GoWalla, Panda Farmer and SEO - Internet Marketing Podcast 100

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. All right. I think we got it right. Yeah. Well, we should, because this is podcast number 100. That's what's up. Man, that's a high five for that. That's awesome. We made it to 100. I don't know. That's what, 50 weeks? Yeah. Is it? No, no, no. That's every other week. No, that's 100 weeks. But we skipped a couple weeks. I don't even know where I divided by two. As you realize, this is not the math podcast. This is the SEO podcast. Thank you guys for listening. You are listening to the most popular SEO podcast on iTunes. Again, that's because of you guys. We really appreciate you. You can stalk us, twitter.com slash eWebStyle, facebook.com slash eWebStyle. You can actually watch this podcast live, 915-ish Central Standard Time on Fridays. All you need to do is go to the page e-webStyle.com and find the link or continue typing and type in slash SEO podcast. That will take you to that podcast page. Yes. And on our home page, we have a list of, just below the flash banner, we have a list of places to contact us. We have a podcast link, Facebook link, I think. Yep. Twitter link. So, if you can't reach us, you have a problem. Yeah. You're not really trying. Yeah, really. Yeah. And I'm excited. We got a review today on iTunes. That's pretty cool. We've got lots of information to cover on Facebook. Our man in the field for South by Southwest in Calhoun not only provided a lot of good feedback and, you know, cool stuff about South by Southwest, he also followed up with the meat and potatoes of today's podcast, which is actually from SMX, not South by Southwest, which, you know, I had to, I don't know. But he says some cool stuff from South by Southwest, though. So, we'll cover a little bit of that. But, as always, last podcast, our tip from last podcast was monitor and take action to published algorithmic

changes. Yes. Basically, we covered some algorithm changes, and we're going to be talking about some of that today. But we covered algorithm changes that were made to the Google algorithm, and you really do need to monitor those on a regular basis so that you can make sure that you're taking appropriate steps. The review we got. This review is from Em Terrades. Em Terrades. That's what's up. Yeah. That's a good roll, huh? Yeah. Woo. Here it is. Great show. I'm a beginner at SEO. Hey, that rhymes. He's following the instructions. Ah, there you go. And listening to you two guys while I work helps me out. Also makes me crack up. I hope to hear more shows and absorb some more wisdom from you two. Wisdom. Wow. Thanks for the info, and don't stop. Believe us, we're not going to stop. That's what's up. Don't stop, get it, get it. I was thinking that same thing, but get it, get it, get it, get it. Those of you who are friends of Luke Skywalker, not Luke Skywalker, Luther Campbell, Two Life Crew, that's an old Two Life Crew song. Or Luke Skywalker. Yeah, or Luke Skywalker. Luke Skywalker. Today's tip from today's podcast. Don't stop, get it, get it. Don't stop, get it. I like that. That's a good one. We'll have two tips, because one does need to be SEO related. Don't stop, get them, get them. Content. Don't stop, get them, get them. All right, we had, um, Brian Florup did some research for us. That's what's up. So last podcast, we were talking about JCPenney, and I think you said, like, James or something, and we were trying to figure out what JCPenney was. Oh, yeah. He actually looked it up for us, and it's James Cash Penny. Oh, that's what's up. And you know somebody named Cash Penny is bound to make a lot of money. I mean, that's just like, that's your name, that's like naming your son money. I'm not sure if it was the him or the guy, or

