Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. Got it right there, Tom. Boom, yeah. My name's Chris Burris, owner of eWebStyle. This is Charles Lewis, your internet marketing person. We're back again for another session of infotainment. Infotainment. Yeah, yeah. Unfortunately, there are no reviews. You know, there should be like a tear or I'm going to have to get a tattoo every time a week goes by. You come in with a tear tattoo. Oh, yeah, that would be the blank stare news of the day. Of the rest of the year. And again, I don't even know what to say. Like, that's just crazy. We are your friendly local neighborhood top position snatchers where our mantra is do not be a douche. We appreciate you guys making us the most popular SEO podcast on iTunes. You can stalk us, e-no, facebook.com slash eWebStyle, twitter.com slash eWebStyle, youtube.com slash eWebStyle, podcast at e-webStyle.com is how you can send us an email. So make sure you stalk us. Make sure you go out, create an iTunes account. This is like a two, I'm going to say a one-minute process just to convince you to go do it. Yeah, like two steps. Make an account, write a review. Done. As always, we'd like to mention at least one tip from our previous podcast. And the tip last time was a pretty long one. If you are a vendor and use Groupon, make sure the deal you offer does not cause you to owe the customer money at the end of the transaction. It was funny about that, so I was meeting with my guy, Domino, he has a company called Big Six Barbecue. Right. And so we were meeting the other day, and he was telling me that he was getting sold by a Groupon rep. Right. Now, mind you this, he sells barbecue plates. Right. He has one that's 14 bucks. Right. Comes with two meats, two sides, dessert, and a drink. Right. He said they wanted him to first cut the price in half.

Right. To make it $7. Right. And then out of every one that they sold for $7, split that with them. Right. Down to 25%. Yeah, he was like, Chuck, that's 25%, bro. Yeah. Like, that's not going to work for me. Yeah. That can't work. Yeah. There are some people that can't. Absolutely. Well, I told him, I said, yeah, that's not for you. You know, you're not. Well, there's two things I'd say about that, because, you know, I do some improv at Third Coast Comedy, and they've done Groupon a couple times. I would say that the number of people who actually took advantage of the deal that they paid for, it was probably 25% did not use it. At least 25%. So, that's one of the things. Okay. You do get the cash up front, and really, it's about, you know, that's kind of, it's a great kind of grand opening. Yeah, that's what I told him. I said, if you're brand new, you got a lot of capital where you can afford to take that up front loss for the sake of branding and getting foot traffic, then do it. Yeah. But if you're, you know. You're going to lose a lot of money, yeah, don't do it. Yeah, it's not in your best interest. Not at all. I think in his case, though, he would probably make, it would probably, by the end of the year, it would be worth it, because he may lose some money on those initial plates, but he's going to make a whole lot of people aware of his business, and have a lot of opportunity to get repeat business, and potentially, you know, because he does barbecues, or that goes to events, and catering, and all kinds of stuff, so. So, to give away a plate at 25, you know, at least you're getting something for that marketing opportunity, is, uh. Okay, I can see that. Eh, we'll see. It might be, it might be worth it. Um, so that's our news, uh, apparently some people are suing

Groupon, because, uh, Groupon is, is working such hard deals, maybe even harder than that deal, uh, you know, add a coupon, add a poorly organized coupon campaign to the 25% off at the Big 6 BBQ, and he's paying, and he's out of the pocket now. Yeah. He's paying you to come eat. Please, come eat. And here's a buck. Yeah. Um, this is, I thought this was interesting, there's a lot of information, now we'll cover a little bit of news. The FTC is ratcheting up their, uh, uh, pursuit of Google for antitrust probe. Mm-hmm. Um, Google's been in a lot of, uh, uh, probes before, they've never had any issues, and they seem to conform with, um, with government agencies significantly more than Microsoft ever did. Microsoft was like, you're slowing us down, and, and even made a, a website, you know, some give piece of chance, or something. Give government, get government out of our hair so we can grow faster. Um, so you can find that, I think it was on CNN that I found that. Uh, Google is actually showing the Google Plus counts to users who aren't logged in now. Users? Yeah. And that was from, uh, Search Engine Land that I got that. I'm always logged in, so I guess I never noticed. I mean, I'm, it's crazy, Google, I don't know why you make me do this. So, right now I have, like, IE, Chrome, and Firefox open. Yeah. And I'm logged into Google with three different accounts. Yep. I need another browser, you know? Yeah, yeah. Or a solution to this problem. Well, and we saw there was an add-in. The only problem is that the add-in made every tab a new Google account. And sometimes you've got email, um, analytics, and local places associated with one account. Yeah, I might be in places, analytics, you know, AdWords. Yep. You know, and, and, and email, right? And so, I, that's okay. Right. It needs to be one account. Yeah, so, yeah. I need to fix that. Um. If you

