First Page Ranking Strategies - #seopodcast 183

I am Charles Lewis, your Internet Marketing Specialist. You are listening to the most popular Internet Marketing and SEO podcast on iTunes. That is because of all you all. You, you, you, you just sat down who just saw that, saw they brought out. Yeah, and you behind your, I'm behind your dick. Admit that you're actually listening to the S-Cast. As always, this is podcast number 184. As always, the tip from our previous cast, and that is take advantage of multiple theme tips on search. Search for Search Engine Results page, specifically work, create, and get a video onto the first page of Google. Yeah, the page, right, gives you some kind of listings. You get listings, organic listings, you have local listings, how you're getting video listings, maybe some image things. And take advantage of all those different formats to get a kick there. If you have a video, optimize the video, hopefully at a rank, so you can get a thing for your video. Or your interest, or your site, or local page, or your site, or your page. It's like, well, I've got to go to that research. I don't know what that is. You know, don't worry, sir. Take advantage of the opportunity to have multiple listings on the search page. More is better. We always encourage our clients to do both PPC and SEO. Even after the SEO gets them onto the first page, more is better. Imagine having, back in the day, we had yellow pages. Imagine we had a big yellow page, adding a little one. Are you going to turn that down? Which one are you going to turn off? One person told me once, why would you stop doing what's working? Remember, if you have one of these devices, and if you're not watching, I'm actually holding up Galaxy 2. If you have one of these devices, and by Gal- I screwed that all up, right? I'm actually a cell phone, a matter of Galaxy 2. You have a cell phone for your computer, and you can tweet. A

smart phone. Yeah, smart phone. My mother-in-law has a cell phone, and she won't be tweeting Facebook and Instagram and anything. What should they tweet? SEO, heck, SEO podcast. This is number 184. Be sure to tag us in it, that way we can link up and network and do all of that social stuff. Yeah, we're going to cover some of the stuff that's been posted on our Facebook page. Really good stuff. Speaking of Twitter and Facebook, you can follow us on Twitter. Twitter.com slash eWhipStyle. Facebook.com slash eWhipStyle. YouTube.com slash eWhipStyle. And you can get to our G Plus page by, well, let's back that up a bit. You can do us a small favor, a little tiny favor, and there's two favors that we ask you to do. One is gone. It just keeps expanding. It's two small favors. Yeah, they have a few steps, right? There's three steps to one of them. Go on to iTunes, create an account, and write a review. If you get any value of our podcast, go ahead and write a review. Following that, you could send us an email, podcast at e-whipStyle.com. And when you send us that email, just let us know. We'll give you a punch in the face. The other small favor that you could do is you could go to e-whipStyle.com slash gplus and gplus and Google plus and Google plus. Those are all the ways, easy ways. So, in general, just e-whipStyle.com slash gplus. Whether it's the plus spelled out or just the plus symbol. That will automatically forward you to our G Plus local page. Go there and write us a review. Of course, it's much easier if you have a Gmail account. Probably most of you do, as our guests. Actually, it would be an interesting survey to do. How many people do? Yeah. Especially kind of in the tech community, I'd assume it's pretty high. It's got to be like 95. I mean, if you're listening to SEO podcasts, you probably do Google Analytics. Yeah. And if you do Google Analytics.