Sam Walton, that was, like, ridiculously cheap. Oh, it was Walton. Walton was, like, yeah. He was this retarded, rich, and super, super cheap. Billionaire, and drove, like, a 20-year-old truck. Like an 84 Cutlass. Yeah. Oh, it's bad. So a little bit that Dean Calhoun covered. Day 4, South by Southwest. He was attending the mobilization performance from Search, and big time saver. Go to getlisted.org. We actually haven't checked that out. He said the Dignation Party the previous night was amazing. He sent us a picture, DJ spinning up peanuts. Yeah, I saw that. At Dignation Party. Got a couple likes on that. You can check that little video that he put out there. He did attend the, what was this, Dignation event. He thought the Dignation event was great. Vimo, Nikon, even better. Nerds Gone Wild was his description of that. That's perfect. And scheduled for today was the Bing Google Smackdown, which turned out to be not so much of a smackdown. He also sends us a picture, and I've seen this picture before, and it's how not to be a douchebag. Okay. And I thought, you know, of course, one of our mantras is, don't be a douche. In fact, I haven't mentioned it in a while. Remember, we are your friendly, local, neighborhood, top position snatchers, where our mantra is, don't be a douche. And I responded. I said, seems we're trench letters. And Darren Bowie chimes in, and he says, why is nobody asking why a cat is wearing a Hawaiian shirt? Because that's in the image. It's in the picture. Yeah. I do see that Dean is using Growala. Yeah? He's been checking in with Growala. I think I might be butchering it. Is that like a HootSuite kind of thing? No, it's like, from my understanding, it's like a Yelp or Foursquare. But it's based in Austin. It's an Austin-based company. Oh, okay. And the only reason I know that is because they did some advertising before South by Southwest, and I looked it up. I was like, oh, what is

that? That looks cool. So just something else to check into. Yeah, yeah, since there's not enough new technology to be looking at a regular basis. He said at the final event at Stubbs, the Foo Fighters showed up. Wow. And he said 6,000 of our closest friends were there. Nerds gone wild. That's exactly what it was. That's crazy. And he did send us this, well, we've got a little bit of news to cover, too. And then we'll cover his last little post. Pocket protectors going everywhere. So we've been having a client, we have a client, not been having, we have a client who, they closed one of their stores. So they had two stores in Houston. They closed one of their stores, and she calls and she says, people keep telling me, calling me and telling me they're showing up to my old address. Why is that? And, of course, on the website, that's been updated like so long ago, it's ridiculous. And on Google, it's down to just the one listing. And sure enough, over on Bing were two listings, her location that closed down and the location that's still open. So I've literally been working for two months to try and figure out how to gain control of the second one. And it's this process where the thing you think you should do that makes the most sense doesn't work. Like, grab control of it and change the information. And I think what happens is, as soon as I change it to the other address, it goes, oh, you want control over the other one, not the one with the bad address. And I'm like, no, I'm trying to change that one. I actually pressed the report inaccurate data. It went to a 404 page, like, so it's not even available. So what do you do? Just quit? Yeah. You know, the client called again yesterday. And last week, I created a new account so that they would be separate. And I just grabbed and got a hold of that account to try and

just have control over it. I finally did that yesterday, and then we did a call, so we'll see you in the next couple days. I mention all of this just because, you know, not only is it, it's not just Google local places that's dysfunctional. Yeah. It's also being, oh, yeah, but it is definitely dysfunctional. Yeah, it is definitely dysfunctional. How about this? Rustock, and you're going to know this not, was shut down. What does that mean for you? Rust, man, that means that my life will continue on the same way it did yesterday. Except it will probably have 39% less spam. Oh, that's what's up. The dude, he says, Rustock is a botnet. Like a spam server? It's a botnet. So it's a network. They think of a million infected computers. And it got taken down. When it was taken down in 2008, it reduced spam by 75%. That's what's up. And then it relocated and fired up again. Ha, ha, ha, to Switzerland. Yeah, to some place internet safe. Android, so there's a report that the Android Nexus was 50, the browsing was 52% faster than Apple. Apple cries foul because they were using, they weren't using the actual Safari browser. They were using other technologies to make it easier to monitor time. So blah, blah, blah, blah, blah, blah, blah, blah. Speaking of Apple, which we do a lot, probably too much, Toshiba and Mitsubishi are in the process of trying to get their plants back up in Japan. That's the supplier of memory. Toshiba supplies about 40% of the world's memory. And Mitsubishi supplies a resin that goes into the iPad 2, or probably both. Oh, so their operation, so their technology goes into Apple products, and their Japan plants are down. Ooh, that's going to suck. Ooh, that's really got to suck with the iPad 2. On its way. Ooh, man. So the price is about to go up. What they were saying is that Apple has such a, it's such a high-tier partner that they're going to get president, so