open up a new browser, open up a new Chrome browser, then that should be new cookies. Yep. And, and, that, that's probably out there. Just, I mean, that has, there has to be an add-in that's out there that does that. Um, do you remember the Winklevoss brothers? Facebook dudes. Yep. Who was, who was, they quit, didn't they? They said. They're going after it again. I thought they were falling back. They got 65 million, right? Mm-hmm. And now they're going after it again. And, and, and a part of me is like, really guys? I mean, really? Like, you got 65 million, or you're twins, so that's, you know, $32.50, $32 million. Well, it's just three of them. It's the twins, and then it was like one more guy. Oh, okay, okay. So, 20-something. Yeah, $21 million a piece. Like, come on, man. And, and, you know, and then the other process is, you know, well, it's just litigation. Let me just take a million of that $21 million, uh, use that to fund my attorneys, and just keep trying to get more. Especially after you read something that says Facebook just went over 750 million users. Yeah, it's, it's crazy. It's like, yeah, I think I want some more money. Yeah. And then there's a payday. Yeah, we'll just, we'll try again. Um, if anybody who's, uh, actually, uh, liked us on Facebook saw a really cool image, remember the four monitors and then the two monitors. So, go, go check that out on our Facebook page. We've got 143 users, we're excited about that. What percentage do you think are female? Um, according to our, a few podcasts ago, uh, 40%, I think it was. 25%. I think 40% of interactions are female. Yes, okay. And 25% of our followers. We have a listener in Riyadh, Saudi Arabia. Okay. So, punch in the face to, uh, anybody over in Riyadh. Hit us up on Facebook, let us know who you are. Yeah. Um, and then, oh, that's going to be blank stare news. I was

going to say, man, I don't know where Riyadh is. I'm glad you said the country. Right in the middle of Saudi Arabia. Yeah, man, we complaining about the heat here. Yeah. Yeah. Right in the middle of Saudi Arabia. It's not, not. Hot. Yeah. Not comfortable. Um, what do we got here? So, we've got this. This is, uh, the, the Twitter American Express. You want, is that, that's, we can do that. That's kind of cool. Um, so, Facebook users with American Express. So, American Express is coming out with a campaign. Foursquare. Foursquare. Not Facebook. Foursquare. Absolutely. Um, they're doing a program where if you check in with Foursquare and then purchase with your Amex, you get. A percentage back. Amex specific discounts. Yeah. And so, that's, that's pretty cool. Like, like, good punch in the face to Foursquare and Amex for coming together and doing that. I think that's very innovative. It's a creative way to, to help people save money and to, you know, stay social. Encourage you to use, well, and, and encourage people to use Amex. Yeah. You know, I use Discover because it tends to give back more money. Uh, and then if you register every month, which is actually a cool process because that reminds you to continue to use your Discover. Cool process for Discover, not for us. Um, uh, then on those particular, you know, that you register in for grocery stores that month, you get an extra two and a half percent or whatever. So it's, yeah, it's, it's pretty cool. So then Amex is saying, look, all you got to do is tie your Amex account with your Foursquare account. And, uh, and then whenever you purchase that, uh, at selected, um, merchants, they'll give you an extra percent back. One, one of their examples was if you spend 50 bucks at Sports Authority, you receive 20 backs, 20 bucks back in return. Yeah. So it's kind of like, you know, somebody signed up for our SEO package and then come meet with me, check in when