You have a Gmail account. Let's take that one step back. Don't do Google Analytics. You need to start. And if you need to start, you need a Gmail account. Have that Gmail account. Write a review. We really appreciate that. In fact, our new favorite listener is Phil Gregory, because he's written us a review on G Plus. That's what's up. Phil puts it in the face. He says, the quality is excellent. He says, I like eWebStyle. They are real guys, just regular dudes doing their jobs with passion and sharing their knowledge. They cover a wide variety of SEO-related topics in an informal and accessible way. Their knowledge is sound and consistent. They may be all buttoned up, suit and tight, but they are the most notable double act in SEO. I've personally downloaded all the podcasts. That says something. Get them to the face. That's what's up, dude. That's what's up, dude. I appreciate you tuning in. I appreciate the review. That is a huge positive review. Thank you for supporting me. Keep watching. And then email us, podcast at e-webstyle.com. If you have any questions or you're on the website now, download it all. Podcasts. You're interested in doing it. Work for an agent. Maybe manage yourself. Something like that. I do have a question. He did say he downloaded them all. Have you listened to them? Just patting our numbers. We appreciate it. Go ahead and listen to them. I should have read that one after this. I'm going to do the one negative one, and then we'll get into the positive one. So we're going to do this. That one's out kicking the scenes for sure. All right. So this is a review on iTunes. The title is Sound is Awful. He Actually Gave Stars. That means a lot, right? Because awful sound on a podcast really could certainly warrant one or fewer stars. It's Marine to Niche, and it says, okay, here it goes. That's like, I mean. That's like, we need to talk, right? Yeah, we need to talk. I have

been listening to you guys for quite some time now, and you have good time. That is the only reason you got the second part. Thank you. The sound quality is terrible. Terrible. Terrible. Do you guys even listen to this show before you release it? No. No. It's live. It is live. Quit making excuses about how you're working on making it better. I've been listening for a long time, and it seems to be getting worse. Hire someone to get you guys set up to professional, because obviously you've not handled. Yeah. Ouch. Yes. As a time listener, I want you to know that if this not gets, I will not be listening any more exclamation too many times to count. All right, Marine, what is that, Marine to Niche? Marine to Niche. Hopefully this works better. Oh. By the way, I think. I'm curious to know which one you listened to. I know it's 180. 180. It's 180. Yeah. I went back, retitled, 180, to start with, in parentheses, this bad story. It was, the sound is horrible. We listened to it before we get started. Sound check everything. We sound checked. We've made some good adjustments today. We're also getting it on a separate device, because some of, we're getting lost in transition from the equipment that grabs the sound, puts it through PC, puts it upstream, and that's where we get our audio. We're going to start getting our audio directly from the board and getting that uploaded, so you should see a significant improvement starting today. Thank you for your feedback. Starting with 184. The tough love is, thank you. Yeah. Ouch. We appreciate it. All right. Let's get into something. This is from the UK. The title is, Good Fun, But Real World. SEO 01. I thought I'd say weird. And we're cool with either one. Yeah. Or weird. Now, interesting, you know, stereotypically, Brits are more conservative. He has nothing but good things to say, but we still only get four stars. Right? It's just how it is in the UK. Across

the panache. He says, I like listening to these guys because they give plenty of reables. Also, they don't. Seriously, SEO is about learned experiences. Listen to SEO. Take a step. These guys help to reinforce that. Keep going, guys. Awesome. And that was from S0. Appreciate it, man. Point of face to you. Thank you. And you asked me. It's about experiences. Everybody has, you know, we have our own perception and opinion about certain things as well as everybody else. But it's not until you get those things and monitor them and look at analytics and revisit constantly over again to figure out what works and what doesn't work. Frankly, frankly, you've got to fail. Yeah, you have to fail. That's why it's important to hire an SEO company. That's how we fail. They fail. They have experience on what works. And frankly, Google's changing things. And so what worked yesterday may not be tomorrow. But they also, if they're staying up to date, they know other information and they're using multiple tactics to balance you out. We have some of our clients get a penguin, get pooped by a penguin, or get black eyed by a penguin, or the panda, the black eyed panda. Thank you. Yeah, you were struggling with that. Well, that's because we failed. Like, meaning we haven't failed in that aspect. But we've tried things. We've had sites that didn't rank. We tried everything we could to get them there. And with that lesson, we learned what works and what doesn't work. And so when a new client comes on board, it's pretty easy for us to tell what changes need to happen at speed and get them as well as they want. And in one class, we know that some things work and some other things. And we know that we need to buy both things to the new clients. But that gives us that balance. It keeps a panda black eyes or a pinga poop. Penguin poop. Penguin poop. Next, SEO Podcast Unknown Secrets. This is, I read this one already.