they, other people will probably get the shaft. Oh, okay. Yeah. So we're not making anything but Apple products for the next two months. Yeah. And as soon as we can make it, we'll be making more Apple products. Because that's how it works. That's, man, that sucks. So the price, I say the demand will go down, price will go up. That's all I remember from Econ 101. That's when demand goes up, price goes up. Down. Oh. No, when supply goes down. There you go, that's what I meant. Yeah, you meant supply. Supply goes down, price goes up. I guess I did not pay attention that hard. When no one wants it, you've got to charge more. So I took Econ. I probably didn't pay attention. You slept through weeks one through 17. One through final. All right, so Dean's final note. He sent us this, it's a nice article from Search Engine Land, and it's about what's up with Google Farmer, Panda, and the update called Farmer Panda, which Panda I hadn't heard of. I'd never heard of Panda. I'd heard of Farmer, not Panda. I mean, they're just making shit up now. Like, Panda, we'll call it the skunk. Yeah, we'll call it anything. Keeping in theme with the Panda. All right, so this is, again, Search Engine Land. Lessons Learned at SMX. Do we know what SMX stands for? I think it's, I think that's exactly what it is. Search Marketing Expo. Well, that's a new name now. Yeah. And the title is, so it's SMX West. That was the one on the West Coast. Google's Farmer Panda Update, White Hat Cloaking, and Link Building. So let's jump into this. And this is Google's own words about the updates and all of White Hat and Linking from Google, from Matt Cutts. And Matt Cutts said that the change isn't 100% perfect. Okay. Can you believe that? Oh, not Google. You know, I actually had a client call this week. It's a really bizarre client, potential client. Probably won't be a client, and I can

assure you he's not listening because he actually doesn't own a computer. Okay. And is not interested in owning a computer, which I don't really know how we're going to help him if we were able to send emails to, I don't know, anyway. A therapist? A therapist would be a good place to start. He had a whole lot of conspiracy theories. Oh. And at one point I was like, well, Mr. X. And he's like, yeah, I know I'm a pain in the butt. Yeah. Uh-huh. No comment. What does the murder of JFK have to do with building your website? Yeah, exactly. Yeah, JFK doesn't care about your website. Anyway, one of the things he said is I was telling him, you know, we actually target Google, either pay-per-click or, you know, we're always talking about Google. And he was like, well, what about Bing? He said, well, interestingly enough, Bing, the other day, their greatest aspiration seems seems to be to be able to provide results as good as Google. Yeah. So I really don't see the value there. And then he asked, what about Yahoo? And I was like, well, actually, Yahoo, their results are provided by Bing. Yeah. So you're really dealing with Google and another company that we don't need to name that its greatest aspiration is to provide results as good as Google. As good as Google. Yeah. So it's like Google, Google 1, Google 2 in parentheses. Google Prime. Yeah. So I thought that was funny. Anyway, he said, it isn't 100% perfect, but the searcher feedback is overwhelmingly positive. I can imagine, you know, some of the things that they did is the blocking, the low quality content. And I was impressed that that move is actually done with code, not with, they're not actually manually. It didn't say all algorithm changes, none of it was manual. So I think, I would say that this algorithm change would be more efficient because it was all done by code. No humans had to touch it. So, you know, it rules out