you get here, pay us using your Amex. And although we won't physically give you some money back, Amex will, right? Yeah. I mean, that's, that's pretty awesome. Yeah. You might want to take advantage of that. Yeah. At least come in and be a customer anyway. All right. So, uh, I thought that was pretty exciting. We pulled an article from Search Engine Land. Uh, the article is what not to do on local business websites. We thought this would be, you know, people may notice a second podcast in a row change of format. Yeah. Maybe we should, maybe we should address that. Let's go ahead. Let's go ahead and address that. You may notice that, uh, that Paul, uh, did not start last podcast and this podcast. Uh, we actually found out some news. We're a little disappointed, uh, that Paul's actually moved on. So he's no longer with eWebStyle. Um, there's a huge punch in the face to Paul. Uh, I mean, he helped us start. Yeah, exactly. But he helped us start the podcast. He's helped the company grow to this point. Um, man, we've got mad love for, for Paul and everything he's done for us. And, uh, he had good things to say, you know, we kind of had a, uh, a meeting before he left and he had some really good things to say about us. So, uh, man, like I said, like Charles just said. Yeah, it was all love. I mean, he, you know, everybody comes to a position where it's time to make a change and, and he made that change. And so he got my support, got Chris' support, got our support. You know, if you need anything, I'm gonna call away, a click away, a message away. Yeah. Uh, but just, you know, praying for you, keep doing what you gotta do and, uh, you know. Stay in contact. Yeah. Keep up with us. So, uh, so cheers to, cheers to Paul. If we, if we were drinking, we'd have to do that. Yeah. Well, no, that's

only for fun. Then you need a tear. Now I'm gonna go get a tear. All right. So, uh, so keep listening because we're bringing you the great, same great infotainment, uh, as always, uh, we're just sans Paul and, uh, we'll miss him. Yeah. All right. So, let's get back to our information. What not to do on local business websites. First off, if you don't, you know, if you are a local business, you should make it known that you're a local business. I see a lot of businesses who come out and they, um, they're, they're only servicing a certain area, but they're, they're trying to put out this presence that they're a, a huge company, which is not, it's not necessary for your local business, especially in this day and age, people look for local businesses. So, so here's some stuff that you should not do if you are a local business. And I think a lot of this probably applies to in general, what not to do. Um, but, uh, the articles by Chris Silver Smith, um, and let's get into it. Uh, yeah, and this first one definitely applies to even non-local businesses, which is do not use vanity numbers. Yeah, 1-800-E-WEB style, you know. Really? Like, I mean, I, I literally, since I started, I started my first business in 91 and we, I, even then I was reading a book called Guerrilla Marketing. Okay. And in Guerrilla Marketing, it said that the, uh, the marketing savvy business owner or marketeer understands that people need to write it down. Like, so this is before the issue you're about to bring up. Yeah. But people need to write it down. They're not going to remember what, well, they might remember 1-800-E-WEB style, but there's some out there that are like 1-800-234-CALLS. Yeah. Right, and they're not going to remember the 2-3-4, and then now we've got 8-6-6 and 8-7-7 and all this other stuff. Or more importantly, um, you're probably mobile, and I know, um, on my phone, when I use the keypad, my

numbers don't have letters on them, and so. So you're like running through the alphabet. I think it's three each, so A-B-C, that's one, E-F, that's two. So, so don't do those. Not only that, you know, the smartphones are so smart now, they can pull phone numbers off of websites, right? They can't pull vanity numbers off of websites. I can, I can be on a website and click and hold it. Just click the number and call it. And it'll call it if it's not a vanity number. So do not use it, and that absolutely applies for, um, local businesses, all businesses, whatever. I will say this, if you have one and you've maybe been branding it for years, like you are some big firm. Um, I fly SWA. Yeah. I think that's a vanity number. Make sure you include the regular number below that. Right under it, yeah. You know, and make the vanity one, you know, a graphic maybe, and make the real one, uh, HTML. Yeah. That'll, that's true. You'll actually make it, make it better. Um, although now we have, don't put your local phone number within a graphic image. Yeah. Yeah, don't do that. Especially for like, um, for, for people who may be searching for you. They're looking for a local company. Um, you know, those area codes come into play. Uh, 832, 713, 281, if you're out here in Houston. And so if your local number is an image, then it can be indexed, uh, can be clicked on if somebody's using a smartphone. And so, um, you're kind of shooting yourself in the foot if you do that. Well, and there's, now there's even more and more and more options at a desk. You know, when, you know, a lot of IP telephone systems are tied to the computer, so they could actually click the number. However, they cannot do that if your phone number's in an image. It's just not possible. Um, well, it's possible that the technology, nobody's spending the time to put that technology together because,