Five stars. Yeah, it was five stars. I've already read that one. I remember that one from last time. We do have a couple Facebook interactions. I think this is good. This is from Elton. He gave us getting quality EDU backlinks. Just so you know, .edu backlinks are highly coveted. They usually have IPR. And their trust factor is phenomenal. Trust factor was phenomenal. It's still PR, EDU links, and finance as well. They still have some value. But Google has came out and said they're not placing as much weight on those as they were at one point in time. Yep. Next one is Aaron Boyles. This is Charles and Chris. In case you haven't seen this yet, a great resource for explaining how search works. This is one of those web pages that just keeps you. Yeah, I saw that. It's a dynamic infographic. It's awesome. Very good. So Facebook, Facebook.com slash eWiffthof. And you'll look for Aaron Boyles. It's a post that was posted today. And then finally, we've got Shauna McGee. She says, Shauna McGee Kinney, how effective and ethical is it to bid on your competitors' names or prospects' names? Any rules preventing me from doing this? Do I have to include their name on the copy of the landing page? Or what would be better use of time and money? And this is from Western Australia. I found a great AdWords question. I think it depends. It could be a great of your time on your computer. If you're a competitor of a drug where you feel like you can capitalize off of people who are looking for them, then do it. We'll say that's your own. There have been, you know, different lawsuits, things like that. Rosetta Stone comes to mind with the whole issue they had of people bidding on them. Toyota comes to mind. And you think about that, you know, if you're a used car dealership, for example, and I sell Hondas, Toyotas, and Fords, then technically I should be able to bid on Toyota because that's part of

my inventory. Frankly, I ran a campaign here for a client using dynamic keyword insertion where I listed all the names as keywords. And so when people chose, VK, I said competitor name, or matter of fact, the ad text was used, competitor name, use us, you know, start to try out here sort of ad text. And so it can be done. I personally did it before, and it worked. It was extremely profitable for him. But I also want to say, evaluate that competitor. Make sure that the clicks or the people that are looking for them could bid you. And if that indeed is the case, then I would set a small budget aside, give it a worst case scenario, you're going to get approved. And then you have to do something else. All right. So that's it. A little bit of news. We can do this really quick. Galaxy S4 is coming out. Yeah. Yeah. I'm glad because it's going to make the S3 cheaper, which my contract comes up in three months, so I'll probably get the S3. Facebook is experimenting with bigger images, so I don't know if you've read that. I don't even have seen it yet. That's any type of books doing stuff. It's interesting. And I thought that it was interesting. Chrome on mobile devices is actually starting at Ice Cream Sandwich. It's like this. The acronym is S-P-D-Y. P-D-Y. So is it speedy or spidey? Because I like spidey browsing. It's faster. Basically, basically, you're. It's like spide makes you want to do this web-based. I mean, it should be. Basically, what happens is your mobile device communicates with the Google server. The Google server communicates with the target website. Okay. The Google server grabs the content from the target website, compresses it, and sends it to your Chrome. Because it knows it's a mobile device, it reduces image size. It does a number of things to do it. Of course, their server is super powerful. So you end up with a faster browsing experience on your mobile device. I

was going to say I almost eliminate the need for a mobile version, but you still want to do a mobile version. And look at, I think, 183 or 182, we talked about that. Yeah, you still want, you know, links to fit. And you still want the dimension size to look right on the mobile device. That's kind of cool, though. For those who may not have a mobile version. Or a Chrome type. Or a GLTE or just a 3-something that can help. You know, this is, I think, the second podcast in a row about speeding up the Internet with their biting powers. All right. That is the potatoes. Let's get into the meat. So today I wanted to talk about link building. By the way, I just got to throw this out there. We found out that our content writer uses the word meat to identify when to actually start paying attention to our podcast. Hey, I need to narrate con from this podcast. Where does the word meat happen? Yeah, and then maybe that was awesome. Like a great way to save some time. Yeah. So kudos to him. Punching the face to Alex, man. So, yeah, I went to Search Engine Journal. I came across an article, Why Link Building Isn't a Cookie Cutter Process. And I began looking at it because it's not. There are different things you can do for link building. Some links work better than others. Link building for various industries requires a different strategy. For example, if somebody has an e-commerce site, let's say, selling candles, and somebody else is a service provider who does roofing repair in a certain location, then your link building process is not going to be the same. And so this is a pretty good article. And so we'll go into it. Some things I agreed with. Some things I didn't. So, number one, he says, repeatable means replaceable. And when you read the paragraph, he's basically saying that if your link building process is something you can repeat, then that means other people

