10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Five ways to improve your website's bounce rate (and why you should) by Syed Balkhi #452
Reducing bounce rate improves time on site and conversions; five tactics are consistent content creation, adding images and video, speeding up your site, AB testing, and targeting abandoning visitors with exit intent popups.
Key takeaways
- 53% of mobile site visitors leave a page that takes longer than three seconds to load, making site speed critical.
- AB testing should never stop, even after reaching a strong conversion rate. Test button color, title, CTA placement, and text length.
- Over 70% of people who leave your website will never return, making exit intent popups a practical tool to recover abandoning visitors.
According to HubSpot, companies that publish 16 plus blogs per month got about 4.5 times more leads than companies that publish zero to four monthly posts.
About this episode
Five ways to improve your website's bounce rate (and why you should)According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Here are five ways to make them stay and convert.
Questions this episode answers
What is a bounce rate and why does it matter for SEO?
A bounce is when a visitor views only one page and leaves. It matters because Google interprets longer time on site as a signal of content satisfaction and may rank that page higher. However, a high bounce rate is not always negative if visitors are calling or converting from a single page.
How can I speed up my website to reduce bounce rate?
Use GT metrics to grade your site speed, compress images with Tiny PNG, clear your WordPress cache using a caching plugin, and limit the number of plugins you install. These steps reduce page load time, which is critical since 53% of mobile visitors leave pages that take longer than three seconds.
What is an exit intent popup and does it help bounce rate?
An exit intent popup uses JavaScript to detect when a visitor's mouse moves toward the browser's back or close button, then displays a last message such as a newsletter signup prompt. The article states these popups can improve bounce rate and also boost sales instantly.
In their words
over 70% of people who leave your website will never return
Host
53% of mobile site visitors leave a page that takes longer than three seconds
Host
Terms defined in this episode
- Bounce Rate
- The percentage of visitors who view only one page on a website before leaving, regardless of how long they spent on that page.
- Exit Intent Popup
- A popup triggered by JavaScript that detects mouse movement toward the top of the browser, indicating a visitor is about to leave, and displays a message to retain them.
- Caching
- A process where WordPress assembles all page components into a static HTML copy so future requests for that page are served faster without rebuilding from scratch.
- AB Testing
- Split testing where two versions of a page differ by one element, such as button color or headline, to determine which version produces a better conversion rate.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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