What is Google Boost?
Answered across 7 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A Google advertising product that automatically runs pay-per-click ads for a business, including for branded searches, which the hosts argued wastes budget when a site already ranks first organically.
How experts on the show define it
A Google advertising product that automatically runs pay-per-click ads for a business, including for branded searches, which the hosts argued wastes budget when a site already ranks first organically.
From Social Media Attorneys and Doctors, Google Boost - SEO Podcast - Number 97
A Google product tested in Houston, Frisco, and other cities that allows businesses to run AdWords ads within local Google Places results, with no option for custom keyword selection.
A pay-per-click advertising option for Google Local Places where the advertiser cannot control exact keywords, and keywords are based on the Google categories chosen for the listing.
From Best SEO Practices Google Local Places - Internet Marketing Podcast - Number 93
A paid local listing product from Google tied to Google Places that uses your Places categories to determine which keywords trigger your ad.
From Google Local Factors Part 1 - Internet Marketing Podcast - Number 92
A pay-per-click advertising product tied to Google Places that changes a business pin from red to blue and can surface the listing in paid search results. Advertisers cannot control individual keywords.
From Google Boost Podcast, Places Layout - SEO Podcast - Number 83
A Google product that blends pay-per-click advertising with Google Places local listings, allowing businesses to pay for prominent placement within local search results.
From SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90
An automated Google advertising product linked to Local Places that used selected categories to trigger ads, without giving advertisers direct keyword control. It no longer existed by the time of this podcast.
From Part 1 of our Famous SEO Year in Review 2011 - #seopodcast 130
Episodes that cover this
- Social Media Attorneys and Doctors, Google Boost - SEO Podcast - Number 97
- Google Boost - SEO Podcast - Number 82
- Best SEO Practices Google Local Places - Internet Marketing Podcast - Number 93
- Google Local Factors Part 1 - Internet Marketing Podcast - Number 92
- Google Boost Podcast, Places Layout - SEO Podcast - Number 83
- SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90
- Part 1 of our Famous SEO Year in Review 2011 - #seopodcast 130
Related answers
See the full SEO & AI search glossary.
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