are doing it and it's probably scalable and eventually will be replaceable and it may not have that much value. Um, I disagree. I believe that link building should be repeatable. I think that regardless of what industry it is or what site it is, there are certain things you just have to do, regardless of niche or industry or target audience. For example, if part of your link building process is submitting to a certain set of directories, then you just do that regardless, whether they're an e-commerce site or whether they're a service provider. You have to do that. That's a repeatable process. Um, so I think you do that. I think what you have to do is take into account which directories you want to submit to and how much value they'll bring back to your site. Number two was, um, search engines change. What works today doesn't always work hard. We just talked about it. Um, you're absolutely right. And so I think the key to link building when you're thinking about the search engines is to make sure you know, um, you're aware of the links you're building. For example, if you're getting links that, that may not have any value or links that, that could come from a, a bad source and things like that, um, or if you're getting links that, that Google has already said they're not valuing, then you're wasting time. Um, and that's, that's what I, that's what I think he means right here, why search engines change. However, if you can come up with, uh, maybe some new sort of way to generate a link for maybe somewhere that, um, that, that others haven't exhausted, um, then try that. Search engines may, may value that. It may come from a source that they feel valuable and, and, and turn past that link to your site and you can benefit from it. So, so be cautious of the searching or looking for and, and what they're actually giving value to. Um, but three outreach isn't, um, I was going to

say this wrong. Mechanic, mechanistic. Yeah, that's right. Mechanistic. Uh, human being is different and it's impossible to build relationships according to some predetermined, um, algorithm. This is, this is great. I, I totally agree with this. Don't basically do, when I read this, it translated to me to, um, don't send out spam requests for links with the same, um, build text that you send everybody. Um, don't do that. I'm not a machine. Um, and I, and I probably will flag your email as spam and block it and you won't get a link from me. And so, so I think what you have to do is be creative. You have to be creative in, in who you want, who you want to link to you and, and really provide a reason for them to link to you. If you're reaching out to different sources or different blogs or different networks of people who you feel like you could benefit from their links, then when you reach out to them, reach out to them personally. Reach out with something, um, that's worth linking to. Don't, don't, don't request a link to some crappy content. Um, you know, make sure that, that what you're, what you're requesting to be linked to is, is link worthy, frankly. And then, and, and use yourself with it. Don't, you know, dear customer or their webmaster or dear whatever, you know, um, it's time off for all that. Make it a little bit more personable. Stop being such a machine and, and your links will probably, um, increase some. Um, number four, there is no ideal content format. Um, link building almost always involves the production of content and it's disputable that content needs to be great, if not amazing. Um, I think that depends on industry. He goes on to list several different types of content that usually people link to, like white papers and infographics, blog posts, videos, guides, SEO podcasts, right? Um, surveys, graphs, dates, things like that. Um, glossary. Yeah. Photos. So, um, I think, I think all of