human error. So that's cool. We've actually seen how the results have changed. We've seen some of our pages change, some clients' pages change as a result. And we're working, we're taking our tip from last podcast. We're working to make sure that we stay up to date with algorithm changes to get those back where they should be. And make appropriate adjustments. One of the things that they talked about is one of the low quality things that was removed is an article where I think the word count was within 1% on every article. Yeah, they were all similar word counts. 250 to 260 words. So that makes me, I've always, we've heard us say this before, you've got to have a minimum of 250 words on a page, a page that you want to be indexed and come up in the search engine results page. So you might, well, and my whole thing is like, does that mean I need to, and this was in the article, does that mean I need to go ahead and vary my article links? I mean, I will from now on just to be on the safe side, but why, I mean, my, my, what I'm thought process is, why does that matter? Right? Well, yeah. And I think the only reason it does is because it's a good indication of a content farm. Okay. Right? So when someone's like, I need 250 words, a thousand times, there you go. A thousand articles, now you've got a content farm, and they're gonna, you know, if I'm the person who's quoting the actual creating of the articles, I'm gonna hit 250, 255, and I'm done. And I'm done, next. What do I need to do to finish that sentence at 250 to 255? Yeah, put a V in there, period, done. The end. Yeah, so that's one thing you need to watch out for, if you are writing content for your website, or are getting content written, or adding new content to your website, okay, let me just say this, everybody that's

listening to this needs to pay attention to that, because everybody needs to be adding fresh, updated content to their website. Be very careful of it. I don't completely understand why they do that, but I will begin to vary the article links that we have written, that we write and have written for the site. One thing that I did notice is that, and everyone has heard this, they're improving the quality of the SERPs by removing low-quality content on sites. Okay, what, here's what I have yet to find. What's the definition of low-quality content? Thank you very much. Can I please get, what exactly is low-quality content? I haven't seen it anywhere, so if someone else has, please send that to us. I'd love to see it. Matt, cuts, come on, man. Yeah. We've shouted out to you like a million times. Dude, send that to me. Cut us a break. That was really good. That was really good. Unfortunately, you are going to hear that a lot now. Cut us a break. Matt, cuts us a break. All right. Eventually, we'll write an article. That'll be the title. One of the things, and I think it was in the comments that I said, that was in to this comments to this particular article, it said, so our takeaway is we need to go and change the word length of our articles. Was that in the article? Yeah, that was in the article, because I guarantee you, when he said that, everybody ran, what's up, Chuck? Chuck, how's it going? When he said that, everybody went back, got on their computer, started adding adverbs and Vs. It was probably tweeted. It was probably written in their notes, you know, task number one, readjust the length of every article we've written so far. So, I know that's what everybody did, but that was, and I think they stressed, that's not the takeaway. You just need to write quality content, and we don't know what that is. And he keeps saying, oh man, you want to provide a good,

we say this, provide a good user experience. To the Google user, yeah. Yeah, they need to provide more information about that. One thing they did discuss is ad-to-content ratios, right? If you have ads on your website, you're a douchebag. But, that's my own personal opinion, right? Because I just don't like ads, right? I came to your website. You know, I had a tech guy in here, and he has some sort of software that blocks all ads. Okay, yeah, that's what's up. He's an interesting guy in my networking group, and he says, he gets on other computers now where there are ads, he's like, oh, that's what CNN looks like. Like, you know, whatever, a quarter of the page is ads, and that's all blocked on his computer at the end. That's what it really looks like, yeah. If you have ads on your website, try to make a little extra scratch by putting other people's ads, you want to be very careful about the ratio of ads to content. Matt said that having advertising on your site does not inherently reduce its quality, which I completely disagree with. Because I think, because I don't like ads. Now, I think what he's saying is that it does not reduce the quality, maybe your quality index score, or reduce it in terms of a Google bot. Because we know probably the number one thing, well, I don't know if this is true, I feel like the number one thing that happens on the internet is research, whether it's kind of research for personal, oh, who sang that song. Tell me about this restaurant, tell me about this business, I want to do business with. And even the restaurant, though, the end game is actually some sort of e-commerce, a purchase or something like that. So, you know, it kind of makes sense, and of course, everything that we're doing for our clients, if we put up an article, we do, in a sense, we have our own ads, right? It's the fact that it's the articles on