um, because you should do it right. Yeah. And not have it in an image. Um, and then it also says include the number in the images, all tags, uh, as well. If you do it. Yeah. I'm going to just say don't do it. Yeah. Um, don't forget to update your copyright date. Mmm. Gee, why, why should they update their copyright date? Well, before I update, I'm going to say a disclaimer now. Um, I'm going to go check the hours before I update it, uh, because hours may not be updated. Uh, it should be, but it may not be. If it isn't, it will be by the end of the day. But, uh, but yeah, update your copyright date because, um, Google sees that. It gets indexed and, you know, if you're, if it's, it's June 2011 now, copyright date should not say 2010. Yep. Or 2009 or worse, something older than that. And I'm going to throw this in. While you're updating your copyright date, update your About Us page. Because usually if your copyright date was two or three years old, then something on your About Us page is probably two or three years back. For example, I was updating, I'm redoing my church's website. By the way, don't check our website. I'm redoing my church's website. And so, um, I was, you know, reading the pastor's bio. Right. And, like, he's been with our church 18 years now. Bio says 13 years. Right. I was like, wow. That's five years old. Wow. You know, and so, so you run into those type of issues. So definitely refresh your content, including your footer information. And sometimes, uh, especially with dates, like how long have you been in business, it's sometimes good to say, been in business since 1999. That way you can, yeah. Yeah, you do the math. We're not going to do the math every year. Uh, so that's a, that's a better option, uh, than saying two years and then 10 years later at being totally wrong. Um, avoid making a flash-only

website. Again, I've got to, well, I've got to say both of these are true of local, just of your website in general. Um, we've talked ad nauseum about flash-only websites. We did, uh, on our, um, Unknown Secrets of Website Analysis podcast, uh, we did an analysis for a flash-only website not too long ago. Yeah, that was, um. The valve parts and stuff. And, um, and we know for, for a fact that Google is indexing content inside of flash. Um, we have yet to see a flash-only website on the first page of Google. And you know what I think? And my flash isn't, isn't, you know, great, but I do know that there's a couple different ways you can do flash. Right. Like, I've seen flash where, where it's actually pulling the content from, like, a text file that's stored somewhere. Yeah. And then I've seen flash where it's just embedded graphically. And so I think how you use that flash has a huge impact on if Google can index it. Well, that's absolutely true because you can include images with text. Mm-hmm. And if it's an image with text at the, at the background of flash, that text is not going to be indexable. Exactly. Um, if it's text, though, and it doesn't have to be necessarily a text file, but that's a great way to understand. Mm-hmm. Look, if it's in a text file and it shows up, it is absolutely text in the code, right? Flash is not converting it to an image and then showing it. Uh, it's showing the text in the code and Google can index it. Um, but if it's in an image and then shown, uh, then, yeah, even that won't be indexable. Yeah, all this is .wf. Yeah. It's .wf. Yeah, .p, whatever, jpeg, you know, it's nothing. I don't even know if you can do alt-tags on there. So, so flash only, we are even getting away. We used to, and we still do a little bit of design work with some flash in it. Yeah.

Uh, we do like to have motion. We do believe that a website, motion, uh, what we like to say is gives the website the ability to, to, it allows it to breathe, right? You don't want it to be distracting. You don't want, you know, flashing and . . . Helicopters. Hell, yeah. You definitely don't want little tiny helicopters flying across this landscape, the, the cityscape of Houston. Yeah. It can be distracting. Um, that's funny. Uh, and you don't want it so flashy that, you know, it causes epileptic seizures. I think that should be on the list here. Yeah. Yeah. I don't know how you squeeze that one in. A little bit. Don't use click here for your, uh, for your link text. Yeah. Yeah, like don't do that. For a couple reasons. One, it's, it's just old. Two, um, it's a link. And so you should really use that opportunity to embed a keyword in that link. Yeah. Um, you know, keyword rich anchor text is what you should be using and not click here. You know, so basically put it in a sentence, uh, whatever that sentence is. We do search engine optimization and search engine optimization is the link. To the search engine optimization page. To the search engine optimization page. Yeah. Exactly. Well, and, and what Google reads is it says click here and it says, hey, the information at the end of this link is about click here. Literally the text click here. Uh, the same thing is, and we've talked about this, uh, repeatedly the same thing with the home text. Yeah. Google says information at the end of this link is information about home and it almost never is. You know, it's about, it's about your business or, um, your mission statement or whatever it may be that's on, on that page. So, yeah, I think that's a, that's a good point. You want to have, sometimes you want to have action. Um, so if, if this is a, a, a, a, a, a CTA, a call to action,

