Is Google PageRank still used today?
Answered across 3 episodes of The Best SEO Podcast
Although public access to PageRank was removed in 2016, it is believed the score is still available to search engineers within Google. A leak of the Yandex source code showed PageRank remained a factor, and Google engineers have suggested the original form was replaced with a new approximation requiring less processing power.
What the show says
Although public access to PageRank was removed in 2016, it is believed the score is still available to search engineers within Google. A leak of the Yandex source code showed PageRank remained a factor, and Google engineers have suggested the original form was replaced with a new approximation requiring less processing power.
According to this episode, Google removed PageRank from its Webmaster Tools and toolbar, but the hosts and guest believe the underlying algorithm still uses it. They expect a formal algorithm change to follow, similar to when Google stopped publicly valuing meta keywords after people manipulated them.
From The SEO Rapper, Page Rank is Gone - Unknown Secrets of SEO E-Webstyle Number 36
PageRank is a measure of link quality named after Larry Page, and it has been a fundamental part of the Google algorithm since its early days at Stanford. Even if Google removes it from Webmaster Tools or the toolbar, the hosts argue it will always be used in the underlying algorithm.
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