a particular website, it's our own ads. So, I think ads and articles kind of go naturally together, I think what you're saying, and I wholly agree with this, if you go nuts with it, you know, it just becomes annoying. It's annoying, it's very annoying. I kind of don't like when you read two paragraphs of the article, and then you have a section of AdSense, and then you continue, like, how do I get to the other side of this, like, you know. That, I personally just don't like that. But if you are using AdSense, or putting other people's ads on your site, for any ads, excuse me, be very careful about the ad to content ratio, Google says it doesn't affect you, but people don't like it. So, they might bounce, or they might spend less time on your site, and so I believe that it will indirectly affect you. And I think Matt alludes to the fact that if it's too extreme, it is going to impact. Yes, yes. He also goes on to talk about slowed crawl. If you have noticed how, we watch how often Googlebot crawls our client's website. If you're not watching it, you should be. This would be a good way to figure out how often they're coming back. Let's say you're adding content every day, and you get a crawl once a month, you know. And then the next guy, the other website, gets a crawl twice a week. You know, we get a crawl probably about twice a week, sometimes three times a week, because we're constantly adding content to our website. It's always moving and changing. But he says that if the Googlebot determines that your site is not valuable to its users. By the way, this is, you know, Matt also noted that if Google determines the site isn't as useful to users, we would like to, again, cut us a break. Cut us a break, fool. Let us know what you think is not useful to users. How do you guys determine that? Because we

might make adjustments to what we're doing. And the other interesting thing is that it points out the takeaway for the author of this article, which I don't even know who it is. Vanessa. Vanessa. The takeaway from Vanessa was, understand how often Google crawls so that you don't expect changes to happen in 10 days if you know Google's not crawling every 30 days. I think that's wrong. I think the takeaway is, if Google isn't crawling you except for every 30 days, it's because Google has decided what you're providing isn't useful to users. Re-evaluate what you're providing and make sure it's useful to users. And really, you know, take a step back and say, am I providing a good experience to the Google user or my user in general? And, you know, I believe that there are probably some things that are really useful to some kind of very niche industries. And Google may say, you know what, that's not that useful to the population at large. And so I may not crawl that very often. And it's not an indication that you're not providing a good experience to your users. It's just the average Google user can't get anything out of what you do. So it's considered, I won't say useless. We'll just say irrelevant. Absolutely. Absolutely. Factually, definitely irrelevant. But it's useful. But don't take that personally. It's okay. I don't want to say not useless. To all of our friends overseas, what's up, Darren? What's up, my main man in Ireland? Was that Pat Rudovich? I can't remember his name, but I know we got a cat in Ireland. My man Guy in Israel, this is for you guys. Everything we're talking about hasn't happened yet in your country. So you're probably like, what? Why do people keep talking about this? Roll out as U.S. only, but it is coming overseas shortly. I think, didn't he say some of it? It's being tested internationally already. So you may see some kind of wonky results like we did with our SEO podcast page. That was

page one and then disappeared and then back to page one and disappeared. Yeah. Interesting. That just shows you the importance of monitoring. Because it was kind of that hopping back and forth and then seeing the article that really heed me into exactly what happened. If we weren't monitoring it, it would be like, oh, we just fell off and maybe other people beat us on content or whatever and we would have made adjustments but not known specifically what to change. That's a good point. Monitoring. We haven't talked about that in a while. We did a couple podcasts on monitoring and what softwares that we use. You should be monitoring your website, not just your traffic, but also your keyword positioning. But we'll go over that at a, we'll go back to the last, go back to one of that podcasts and listen to that. Have you got some blanks there, Charles? I don't remember which one it was. Not right now. You have three. Yeah. He goes on further to talk about other algorithm changes that are happening. He says they're working on identifying scraped content. And that's what happened to us. Okay. Okay. Yeah. Yeah. Because we had just taken, you know, kind of the base information for the podcast and stuck it on our podcast page. And that made up fully, probably 50% of that page. And even though it was different podcasts and it wasn't just one, you know, let me copy all the content from this page and stick it here. It was individual podcasts and, you know, it wasn't even one, two, three. It was probably like one, five, seven or whatever. That's scraped content. I mean, it wasn't malicious and, you know, intentionally malicious. And it was our own. And it was our own content. We just happened to have it initially hosted at Podomatic and Podomatic gets precedents in terms of, you know, the content initially showed up there. So we're, in fact, scraping our own information. And so, in a sense, that information, you know, frankly, yeah, we

