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Landing Page Design Tips - #seopodcast 214
Effective landing pages require both SEO and strong user experience, with a focused product match, clear call to action, demographic-appropriate design, full-site access, and a mobile version.
Key takeaways
- SEO and user experience must both be strong on a landing page, as neglecting either kills traffic or conversions.
- A landing page should show only the specific product or offer the paid click promised, preventing bounce from confusion.
- Design the landing page to match your target demographic in color, tone, and imagery to improve conversions.
- Always give users a path back to the full site from a standalone landing page, including privacy policy and FAQs.
- Google projected that by 2015, 80% of searches would come from mobile, so a mobile landing page version is essential.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutIncluding Social Media in your Marketing SolutionLanding Page Design TipsPreparing for the Future - Mobile Search Trends
Questions this episode answers
What are the most important elements of a good landing page for SEO and user experience?
According to this episode, a good landing page needs a striking headline, easy-to-scan layout with bullet points, a clear call to action, and an optimized keyword-rich page title. The hosts add that the page must be focused on one product, match the target demographic, link back to the full site, and have a mobile version.
Why should a landing page be focused on only one product?
If a paid-ad landing page shows multiple products, a scanning visitor may notice the wrong ones and bounce, wasting the ad spend. The episode stresses that the first thing a visitor should see is confirmation they are looking at the exact product they searched for.
Why does a landing page need a mobile version?
The hosts cite a Google projection that around 2015, 80% of searches would come from mobile devices. They also note that for their own clients, over 50% of traffic already comes from mobile, making a mobile-optimized landing page critical for any marketed page.
Should you remove navigation from a landing page?
Removing navigation is sometimes acceptable, but the hosts say you must still provide access back to the full site. Visitors may want to check a privacy policy, FAQs, or videos after converting, and without those links they simply cannot get there.
In their words
if you're selling a specific product and somebody has done a page search and you paid for that click and you took them to that page, that page should be about that product. The first thing they should see is the confirmation that they're at looking at that product.
Charles Lewis
Google says in about 2015, 80% of the searches will be from a mobile device.
Charles Lewis
Terms defined in this episode
- Quality Score
- A metric relevant to paid ads where the landing page must be optimized; the episode notes that SEO on the landing page directly affects this score.
- Landing Page
- A specific page a user arrives on after clicking an ad, which should be focused on one product or offer, match the user demographic, and include a clear call to action.
- Call to Action
- A clear, concise instruction on a landing page telling the user exactly what to do, such as call, fill out a form, subscribe, or download something.
- User Experience (UX)
- How easily a visitor can find what they need on a site; the episode treats it as equally important as SEO, since poor UX prevents conversions even with high traffic.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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