Google's Farmer Panda update targets content farms and scraped content, so SEOs should focus on quality user experience, vary article lengths, monitor crawl frequency, and avoid article marketing for link building.
Matt Cutts says, don't chase the algorithm, make the algorithm chase you.
We discuss GoWalla, which made a big splash at SXSW. We also discuss the latest Google Panda Farmer update and how that effects SEO and how you can combat any negative effect it had on your Google placement. We also discuss the fundamentals or SEO, providing a good experience to the Google user. Visit our Facebook SEO Houston page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our…
The Farmer Panda update targeted low-quality and scraped content, including article farms where every article had nearly identical word counts around 250 to 260 words. The update was entirely algorithmic with no manual changes, and Matt Cutts noted the searcher feedback was overwhelmingly positive.
White hat cloaking is an oxymoron according to Matt Cutts. Any code that special cases content for the Googlebot by user agent or IP address is considered cloaking and Google may take action against the site. Showing different content by geographic location, however, is not considered cloaking.
According to this episode, if Google crawls your site infrequently, it likely means Google has determined your content is not valuable or useful to its users. The recommendation is to re-evaluate your content and ensure you are providing a genuinely useful experience, not just to wait for the next crawl.
anytime a site includes a code that special cases for a Google bot by the user agent or IP address, Google considers that cloaking and may take action against that site
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if you're providing a good experience to the Google user, then, you know, then you don't have to change. If that's your goal, then you don't have to change anything. Just keep doing that and you'll succeed.
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find a website where you... that has some credibility and do a guest article. So the article is still valuable. You just got to put a little more legwork and figure out, hey, can I write an article on yours?
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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