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Long tail keywords outperform short tail for faster SEO results because they are more specific, face less competition, and attract buyers who know exactly what they want.
Key takeaways
- Target long tail keywords first for quicker results and more relevant traffic before pursuing high-competition short tail terms.
- Before choosing a keyword, search it in Google and count competing results to gauge whether you can realistically rank.
- Anchor text in external links should use target keywords, not generic words like home, to signal relevance to Google.
- Short tail keywords bring more traffic but less relevant visitors; long tail brings fewer visitors who are closer to buying.
- Adding city or product specifics to keywords, like quit smoking hypnosis Houston, makes ranking faster within limited budgets.
your job when you're doing SEO or your job as an SEO company is to provide a good user experience to Google's users
About this episode
This episode covers keywords, both Long Tail and Short Tail. We also discuss twitter. We give specific examples for one of our clients and efforts they should be taking to improve their SEVO and ROI. Find our facebook page at www.e-webstyle.com/facebook. Houston SEO. You can now watch our podcasts live every Friday morning 9:15CST here at Houston Internet Marketing Videos. You can also watch previous podcasts. Also…
Questions this episode answers
What is a long tail keyword and why does it matter for SEO?
A long tail keyword is a longer, more specific search phrase that falls outside the high-volume bell curve of popular terms. It gets fewer searches but those searchers know exactly what they want, making it easier to rank for and more likely to result in a sale.
How do you balance short tail and long tail keywords in an SEO strategy?
Use both but approach them differently. Long tail keywords deliver faster, more relevant results and should be pursued first to show early ROI. Short tail keywords are harder to rank for and require more budget and time but can deliver broader traffic long term.
In their words
Keywords are almost everything. You can have amazing SEO skills or a team working for you. That's amazing. And if they're focused on the wrong keywords, you are not going to get any ROI, return on investment.
Host
Short tail will bring more results, less relevant. Long tail will bring less results, more relevant. So you really need to think about this when you're doing your SEO, and you're selecting your keywords, and which keywords am I going to choose.
Host
if I'm going to type in something that long, I know exactly what I want. I'm looking for this, this, this, this, and this. So that's going to be like a prime sale or a prime sales opportunity for your company.
Host
Terms defined in this episode
- Long tail keyword
- A longer, more specific search phrase that falls in the outer tail of the search-volume bell curve, gets fewer searches than popular short terms, but attracts more targeted visitors who are closer to making a purchase.
- Short tail keyword
- A shorter, broad search term that sits inside the high-volume bell curve, gets many searches, faces heavy competition, and tends to bring less relevant traffic.
- Keyword-focused anchor text
- The clickable link text on a page that uses target keywords rather than generic words, signaling to Google what the linked page is about and influencing search placement.
- Page rank
- Google's iterative, algorithm-based measure of a page's global link popularity, influenced by the quantity and quality of external sites linking to it.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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