then you might want something more powerful than the text SEO Houston to be the only way to get, to, to, to, to guide the visitor, the direction you want them to go. So you may have, you may have a, an image or a button and it, and it may say click here or it may say get a deal now or download, um, white paper now or whatever it is. Um, yeah. But it's a, you know, feel free to contact us. Yeah. Right. And contact us is the link. It's also a link. Yeah. So I think, you know, you've got, this is where you get that good balance, that good SEVO, search engine visitor optimization balance, where, uh, you're optimizing and the optimization, you really wouldn't even want the words click here, uh, for SEO purposes, right? It's actually diluting text and it's guiding, uh, as far as the search engine is concerned, it doesn't matter. It doesn't care. It doesn't like that it says click here from the user perspective, though, you do need to give some guidance to what they're doing. So, and that can be an image and then that text isn't, it doesn't dilute your, your, um, your keyword to text ratio. What is that? There's a name for that. Keyword to text. Oh, your, um, density. Density. Keyword density. There we go. Um, don't let your website sit vacant. Yeah. You're under construction and you've been under construction for a while or, or more importantly, you know, it's the issue we tend to run into, right? Um, you're building a site and you don't have content. And so, you know, we build a site and the client haven't given us content, but they risk to get the site built. And so now the site is kind of vacant, minimal homepage text, you know, blank about us page, blank services page. And it's up for a while, possibly being indexed. Um, yeah, don't do that. And, and, and, and a couple of points that it makes here is make sure you're visiting

your website regularly. Um, because, you know, some, some things happen, uh, you know, maybe the bill didn't get paid either for your domain name, which is one of the things you don't want to let do or your hoster or your designer or whatever. And so you aren't even aware that your website's been taken down or it just went down accidentally. You know, it's not, it's not any maliciousness or, uh, it just went down and, you know, you should spot check and make it your homepage. Um, so that every time you open up your browser, your, your homepage shows up because that way it's a great way to check and make sure that your website's up. Um, you know, speaking in those terms, don't neglect to pay your site designer or host. Yeah. If you forget to pay your host, your website will go down. Yeah. If you forget to pay your designer, depending on the arrangement, your website can go down. Yeah. Um, if you forget, and I think that's even the next one, uh, don't allow, no, no, no, no, no, no, no, no. Well, not just that, but let's say it's your host and usually everyone's using, you know, domain based emails and the sites down, emails down. Um, it looks bad. It's not a good look. Um, yeah. The other one was, uh, don't let the domain expire. Uh, you know, that's, that was associated with, uh, you know, don't, don't have an under construction page. Um, you know, same thing. Cause one of the things in, and we haven't even talked about that yet is that, uh, it can affect your indexing. Google comes and indexes and says, oh, this used to have lots, lots of useful information. Now it has, if you're intelligent, now it's got an address or now it's got a, the dude has not paid his bill. So, yeah, yeah. If this is your site, call this number, GoDaddy, splash page. Yeah. Your bill is overdue and we're letting everyone on the planet know, um, literally everyone

on the planet. Don't allow music to play by default on your website. Yeah. Yeah. And if you've got music on there, I mean, really, you might not need to have music on there unless, unless you're an artist. If you're an entertainer in the music industry, then okay. Yeah. Probably you should. Yeah. Yeah. But you know, if you're, you know, uh, Joe Blow's, uh, plumbing company and you just like that song and so you want it to play. Yeah. No, don't do that. There's actually good statistical evidence that that will cause bounces. So you really should not do that. I think even on the musicians page, right? I mean, you can do the option to turn it off. Yeah. Or, and, and, or to start it, right? Because, I mean, you kind of think if I'm looking up a particular musician, I'm, I'm probably just wanting to know like who he is, who he hangs out with, you know, a little background info. I, I probably already have his music. Yeah. Um, or I can encounter his music just in a Google search. Like I don't need to go to his or her website to find his music. Now, if I get there and maybe I want to listen to the latest tune or whatever, great. Let me, let me have that option. Yeah. So yeah, no music. Um, don't put addresses and phone numbers in fine print. Yeah. That's, that's kind of a no brainer. You know, first off, make it visible. Just find print. Then people can't see it. And who will use the fine print? And I would, I would definitely make your addresses and phone numbers, um, um, highly visible. Yeah. I mean, this is a formal method of contact. Yep. Contact page and footers and headers if you can. Yeah. We, and we, we typically want to put a phone number depending on the type of business, you know, prominent on the upper right. You know, that's kind of where people tend to look for phone numbers. So, uh, you know,