this is necessary. I think what you have to do, because all of these have value, but you have to determine which one is going to work for, for which sort of industry. So, again, if this was, uh, using the previous example, if this was an e-commerce site selling scented candles, then, um, um, you know, uh, white papers might be the best thing for you. But some videos showing the candles, time-lapse is burning forever, or, you know, things like that. Blog posts that they were doing. Blog posts work well for that. Um, surveys, you know, which ones burned the most, which ones smelled the best, things like that. Those are great ideas to use for content for the sake of generating links. If you're a service provider, like, um, uh, a roofing repair person, then photographs will work well for you, before and after pictures. Maybe, um, an instructional video on how to change shingles, like that. Um, those would work great. I think other people would link to those. Frankly, it would become, it would get shared. And that's the sort of content you want on your site to encourage people to link to it, to encourage people to share it. So, so, don't, don't get stuck in the mold of, I have to do this, I have to blog, I have to do a white paper, and I have to do a guide. Um, no, look at what people in your industry are looking for, and they come up with content that, that satisfies that craving. Absolutely. Um, number five, I kind of just answered that. Every niche is different. And so, exactly right. You know, depending on your niche is going to determine, um, um, what sort of content that you need to provide. I will say this about niches. Um, make sure you're covering the basics, right? Um, we're talking about different kinds of content you can create to generate links. Make sure on your site, though, you've covered the basis. Because generating those links does, when you create good content with

the purpose of generating links, a secondary action should happen. That good content should also, if it's good, should automatically get shared. It should automatically, um, become favorited to people. Um, it should be easily, um, easily go viral if it's great content. And that, that is, uh, aside from building of the links. So, um, take advantage of SEO basics to make sure that that content is shareable, that that content can be found. And so building links becomes easier. Um, I like this one. Um, every client is different. You know, we were talking about this yesterday. We have some clients who don't care about reports. They don't care about, um, any of that. At the end of the day, it's how much business did you bring? How many leads did you bring? Then we have other accounts who they want reports every month. We need to call them. We need to discuss them, which is fine. It's part of the process. But since every client is different, um, from a marketing perspective, link building for every client is going to be different as well. Um, that, that handle person, um, maybe to build them. They have a, a product that they can, they can practically wait for link if they want it to. Yeah. Meanwhile, uh, link building or, or getting reviews and things like that for the AC, AC, for the roof repair person, it's going to be a little bit more difficult. Um, because it's actually a service that they have to provide. It takes a little longer time. It's a longer sales process. So while they're, they're, their money takes longer, they're, the building's going to be just as difficult. Um, because the typeness that is. And so, so keep that in mind for anybody out there who's watching or listening. Um, if you're an SEO or you're trying to build links, um, you can't name process, um, for one site that you use for a different site. Um, it's, it's just not going to work. Um, so that was it. In conclusion, he

says, we all know that link building is a simple linear process, but sometimes we find ourselves falling into habits that treat it as if it were. That's true. Oh man. So I think you have to find that happy meeting. There's some things you can do across the board, right? Um, make sure that your pages have titles, make sure your basics are done. So the content is shared. Then when you, to link building, you have to figure out what's going to work for that client. Where are their, their, their visitors coming from? Use your analytics. Chris was talking about earlier. See where your referral traffic is. Where are these visits coming from? And then investigate those locations. Maybe that's where you should be trying to get links from. Makes sense. Did you mention, um, use Google alerts? Use Google alerts. I didn't mention that. It wasn't one of his lists here, but yeah, I use Google alerts all the time. Set up alerts for your clients. So for their, for their service that they offer, for their location. How does Google alerts work? So you go to Google alerts, you open your, your Gmail or your Google account. Basically you can tell Google, okay, anytime content is posted online for whatever subject you designate. Um, for in my case, I do stuff for SEO wrapper. I do stuff for search engine optimization. I do stuff for, for pay-per-click management. And so anytime something like that is posted, then you did it. Google's sending me mine daily, once a day. You can have it sent to you every time it's posted. You can have it sent daily. You can have it sent weekly. But what Google will do is send you an alert with the link to that content. Read that content. If it's a blog post and they allow comments, this is a great place for you to drop a link, right? If it's, um, something you may disagree with, this is a great opportunity for you to take that topic and rewrite it in your

