10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Google Boost - SEO Podcast - Number 82
Google Boost lets local businesses run AdWords on Google Places but limits keyword control, which frustrated the hosts enough to consider cancelling their campaign at $3.63 per click.
Key takeaways
- Google Boost ads offer no custom keyword selection, only preset category tags, limiting advertiser control.
- Creating comparison pages for competitor brand terms is a legitimate SEO tactic that builds relevant content.
- Static, keyword-rich URLs help Google index and rank pages more effectively than database-string URLs.
- CMS choice should match your coding skill level: ModX for coders, WordPress for non-coders.
- 301 redirecting old URL structures preserves link juice when changing site architecture, avoiding duplicate content penalties.
I have no control over keywords. Zero.
About this episode
In this Halloween broadcast we continue our conversation about CMS and SEO. We also talk about Google Boost and the flaws and advantages of Google Boost. We continue and discuss how Google Boost affects SEO. Visit our Facebook SEO page. We are the host of the most popular SEO Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST Internet Marketing Videos. E-Webstyle is a…
Questions this episode answers
What CMS features are most important for SEO?
The episode highlights static keyword-rich URLs, individually customizable title tags and H1 tags, RSS feeds, canonical tags or 301 redirects for duplicate content, and multi-level categorization. WordPress, ModX, and Joomla all support search engine friendly URLs, though they use different names for the feature.
How can a business use competitor keywords in SEO without being deceptive?
The episode recommends creating a legitimate comparison page that names competitor products alongside your own, as demonstrated by a client called Bins from Columbus, Ohio comparing their service to Pods. This gives you a relevant, keyword-rich page without keyword stuffing, and keeps the user experience honest.
What is a tag cloud and why does it matter for a blog?
A tag cloud is a grouped display of keyword tags from blog posts, usually shown in a corner of the site. More frequently used tags appear larger. Clicking a tag shows all posts with that tag. WordPress offers an automatic widget for it, making it a quick SEO-friendly addition to any blog.
In their words
I have no control over keywords. Zero. I get to say, yes, I want them for this tag, Internet Marketing Houston. Yes, I want them for this tag, SEO Houston.
Chris Burris
we make great websites. We put those websites on the first page of Google, and then we tweak those websites so that they actually close business.
Host
keyword stuffing doesn't work anymore. That's what people used to do. They would just stuff keywords and then have that page. And that's actually not as effective as that comparison.
Host
Terms defined in this episode
- Google Boost
- A Google product tested in Houston, Frisco, and other cities that allows businesses to run AdWords ads within local Google Places results, with no option for custom keyword selection.
- Canonical tag
- A tag used to tell Google which version of a URL is the preferred one, preventing duplicate content issues. The hosts describe it as related to 301 redirects.
- SCADs
- A term coined by the website Alliance Against Bait and Click, standing for scam ads, meaning pay-per-click ads that mention one brand but lead users to a competing product or unrelated page.
- RSS feed
- Real Simple Syndication, a feature that lets subscribers receive new blog posts or site updates automatically without visiting the site, described in the episode as force feeding content to readers.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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