10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Remarketing Tips and Tricks - #SEOpodcast 229
Remarketing targets past site visitors with ads as they browse the web, costs 70 to 80 percent less per click than standard search ads, and lifts conversions because the audience already knows your brand.
Key takeaways
- Place the AdWords remarketing script on your site at launch so your audience list starts building immediately.
- Set cookie duration to match your sales cycle: 30 days for fast purchases, 90 days or more for longer decisions.
- Segment your remarketing lists by page visited, abandoned cart, or previous customers to serve more relevant ads.
- Top-bidding on remarketing placements raises ad visibility while still keeping click costs far below search network rates.
- Placing display ads on specific sites like Discovery Channel that match your TV buy amplifies commercial reach at low cost.
remarketing click costs tend to be 70, 80% cheaper than a click in Google's regular search network
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutVideo Optimization TacticsRemarketing Tips and TricksMeasuring Your Remarketing Success
Questions this episode answers
What is remarketing and how does it work?
Remarketing shows ads to people who previously visited your site. A script from AdWords drops a cookie on their browser, and Google's display network then serves your ads to those visitors as they browse other sites. The cookie window can be set from 30 to 90 days or more depending on your sales cycle.
What are the main types of remarketing?
The episode covers four types: site remarketing, which targets past visitors; search remarketing, which targets people searching relevant terms; social media remarketing, demonstrated by visiting Overstock and then seeing product ads on Facebook; and email remarketing, which places ads inside Gmail inboxes based on email content.
How should you measure remarketing success?
The hosts recommend comparing money spent on remarketing to revenue generated, then comparing that return against other marketing channels such as TV, radio, and print. Accurate tracking through different phone numbers or landing pages is essential to make a fair comparison.
In their words
somebody visits your site and then they leave your site and then they begin seeing your ads only because they visited your site first. That's really the core concept of remarketing.
Charles Lewis
The easiest way to get money from somebody is from somebody who's already paid you.
Charles Lewis
your competitors come to your site and they spend the next 90 days. And they see your ad. They're like, oh, my God, these guys are spending a fortune on marketing.
Charles Lewis
Terms defined in this episode
- Remarketing
- A tactic where an AdWords script drops a cookie on a site visitor's browser, then serves that visitor your ads across Google's display network for up to 90 days or more after the visit.
- Display Network
- Google's network of sites that show banner ads, including leaderboard, vertical, and square formats, where advertisers can place ads broadly or restrict them to specific site placements.
- Abandoned Cart Visitors
- A remarketing audience segment made up of users who started a purchase or sign-up process on your site but did not complete it.
- Search Remarketing
- Targeting ads to users based on search terms they have used, even if they have not yet visited your site, to reach people browsing content relevant to your offer.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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