wanted users to look at that information, but frankly, that was there for content relevant to SEO. And it's probably a good call that it wasn't on the first page. Yeah. Because of that content. Now, of course, everything we do belongs on the first page. Of course. So they're working on other changes. They're working on scraped content, obviously, getting rid of content farms and people just overdoing it on content. But what does this mean for the SEO industry? There was an algorithm change in October. We've had another one come in February. So does that mean that as an SEO or someone that's trying to do SEO themselves, are you going to have to constantly change your efforts to be on the first page? My thought? Yes. Matt Cuts? No. Well, yes and no, right? The yes is, yeah, we're constantly, you know, tweaking stuff and monitoring. The no is, if you're providing a good experience to the Google user, then, you know, then you don't have to change. If that's your goal, then you don't have to change anything. Just keep doing that and you'll succeed. Yeah. Just keep. Yeah. Okay, so you're just right. You don't have to change. You just have to keep providing a good user experience for the Google user. Now, what exactly that is changes all the time. So that you will have to change. There is some interpretation. There is some knowledge of the algorithm that will help. And that's why you listen to this podcast, because we're kind of bringing to light new pieces of information about the algorithm and everything. So, again, focus on the users. You know, Matt Cutts says, don't chase the algorithm, make the algorithm chase you. And, you know, we know a site that's providing good content that is very useful to people. The challenge becomes, you know, the old, I guess it's the old Yellow Pages model where, hey, look, I just put the bigger ad. And when I have the bigger ad, then I get more traffic. And there's no, I mean,

you've got pay-per-click, you've got banner ads and all of that. So you can certainly do that with money. We just know that the target is the, you know, the 80, approximately 80% of clicks that happen organically. And how do I get that? And the way you get that is actually by providing more value. And I'm thinking of, like, attorneys here, where an attorney no longer, in order to get organic, needs to be recognized by Google as an expert in the field of law that he practices. So it's not just simply, you know, and then you end up trying to manipulate the algorithm and do whatever. Focus on becoming that expert. And we see, you know, the attorneys that do well, you know, they're engaged in the community, in the Internet community where they've got ask.com questions answered, where they've got Quora questions answered. And those are high-value links, and they're, you know, they're the best answer. You know, on Yahoo questions, people can vote and say, this is the best answer. And those particular kinds of links are of high value. How do you get those? Well, you've got to go out there in the community. And that's not about link chasing. That's about, okay, well, yeah, it is. Yeah, yeah. And in case you aren't listening, we just gave you a serious tip for free. That was a very, very, very big tip. So I'm not going to repeat this. I hope you guys caught that. Yeah. If not, go back and listen to all our podcasts. There you go. All right, Wyatt, do you want to get into white hat cloaking and link building? Yeah. White hat cloaking. I thought it was a black hat technique. Matt Cutts talked about it. White hat cloaking, when you show one thing to the Google user, show another thing to the Google bot. I was always told that that's wrong. Don't do it. Stop. Okay. So Matt says, what did he say? White hat cloaking is a contradiction in terms of Google. We've never had to

