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Last-Minute SEO Strategies for the Holiday Season by Dave Davies #396
Last-minute holiday SEO should focus on Google My Business optimization, title and description updates, long-tail keyword targeting, joining top-ranking directories, and on-page content optimization for quick wins before Black Friday.
Key takeaways
- Optimize Google My Business first because it is essential for local SEO and enables the knowledge graph.
- Update titles and descriptions with target keywords and engaging copy to improve click-through rate.
- Target long-tail and local phrases like 'Echo Shoes Portland' for faster rankings than broad terms.
- If top search results are directories, claim and optimize your listing in those directories.
- Focus on on-page content optimization for phrases ranking low on page one or high on page two.
ranking for local terms and long-tail phrases is really what you're going to be able to focus, what you're going to be able to accomplish in this short period of time.
About this episode
Last-Minute SEO Strategies for the Holiday SeasonIt's the holiday season! Now is the time to zero in on just what you need to do to make your SEO work best for you during the holidays.
Questions this episode answers
What are the best last-minute SEO strategies for the holiday season?
The five strategies from the article by Dave Davies are: optimize Google My Business, update page titles and descriptions with target keywords, reverse keyword focus toward long-tail and local phrases, hijack top-ranking directories by claiming listings in them, and optimize on-page content for keywords already ranking near the top of page two or bottom of page one.
Why should you target long-tail keywords for quick holiday SEO wins?
Long-tail and local phrases like 'Echo Shoes Portland' have less competition, so a site can rank for them much faster than broad terms. The episode uses a Babe Ruth base-hit analogy: going for lower-hanging fruit gets you on base quickly and moves you toward bigger ranking gains over time.
How does Google My Business help with holiday SEO?
Google My Business verifies that a business is a legitimate entity, reinforces trust with Google, and enables the knowledge graph to appear in search results. Without a verified Google My Business listing, a business is unlikely to show a knowledge graph when users search for it.
What is the hijack strategy for holiday SEO?
If the top-ranking results for a target phrase are directory listings such as Yelp, you should claim and optimize your listing in those directories. Because directories dominate those phrases, getting into the top 10 of a directory is faster than outranking the directory itself.
In their words
if you do a search for the phrase that you want to place well for and the top three listings are some sort of directories, you probably should make sure you're in those directories.
Host
Terms defined in this episode
- SEVO
- Search Engine Visitor Optimization. The hosts describe it as beginning on the SERP itself, where the title and description are the first opportunity to earn a click.
- Knowledge Graph
- A Google feature that displays business information in a panel in search results, pulled partly from Google My Business and, for large brands, from Wikipedia.
- Reverse Keyword Focus
- A strategy of targeting longer, lower-competition phrases such as local or long-tail terms to achieve faster rankings rather than chasing high-competition broad keywords.
- Enhanced CPC
- A Google AdWords bidding option that automatically raises bids; the episode notes it was changed to bid up to the full daily budget rather than capping at 30 percent.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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