10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112
Local business websites should display clear contact info, use keyword-rich anchor text instead of "click here," avoid flash-only builds, and keep content current to support both users and search engine indexing.
Key takeaways
- Never use 'click here' as link text; embed a relevant keyword in the anchor text instead.
- Keep phone numbers in plain HTML text, not images, so smartphones and search engines can read them.
- Update your copyright date and About Us page regularly so Google does not index stale content.
- Avoid flash-only websites; no flash-only site has been seen on Google's first page.
- Do not let music play automatically on a website; statistical evidence shows it increases bounce rates.
What Google reads is it says click here and it says, hey, the information at the end of this link is about click here.
About this episode
In this fun filled episode the top position snatchers discuss Groupon, Foursquare and SEO and how all three fit into an internet marketing program. They also discuss the use of "Click Here" and it's impact on SEO. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Why should local business websites avoid vanity phone numbers?
Vanity numbers like 1-800-E-WEB-STYLE are hard to remember when mixed with digits, and smartphones cannot automatically detect and dial them from a webpage the way they can with a plain numeric phone number, making it harder for visitors to call you.
What is wrong with putting your phone number inside an image on your website?
If your phone number is in an image, search engines cannot index it and smartphones cannot click to call it. The hosts recommend placing phone numbers in plain HTML text, and if a vanity number is used as a graphic, put the real numeric number in HTML directly below it.
Is a Groupon deal a good idea for every small business?
According to the hosts, Groupon can work if you have enough capital to absorb an upfront loss for branding and foot traffic, but for low-margin businesses it can leave you losing money on every transaction. One example showed a deal that left the vendor with only 25% of an already halved price.
Why is it a problem to let your business website sit vacant or under construction?
Google indexes the vacant or under-construction page and can see that useful content has disappeared, which hurts your rankings. The hosts also warn that an expired domain or unpaid hosting can take the site down entirely, and without the site, any domain-based email goes down too.
In their words
We have yet to see a flash-only website on the first page of Google.
Chris Burris
There's actually good statistical evidence that that will cause bounces, so you really should not do that.
Charles Lewis
Terms defined in this episode
- Keyword-rich anchor text
- Link text that contains a relevant search keyword rather than generic phrases like 'click here,' so search engines understand what the linked page is about.
- Vanity number
- A phone number that uses letters to spell a word, such as 1-800-E-WEB-STYLE, which can be hard for users to dial and cannot be auto-detected by smartphones on websites.
- Keyword density
- The ratio of keyword occurrences to total text on a page; using filler words like 'click here' in links can dilute this ratio.
- CTA (call to action)
- A prompt on a webpage that guides a visitor toward a desired action, such as a button saying 'get a deal now' or 'download white paper now.'
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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