own words and with your own spin, reason why you disagree with it and post it. Or, or you can contact that, contact the blog owner and say, Hey, I'd love to put a kind of a rebuttal, argue, you know, discussion on blog. And now you've got to sell the link back. And maybe that goes back and forth with that particular blog owner. Google alert works well. I mean, he really go into ways to generate links. He talked about why you can't take the same process. Maybe we'll get into that next week. I can give you a whole bunch of tips on how to build links. Cool. All right. We got a little bit of blank stare, right? That's a blank stare. All right. That was blank. That was super blank. My blank scares have just become, really? Like, really? Not like blank, like, just, really? You're going to do that? All right. You got two. I got one. Okay. So my first blank stare goes to Yahoo. They gave Marissa Mayer one point, I thought it was 1.2, $1.2 million bonus. Yeah. I'm just not sure why. You know, I looked at some of the stuff she's done. Their stock did go up, I think, by 50%. So that's worth something. But it was like, okay. That's worth a lot. But what I'm saying is that they took the whole increase in stock and made a check out of it and gave it to her. And so did they break even? Well, no, the stock options, I think, shortly thereafter, is like $30 million. Okay. Right? So the short answer to $1 million is nothing. Right? If she did that. If she did that. And really, she took over and started making changes. I actually like, I know that there's a lot of people who do, you know, work from home or work remotely. And I think she needed. She honed that down. She needed to bring that down. And, you know, she's getting a lot of flack for it. I think she's going to

release it again. That's what I would do. Get everyone back focused and on the same page. We're clearly, they're clearly not on the same page prior. Yeah. Everybody's doing their own thing. And let's get back because people can be more efficient at home. People can, you know, you just got to have the right people and the right monitoring system in place so that their work gets monitored. And you make sure that they're taking care of their work. I just, I guess my blank state was really, is a $1.2 million bonus check good after five months? I think it's great. Of course it does. I know your question. I'm like, man, five, really? You know, what if, what if the next five months everything backfires? She's probably got guarantees of $30 million or so. You know, you come over, that's just what happens. I read her salary was $1 million a year, up to $50 million if she gets hit certain numbers, bonuses, and things like that. So, and, you know, when, if you're a stockholder, you're a major stockholder, like a major stockholder, you're like, yeah, give her a million dollars, she's going to make me $30. Give her $10 million, she's going to make me $100. So, yeah, it affects working capital if she can increase stock prices. All right. So, my blank stare is we recently really started leaning heavy on Chrome for printing, right? I mean, we're leaning on it for a lot of things, but specifically for printing because Chrome has just done a great job. Great job at printing from the browser. Yeah, you can print from the browser, and it does a great job. So, my blank stare is I was just trying to print the review that I read at the beginning of this show, which is on G+, and when I pulled it up in Chrome Print, all of the contacts that you can chat with that are on the right of the page overlapped the page. So, Google hasn't even done a good job of being

able to print your wall on G+, inside Chrome. That seems backwards. Yeah, let's go, Google. Get it together. My last blank stare, man, goes to North Korea. Like, why you want to bomb us? You know what I'm saying? I ain't do nothing to you. I'm just saying. Yeah. I ain't do nothing to us. It's not my fault. You're short. It has been the most popular internet marketing podcast on iTunes, episode four. That is because of all you all. We really appreciate you. We appreciate your feedback here. We put the negative feedback on air. We'll put the positive feedback. Of course, I'd like to put a bit more. And we'll always look our ways to them. If you've got any questions or concerns, send those to connect with us on Facebook, facebook.com. E-Webstyle.com. And post those questions there. We try and answer them on Facebook and also on air. Or send us an email, podcast at e-webstyle.com. And the one last thing, remember, we do have a referral program, e-webstyle.com, bottom of the page. Click Referral Program. That is where SEOers can actually refer us to handle the account, and you can continue to get compensated. Paid. Put the dollars in the pocket. You know, as long as that client is active. And our goal is 10-year relationships with our clients. That happens not because we make a great website, not because we send lots of traffic to that website, because that traffic actually can work. Yep. That's our entire focus. Thank you guys for listening. Until the next podcast, my name is Chris Leroux. Bye-bye for now. Slightly raised up eyebrow.