make an exception for white hat cloaking. If someone tells you that, that's dangerous. Matt says, anytime a site includes a code that special cases for a Google bot by the user agent or IP address, Google considers that cloaking and may take action against that site. Cloaking is bad. Cloaking is bad. There is no such thing. It's an oxymoron white hat cloaking because there is no white hat cloaking. There's no even gray hat cloaking. Cloaking is bad. Yeah. I think what they were referring to, and they go on to talk about this, is that I may want to show something to the first time visitor to my website and then show the second time visitor something else. And Matt Cutts says, hey, that's fine as long as you're showing the bot the same thing. Now, by the way, remember, the bot's going to see the first visit, not the second visit. And every time the bot comes, because it doesn't have a stored cookie, it's going to see the first visit. So if the first visit is really simple and you're trying to get an email and the second visit has all your content, you're never going to get indexed. So you've got to have some way, you want to have some way around that. But you do not want to say, if it's a first time visitor and they're not a Google bot, show them this. If it's a first time visitor and it is a Google bot, show that. You are then showing, that's cloaking, you are then showing something different to the Google bot than to the user, and that's cloaking, and you could get banned. Now, something that's very closely related to that is, I guess what do you call it, geotargeting, cloaking. Let's say if you wanted to show one thing to a person that's in your city or in your neighborhood, if they visit your website, and then you want to show something else to someone outside of your city or outside of that neighborhood. To your enemies. There you

go. So you want to show something else to your enemies. That would kind of be considered cloaking. Here's directly from Matt. He says, Matt also noted that showing content based on geolocation is not cloaking, as it's not special casing for the Google bot IPs, but rather by geographic location. So I guess when you show different content based on Google bot IP, that's cloaking. Well, it depends. So if it's the location, as opposed to the fact that it's a Google bot. So basically, you can do anything you want with location, but you should not be specifying or if you're looking and trying to figure out in your code if it's a Google bot and then making, and then your decision tree branches, you are cloaking and you can get banned. If it doesn't branch just because it's a Google bot, that's for instance, if you're checking the IP and the Google bot IP, maybe in California, wherever, whatever Google bot's actually on your site, if you're just using that piece of information, then that's okay because that's location. Okay. That's what's up. All right. Quick, let's get into building links. All right. Matt says, ask yourself, okay, links are important. They're still important. When you get Chuck out here. Chuck, you want to get on some of this SEO action? All right. Building links. Links are still very important. It is becoming increasingly difficult how to get links and putting all these things about, well, you don't want to buy links. You don't want to sell links. You don't want to do this. You want to do that. So, but they are at, to this point, they are still very important. Here's what Matt says about building links. How can you acquire links in search engine approved methods? Matt says, you want to ask yourself, how can I make a good site that people will love? Oh my gosh, Matt, could you be any more generic? Seriously. Are you really telling me? No. Are you really telling me that should be my link building strategy? Just

provide a good link value or whatever. Provide a good site that people will love. Come on, man. That's bullshit. Well, I think what he's saying is, you know, I think it falls back to content. Yeah. I agree. As long as it's not. It's generic. I totally agree. And you're right. It couldn't be more generic. Yeah, but at the end of the day, he's saying, you know, come up with good content. I'll tell you. Put it out there and someone will link to it. And people will link to it. I can give you hints. Right? What is it that you like to read? When we're reading a paper, we would like to read five reasons to do X. Yes. Five things to look for in an attorney. Five things to whatever. Ten things to avoid when you're looking for an attorney. I like lists. I love lists and bullet points. Graphs. Graphs. Number of attorneys in the city of Houston over time. You know, those are the kinds of things that people might actually link to. We call it link baiting. That's actually a white hat technique. And, you know, it's really about writing good content. Isn't that what he said? Yeah. He was right. So building links, you just want to build a site that people will love and they will magically link to it. Magically. You know, but you put something out there that usually is probably entertaining. Yeah. Right? Or very informative, you know, and it's catchy. It's something that can be shared easy. That's why video is so important here. People link to videos. You know, and that way, your content is not only good, but it's become easy to read at that point. There you go. Well, very well said. Speaking of videos, remember to go check out theseorapper.com. Chuck has his initial response to the PPC MC, and the battle is continuing. And I think I'm still telling you, you know, release it at some point, just not in the battle sense, because I don't think anyone deserves that kind