you want a big phone number. You want people to be able to pick up the phone and get ahold of you. Like we say, we do all this work on the website and on a webpage and we desperately want them to get off, you know, grab a little bit of information and get off that webpage because we want them to start interacting with the business. And that's, that's what we focus on. Um, and I think that is it. Yeah. Cool. That was some really good information. Um, if you, if you've got any comments, please hit us up on Facebook, uh, or send us an email podcast at e dash web style.com. Don't forget we do websites. Yes, we do. We do internet marketing. Yes, we do. We do all kinds of internet marketing. We call PFE pay for exposure, which includes, you know, banner ads, remarketing, which we've spoken about is incredibly powerful. Uh, of course, pay per click. Um, we run the gamut. How, how do you want your business to be perceived on the web? We do social. Yes. Uh, so, um, yeah, we're going to see that article. Um, I'll post it. So it'll be on Facebook. So you guys can check it out. Cool. All right. We got any blank stare news. Um, that's it, right? Yeah. I think we did have the blank stare. Oh yeah. We got, um, we got two blank stares. Um, we'll do this one first. Oh, that was decent. Yeah. That was all right. First blank stare is, um, at the guy who, who did the Facebook updates. Um, Jason, Jason Valdez. This guy, he holds up a chick at a motel and while he's holding her hostage, he's updating Facebook. That's crazy. That's crazy. Telling his friends that he's holding her hostage. Yeah. Jason. Um, what was it? His first one is, uh, I'm currently in a standoff, kind of ugly, but ready for whatever. Yeah, I'm ready for whatever. Then the second one, the second one was, uh. What's funny is like his

buddies are interacting with him. Like, really? This is, this is crazy. His second one goes on. He says, man, I was gonna let the girl go, but these dumb bastards made an attempt to come in after I told them not to. So I popped off a couple more shots and now we're starting all over again. Like, really, bro? You know, this is gonna be in a movie at some, some, some, some point. Then some of the comments are, uh, this is not a game. Just let her go. Yeah. Uh. Expect the unexpected. Apparently they call him J-Dawg. J-Dawg. Good luck, homie. Be aware of surroundings. Yeah, Jason. Come on, dude. Second blank stare. Oh. At the people, the pilot for Southwest Airlines. Like, really, bro? Like. Like. That's a mistake you can't make. Like, first off, I mean, those type of stuff, you know, if you, if you feel that way, man, keep it to yourself or in the confines of your home, um, but if you're gonna say it, right, and you're talking to your co-pilot and whatever y'all locked in the booth and you're thinking you're good, if you're gonna say it, turn your mic off. Double check regularly, right? That, the mic is off. What, wait, it was on for what, like 10 minutes or something? Yeah, but more importantly, like, he broadcasted to all other pilots and the people, air traffic controllers. Yeah. So, they kept coming in, warning him, like, bro, chill out. Which he couldn't hear, because this mic was locked on. Oh, that's crazy. Yeah, dude, same on you, bro. All right, so we've got a Dilbert cartoon, uh, we'll post this one, too, on our Facebook page. I love, I love this one. The boss is saying, I want to use black hat methods to raise our website rankings on search engines. And Dilbert responds with, what do you like best about that idea? The fact that it's unethical or the near certainty of getting caught? And the boss is like, you know, I'm not even going

to read the last slide, because I just think that's hilarious. You guys can read the last slide on our Facebook page. We'll post that one, too. All right, uh, this has been, uh, podcast number 112. You have been listening to the most popular SEO podcast on iTunes, Real Edutainment. Yeah. Um, until the next podcast, my name is Chris Burris. I'm Charles Lewis. Bye-bye for now.