by the way, I don't know if I mentioned this on the last, uh, podcast where we were talking about the algorithm update, what Google's doing is if there's a bad customer experience or thin content or whatever, Google is now doing two things. One is they're just pulling you out of the search results. Like they're not indexing you anymore. And you go into search console, you'll see it says discovered, but not indexed. And you have to resubmit that indexing, uh, the, and, and it'll tell you why typically. Um, uh, so, so that is, uh, certainly happening. And then what Google's also now doing is based on the data that they built and the understanding they built about your business, they're rewriting those titles and meta descriptions. Like they're completely rewriting. Okay. Um, I know I'm like Google, my business too. They, they auto

generate, uh, you know, what, what they want to say about the business, uh, and you can't control it. Right. And so really Google's looking at holistically what you put out there and trying to write the best, uh, job or not job, but best description, uh, to increase clicks because I mean, really the click through rate is, uh, pretty pathetic for, for most sites. Um, and that's where ad copy, uh, comes in. That's where copywriting comes in. That's where conversion rate optimization comes in and, and really you want to be looking at optimizing, uh, you know, for the clicks. Uh, but then once they get there, make sure that you're showing them what you're advertising for, you're not going to bring for that term for very long. So, yeah. That is what you need to do to prepare for the SEO future. Thank you, Patif to Mindy Weinstein for, uh, for that great article that it was in the search engine journal. Uh, and that does wrap up the content for our podcast. Was there anything else you wanted to announce Matt or? Announce. I don't, I don't know. I don't have anything to do. I feel like we used to do a lot more announcements. We just won the award for the better business bureau. Um, like we, they just got announced winners for that. I don't know if you even knew that Chris. I did not. So like, what, is there a category? Is it just like, we're, we're the best? I, I, I just saw the email come in and, uh, I was like, oh, there's the word ceremony. I'm going to put that on Alyssa's counter. So, uh, but, but yeah, so I don't know. Um, Um, build trust, uh, know what's going on with the Google updates. If your stuff's getting affected, it's not, uh, necessarily, uh, that you've done something wrong. It's just, you're not doing what Google wants you to do. Right. And so it's just more getting that, uh, geared towards that. Um, this big update I'm telling

you, uh, is going to rock everybody's world that has to do with eat. And so, you know, it's going to start in your money, your life. Um, and then it's going to spiral out, but you've got to back up what you say, or if you got a doctor or lawyer or whatever, uh, guest posting on your podcast, um, that authority is going to dissipate. If that person, uh, can't be verified online that they're that right. Google's not taking anybody's word for anything anymore. It's, um, it's, it's, it's fact checking it's backing it up. And so, uh, I think that ultimately that that's a good thing, but that again, raises the bar of the expectation of what you're going to be able to do. And that's where I think that, um, if smaller companies don't keep up with it, uh, the bigger companies maybe haven't done it yet or are catching up to do it, but they certainly have the resources to be able to do it. And so, and I think that that happens, it's going to be, uh, a lot more difficult to rank for things. And there's also a lot more people, uh, online. I'll say this interesting fact, um, crypto in the adoption, uh, curve is where the internet was, uh, when, uh, whatever that first company was that went public. I don't, uh, you know, Netscape, Netscape, uh, but, but essentially, um, you know, 2% of the world and, uh, you know, okay. If money, if digital money is similar to the internet, uh, how many people use the internet today, Chris? Um, uh, a lot. Yeah. So that's where this is going. Um, and so, uh, that's going to create a whole new experience in the metaverse and web 3.0. And it's just really an exciting time and everything from a technology standpoint is changing and, uh, get ready. Um, and, you know, keep up because, uh, if not, you're going to get left in the dust. In order to keep up, especially if you're connecting to us on YouTube,

you should click that subscribe button, smash that subscribe button, hit, click, whatever the subscribe button. Also, there's a little bell. That's a notification of when we are live. We do go live on YouTube. Uh, and then the podcast gets pushed out onto the different podcasting platforms. We really would like a review. So maybe you could leave us a review on iTunes. You could leave us a review on Spotify or wherever you listen to your podcast. That would be just wonderful. And you can also go to, uh, EWR digital.com forward slash review. Uh, that'll take you to our Google, my business review page, like directly to it. You just start typing super easy. And then also leave us a video review. One, try that service out. Uh, how easy is it for you to leave a review? That's EWR digital.com forward slash video review. Uh, and then if you're interested in that service, you know, click on over to pro testimonial.com.