of whooping. I don't know. One more good point. Lyrical abusing. Yeah, lyrical abusing. Yeah. Next question. How to build links? This was a great way to do it back in the day. Article marketing. How valuable is it today? Womp, womp, womp. There you go. Not at all. Don't do it. Yeah. If any of y'all paid attention to the new farmer algo update, then you would know that article marketing and article farms and all of this dupe content issues and... Scraping. All ties into scraping. Yeah. What you can do, and I think this is something of value, is find a website where you... that has some credibility and do a guest article. So the article is still valuable. You just got to put a little more legwork and figure out, hey, can I write an article on yours? So it's a valuable article on a valuable website that links back to yours and let other people do the same. Remember, it's this kind of reciprocity that is what the internet is about. It's like, hey, you're going to link to me. I'm going to link back to you. You've got a good article that I've added. So now I've got good content and you've got a great link. Hey, everybody wins. Everybody wins, except for it's a reciprocal link. Yeah. See Matt Cutts' blog and learn about that. Then no one wins. Then it's a wash. That's what's up. So basically, don't do art of marketing. That's outdated. That's so January. That stuff moves so fast. You can't say last year because last year was like 20 years ago. That's like 30 seconds ago. People don't do that anymore. People did that when we started this podcast. 05 or 04. That's so January. Exactly. Which is like light years in terms of internet, how stuff works. All right. Well, I don't have any blanks there, but I do have a shout out. All right. Wait, wait. A punch in the face. A punch in the face. Come get one of those. A punch in the face.

A punch in the face goes to Sprint, T-Mobile, AT&T, and Verizon for waiving all calls and ticks fees for everybody in Japan. Oh, that's what's up. That is what's up. Wow. That was real. So you can make a call to Japan or from Japan? I think it's for stuff happening internal in Japan. Oh, okay. So if you're in Japan and want to call somebody else in Japan, it's free? Yeah. That's bad. That's what's up. Take some calls. I think I didn't see it well, but data is probably included. Oh, man. People live in Japan. Upload. They are taking a hit on that. Yeah. They're losing some millions. So that's very cool that they decided to do that. Oh, yeah. Yeah. Punch in the face to you guys. That's a good punch. That was a big punch, too, man. That is. That is, man. I'll give you another one if you send me a free phone. Just don't throw that out there. Just throw that out there. I'm so serious, though. That's like Stephen Colbert is begging for an iPad 2. Oh, really? Yeah. It was hilarious. His skit was you can't stick it in one of those George Foreman ovens. You can't put two iPhone iPads. iPads in there in a George Foreman oven? And create an iPad 2. Oh. Send me an iPad 2 and I also need a new George Foreman oven if you got one later on. Take two of them, smash them together and now you have an iPad 2. That's what's up. Anyway. Two burned up iPads. And a broken George Foreman grill. It's all bad. You have been listening to the most popular SEO podcast on iTunes. I don't think we mentioned you can hit us on email, podcast at e-webstyle.com. Again, thank you for going out there and creating an iTunes account and putting a small review. We read one review. Go ahead and hit us because we don't know who that was. Give us a punch in the face so we know who that was and we

can punch you back in the face. I know the name had the double R in it. Oh, that's right. They didn't contact us. So, also, go on to our Facebook page, facebook.com slash e-webstyle. It's no longer a tab. It's on the left. There's a reviews link. And go ahead and submit a review. Oh, that's right. Pages got updated. Business place. What do they call them? The place pages got updated and the, what do they call it? The business listing. Yeah, the tabs are over on the left. So, thank you, guys. This is 100, man. This is an awesome podcast. Number 100. Podcast. Centennial. I think it's a great centennial. Centennial. I don't know. We had that celebration when I was in the third grade. Oh, that was 250. Yeah. When Texas became 250. Everybody's like, who gets it? We do. Deep at the heart of Texas. All right, thank you guys for listening. Until the next podcast, my name's Chris Burress. Paul Hanson. Charles Lewis. Bye-bye for now.